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Senior
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0
jobs
Performance Marketing for Marketplace Startups
Matt Leaver
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm passionate about helping marketplace startups get their digital marketing right.
I built an in-house digital marketing team at DogBuddy, scaling their marketing efforts efficiently which was instrumental to the companies eventual exit through an acquisition.
During this time I built and developed several custom processes and strategies which drove our year on year growth rates.
I now use this experience to implement testing programs, measurement plans, & optimisation frameworks for startups.
I'm always open to new opportunities so please feel free to send me a message.
I built an in-house digital marketing team at DogBuddy, scaling their marketing efforts efficiently which was instrumental to the companies eventual exit through an acquisition.
During this time I built and developed several custom processes and strategies which drove our year on year growth rates.
I now use this experience to implement testing programs, measurement plans, & optimisation frameworks for startups.
I'm always open to new opportunities so please feel free to send me a message.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
freelance
Digital Marketing for Startups
Dogs of Digital.
I'm passionate about helping marketplace startups get their digital marketing right.
I built an in-house digital marketing team at DogBuddy, scaling their marketing efforts efficiently which was instrumental to the companies eventual exit through an acquisition.
During this time I built and developed several custom processes and strategies which drove our year on year growth rates.
I now use this experience to implement testing programs, measurement plans, & optimisation frameworks for startups.
I'm always open to new opportunities so please feel free to send me a message.
I built an in-house digital marketing team at DogBuddy, scaling their marketing efforts efficiently which was instrumental to the companies eventual exit through an acquisition.
During this time I built and developed several custom processes and strategies which drove our year on year growth rates.
I now use this experience to implement testing programs, measurement plans, & optimisation frameworks for startups.
I'm always open to new opportunities so please feel free to send me a message.
Digital Marketing, Social media ads, Conversion optimization, Landing pages, Digital transformation, Digital Strategy, Content marketing, Seo, Digital communication, Marketing, Online Marketing, Google analytics, Facebook advertising, Google Cloud Platform, Google search console, Google Data studio, Google tag manager, Google adwords, Data Analysis, Data Warehouse, Analytics
2018 - 2020
job
Head of Digital, Europe
Rover (Acquired DogBuddy).
Owning customer acquisition / growth marketing across Rover's European markets. Key channels include; CRM, SEO, SEM & Paid Social / Display.
Developing a team of expert channel specialists to ensure best in class campaign execution and strategic alignment with the Rover brand.
Overseeing marketing strategy across Europe, designing and implementing a vigorous test and learn methodology to drive year on year growth rates across all markets.
Developing a team of expert channel specialists to ensure best in class campaign execution and strategic alignment with the Rover brand.
Overseeing marketing strategy across Europe, designing and implementing a vigorous test and learn methodology to drive year on year growth rates across all markets.
Digital Strategy, Social media ads, Social Media, Landing pages, Conversion optimization, Marketing, Seo, Wordpress, Content marketing, Digital communication, PPC, Online Marketing, Digital Marketing, Google adwords, Google analytics, Digital analytics, Business strategy, Analytics, Data Analysis
2016 - 2018
job
Head of Digital (Promoted from Digital Marketing Manager)
DogBuddy.
DogBuddy is Europe's leading and largest online community of dog lovers. We help to connect dog owners with local and reliable dog sitters, providing a comfortable and caring home from home for your pooch while you're away. Using DogBuddy means you don't have to rely on family and friends or be forced to leave your dog in a caged kennel.
At DogBuddy I'm responsible for driving growth through strategic planning and operational best practices across all digital channels.
Focussing on new customer acquisition through a rigorous test and learn methodology comprising of the following responsibilities:
- Developing and maintaining digital strategy across the entire marketing funnel
- Optimisation of PPC campaigns across AdWords & Bing in 6 markets
- Setup and optimisation of programmatic display advertising involving RTB & direct media buys for prospection and re-targeting activity
- Setup of brand new affiliate channel including commercials negotiation and technical setup
- Optimisation of paid social campaigns across Facebook, Instagram & Twitter across 6 markets
- Creation and implementation of custom attribution model for effective campaign contribution measurement
- Monitoring and analysis of digital marketing performance across analytics platforms including Google Analytics, AppsFlyer, & Mixpanel
- Ensuring tags are implemented to best practice using Google Tag Manager platform
- Utilising custom CRM segments for effective ad targeting across PPC, Paid Social & Programmatic
At DogBuddy I'm responsible for driving growth through strategic planning and operational best practices across all digital channels.
Focussing on new customer acquisition through a rigorous test and learn methodology comprising of the following responsibilities:
- Developing and maintaining digital strategy across the entire marketing funnel
- Optimisation of PPC campaigns across AdWords & Bing in 6 markets
- Setup and optimisation of programmatic display advertising involving RTB & direct media buys for prospection and re-targeting activity
- Setup of brand new affiliate channel including commercials negotiation and technical setup
- Optimisation of paid social campaigns across Facebook, Instagram & Twitter across 6 markets
- Creation and implementation of custom attribution model for effective campaign contribution measurement
- Monitoring and analysis of digital marketing performance across analytics platforms including Google Analytics, AppsFlyer, & Mixpanel
- Ensuring tags are implemented to best practice using Google Tag Manager platform
- Utilising custom CRM segments for effective ad targeting across PPC, Paid Social & Programmatic
PPC, Seo, Google analytics, Marketing, Project Management, Business strategy, Digital Marketing, Digital Strategy, Online Marketing, Google adwords, Conversion optimization, UX, CRM, Social Media, Social media ads
2011 - 2016
job
Paid Media Account Director (promoted from Online Account Executive)
Artefact.
Managing a dynamic team, ensuring the effective delivery and the efficient maintenance of client’s paid search campaigns. Identifying and implementing opportunities to grow client accounts, thus contributing to the overall success of the company. Leading the way in exceeding customer expectations at all times.
Key responsibilities include, but are not limited to:
Campaign Strategy
- Working with the Head of Paid Search to develop and implement paid search strategy for key client accounts;
- Working with the Account Managers/Executives and guiding them in optimising paid search advertising campaigns to maximise performance across common KPI’s - ROI, CPA, COS etc
- Supervising live changes on the search accounts ensuring attention to detail and paying due diligence to the work you carry out;
- Providing guidance to Account Executives and Account Managers in developing creative ad copy to maximise relevance and CTR;
- Providing guidance to Account Executives and Account Managers in the creation of new campaigns, Ad Copy and keywords as required by the client;
- Providing guidance to the team on how to best optimise paid search optimisation processes and assess each member’s progress on an ongoing basis.
Account Handling
- Developing a strong relationship with the client, providing support in a timely and efficient manner, with a strong focus on quality and deadlines;
- Supporting the Account Director/Head of PPC with the account budget throughout the month
- Ensuring that accounts GMs are in line with the forecasts agreed with senior management and provide explanations when targets are not met
Team Development
- Facilitating learning through regular side-by-side coaching on:
- Client presentations
- Report production
- Effective executive summary writing
- Aid Senior Manager and Training & Development Manager in establishing, implementing and monitoring agreed individual training and development plans for team members.
Key responsibilities include, but are not limited to:
Campaign Strategy
- Working with the Head of Paid Search to develop and implement paid search strategy for key client accounts;
- Working with the Account Managers/Executives and guiding them in optimising paid search advertising campaigns to maximise performance across common KPI’s - ROI, CPA, COS etc
- Supervising live changes on the search accounts ensuring attention to detail and paying due diligence to the work you carry out;
- Providing guidance to Account Executives and Account Managers in developing creative ad copy to maximise relevance and CTR;
- Providing guidance to Account Executives and Account Managers in the creation of new campaigns, Ad Copy and keywords as required by the client;
- Providing guidance to the team on how to best optimise paid search optimisation processes and assess each member’s progress on an ongoing basis.
Account Handling
- Developing a strong relationship with the client, providing support in a timely and efficient manner, with a strong focus on quality and deadlines;
- Supporting the Account Director/Head of PPC with the account budget throughout the month
- Ensuring that accounts GMs are in line with the forecasts agreed with senior management and provide explanations when targets are not met
Team Development
- Facilitating learning through regular side-by-side coaching on:
- Client presentations
- Report production
- Effective executive summary writing
- Aid Senior Manager and Training & Development Manager in establishing, implementing and monitoring agreed individual training and development plans for team members.
PPC, Seo, Google analytics, Google adwords, Marketing, Online Marketing, Digital Marketing, Digital Strategy, Digital communication, Conversion optimization, Social media ads
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