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Senior
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Senior Marketing Campaign Manager
Stephanie Gilks
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Over the last ten years, I've been working as a Senior Marketer for a wide range of clients, agencies and brands. I have a natural instinct when it comes to creating strong campaigns, having produced integrated and highly creative content for clients as well-known as Barclays and Coca-Cola, but also in-house for organisations such as D&AD. In hand with my creative side, I understand how to target and develop audiences effectively on a strategic and logistical level. I'm confident his knowledge, digtal experience, creative skillset and my integrated marketing background make me a stand out candidate that can hit the ground running in a freelance or contract role.
I've led complete company rebrand, supported sales and outreach as well as being solely responsible for day-to-day management of comms and thought leadership, including social, SEO, paid advertising, PR, pitch and case study writing, creds, photography and videography briefing and delivery, and CRM management.
I've led complete company rebrand, supported sales and outreach as well as being solely responsible for day-to-day management of comms and thought leadership, including social, SEO, paid advertising, PR, pitch and case study writing, creds, photography and videography briefing and delivery, and CRM management.
Markets
United Kingdom
Industries
Language
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Senior Marketing Manager
Wonder London, creative experience agency.
- Hired to lead on a major rebrand, including development of new website, brand guidelines, identity, positioning statement, liaising with internal and external creative studios and stakeholders.
- As head brand guardian and I am responsible for curating Wonder content across all internal and external comms to reflect the companies values and positioning.
- Responsible for creating a 360 communications plan to support their vision and positioning, and rolling out a content strategy and analytics across social and press to support new business.
- Responsible for all written agency content, including creative pitches, press, blog and case studies.
- Key clients include: Google, YouTube, VISA, Deliveroo, Santander and Nike.
- As head brand guardian and I am responsible for curating Wonder content across all internal and external comms to reflect the companies values and positioning.
- Responsible for creating a 360 communications plan to support their vision and positioning, and rolling out a content strategy and analytics across social and press to support new business.
- Responsible for all written agency content, including creative pitches, press, blog and case studies.
- Key clients include: Google, YouTube, VISA, Deliveroo, Santander and Nike.
Marketing, Analytics, Youtube, Website, Content, Blog, Support, Development, Content Strategy, Google, Social, Manager
2017 - 2019
job
Marketing Manager
Jack Agency.
- creative OOH agency, maternity contract
- Responsible for promoting three agency brands (encompassing lifestyle, arts, music industries) and developing strategies and plans to connect the agency to culture, clients and partners.
- Responsible for creating and delivering the annual marcomms strategy and supporting the agency's vision and positioning, by implementing campaigns across channels including email marketing, print, social media, online and offline marketing, PR and events.
- Generate and deploy all written channel content including PR, email, social media and web.
- Worked closely with the company's sales teams, assisting them in meeting their objectives by providing them with the appropriate sales tools, materials and presentations.
- Management of existing agency partnerships and event management for B2B events and partnerships.
- Responsible for promoting three agency brands (encompassing lifestyle, arts, music industries) and developing strategies and plans to connect the agency to culture, clients and partners.
- Responsible for creating and delivering the annual marcomms strategy and supporting the agency's vision and positioning, by implementing campaigns across channels including email marketing, print, social media, online and offline marketing, PR and events.
- Generate and deploy all written channel content including PR, email, social media and web.
- Worked closely with the company's sales teams, assisting them in meeting their objectives by providing them with the appropriate sales tools, materials and presentations.
- Management of existing agency partnerships and event management for B2B events and partnerships.
Social Media, Marketing, B2B, Email marketing, Print, Event, Pr, Management, Sales, Content, Music, Web, Online, Social, Manager
2015 - 2017
job
Marketing Manager
D&AD (Design & Art Direction), non-profit organisation supporting design & advertising industry.
- Responsible for all aspects of marketing campaign management, including the planning, creation and delivery of compelling cross-channel activity.
- Worked across multiple disciplines, including traditional and digital media, direct, web and e-commerce to develop creative, innovative and engaging campaigns.
- Owned every stage of the creative process from briefing through to implementation of the campaign in its totality, and providing reporting and measurement on activity.
- Ability to work cohesively with external suppliers from global advertising agencies, design studios and production houses, to the management of our media planning and buying agency.
- Collaborated effectively alongside different internal business teams to maximise campaign potential and enable essential activations for our key partners.
- Worked closely with SEO Copywriter and Digital Marketing Manager, executing and measuring tactical email and digital communications including search and re-marketing activity.
- Management of direct report, Marketing Assistant.
- Worked across multiple disciplines, including traditional and digital media, direct, web and e-commerce to develop creative, innovative and engaging campaigns.
- Owned every stage of the creative process from briefing through to implementation of the campaign in its totality, and providing reporting and measurement on activity.
- Ability to work cohesively with external suppliers from global advertising agencies, design studios and production houses, to the management of our media planning and buying agency.
- Collaborated effectively alongside different internal business teams to maximise campaign potential and enable essential activations for our key partners.
- Worked closely with SEO Copywriter and Digital Marketing Manager, executing and measuring tactical email and digital communications including search and re-marketing activity.
- Management of direct report, Marketing Assistant.
Media planning, Manager, Planning, Direction, Production, Search, Campaign, Web, Organization, Implementation, Digital Marketing, Management, Copywriter, Ecommerce, Art Direction, Advertising, Seo, Design, Marketing
2014 - 2015
temp
Marketing Coordinator
ROLI Ltd.
ROLI Ltd.
- Responsible for managing new and exciting creative content for all of ROLI's social media channels, including video and audio.
- Managed all external event trade show presence, including the marketing and logistical elements of ROLI's presence. Responsibility for ROLI's press relations; including coverage, and establishing and managing a network of contacts.
- Updated the website with new and engaging content on a regular basis, and managing the database of followers.
- Managed all external event trade show presence, including the marketing and logistical elements of ROLI's presence. Responsibility for ROLI's press relations; including coverage, and establishing and managing a network of contacts.
- Updated the website with new and engaging content on a regular basis, and managing the database of followers.
Social Media, Marketing, Video, Creative content, Database, Event, Website, Content, Audio, Network, Coordinator, Music, Social
2012 - 2014
job
Creative Producer & Stylist
Self employed.
- Set up my own business to follow a creative passion, project managing and delivering advertising campaigns and creative solutions in a fast-paced industry.
- Worked for a vast range of international commercial clients not limited to but including Argos, Ocado, Coca-Cola, Halifax, Laura Ashley, Marks & Spencers, NatWest, Phones 4 U, Tesco, RBS and Waitrose.
- Worked for a vast range of international commercial clients not limited to but including Argos, Ocado, Coca-Cola, Halifax, Laura Ashley, Marks & Spencers, NatWest, Phones 4 U, Tesco, RBS and Waitrose.
Advertising, Producer, International, UP
2010 - 2012
job
Marketing Manager
IIR Ltd, part of Informa Group, events and publishing.
- Responsible for marketing and sales for international training events and distance learning course, working on a minimum of 40 events per annum with an overall budget of c. £250,000.
- Managed all direct marketing for these campaigns including but not limited to market analysis, producing strategic integrated promotional plans, partnerships, tracking, copywriting, email, website visual construction and content management, and social media.
- Worked with many different areas of the business to produce effective visual campaigns on time and to budget, including production, logistics, typesetters, printers and more.
- Managed telesales staff and online bookings for all my events, leading to excellent communication skills and ability to provide direction and support to other departments.
- Managed all direct marketing for these campaigns including but not limited to market analysis, producing strategic integrated promotional plans, partnerships, tracking, copywriting, email, website visual construction and content management, and social media.
- Worked with many different areas of the business to produce effective visual campaigns on time and to budget, including production, logistics, typesetters, printers and more.
- Managed telesales staff and online bookings for all my events, leading to excellent communication skills and ability to provide direction and support to other departments.
Sales, Manager, Social, Direction, Production, Online, International, Support, Printers, Content, Website, Social Media, Management, Direct marketing, C, Marketing and sales, Content Management, Training, Budget, Copywriting, Marketing
2008 - 2010
job
Search Executive
Walker Media, (now Blue 449), media planning and buying agency.
- Digital account managing Vision Express, Barclays and other clients in a PPC role with combined budgets of £50k per calendar month.
- Creative input into copy and briefs leading to honed research, budgeting and negotiating skills to ensure a competitive return for each client. Copywriting, strategising, a good eye for detail and working to tight deadlines were essential on all campaigns. Continual analysis of campaigns using creative testing and web analytics in order to improve CTR, CPC, cost per lead and number of conversions.
- Creative input into copy and briefs leading to honed research, budgeting and negotiating skills to ensure a competitive return for each client. Copywriting, strategising, a good eye for detail and working to tight deadlines were essential on all campaigns. Continual analysis of campaigns using creative testing and web analytics in order to improve CTR, CPC, cost per lead and number of conversions.
Copywriting, Research, PPC, Analytics, Media planning, Testing, Express, Detail, Web, Search, Planning
My education
2005
-
2008
University of Durham
Bachelors, History
Bachelors, History
1992
-
2005
Berkhamsted Collegiate School
A level, Biology, History, Spanish
A level, Biology, History, Spanish
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