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Highly experienced, Digital Director
Lindsey Richardson
,
Bristol, United Kingdom
Experience
Other titles
Skills
I'm offering
Highly experienced, hands on digital marketer with a successful track record of leading and delivering creative digital marketing, strategy & projects.
A keen collaborator quickly immersing myself into clients’ brands, bringing fresh ideas and a deep understanding of consumer-centric digital strategy. I understand what is required to develop and sustain business partnerships and have the capability, skills and commitment to make them work.
A natural leader, heading up a group of accounts within the agency, ensuring they are growing profitably, with a high level of client satisfaction and an excellent record of delivering results. I thrive off working with others.
A keen collaborator quickly immersing myself into clients’ brands, bringing fresh ideas and a deep understanding of consumer-centric digital strategy. I understand what is required to develop and sustain business partnerships and have the capability, skills and commitment to make them work.
A natural leader, heading up a group of accounts within the agency, ensuring they are growing profitably, with a high level of client satisfaction and an excellent record of delivering results. I thrive off working with others.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2008 - ?
job
Senior Account Director
True Digital.
As a key, senior team member I have played a pivotal role in True Digital helping ensure the growth and continued
success of the agency forming great, long term working partnerships with clients creating and delivering inspired
digital marketing that makes a real difference to brands and businesses.
For the last 3 years my account group has included an extensive Shopping Centre portfolio including Manchester
Arndale, The Mall at Cribbs Causeway and The Lexicon Bracknell. Through this I have had great exposure and involvement in a host of areas in addition to pure play digital activity, including:
- Experiential and events -the launch Manchester Arndales first digital Shop Window installation in Victoria
station, Manchester which saw nearly 2k interactions and an 11% redemption rate of vouchers handed out at the event
- Brand launch - With a new creative approach, we had to change perception of Bracknell as a rundown and uninspiring destination and generate footfall at The Lexicon's launch, giving the people of the core
catchment area an alternative to shopping in central London. The digital strategy devised, used push and
pull channels and audience segmentation to reach over 1.1 million potential customers in 1 week and generated 3,000 hot leads into an ongoing ecrm program.
- Social PR/ Campaigns - the development of a digital influencer strategy that drove awareness,
conversation and excitement around Manchester Arndale using influencers to drive engagement and endorse Manchester Arndale as the core for fashion in MCR. We reached 364k people and engaged 10%. In
addition, we generated 20 unique posts for Manchesterarndale.com.
I have also worked with npower for the last 5 years. This has provided me with in-depth insight into the challenges and opportunities for both B2B and B2C markets for established and challenger brands. Specifically, I have helped
npower:
1
- Establish their digital offering and grow their internal team
- Develop digital acquisition campaign activity
- Define and shape their social strategy, to improving CSAT performance leading to a 10% uplift in online
account sign-ups; reducing social spread of negative comments by 86%.
- Define UX and design approaches for the Quote & Switch journey resulting in 7% increase in conversion
- Optimise and improve digital applications, creating a range of digital content to support customer
engagement and self-service
I have also gained invaluable experience leading large scale, high profile projects for the agency's key account Pet
Drugs Online. Through a combination of insight driven digital strategies and traffic driving campaign activity, I have
helped take their online presence to market, delivering:
- year-on-year revenue increase of 68%
- increased transactions of 23%.
- Two gold awards at the Online Retail Awards - for Best Pharmaceutical and Best Mobile Experience.
Responsibilities
- Establish, maintain and grow trusted client relationships
- Understand digital landscapes and how it affects client's businesses and lead successful delivery of a range
of digital projects
- Lead regular team reviews to identify upcoming client needs, requirements and opportunities
- Identifying persistent issues with client briefs and working with the client to resolve these
- Development of proposals and pitches
- Direct team-based project planning
- Oversee design and execution of strategic social media and cross platform digital initiatives (website development, PPC, affiliate, display, SEO to name a few)
- Understanding and appreciation of margins and profitability
Clients
Regent
npower Rentokil The Mall Pet Drugs Online Holidays
Bristol Energy Ascentric Triodos Manchester Arndale The Lexicon
success of the agency forming great, long term working partnerships with clients creating and delivering inspired
digital marketing that makes a real difference to brands and businesses.
For the last 3 years my account group has included an extensive Shopping Centre portfolio including Manchester
Arndale, The Mall at Cribbs Causeway and The Lexicon Bracknell. Through this I have had great exposure and involvement in a host of areas in addition to pure play digital activity, including:
- Experiential and events -the launch Manchester Arndales first digital Shop Window installation in Victoria
station, Manchester which saw nearly 2k interactions and an 11% redemption rate of vouchers handed out at the event
- Brand launch - With a new creative approach, we had to change perception of Bracknell as a rundown and uninspiring destination and generate footfall at The Lexicon's launch, giving the people of the core
catchment area an alternative to shopping in central London. The digital strategy devised, used push and
pull channels and audience segmentation to reach over 1.1 million potential customers in 1 week and generated 3,000 hot leads into an ongoing ecrm program.
- Social PR/ Campaigns - the development of a digital influencer strategy that drove awareness,
conversation and excitement around Manchester Arndale using influencers to drive engagement and endorse Manchester Arndale as the core for fashion in MCR. We reached 364k people and engaged 10%. In
addition, we generated 20 unique posts for Manchesterarndale.com.
I have also worked with npower for the last 5 years. This has provided me with in-depth insight into the challenges and opportunities for both B2B and B2C markets for established and challenger brands. Specifically, I have helped
npower:
1
- Establish their digital offering and grow their internal team
- Develop digital acquisition campaign activity
- Define and shape their social strategy, to improving CSAT performance leading to a 10% uplift in online
account sign-ups; reducing social spread of negative comments by 86%.
- Define UX and design approaches for the Quote & Switch journey resulting in 7% increase in conversion
- Optimise and improve digital applications, creating a range of digital content to support customer
engagement and self-service
I have also gained invaluable experience leading large scale, high profile projects for the agency's key account Pet
Drugs Online. Through a combination of insight driven digital strategies and traffic driving campaign activity, I have
helped take their online presence to market, delivering:
- year-on-year revenue increase of 68%
- increased transactions of 23%.
- Two gold awards at the Online Retail Awards - for Best Pharmaceutical and Best Mobile Experience.
Responsibilities
- Establish, maintain and grow trusted client relationships
- Understand digital landscapes and how it affects client's businesses and lead successful delivery of a range
of digital projects
- Lead regular team reviews to identify upcoming client needs, requirements and opportunities
- Identifying persistent issues with client briefs and working with the client to resolve these
- Development of proposals and pitches
- Direct team-based project planning
- Oversee design and execution of strategic social media and cross platform digital initiatives (website development, PPC, affiliate, display, SEO to name a few)
- Understanding and appreciation of margins and profitability
Clients
Regent
npower Rentokil The Mall Pet Drugs Online Holidays
Bristol Energy Ascentric Triodos Manchester Arndale The Lexicon
Service, ME, Social, Energy, Energy, Online, Campaign, Development, Affiliate, Support, Growth, It, Pharmaceutical, Website, Content, Digital Marketing, Pr, Event, Fashion, PPC, B2C, UX, B2B, Retail, Digital Strategy, Seo, Design, Marketing, Social Media
2007 - 2008
job
Account Manager
McCann Erickson.
An account/ project manager as part of a growing team in the newly established McCann Erickson Interactive
department looking after the online marketing portfolio for Goodyear Dunlop:
- Establishing and developing Goodyear Dunlop's online presence
- Development of brand experience sites for Dunlop and Goodyear
- Setting up bespoke ecommerce site for HiQ (the Goodyear Dunlop tyre fitting centre)
- Developing the Goodyear Dunlop company intranet
- Developing the HiQ fitter networks first extranet site
Clients
Goodyear Dunlop
department looking after the online marketing portfolio for Goodyear Dunlop:
- Establishing and developing Goodyear Dunlop's online presence
- Development of brand experience sites for Dunlop and Goodyear
- Setting up bespoke ecommerce site for HiQ (the Goodyear Dunlop tyre fitting centre)
- Developing the Goodyear Dunlop company intranet
- Developing the HiQ fitter networks first extranet site
Clients
Goodyear Dunlop
Marketing, Project Manager, Ecommerce, Online Marketing, Account Manager, Development, Online, UP, Manager
2002 - 2007
job
Account Manager/ Project Manager
Inbox Digital.
Account manager as part of one of the top 5 digital agencies in the UK producing award winning work using digital
channels.
Involved in establishing Inbox as one of the UKs top 5 digital agencies. (Inbox became part of 20:20 in April 2010 and subsequently Jaywing March 2013.)
Clients
Vodafone Fiat P&G agency roster Churchill Electronic Arts
channels.
Involved in establishing Inbox as one of the UKs top 5 digital agencies. (Inbox became part of 20:20 in April 2010 and subsequently Jaywing March 2013.)
Clients
Vodafone Fiat P&G agency roster Churchill Electronic Arts
Project Manager, Account Manager, Winning, Manager
My education
University of Leicester
Secondary, Geography, English Literature, Sports Science
Secondary, Geography, English Literature, Sports Science
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