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Digital Marketing Specialist
Tal Afek
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital marketing specialist, dedicated to growing early and mid stage comapnies with high growth ambitioins
Developed and executed multichannel digital marketing strategies at an early stage Fin-Tech start-up, helping secure £3M in seed and £10M in Series A funding.
An advocate for clear objectives, data-driven decisions, and intelligent reporting.
Looking forward to helping you!
Developed and executed multichannel digital marketing strategies at an early stage Fin-Tech start-up, helping secure £3M in seed and £10M in Series A funding.
An advocate for clear objectives, data-driven decisions, and intelligent reporting.
Looking forward to helping you!
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
Growth Marketing Specialist
Yu Life LTD.
Created and led marketing strategy to deliver scalable early stage customer and revenue growth.
>100% month on month increase in leads in the first 6 months, securing seed funding.
Developed Marketing infastructure and Growth framework to build a pipeline of continuous MQLs, SQLs, and Customers, securing Series A funding.
● Led Market Research: Ideal Customer Profiles, Competitor Analysis, Messaging, Brand/Visual Identity.
● Implementation of tracking infrastructure and capturing customer event data (GTM, Amplitude, Hubspot etc).
● Owned experiment backlog for Growth Marketing framework (AARRR).
● Managing Acqusition Channels: Optimizing campaigns across the top Social, Display and Search platforms, achieving:
20% lower by creating a pipeline alert system for high priority leads for SDRs.
70% lower CPC on Adwords through SKAGs and strategic category selection.
50% lower CPL on Linkedin through content led Account Based Marketing strategy.
● Managed delivery of creative assets for all digital marketing activities, across acquisition, conversion and retention.
● Conversion Rate Optimization through A/B testing solutions (Optimizely, Intercom, Instapages)
● Launched referral program to deliver low-cost, high quality new leads.
● C-level reporting of marketing activities alongside targets and KPIs/OKRs.
>100% month on month increase in leads in the first 6 months, securing seed funding.
Developed Marketing infastructure and Growth framework to build a pipeline of continuous MQLs, SQLs, and Customers, securing Series A funding.
● Led Market Research: Ideal Customer Profiles, Competitor Analysis, Messaging, Brand/Visual Identity.
● Implementation of tracking infrastructure and capturing customer event data (GTM, Amplitude, Hubspot etc).
● Owned experiment backlog for Growth Marketing framework (AARRR).
● Managing Acqusition Channels: Optimizing campaigns across the top Social, Display and Search platforms, achieving:
20% lower by creating a pipeline alert system for high priority leads for SDRs.
70% lower CPC on Adwords through SKAGs and strategic category selection.
50% lower CPL on Linkedin through content led Account Based Marketing strategy.
● Managed delivery of creative assets for all digital marketing activities, across acquisition, conversion and retention.
● Conversion Rate Optimization through A/B testing solutions (Optimizely, Intercom, Instapages)
● Launched referral program to deliver low-cost, high quality new leads.
● C-level reporting of marketing activities alongside targets and KPIs/OKRs.
Sourcing, LED, Social, Hotjar, Campaign, Google, Chatbot, KPI, Testing, Infrastructure, Growth, Website, Marketing, Analytics, Pr, Linkedin, Adwords, PPC, Research, Market research, Budget, MArketing Strategy, Seo
2015 - 2016
job
Mobile Marketing Manager
Bwin.Party Digital Entertainment.
● Managed £3,000,000 budget with 3:1 ROI for global business objectives.
● Owned mobile marketing strategy and implementation.
● Managed customer acqusition channels - Paid and Organic -Including App Store Optimization.
● Developed and managed Partnerships.
● Managing In-App and Display acquisition channels.
● Copywriter for App Store, In-App messaging and Display ads.
● Building data reports for commercial analysis of mobile budget.
● Managing creative assets for acqusition channels and App Store.
● Owned mobile marketing strategy and implementation.
● Managed customer acqusition channels - Paid and Organic -Including App Store Optimization.
● Developed and managed Partnerships.
● Managing In-App and Display acquisition channels.
● Copywriter for App Store, In-App messaging and Display ads.
● Building data reports for commercial analysis of mobile budget.
● Managing creative assets for acqusition channels and App Store.
Marketing, Video, Budget, PPC, ROI, Network, Twitter, Implementation, Apps, Mobile marketing, Web, App, Social, Manager
My education
2008
-
2012
University of Manchester
BSc, International Management
BSc, International Management
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