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jobs
Raheela Yasin
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2019 - 2019
temp
Senior Account Manager - Contract
TBWA.
My role was to use my project management skills to co-ordinate multiple projects simultaneously and delegate tasks accordingly.
Delivering excellent creative outputs within timescales and budget, ensuring profitability of client accounts.
Delivering excellent creative outputs within timescales and budget, ensuring profitability of client accounts.
Project Management, Budget, Account Manager, Management, Manager
2018 - 2019
job
SupaReal B2B Content Marketing Agency Account Director
unknown.
The clients I was responsible for were complex international brands. I used my excellent client relationship skills to develop long lasting productive connections with senior stakeholders and to educate them on how a Content Marketing Strategy can help their business by understanding their business needs and challenges.
I used my research and planning skills to delve into dry subject matter such as 'US Railway Sector' to understand the market place, so we could devise a content marketing strategy for a content led go to market campaign.
I worked closely with SupaReal senior team to improve processes and efficiencies within the agency, including client onboarding processes, commercial process and client service process.
I used my experience to devise a strategy for account development, understand the client's business, challenges, competitors and opportunities was key to my role. This research allowed me to open up the service offering to other departments within our client's businesses.
I managed a team of content marketing managers and execs. Mentoring and development was an enjoyable part of my role, ensuring the team had tools to deliver projects and find solutions to their client's needs.
I used my research and planning skills to delve into dry subject matter such as 'US Railway Sector' to understand the market place, so we could devise a content marketing strategy for a content led go to market campaign.
I worked closely with SupaReal senior team to improve processes and efficiencies within the agency, including client onboarding processes, commercial process and client service process.
I used my experience to devise a strategy for account development, understand the client's business, challenges, competitors and opportunities was key to my role. This research allowed me to open up the service offering to other departments within our client's businesses.
I managed a team of content marketing managers and execs. Mentoring and development was an enjoyable part of my role, ensuring the team had tools to deliver projects and find solutions to their client's needs.
Content, UP, ME, LED, Processes, Go, Campaign, International, Development, Marketing, Service, Onboarding, Mentoring, Research, B2B, MArketing Strategy, Content marketing
2017 - 2018
freelance
Freelance
The Foundry Healthcare.
(B2B) Maternity Cover
My role was to provide project management support for the delivery of design & build solutions.
I led on driving digital marketing strategies for clients within the business, bringing their traditional offline brand activities to life online. Providing strategic direction to clients by hosting workshops to understand the personas for the new websites and how we could provide relevant and engaging content to these personas.
I supported the agency operations inputting on improvements to current process and approach to the digital offering of the business.
Clients include: Hags, Holts, Salts Healthcare, Crawfords, Equazen
Pizza Hut Restaurant (Contract 6 mths).
Working directly with the marketing team to support the CRM Strategy. A hands on role built emails within CCMP platform and wrote copy for emails. Supported the implementation of an engagement and loyalty strategy, developing programs such as Welcome Programs, App program, Social Emails, Discount Emails. Ensuring the customer had a consistent journey when they engaged with the brand.
Creative Spark (Contract 3 x months)
Account Director. 3 x month contract supporting the client services team, working on brand and digital creative campaigns for new brands such as Grass & Air, Zuto, Evelyns.
My role was to provide project management support for the delivery of design & build solutions.
I led on driving digital marketing strategies for clients within the business, bringing their traditional offline brand activities to life online. Providing strategic direction to clients by hosting workshops to understand the personas for the new websites and how we could provide relevant and engaging content to these personas.
I supported the agency operations inputting on improvements to current process and approach to the digital offering of the business.
Clients include: Hags, Holts, Salts Healthcare, Crawfords, Equazen
Pizza Hut Restaurant (Contract 6 mths).
Working directly with the marketing team to support the CRM Strategy. A hands on role built emails within CCMP platform and wrote copy for emails. Supported the implementation of an engagement and loyalty strategy, developing programs such as Welcome Programs, App program, Social Emails, Discount Emails. Ensuring the customer had a consistent journey when they engaged with the brand.
Creative Spark (Contract 3 x months)
Account Director. 3 x month contract supporting the client services team, working on brand and digital creative campaigns for new brands such as Grass & Air, Zuto, Evelyns.
Spark, LED, Social, Direction, Online, App, Hosting, Support, Implementation, Workshops, Digital Marketing, Content, Management, Websites, Operations, B2B, CRM, Project Management, Design, Marketing
2016 - 2017
job
Tangerine Senior Digital Manager
unknown.
During my time at Tangerine I managed 7 campaigns across my accounts. My role was to ensure that these were aligned to the strategy and the delivered against objectives set.
The work I am most proud of was:
The work I am most proud of was:
Manager
2007 - 2012
job
Account Manager
Brass.
Experience across online and offline Marketing Communication activities, includes developing strategy and propositions of brands as well as ensuring all pieces of communication adheres to client brand guidelines.
Clients: Weetabix, Mcvities Jamaica Ginger Cake, Engage (financial provider), Yorkshire Water, University of Huddersfield and Curvissa.
Clients: Weetabix, Mcvities Jamaica Ginger Cake, Engage (financial provider), Yorkshire Water, University of Huddersfield and Curvissa.
Marketing, Account Manager, Online, Manager
2004 - 2007
job
Blue Chip Marketing Senior Account Executive
unknown.
My key account was Kellogg's working with the promotional marketing team to implement promotional campaigns for new products launches and brand campaigns.
Marketing
2002 - 2004
job
EMO Group Account Executive
Stihl Power Tools.
Started my career branding and design, creation of product literature and press ads for Stihl Power Tools as well their first online store locator.
Key Skills:
• Excellent client handling skills having in depth knowledge of each client its industry. Running internal and external meetings and reviews and includes negotiation, conflict management and sales.
• Management of a team across the board creating and writing inspiring proposals and briefs.
• Leading a team to successfully implement a strategic approach.
• Considered project management skills in delivering projects efficiently.
• Supporting the senior team with proactive and independent of team workloads and deadlines.
• Facilitating workshops and brainstorms.
• Budget control, maximising budgets and commercial awareness of the wider business targets.
• Strategy and evaluation overseeing the whole campaign, taking insights from various elements of activity to support/bolster activity. Challenge results and ensure targets are achieved.
• Team management responsibility of mentoring 4 x employees within the content team to support in their career development.
Key Skills:
• Excellent client handling skills having in depth knowledge of each client its industry. Running internal and external meetings and reviews and includes negotiation, conflict management and sales.
• Management of a team across the board creating and writing inspiring proposals and briefs.
• Leading a team to successfully implement a strategic approach.
• Considered project management skills in delivering projects efficiently.
• Supporting the senior team with proactive and independent of team workloads and deadlines.
• Facilitating workshops and brainstorms.
• Budget control, maximising budgets and commercial awareness of the wider business targets.
• Strategy and evaluation overseeing the whole campaign, taking insights from various elements of activity to support/bolster activity. Challenge results and ensure targets are achieved.
• Team management responsibility of mentoring 4 x employees within the content team to support in their career development.
Sales, Power, Online, Campaign, Development, Team management, Support, Workshops, Content, Design, ADS, Management, Mentoring, Budget, Writing, Project Management, Branding
My education
De Montford University
Unspecified, Hubspot Content Marketing Certification
Unspecified, Hubspot Content Marketing Certification
Juice Academy Trainer for apprentice scheme
Secondary, Law, English and Sociology
Secondary, Law, English and Sociology
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