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Blog writer specialising in Optometry and vision correction
Eva Liste
,
Pimlico, United Kingdom
Experience
Other titles
Skills
I'm offering
Having worked in vision correction, I specialise in writing about optics and vision related topics. I have written technical blogs and content for vision correction procedures like Laser eye surgeries, Implantable Contact Lenses, Clear Lens Replacement, Keratoconus treatments and Cataracts surgeries.
Markets
United Kingdom
Language
English
Fluently
Spanish
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2016 - 2019
job
Business Operational and Marketing Manager
AVC.
This role was varied and all encompassing, enabling me to be part of every aspect of the business. My main responsibility was to ensure that the day to day operations of this private vision correction clinic ran smoothly.
• Ensured protocols were followed by all staff and performed a yearly analysis to ensure conversions were maximised.
• Led and motivated staff with aim of improving conversion.
• Looked for and followed up business opportunities, as well as maximised partnerships.
• Dealt with all aspects of recruitment for all roles at the company including training.
• Conducted meetings and dealt with partner companies (insurers, hotels and medical billing companies).
• Researched and kept up to date with the competition.
• Dealt with several elements of HR; compiled staff protocols, worked out bonuses, solved staff issues as they arose, performed 121's and appraisals.
• Statistical analysis; dealt with KPI's, compiled and presented monthly and yearly reports.
• Supervised the Business Development Manager and assisted in the growth of the optometrist network.
• In charge of the website, including its redesign and complete overhaul, worked closely with the digital marketing company.
• Dealt with reviews across different platforms, implemented suggested changes and made improvements in attaining reviews.
• Reviewed and suggested improvements for the ad campaigns and landing pages.
• In charge of the company's Linked In and Google My Business profiles.
• Found, investigated and analysed the implementation of lead generation opportunities.
• Sought after and dealt with publication opportunities, as well as writing the press releases for social media once published.
• Extensive copywriting and proof reading work; including but not limited to all marketing materials such as letters, brochures, publications, press releases, newsletters, e-shots, website pages, blogs and promotional materials.
• Ensured protocols were followed by all staff and performed a yearly analysis to ensure conversions were maximised.
• Led and motivated staff with aim of improving conversion.
• Looked for and followed up business opportunities, as well as maximised partnerships.
• Dealt with all aspects of recruitment for all roles at the company including training.
• Conducted meetings and dealt with partner companies (insurers, hotels and medical billing companies).
• Researched and kept up to date with the competition.
• Dealt with several elements of HR; compiled staff protocols, worked out bonuses, solved staff issues as they arose, performed 121's and appraisals.
• Statistical analysis; dealt with KPI's, compiled and presented monthly and yearly reports.
• Supervised the Business Development Manager and assisted in the growth of the optometrist network.
• In charge of the website, including its redesign and complete overhaul, worked closely with the digital marketing company.
• Dealt with reviews across different platforms, implemented suggested changes and made improvements in attaining reviews.
• Reviewed and suggested improvements for the ad campaigns and landing pages.
• In charge of the company's Linked In and Google My Business profiles.
• Found, investigated and analysed the implementation of lead generation opportunities.
• Sought after and dealt with publication opportunities, as well as writing the press releases for social media once published.
• Extensive copywriting and proof reading work; including but not limited to all marketing materials such as letters, brochures, publications, press releases, newsletters, e-shots, website pages, blogs and promotional materials.
Blogs, UP, Manager, ME, LED, Social, Redesign, Google, Development, KPI, Implementation, Growth, Digital Marketing, Landing pages, Network, Recruitment, Website, Training, Operations, Writing, Copywriting, Business development, Marketing, Social Media
2012 - 2013
job
Patient Co-Ordinator
Landmark Lifestyle.
The department of this aesthetic clinic was relatively new and had not had an administrator; it was my responsibility to bring everything up to date thus improving the level of efficiency, record keeping and patient retention.
• Created and managed a filing system and backed it up on to the computer to allow for easy access to information for the consultants.
• Used my product knowledge on the hair transplants and MedContour treatments to convert leads into sales
• Improved the overall recording of client information by creating documents that led to a more efficient system.
• Dealt with all correspondence and implemented a more accurate method of booking clients.
• Took payments and logged this into the records.
• Spoke to all clients and built a relationship with them to ensure repeat business.
• Created and scheduled an employee time sheet for all to sign, formulated a document to accurately record this and determined the hours that everyone had worked.
• In charge of the petty cash and created a system to log in all employee expenses.
• Organised the payment receipts for all the patients so that it was clear what had been paid and what was outstanding.
• Ensured that the office always met the high standards of the clientele.
• Purchased all necessary supplies required for the smooth running of the office.
• Ran the reception for the entire Harley St building over the busy Christmas period.
• Created and managed a filing system and backed it up on to the computer to allow for easy access to information for the consultants.
• Used my product knowledge on the hair transplants and MedContour treatments to convert leads into sales
• Improved the overall recording of client information by creating documents that led to a more efficient system.
• Dealt with all correspondence and implemented a more accurate method of booking clients.
• Took payments and logged this into the records.
• Spoke to all clients and built a relationship with them to ensure repeat business.
• Created and scheduled an employee time sheet for all to sign, formulated a document to accurately record this and determined the hours that everyone had worked.
• In charge of the petty cash and created a system to log in all employee expenses.
• Organised the payment receipts for all the patients so that it was clear what had been paid and what was outstanding.
• Ensured that the office always met the high standards of the clientele.
• Purchased all necessary supplies required for the smooth running of the office.
• Ran the reception for the entire Harley St building over the busy Christmas period.
Sales, Reception, It, Retention, Office, Administrator, Booking, LED, UP
2007 - 2010
job
Personal Assistant
Northumberland Energy.
The company was set up for the potential exploration for oil in the North Sea. I was invited to work at its instigation consequently experiencing the setting up of the company.
• Prepared and managed correspondence, including the receiving and handling of communications; phones, emails, letters, and faxes.
• Diary scheduling and management.
• Created and maintained a filing system.
• Maintained the expense and company accounts for the purposes of VAT and maintained the chairman's personal accounts.
• Created documents/agendas for meetings, including for other board members.
• Secretarial and administrative support to Chairman.
• Organised business/personal trips (ranging from flights to accommodation).
• Liaised and coordinated with clients and colleagues.
• Stock keeping
• Prepared and managed correspondence, including the receiving and handling of communications; phones, emails, letters, and faxes.
• Diary scheduling and management.
• Created and maintained a filing system.
• Maintained the expense and company accounts for the purposes of VAT and maintained the chairman's personal accounts.
• Created documents/agendas for meetings, including for other board members.
• Secretarial and administrative support to Chairman.
• Organised business/personal trips (ranging from flights to accommodation).
• Liaised and coordinated with clients and colleagues.
• Stock keeping
Personal assistant, Management, Support, UP
My education
London College of Communication
Bachelors, Law
Bachelors, Law
London Southbank University
N/a, Law, and I particularly enjoyed Criminal
N/a, Law, and I particularly enjoyed Criminal
St Charles Catholic Sixth Form College
BSc, Forensic Science
BSc, Forensic Science
Sacred Heart High School
Secondary, Grades A to D
Secondary, Grades A to D
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