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Senior
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jobs
Authentic Content Marketing | Multi-Channel Campaign Planning | Insight Led Marketeer
Kara Taylor-Rowe
,
Leeds, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a full mix marketeer with demonstrable success in defining target audiences and utilising appropriate channels to engage customers, drive traffic and generate leads. I have a particular passion for creating content that is engaging, consistent and that creates an emotive connection with my audience whether that be via digital or more traditional channels. Getting into my target audiences psyche is what really makes me tick!
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2019 - ?
job
Senior Marketing Executive
Brio Retirement Living.
Brio is part of The Places for People group and offers supported living for over 55s. I project manage the marketing
deliverables for the brand, and have a focus on leading key marketing projects.
• Creating day to day content which is on topic, and that highlights the benefits of retirement living. I
maximise on usage by repurposing content via email, social media and partner sites
• Responsible for all social media channels, posting content that captures attention and initiates shares. Using
FB insight to plan future posts based on successful reach
• Write and build a range of weekly customer emails, which cover direct selling messages, share news or tell
stories
• Write and build regular blog posts based on content that's relevant to Brio customers, and that raise's Brio's
profile as a key retirement living provider who knows and understand what modern retirees want
• Project manage video content to add value to Brio customers and distributing via a number of channels to gain maximum visibility
• Creating compelling content for local level advertising that grabs attention, has clear CTA's and addresses
customer pain points
• Working closely with regional sales teams and supporting them with the production of on-brand sales
collateral, providing advice on local-level marketing initiatives, and ensuring property portal listings are led with our best images, incorporate video and highlight the aspects of our communities that customers find
desirable
deliverables for the brand, and have a focus on leading key marketing projects.
• Creating day to day content which is on topic, and that highlights the benefits of retirement living. I
maximise on usage by repurposing content via email, social media and partner sites
• Responsible for all social media channels, posting content that captures attention and initiates shares. Using
FB insight to plan future posts based on successful reach
• Write and build a range of weekly customer emails, which cover direct selling messages, share news or tell
stories
• Write and build regular blog posts based on content that's relevant to Brio customers, and that raise's Brio's
profile as a key retirement living provider who knows and understand what modern retirees want
• Project manage video content to add value to Brio customers and distributing via a number of channels to gain maximum visibility
• Creating compelling content for local level advertising that grabs attention, has clear CTA's and addresses
customer pain points
• Working closely with regional sales teams and supporting them with the production of on-brand sales
collateral, providing advice on local-level marketing initiatives, and ensuring property portal listings are led with our best images, incorporate video and highlight the aspects of our communities that customers find
desirable
Social Media, Marketing, Advertising, Video content, Video, Sales, Content, Blog, Production, Social, Portal, LED
2017 - 2019
freelance
Freelance Marketeer
unknown.
I offered marketing services across campaign planning and delivery, social media, email and website management, in fixed-term contract roles.
Marketing Executive, Yorkshire Water (6 months)
• Content creation across online and offline channels
• Bringing often dull messages to life with effective storytelling and compelling imagery
• Sharing key business objectives with customers in an engaging way that initiated changes in behaviour
Marketing Campaign Executive, The National Trust (9 months)
• Delivery of multi-channel campaigns
• Using digital, print and video to create emotional connections with people, and inspiring them to support
the NT cause
• Using customer insight to push campaigns to the right audience groups at the right time
Marketing Manager, Vets4Pets (6 months)
• Creating a positive association with the Vets4Pets brand, via the creation of genuine and authentic content
that showcased the values and personality of individual practices
• A hands-on role with content creation across Mailchimp, Facebook, POS and website
Marketing Executive, Yorkshire Water (6 months)
• Content creation across online and offline channels
• Bringing often dull messages to life with effective storytelling and compelling imagery
• Sharing key business objectives with customers in an engaging way that initiated changes in behaviour
Marketing Campaign Executive, The National Trust (9 months)
• Delivery of multi-channel campaigns
• Using digital, print and video to create emotional connections with people, and inspiring them to support
the NT cause
• Using customer insight to push campaigns to the right audience groups at the right time
Marketing Manager, Vets4Pets (6 months)
• Creating a positive association with the Vets4Pets brand, via the creation of genuine and authentic content
that showcased the values and personality of individual practices
• A hands-on role with content creation across Mailchimp, Facebook, POS and website
Management, Manager, Social, Online, Campaign, Support, Pos, Content, Website, Social Media, Print, Mailchimp, Storytelling, Facebook, Video, Content creation, Marketing
2016 - 2016
job
Digital Account Manager
M3 Europe.
M3 is a social media platform for medical professionals, my role involved working with pharmaceutical clients to deliver targeted digital campaigns across the site that proactively built awareness and educated members on
products.
• Delivering targeted digital campaigns across the M3 site (micro-sites, emails and display ads)
• Creating campaigns that raised brand awareness, met client objectives and increased sales
• Ensuring campaigns were targeted to relevant audiences to ensure maximum ROI, and effectively re-
targeting high level engagers
• Giving campaigns an educational tone to increase engagement and user dwell time
products.
• Delivering targeted digital campaigns across the M3 site (micro-sites, emails and display ads)
• Creating campaigns that raised brand awareness, met client objectives and increased sales
• Ensuring campaigns were targeted to relevant audiences to ensure maximum ROI, and effectively re-
targeting high level engagers
• Giving campaigns an educational tone to increase engagement and user dwell time
Social Media, Account Manager, ROI, ADS, Sales, Pharmaceutical, Social, Manager
2012 - 2015
job
Marketing and Event Operations Specialist
Harley-Davidson Europe Ltd.
Working as part of the Consumer Experience team, I was involved in the coordination and execution of EMEA region
exhibition events with a specific focus on event planning, logistics and, experiential elements. Duties included:
• Supporting with event management and logistics for Harley- Davidson events, with a key objective of bringing the brand to life and interacting with key target audiences
• Assisting in the design and production of event posters, programmes, digital assets and website updates -
which included writing content, translation, print and delivery
• Working closely with the H-D publishing company to ensure event content was engaging and continued to promote events positively and celebrate Harley ownership
2008 - 2011 I took some time out to travel and worked in temporary administration based positions in New Zealand
and Australia.
exhibition events with a specific focus on event planning, logistics and, experiential elements. Duties included:
• Supporting with event management and logistics for Harley- Davidson events, with a key objective of bringing the brand to life and interacting with key target audiences
• Assisting in the design and production of event posters, programmes, digital assets and website updates -
which included writing content, translation, print and delivery
• Working closely with the H-D publishing company to ensure event content was engaging and continued to promote events positively and celebrate Harley ownership
2008 - 2011 I took some time out to travel and worked in temporary administration based positions in New Zealand
and Australia.
Marketing, Design, Administration, Writing, Operations, Event planning, SoMe, Print, Event, Management, Website, Content, Production
My education
2004
-
2008
Leeds Metropolitan University
Bachelors, Resort Management
Bachelors, Resort Management
2002
-
2004
Bishop Auckland College
N/a, AVCE Travel and Tourism B
N/a, AVCE Travel and Tourism B
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