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Senior
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0
jobs
Hayley Biggs
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2017 - ?
job
Marketing and Content Manager
App Development Agency.
Responsible for marketing and copywriting of an app development agency who specialise in transforming workplace performance through behavioural changing technology. Having started
in the role where there was no marketing or copywriting, I have built the role and processes from scratch. The role is incredibly varied and requires me to use my own initiative 100% of the time. I
have a natural flair for bringing products and topics to life through my engaging writing style. All of my
content is written with SEO in mind to ensure that it gets the maximum amount of traffic.
My responsibilities include:
• Writing press releases for all new company updates and product releases.
• I plan, schedule and create all of our marketing communications to ensure that we develop leads
and that our audience are consistently engaging with us.
• I write up strategies and tips for our internal communication audiences, to position us as the thought
leader in internal comms where professionals can come to us for help and advice.
• I work with the wider team to ensure our tone of voice guide is followed in all external
communications.
• I write and create our bi-weekly newsletter using Mailchimp and work to grow the audience
base through relevant guides and pop-ups on the website, along with sharing our content on social
platforms.
• I write and manage our entire blog, creating engaging and compelling articles regarding non-desk
employees and how to engage and communicate with employees in the most effective manner.
Through this I drive traffic to the company website. I analyse performance on Google analytics to tweak and refine content.
• I am involved in the onboarding process of employees by carrying out a '5 minutes with' interview
which I write, edit and publish when they start working with us. These are fun and humorous and receive extremely good feedback. I also work with the creative director to create internal videos for
our new starters to watch when they start these include; an onboarding video, how to use the coffee
machine, where to go for lunch, how others found their first week etc.
• Setting up and managing our social media platforms these include Twitter and LinkedIn. Ensuring
I grow our audience base, creating engaging content plus designing and following our social media
strategy.
• Writing and updating all of the content for our company website https://ocasta.com and managing
the layout.
• Writing award entries and liaising with clients to get the relevant information. Previously I worked
closely with the Internal Comms Business Partner at Virgin Media and won three awards for our
agency's work with Virgin Media these included; the Gold and highly commended award at the Engage
Awards, Gold at the Training Journal Awards and an award for Ragan's Communications Awards.
• Organising and managing all materials for relevant events press releases and exhibitions including
print, banners, leaflets and attending exhibitions and selling to relevant customers.
• Creating, writing and editing sales materials including; product PDFs, guides, keynotes and case
studies.
• Managing Intercom on the company website and responding to any of the live chat queries.
in the role where there was no marketing or copywriting, I have built the role and processes from scratch. The role is incredibly varied and requires me to use my own initiative 100% of the time. I
have a natural flair for bringing products and topics to life through my engaging writing style. All of my
content is written with SEO in mind to ensure that it gets the maximum amount of traffic.
My responsibilities include:
• Writing press releases for all new company updates and product releases.
• I plan, schedule and create all of our marketing communications to ensure that we develop leads
and that our audience are consistently engaging with us.
• I write up strategies and tips for our internal communication audiences, to position us as the thought
leader in internal comms where professionals can come to us for help and advice.
• I work with the wider team to ensure our tone of voice guide is followed in all external
communications.
• I write and create our bi-weekly newsletter using Mailchimp and work to grow the audience
base through relevant guides and pop-ups on the website, along with sharing our content on social
platforms.
• I write and manage our entire blog, creating engaging and compelling articles regarding non-desk
employees and how to engage and communicate with employees in the most effective manner.
Through this I drive traffic to the company website. I analyse performance on Google analytics to tweak and refine content.
• I am involved in the onboarding process of employees by carrying out a '5 minutes with' interview
which I write, edit and publish when they start working with us. These are fun and humorous and receive extremely good feedback. I also work with the creative director to create internal videos for
our new starters to watch when they start these include; an onboarding video, how to use the coffee
machine, where to go for lunch, how others found their first week etc.
• Setting up and managing our social media platforms these include Twitter and LinkedIn. Ensuring
I grow our audience base, creating engaging content plus designing and following our social media
strategy.
• Writing and updating all of the content for our company website https://ocasta.com and managing
the layout.
• Writing award entries and liaising with clients to get the relevant information. Previously I worked
closely with the Internal Comms Business Partner at Virgin Media and won three awards for our
agency's work with Virgin Media these included; the Gold and highly commended award at the Engage
Awards, Gold at the Training Journal Awards and an award for Ragan's Communications Awards.
• Organising and managing all materials for relevant events press releases and exhibitions including
print, banners, leaflets and attending exhibitions and selling to relevant customers.
• Creating, writing and editing sales materials including; product PDFs, guides, keynotes and case
studies.
• Managing Intercom on the company website and responding to any of the live chat queries.
App, Content, Blog, Natural, Twitter, It, Business Partner, Development, Google, BEE, Website, Guide, Keynotes, Go, Social, Processes, ME, Manager, UP, Training, Marketing, Copywriting, Seo, Layout, Google analytics, Writing, Video, App development, Social Media, Mailchimp, Interview, Print, Linkedin, Onboarding, Analytics, Sales, Technology
2015 - 2016
job
Content Manager
C&C Search.
As a content manager, I wrote all of the job advertisements for the agency, kept the candidate
database up to date and wrote all of the candidate profiles. Through in-depth behavioural interviews
I provided unique insight to the client as to what makes a candidate valuable to their organisation. I
was client facing, attending meetings at company visits, to fully understand their values, ethos and employee needs.
My responsibilities included:
• Writing the company blog.
• Identifying opportunities for further business.
• Interviewing candidates at all HR levels from junior to executive.
• Hitting strict daily targets.
• Writing compelling advertisements.
• Managing candidate database
database up to date and wrote all of the candidate profiles. Through in-depth behavioural interviews
I provided unique insight to the client as to what makes a candidate valuable to their organisation. I
was client facing, attending meetings at company visits, to fully understand their values, ethos and employee needs.
My responsibilities included:
• Writing the company blog.
• Identifying opportunities for further business.
• Interviewing candidates at all HR levels from junior to executive.
• Hitting strict daily targets.
• Writing compelling advertisements.
• Managing candidate database
Writing, Database, Content, Blog, Organization, Manager, UP
2015 - 2015
job
Mobile Media Executive
The Mobile House.
I was responsible for the execution and management of digital marketing campaigns including: social
media campaigns on Twitter, Youtube and Facebook. I liaised directly with companies (Blind Ferret, Bluepod Media, Mopub and inMobi) helping to set up B2C promotional campaigns and produced
analytical reports for clients including PhotoBox, LeoVegas and Coral.
My responsibilities included:
• Producing compelling advertising campaign reports which bring data to life, against clients' business
objectives.
• Campaign set up and management including captivating Tweet and Facebook copy to ensure
maximum ROI.
• Budgetary control and management working against monthly media plans.
• Liaising with suppliers to finalise new business deals, drive overall campaign performance to exceed
client expectations.
media campaigns on Twitter, Youtube and Facebook. I liaised directly with companies (Blind Ferret, Bluepod Media, Mopub and inMobi) helping to set up B2C promotional campaigns and produced
analytical reports for clients including PhotoBox, LeoVegas and Coral.
My responsibilities included:
• Producing compelling advertising campaign reports which bring data to life, against clients' business
objectives.
• Campaign set up and management including captivating Tweet and Facebook copy to ensure
maximum ROI.
• Budgetary control and management working against monthly media plans.
• Liaising with suppliers to finalise new business deals, drive overall campaign performance to exceed
client expectations.
Digital Marketing, Marketing, Advertising, B2C, ROI, Facebook, Management, Youtube, Twitter, Campaign, Social, UP
2014 - 2015
job
Twitter TV Analyst
Kantar Media.
I was responsible for the Twitter TV & brand data metrics and management of company Twitter page.
I produced reports with compelling programme insights which was circulated to our industry network
including; ITV, BBC Channel 4, Sky, Channel 5 and Shine TV. My main client was ITV I worked directly with them to provide TV metric reports and analysis for TV and advertising campaigns including brand
sponsorship.
My responsibilities included:
• Produced weekly Twitter TV newsletters for distribution to the TV industry
• Highlighted key insights, behavioural trends and patterns to animate the data which broadcasters
could use for internal and external reporting, these clients included; ITV, BBC, Channel 4 and Channel
5.
• Use of Twitter software and tools to input key terms in order to 'map' Twitter conversations to TV
shows.
• Extract information from large amounts of qualitative data to provide captivating insights into
Twitter/TV audience behaviour and views.
• Adhered to brand guidelines which was vital when creating social media copy and Tweeting from the company account during live quality control.
I produced reports with compelling programme insights which was circulated to our industry network
including; ITV, BBC Channel 4, Sky, Channel 5 and Shine TV. My main client was ITV I worked directly with them to provide TV metric reports and analysis for TV and advertising campaigns including brand
sponsorship.
My responsibilities included:
• Produced weekly Twitter TV newsletters for distribution to the TV industry
• Highlighted key insights, behavioural trends and patterns to animate the data which broadcasters
could use for internal and external reporting, these clients included; ITV, BBC, Channel 4 and Channel
5.
• Use of Twitter software and tools to input key terms in order to 'map' Twitter conversations to TV
shows.
• Extract information from large amounts of qualitative data to provide captivating insights into
Twitter/TV audience behaviour and views.
• Adhered to brand guidelines which was vital when creating social media copy and Tweeting from the company account during live quality control.
Social Media, Advertising, Management, Network, TV, Twitter, Analyst, Sponsorship, Software, Patterns, Social
2011 - 2014
job
Sales Assistant
Schuh.
Sales
My education
2011
-
2014
Bournemouth University
Bachelors, Advertising
Bachelors, Advertising
2009
-
2011
Sussex Downs College
Secondary, English
Secondary, English
2004
-
2009
Ringmer Community College
N/a, N/a
N/a, N/a
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