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Adaptable Content Writer for a variety of web and multi-platform applications.
aditi bhattacharya
,
Egham, United Kingdom
Experience
Other titles
Skills
I'm offering
As a detail-driven writer with more than 4 years of experience developing and producing B2B marketing content (both print and digital) for a variety of industries, my typical day involves forging trusting and loyal connections with marketing stakeholders, PR teams, and community members to drive content ideas and spark stories, leveraging strong editorial skills to generate flawless copy upon submission, and ensuring expeditious delivery from writing to publication.
In this role I have been writing and editing both short and feature-length articles, web copies, email newsletters, press-releases, social media posts, whitepapers, eBooks – the list is endless.
Having studied the audiences across different kind of industries, which primarily include technology, hospitality and healthcare, travel & lifestyle, eCommerce among others, I can comfortably say that my expertise in composing original and compelling stories across different niche is what I am particularly proud of.
That apart, my commitment to grammatical excellence, stellar research capabilities, understanding of a resonating brand messaging, familiarity with SEO and keyword research, and an unwavering adherence to deadlines are some of the attributes that has helped me grow as a marketing copywriter.
I have recently moved to the United Kingdom from India and am available and eligible to work immediately. I also volunteer with a local charity alongside my freelance gig.
In this role I have been writing and editing both short and feature-length articles, web copies, email newsletters, press-releases, social media posts, whitepapers, eBooks – the list is endless.
Having studied the audiences across different kind of industries, which primarily include technology, hospitality and healthcare, travel & lifestyle, eCommerce among others, I can comfortably say that my expertise in composing original and compelling stories across different niche is what I am particularly proud of.
That apart, my commitment to grammatical excellence, stellar research capabilities, understanding of a resonating brand messaging, familiarity with SEO and keyword research, and an unwavering adherence to deadlines are some of the attributes that has helped me grow as a marketing copywriter.
I have recently moved to the United Kingdom from India and am available and eligible to work immediately. I also volunteer with a local charity alongside my freelance gig.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
freelance
FREELANCE COPYWRITER
unknown.
As a content writer, I have been partnering with organizations offering B2B marketing content for different niche like technology, travel and hospitality, lifestyle and eCommerce, manufacturing and engineering, management consultancy, and digital agencies. I Am also required to manage a team of up to 10 freelance writers for larger projects, as per customer requirements.
• Collaborate with organizations in development of blogs, ensuring consistency with brand marketing and message strategies.
• Produce original, creative content for Ad copies and other marketing materials like brochures, eBooks etc.
• Present clients with unique copy options based on overall marketing objectives.
• Review and edit final copy for accuracy and ensure content is aligned to brand message.
• Produced campaign-specific content to reach and capture target audience.
• Draft and manage print, online and social media communications designed to promote company brand, image and values.
• Write professional business correspondence, content for email newsletters and other corporate communications.
• Write and edit company case studies, fact sheets and product collateral.
• Write off-site SEO content such as press releases, guest blog posts and informational articles.
• Create and manage content for company web pages, blogs, and social media pages.
• Review and edit blog posts to guarantee high content quality.
• Develop key messaging, branding and positioning statements.
• Collaborate with organizations in development of blogs, ensuring consistency with brand marketing and message strategies.
• Produce original, creative content for Ad copies and other marketing materials like brochures, eBooks etc.
• Present clients with unique copy options based on overall marketing objectives.
• Review and edit final copy for accuracy and ensure content is aligned to brand message.
• Produced campaign-specific content to reach and capture target audience.
• Draft and manage print, online and social media communications designed to promote company brand, image and values.
• Write professional business correspondence, content for email newsletters and other corporate communications.
• Write and edit company case studies, fact sheets and product collateral.
• Write off-site SEO content such as press releases, guest blog posts and informational articles.
• Create and manage content for company web pages, blogs, and social media pages.
• Review and edit blog posts to guarantee high content quality.
• Develop key messaging, branding and positioning statements.
Technology, UP, Social, Online, Campaign, Web, Development, Blogs, Blog, Engineering, Content, Social Media, Management, Print, Creative content, Copywriter, B2B Marketing, B2B, Ecommerce, Branding, Seo, Marketing
2013 - 2016
job
CONSULTING PARTNER - COMMUNICATIONS & OPERATIONS
AT XMPLAR MANAGEMENT SOLUTIONS (P) LTD.
Established in 2013, Xmplar is an IT start-up providing talent search and assessment services and developing AI based ERP products (ZipTiger Suite) for various Indian and global companies.
• Actively managed Company's social media pages, blogs and online communities like Quora through reputation management.
• Researched and updated all required materials needed for firm and partners.
• Cultivated and managed relationships with key clients, vendors and community partners.
• Created and implemented external and internal communications strategies.
• Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns.
• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
• Contributed ideas to concept development, strategic planning and business operations.
• Provided feedback to all departments on brand consistency in outbound communications.
• Worked with the founders and management to create and operationalize digital strategies, marketing plans, go-to market strategies.
• Designed sales communications collateral, Human Resource documents and other employee guidelines.
• Actively managed Company's social media pages, blogs and online communities like Quora through reputation management.
• Researched and updated all required materials needed for firm and partners.
• Cultivated and managed relationships with key clients, vendors and community partners.
• Created and implemented external and internal communications strategies.
• Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns.
• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
• Contributed ideas to concept development, strategic planning and business operations.
• Provided feedback to all departments on brand consistency in outbound communications.
• Worked with the founders and management to create and operationalize digital strategies, marketing plans, go-to market strategies.
• Designed sales communications collateral, Human Resource documents and other employee guidelines.
It, UP, Social, Go, Online, Search, Ai, Development, Assessment, Community, Monitoring, Social Media, Blogs, Sales, Management, Consulting, Strategic Planning, ERP, Operations, Concept Development, Marketing
1999 - 2001
job
MANAGER, ADMIN
B.P.PODDAR FOUNDATION FOR EDUCATION.
An education foundation, the B.P. Poddar Group runs and manages multiple schools and colleges in India and is a Trust dedicated to enhance and enrich the quality of technical education available in the country.
• Spearheaded internal communication initiatives to foster timely order completion and deadline management.
• Supported HR functions, including new hire orientation and equipment allocation.
• Improved operational efficiency through effective schedule management, including coordinating board meetings, travel itineraries and agenda plans.
• Identified and resolved operations challenges to promote alignment with business strategy.
• Communicated corporate objectives across all divisions through regular correspondence and scheduled follow-up.
• Recruited, hired, trained and supervised and implemented mentoring program that offered positive employee engagement.
• Supported timely and accurate administrative task completion.
• Established and developed highly-efficient and dependable administrative team by delivering ongoing coaching and motivation while providing opportunities for career acceleration through achievements.
• Provided extensive clerical and administrative support to department staff.
• Spearheaded internal communication initiatives to foster timely order completion and deadline management.
• Supported HR functions, including new hire orientation and equipment allocation.
• Improved operational efficiency through effective schedule management, including coordinating board meetings, travel itineraries and agenda plans.
• Identified and resolved operations challenges to promote alignment with business strategy.
• Communicated corporate objectives across all divisions through regular correspondence and scheduled follow-up.
• Recruited, hired, trained and supervised and implemented mentoring program that offered positive employee engagement.
• Supported timely and accurate administrative task completion.
• Established and developed highly-efficient and dependable administrative team by delivering ongoing coaching and motivation while providing opportunities for career acceleration through achievements.
• Provided extensive clerical and administrative support to department staff.
Business strategy, Coaching, Operations, Mentoring, Employee Engagement, Management, Motivation, Support, Manager, UP
My education
?
-
2013
ICFAI
Unspecified, BUSINESS ADMINISTRATION
Unspecified, BUSINESS ADMINISTRATION
?
-
1998
n/a
Bachelors, ACCOUNTANCY
Bachelors, ACCOUNTANCY
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