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Strategic planner specialising in shopper / retail / brand
Matthew Ellison
,
Wynyard, United Kingdom
Experience
Skills
I'm offering
I'm Matthew the Freelance Planner.
A former Strategy & Planning Director within both 'Shopper/retail' agencies and brand engagement agency.
Experience of leading strategy (shopper/retail/brand) from research, through to insight, strategy and creative proposition.
Currently working on the Global Sustainability strategy for one the biggest apparel brands in the world, which will see the strategy drive through all of their global brands in all markets.
Also have extensive experience of shopper and category strategy in the FMCG sector with brands including P&G portfolio brands, Unilever portfolio brands, Coca Cola, Heineken, and many more.
I excel at taking the complex and making it simple, and building strategy and creative propositions from key insight.
I love inspiring brilliant creative work with simple insight!
A former Strategy & Planning Director within both 'Shopper/retail' agencies and brand engagement agency.
Experience of leading strategy (shopper/retail/brand) from research, through to insight, strategy and creative proposition.
Currently working on the Global Sustainability strategy for one the biggest apparel brands in the world, which will see the strategy drive through all of their global brands in all markets.
Also have extensive experience of shopper and category strategy in the FMCG sector with brands including P&G portfolio brands, Unilever portfolio brands, Coca Cola, Heineken, and many more.
I excel at taking the complex and making it simple, and building strategy and creative propositions from key insight.
I love inspiring brilliant creative work with simple insight!
Links for more
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Industries
Language
English
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
Matthew's reviews
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