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Strategic Marketing Director specialising in Engineering, Technology and Manufacturing industries
Jodie Wilson
,
Stamford, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketing Director with over 20 years experience across a broad spectrum of Marketing disciplines with budgetary responsibility of $10m. * Experienced with identifying customer and market intelligence and translating into actionable insights. * Expertise covers full Marketing Mix from NPD through to product launch. * Significant experience in developing both B2B and B2C marketing campaigns with measurable results. * Proven ability to develop effective communications and PR campaigns with clear line of sight to business strategies.* Extensive international experience, working in China, India, US and Europe. Including leading and developing teams across cultural boundaries. * Excellent communicator, experienced with influencing internal and external stakeholders within a large corporate environment
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Trustee
Citizens Advice.
2018 - ?
freelance
Owner & Director
Omniology Marketing Consultancy Ltd.
mniology Marketing Consultancy offers marketing strategy, planning and communications solutions to owner / managed businesses who simply do not have the time or knowledge to provide their own marketing solutions.
Focused on supporting small and medium businesses over a variety of sectors, particularly those with in engineering, manufacturing and technology industries, with over 20 years of Marketing leadership experience in these areas.
Focused on supporting small and medium businesses over a variety of sectors, particularly those with in engineering, manufacturing and technology industries, with over 20 years of Marketing leadership experience in these areas.
2016 - 2018
job
Director, Marketing Communications
Cummins Inc.
Leading team of Marketing Communications professionals to develop and deliver Marketing Communications strategies for Consumer, Marine and Power Generation Segments across Cummins markets globally. Implementing new Integrated Marketing Planning process with business engagement to ensure clear line of sight from business strategies to Marcoms activities
Marketing
2014 - 2016
job
Director
Strategic Intelligence & Global Marketing.
Undertook a overseas assignment to lead the Marketing team for Power Generation business, based in Minnesota. Leading a global team of marketing professionals to deliver Strategic Marketing, Research, Global Insights, Marketing Communications, Digital Marketing and Functional Excellence for Cummins Power Generation
2009 - 2014
job
Director, Global Marketing
Cummins Generator Technologies.
Leading a global team of 15 Marketing professionals, responsible for all areas of Marketing including Communications, Strategic Marketing and Intelligence, Marketing New Product Development (NPD) and Intellectual Property Protection for the Generator Technologies line of business. Responsible for global marketing budget of $3m
Marketing, Product development, Budget, Strategic Marketing, Npd, Global Marketing, Development
My education
2003
-
2006
Open University
MBA, Masters in Business Administration
MBA, Masters in Business Administration
2002
-
2003
Open University
Postgraduate Diploma, Management
Postgraduate Diploma, Management
1995
-
1999
Sheffield Hallam University
Bachelors, Business Studies
Bachelors, Business Studies
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