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Expert
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jobs
Multi-skilled PR practitioner, with a focus on technology and corporate communications
Chinedu Udezue
,
New Malden, United Kingdom
Experience
Other titles
Skills
I'm offering
I've got over 20 years of experience building multi-channel communications strategies and creative PR campaigns for leading global brands in the finance, corporate, technology, and b2b sectors. I've worked with a real mix of organisations, including Huawei, Sony, Telstra, Microsoft, ADNOC, http://********.** and Oracle (as well as a bunch you probably havent' heard of but are vital to what you're doing right now!)
Having been a strategic advisor to senior leaders and management boards, I'm an expert at developing global thought leadership and brand campaigns that bridge digital, social media and traditional channels to provide measurable business results. I am really passionate about creating high impact campaigns that deliver against KPIs, from driving sales to changing perceptions, and I'm experienced in providing on-going crisis management and building corporate and vendor engagement; including the integration of multiple departments, partners and stakeholders.
Having been a strategic advisor to senior leaders and management boards, I'm an expert at developing global thought leadership and brand campaigns that bridge digital, social media and traditional channels to provide measurable business results. I am really passionate about creating high impact campaigns that deliver against KPIs, from driving sales to changing perceptions, and I'm experienced in providing on-going crisis management and building corporate and vendor engagement; including the integration of multiple departments, partners and stakeholders.
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Director, Corporate and Technology Team
BCW Global.
Clients: Telstra, Huawei, Amazon Web Services, Oracle, Avaya, Facebook, Temenos, Pitney Bowes, Zebra Technologies
• I manage the lead external PR team responsible for Oracle Cloud's global datacentre rollout, driving teams across EMEA and LATAM to develop and support a multi-market content and media strategy around Oracle's influencer and partner programmes, delivering impact around partnerships with fintech disruptors and other tech companies
• As the UK and EMEA corporate PR lead for Telstra, I am responsible for strategy, key messaging and thought leadership across UK, Germany and France to position the company as a key player in cybersecurity, digital transformation and data
• Working as the EMEA lead for Huawei Enterprise Business Group, I aid in developing national corporate communications strategy across ICT and Carrier Networks departments to support the UK business function, as well as managing all European inter-agency collaboration, product launches and management of business relationships with key media
• My additional roles include management of Sony Mobile's global corporate PR team, ensuring all network co-ordination, global product launches and corporate strategy to support events such as IFA and MWC across 9 different countries
• I manage the lead external PR team responsible for Oracle Cloud's global datacentre rollout, driving teams across EMEA and LATAM to develop and support a multi-market content and media strategy around Oracle's influencer and partner programmes, delivering impact around partnerships with fintech disruptors and other tech companies
• As the UK and EMEA corporate PR lead for Telstra, I am responsible for strategy, key messaging and thought leadership across UK, Germany and France to position the company as a key player in cybersecurity, digital transformation and data
• Working as the EMEA lead for Huawei Enterprise Business Group, I aid in developing national corporate communications strategy across ICT and Carrier Networks departments to support the UK business function, as well as managing all European inter-agency collaboration, product launches and management of business relationships with key media
• My additional roles include management of Sony Mobile's global corporate PR team, ensuring all network co-ordination, global product launches and corporate strategy to support events such as IFA and MWC across 9 different countries
Sales, Social, Oracle Cloud, Enterprise, Web, Amazon, Support, Transformation, Network, Fintech, Crisis management, Content, Technology, Social Media, Integration, Management, Pr, Web Services, Leadership, Cloud, Facebook, Amazon Web Services, Digital transformation, B2B, Oracle
2015 - 2017
job
Associate Director, Technology Team
Ogilvy Public Relations.
Clients: Qualcomm, Avanade, EE, Visa, Huawei, Rakuten, Google, Barco, Canon
• I was the head of the Visa Europe corporate PR team, providing strategic media relations and leadership via the management of four individual agencies covering six major markets (New York, Paris, Berlin, London, Spain, Milan), whilst running pan-EMEA activity to raise awareness and position the company as a thought leader in innovation and finance
• Management of EE's Devices and Network team for UK, supporting 4G innovation across UK and building the corporate profile of the business and C-suite across business and tech media.
• Responsible for the development and activation of content strategy across various social media platforms to support Qualcomm's shift away from semiconductors and mobile into home audio and connected devices
• Developed the messaging and management of all external communication to support Avanade's purchase of CloudTalent, plus ongoing strategy and planning to support 2016 activity.
• I was also the lead on Canon EMEA corporate PR team, providing strategic media relations and counsel via four individual agencies covering six major markets, whilst running pan-EMEA activity to raise awareness and position the company as a thought leader in innovation and imaging.
• I was the head of the Visa Europe corporate PR team, providing strategic media relations and leadership via the management of four individual agencies covering six major markets (New York, Paris, Berlin, London, Spain, Milan), whilst running pan-EMEA activity to raise awareness and position the company as a thought leader in innovation and finance
• Management of EE's Devices and Network team for UK, supporting 4G innovation across UK and building the corporate profile of the business and C-suite across business and tech media.
• Responsible for the development and activation of content strategy across various social media platforms to support Qualcomm's shift away from semiconductors and mobile into home audio and connected devices
• Developed the messaging and management of all external communication to support Avanade's purchase of CloudTalent, plus ongoing strategy and planning to support 2016 activity.
• I was also the lead on Canon EMEA corporate PR team, providing strategic media relations and counsel via four individual agencies covering six major markets, whilst running pan-EMEA activity to raise awareness and position the company as a thought leader in innovation and imaging.
Content, Social, Planning, Google, Content Strategy, Development, Support, Network, Audio, Social Media, Technology, Finance, Management, Pr, Leadership, C, Innovation
2014 - 2015
job
Associate Director, Technology Practice
Porter Novelli.
Clients: SanDisk, Trustonic, HP, BT Global Services, iXia, Western Digital, Ebay
• Managed global agency network tasked with supplying strategic and creative PR support for SanDisk Consumer and SanDisk Enterprise divisions across UK, EMEA, and western Africa - 9 separate agencies across 11 countries.
• Created and implemented on-going corporate PR campaign for EBay, focused on repositioning brand as a thought leader on business and e-commerce, whilst raising profile of key executives.
• Led UK team for HP Business and Print, providing campaign activation around new product launches, partnership activity, media relations and industry events. Activity included extensive profiling with senior leadership and providing content for key social platforms.
• Managed global agency network tasked with supplying strategic and creative PR support for SanDisk Consumer and SanDisk Enterprise divisions across UK, EMEA, and western Africa - 9 separate agencies across 11 countries.
• Created and implemented on-going corporate PR campaign for EBay, focused on repositioning brand as a thought leader on business and e-commerce, whilst raising profile of key executives.
• Led UK team for HP Business and Print, providing campaign activation around new product launches, partnership activity, media relations and industry events. Activity included extensive profiling with senior leadership and providing content for key social platforms.
E-commerce, Print, Leadership, Pr, Technology, Content, Network, Support, Ebay, Campaign, Enterprise, Social, LED
2013 - 2014
freelance
Senior Account Director
Waggener Edstrom.
Waggener Edstrom.
Clients: AVG Technologies, Microsoft, Paolo Alto Networks, eToro
• Responsible for counsel and global planning for several international clients, including Panasonic, iRobot, Microsoft, Palo Alto Networks, AVG Technologies, and Ideas Matter IP consortium, as well as providing client and team management across global network
• Work included operating as integrated account lead on global and UK communications programmes for AVG to expand brand's international market presence and managing the EMEA strategy for Microsoft around appointment of Satya Nadella as global CEO and takeover of Nokia.
• Responsible for counsel and global planning for several international clients, including Panasonic, iRobot, Microsoft, Palo Alto Networks, AVG Technologies, and Ideas Matter IP consortium, as well as providing client and team management across global network
• Work included operating as integrated account lead on global and UK communications programmes for AVG to expand brand's international market presence and managing the EMEA strategy for Microsoft around appointment of Satya Nadella as global CEO and takeover of Nokia.
Management, Network, Team management, Ceo, International, Planning
2012 - 2013
freelance
Senior Account Director, Corporate and Technology Team
Weber Shandwick.
Clients: ExxonMobil, Motorola, Google, EDF Energy, Sonos, Dubai Tourism Board
• UK PR strategy to launch the Sonos Playbar, whilst supervising and providing support to the PR plans of individual international territories, including several within EMEA and APAC.
• EMEA regional management across eight key markets and responsibility for key programmes across multiple lines of business for both Motorola (RAZR HD, RAZRi) and ExxonMobil (Porsche, Vodafone McLaren-Mercedes F1 team, mining and primary metals)
• Increased existing client billing 23% and directed 300K business unit, responsible for nearly 30% of division turnover
• UK PR strategy to launch the Sonos Playbar, whilst supervising and providing support to the PR plans of individual international territories, including several within EMEA and APAC.
• EMEA regional management across eight key markets and responsibility for key programmes across multiple lines of business for both Motorola (RAZR HD, RAZRi) and ExxonMobil (Porsche, Vodafone McLaren-Mercedes F1 team, mining and primary metals)
• Increased existing client billing 23% and directed 300K business unit, responsible for nearly 30% of division turnover
Pr, Management, Technology, Support, International, Google, Energy
2009 - 2012
job
Head of UK and EMEA
Taylor Strategy.
Clients: Guinness, Tourism Ireland, Under Armour, Captain Morgan, Lenovo
• Creation of the annual global external relations plan for Guinness; aimed at increasing brand awareness and developing new and existing customer bases internationally. Work included the creation of integrated communications campaign across the UK and US to raise brand awareness for the Guinness Storehouse outside of St. Patrick's Day; using both traditional and social media to generate an increased attendance of 20% on the previous year's figures and providing a return on investment of 3:1
• Strategic public relations coordinator for Procter & Gamble's global sponsorship of the 2012 London Olympics; developing the global messaging and tool kit for external relations executives in 205 countries, as well on-site delivery during the 2012 Olympics of the P&G Thank You Mom campaign
• Creation of the annual global external relations plan for Guinness; aimed at increasing brand awareness and developing new and existing customer bases internationally. Work included the creation of integrated communications campaign across the UK and US to raise brand awareness for the Guinness Storehouse outside of St. Patrick's Day; using both traditional and social media to generate an increased attendance of 20% on the previous year's figures and providing a return on investment of 3:1
• Strategic public relations coordinator for Procter & Gamble's global sponsorship of the 2012 London Olympics; developing the global messaging and tool kit for external relations executives in 205 countries, as well on-site delivery during the 2012 Olympics of the P&G Thank You Mom campaign
Social Media, Public relations, Coordinator, Sponsorship, Campaign, Social
2006 - 2009
job
Account Director
Allison & Partners.
Clients: Nokia, Sony PlayStation, Suunto, Trend Micro, Duplo, Saitek, Vodafone, Betfair
• Developed strategic and tactical PR plans for several B2B and B2C clients across agency portfolio, including Nokia, Saitek, Trend Micro and Gameloft
• Devised the global PR strategy to launch the N-Gage phone range from Nokia in 2008, spearheading the manufacturer's re-entry into the mobile gaming arena, whilst also supervising and providing support to the PR plans of individual international territories, including EMEA and APAC.
• Developed strategic and tactical PR plans for several B2B and B2C clients across agency portfolio, including Nokia, Saitek, Trend Micro and Gameloft
• Devised the global PR strategy to launch the N-Gage phone range from Nokia in 2008, spearheading the manufacturer's re-entry into the mobile gaming arena, whilst also supervising and providing support to the PR plans of individual international territories, including EMEA and APAC.
B2B, B2C, Pr, Support, International
2003 - 2006
job
Senior Account Manager
Edelman.
Clients: Microsoft, Arla Foods, Mars, Visa, Travelex, Umbro
• Social media manager of official Microsoft Xbox forums, including the creation of website content, news generation and asset distribution. Also managed team which developed the ongoing relationships with key online opinion formers and brand
• Strategic development and team management across Visa consumer account with key responsibilities including the launch of the Visa OnePulse payment system initiative
• Social media manager of official Microsoft Xbox forums, including the creation of website content, news generation and asset distribution. Also managed team which developed the ongoing relationships with key online opinion formers and brand
• Strategic development and team management across Visa consumer account with key responsibilities including the launch of the Visa OnePulse payment system initiative
Social Media, Account Manager, Management, Website, Content, Team management, Development, Online, Social, Manager
1999 - 2002
job
Account Manager
RDA Communications.
Clients: WWE, Freemantle, Atari, UFC, Taschen, ClearVision Video, Kidz Biz, Saban Entertainment
• On-going PR support for existing clients, whilst implementing strategy and campaign plans for associated projects as part of sports media rights agency, working for leading rights and programme owners
• On-going PR support for existing clients, whilst implementing strategy and campaign plans for associated projects as part of sports media rights agency, working for leading rights and programme owners
Video, Account Manager, Pr, Support, Campaign, Manager
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