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Data Analytics and Insight Specialist
Simon Herko 何根初
,
Atherton, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a self-motivated, reliable and insightful data analytics professional with 20 years’ practical industry experience. I work in digital innovation, analytics and model building. I work with data analysis and coding languages to provide my clients helpful decision making tools and data visualisations.
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - ?
job
President
TravelSpirit Foundation.
As a freelance consultant, I advise "new mobility service" clients on new ways to grow awareness and adoption of their products and services, and provides customer insight, including big data analysis to inform their go-to-market strategies. I have an in-depth understanding of the varied profile of consumer behaviour, across a broad range of sectors, and how business can tap directly into customer habits, different personas, aspirations, attitudes and customer journeys to both react to and influence behaviours.
Over the past 3 years I have established and grown the not-for-profit networking organisation, TravelSpirit Foundation, to a following 2000+ individuals and 200+. At Iconic Blockchain I am introducing autonomous economic agents to the transport industry and provide senior-level coaching to leaders seeking an understanding of disruptive technologies. I engage with business leaders, with strong communication skills and drive forward transformational insights for the "future mobility" and "connected and autonomous vehicles" sectors.
Over the past 3 years I have established and grown the not-for-profit networking organisation, TravelSpirit Foundation, to a following 2000+ individuals and 200+. At Iconic Blockchain I am introducing autonomous economic agents to the transport industry and provide senior-level coaching to leaders seeking an understanding of disruptive technologies. I engage with business leaders, with strong communication skills and drive forward transformational insights for the "future mobility" and "connected and autonomous vehicles" sectors.
Data Analysis, React, Coaching, Networking, Big Data, Service, Block Chain, Consumer behaviour, Organization, Go, President
2009 - 2017
job
Senior Intelligence Officer
Transport for Greater Manchester.
With a wide-ranging remit for strategic and operational issues, I provided insightful market research and led new product developments within the transport delivery arm of the Greater Manchester Combined Authority.
Working within the Strategy Directorate of TfGM, I led the development and external engagement strategy for R&D in Intelligent Mobility - a new area of transport service and product development driven by the fusion and exploitation of new data sources and big data analytics. This required collaboration and influence at all levels - including engagement with politicians, industrial R&D partners, Universities and the tech start-up community.
Key responsibilities:
• Transport lead for Cisco's £10m Smart Cities demonstrator project, CityVerve.
• Intelligent Mobility programme lead for major R&D consortia bids to InnovateUK.
• Board Member of the Northern Robotics Network - Industrial and University partnership for commercialising University R&D.
• Management of analytical team and substantial bus performance monitoring and analytical systems budget.
• Prioritising investment activity and budgets for supporting infrastructure.
• Procurement of IT systems, consultancy projects and service franchises.
• Reporting against Key Business Actions and Performance Indicators.
Key achievements:
• Raised the profile and reputation of TfGM as an innovative, forward-thinking, organisation, including promoting and organising TfGM's first 'hack' event.
• Developed and secured the full business case for investing in a new Electronic Ticket Machine Analysis System, and a £40m highways capital infrastructure programme.
• Defined the commercial product and marketing plan for new Leigh Guided Busway services; using feedback from public consultation, market segmentation-based patronage forecasts, and market sounding of commercial bus operators.
• Led the development of TfGM's Bus Route Explorer digital mapping and search tool - using focus groups, schoolroom consultations, usability testing Labs, online Customer Panel and working with Disability Design Reference Group.
• Procured and delivered an innovative data collection project, from aggregated Mobile Phone data, that provided new insights into people's travel behaviour in the city over major events, such as Manchester City playing at home.
• Secured new insights into customer behaviour and footfall around Manchester City Centre, through an innovative customer experience & data collection project, that used augmented reality on mobile phones to provide a 'Pokemon Go' style game experience over Chinese New Year.
• Developed the business case for a new Customer Travel Insights Exchange platform; a fresh approach to data capture and exploitation, that empowers the customer to share their behaviour in return for incentives and rewards.
Working within the Strategy Directorate of TfGM, I led the development and external engagement strategy for R&D in Intelligent Mobility - a new area of transport service and product development driven by the fusion and exploitation of new data sources and big data analytics. This required collaboration and influence at all levels - including engagement with politicians, industrial R&D partners, Universities and the tech start-up community.
Key responsibilities:
• Transport lead for Cisco's £10m Smart Cities demonstrator project, CityVerve.
• Intelligent Mobility programme lead for major R&D consortia bids to InnovateUK.
• Board Member of the Northern Robotics Network - Industrial and University partnership for commercialising University R&D.
• Management of analytical team and substantial bus performance monitoring and analytical systems budget.
• Prioritising investment activity and budgets for supporting infrastructure.
• Procurement of IT systems, consultancy projects and service franchises.
• Reporting against Key Business Actions and Performance Indicators.
Key achievements:
• Raised the profile and reputation of TfGM as an innovative, forward-thinking, organisation, including promoting and organising TfGM's first 'hack' event.
• Developed and secured the full business case for investing in a new Electronic Ticket Machine Analysis System, and a £40m highways capital infrastructure programme.
• Defined the commercial product and marketing plan for new Leigh Guided Busway services; using feedback from public consultation, market segmentation-based patronage forecasts, and market sounding of commercial bus operators.
• Led the development of TfGM's Bus Route Explorer digital mapping and search tool - using focus groups, schoolroom consultations, usability testing Labs, online Customer Panel and working with Disability Design Reference Group.
• Procured and delivered an innovative data collection project, from aggregated Mobile Phone data, that provided new insights into people's travel behaviour in the city over major events, such as Manchester City playing at home.
• Secured new insights into customer behaviour and footfall around Manchester City Centre, through an innovative customer experience & data collection project, that used augmented reality on mobile phones to provide a 'Pokemon Go' style game experience over Chinese New Year.
• Developed the business case for a new Customer Travel Insights Exchange platform; a fresh approach to data capture and exploitation, that empowers the customer to share their behaviour in return for incentives and rewards.
Testing, Business Case, Robotics, Network, It, Usability & UX, Infrastructure, Monitoring, Community, Service, Development, Data collection, Organization, Search, Online, Go, UP, LED, Cisco, Design, Product development, Budget, Market research, Research, Big Data, Customer experience, Exchange, Marketing, Usability, Procurement, R, Event, Management, Analytics, Augmented Reality
2006 - 2009
job
Customer Insights Manager
CACI Property Research Consultancy.
As a market research specialist to property investment, development and management firms, I offered advice and analysis on retail, leisure and residential property markets, providing solutions that were driven by the lifestyle needs of shoppers and residents. Our consultancy unit integrated CACI consumer datasets (e.g. competitor data products to Experian) with other commercial datasets and primary data sources to provide our clients market insights.
Key responsibilities:
• Defining target markets and specific opportunities within housing, retail (online and in-store), leisure, ground transportation and air travel.
• Commissioning market research and cluster analysis of large consumer databases; making recommendations to senior management on the findings.
• Developing client briefs and proposals, design and analysis of effective questionnaires for timely delivery of actionable research reports.
Key achievements:
• Researched target markets for new 'Airtrack' rail-link proposals to Heathrow, identifying the key market opportunities for using the new rail service, through a wide variety of disparate data sources; including public transport travel time analysis, airport visitor surveys and transactional data.
• Through market research of target groups, defined the specification and key selling points for innovative housing products for city centre living in Leicester and Nottingham; supporting strong sales of new homes in challenging conditions.
• Identified the optimal retail leasing mix for Derby City Centre and Bury The Rock through research into rental levels and demographic profiling of shoppers.
• Informed Westfield London shopping centre's marketing strategy and plans, helping the centre achieve higher footfall. Achieved through data analysis of the spend, dwell time, travel modes and other characteristics of visitors to the centre.
Key responsibilities:
• Defining target markets and specific opportunities within housing, retail (online and in-store), leisure, ground transportation and air travel.
• Commissioning market research and cluster analysis of large consumer databases; making recommendations to senior management on the findings.
• Developing client briefs and proposals, design and analysis of effective questionnaires for timely delivery of actionable research reports.
Key achievements:
• Researched target markets for new 'Airtrack' rail-link proposals to Heathrow, identifying the key market opportunities for using the new rail service, through a wide variety of disparate data sources; including public transport travel time analysis, airport visitor surveys and transactional data.
• Through market research of target groups, defined the specification and key selling points for innovative housing products for city centre living in Leicester and Nottingham; supporting strong sales of new homes in challenging conditions.
• Identified the optimal retail leasing mix for Derby City Centre and Bury The Rock through research into rental levels and demographic profiling of shoppers.
• Informed Westfield London shopping centre's marketing strategy and plans, helping the centre achieve higher footfall. Achieved through data analysis of the spend, dwell time, travel modes and other characteristics of visitors to the centre.
Marketing, Design, Data Analysis, MArketing Strategy, Retail, Market research, Research, Management, Sales, Service, Surveys, Development, Online, Derby, Manager, Cluster Analysis
2001 - 2006
freelance
Senior Consultant
JMP & SKM Colin Buchanan Transport Consultancies.
I developed & managed a market research team to identify and implement sustainable transport solutions for major regeneration schemes. As the company's statistical expert, I led methodology development for strategic travel demand forecasting, economic appraisals and operational research; using tools to harvest and integrate a diversity data sources.
Key achievements:
• Developed a comprehensive transport strategy for London Waterloo Station & Interchange, which identified the suppressed market demand for river boat services and cycling. Both market opportunities subsequently realised by TfL.
• Defined the Green Travel Plan for University of East London, through consultation with a variety of stakeholders including local council planning officers & politicians.
• Logistical regression on the relationship between public transport accessibility of commuters and business agglomeration benefits, to evidence the case for Treasury backing of Crossrail, with a successful outcome.
Key achievements:
• Developed a comprehensive transport strategy for London Waterloo Station & Interchange, which identified the suppressed market demand for river boat services and cycling. Both market opportunities subsequently realised by TfL.
• Defined the Green Travel Plan for University of East London, through consultation with a variety of stakeholders including local council planning officers & politicians.
• Logistical regression on the relationship between public transport accessibility of commuters and business agglomeration benefits, to evidence the case for Treasury backing of Crossrail, with a successful outcome.
Market research, Research, Forecasting, Development, Accessibility, Treasury, LED
2000 - 2001
job
Business Analyst
Royal Bank of Scotland.
Working within the RBS Retail Marketing division, I implemented my MSc research findings for improving the effectiveness of credit card loyalty campaigns; deploying advanced statistical regression techniques on the bank's transactional credit card database and led a product development work stream for a customer loyalty points programme.
Marketing, Product development, Retail, Research, Database, Analyst, Development, LED
My education
1999
-
2000
Edinburgh University Management School
MSc, (Distinction), Operational Research and Management Science (ORMS)
MSc, (Distinction), Operational Research and Management Science (ORMS)
1996
-
1999
Cambridge University Queens College
Masters, Mathematics Tripos
Masters, Mathematics Tripos
1993
-
1995
Chichester College of Arts and Technology
Secondary, Mathematics
Secondary, Mathematics
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