$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Global Marketing Campaign manager
Richa Kumar
,
- please select -, United Kingdom
Experience
Other titles
Skills
I'm offering
A versatile professional with wide range of experience in Digital Marketing, Channel Marketing, advertising, social media and Client serving in Global market along with Digital ecosystem with emphasis on B2B customer acquisition programs and lead generations strategies. Spanning across worldwide EMEA, APAC, and Middle East.
Specialties :- Digital Marketing, campaign management, Lead scoring, nurturing and Demand Generation, Social Media marketing, Sales & Marketing, Google AdWords, Analytics and insights, New product launch and innovations, Market research, GTM strategy, Revenue management, P & L leaderships, Portfolio management, Revenue assurance, key account management, Vendors and client management, Product & Program management, Customer relationship management (CRM), Event management,Commercials, negotiations and contract frameworks. Marketing Automation Tools- Pardot, salesforce, Hubspot
Specialties :- Digital Marketing, campaign management, Lead scoring, nurturing and Demand Generation, Social Media marketing, Sales & Marketing, Google AdWords, Analytics and insights, New product launch and innovations, Market research, GTM strategy, Revenue management, P & L leaderships, Portfolio management, Revenue assurance, key account management, Vendors and client management, Product & Program management, Customer relationship management (CRM), Event management,Commercials, negotiations and contract frameworks. Marketing Automation Tools- Pardot, salesforce, Hubspot
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
job
Global Marketing Manager
ThinkMarkets.
UK
• Develop and implement the strategic marketing plan and go to market strategies for ThinkMarkets consumer products Globally.
• Work closely with internal and external stakeholders to build quarterly marketing plans that support our consumer business.
• Develop world class integrated digital marketing campaigns that include advertising, promotions, social, community and PR activities
• Working closely on Marketing campaigns, lead generation and MarTech activities with marketing platforms (Pardot & salesforce)
• Develop and implement the strategic marketing plan and go to market strategies for ThinkMarkets consumer products Globally.
• Work closely with internal and external stakeholders to build quarterly marketing plans that support our consumer business.
• Develop world class integrated digital marketing campaigns that include advertising, promotions, social, community and PR activities
• Working closely on Marketing campaigns, lead generation and MarTech activities with marketing platforms (Pardot & salesforce)
Digital Marketing, Marketing, Advertising, Salesforce, Pr, Strategic Marketing, Support, Global Marketing, Community, Go, Social, Manager
2019 - 2020
job
Marketing Campaign & CRM Specialist
CDK Global.
UK
• Development and execution of Marketing Automation campaigns for all regions, including design of lead nurture campaigns triggered from website activity creating "sales ready leads" and managing the process through to sales opportunity stage in Salesforce CRM.
• Constantly developing and refreshing marketing automation campaigns/processes in Pardot used by our regional teams to generate MQL in SFDC.
• Training program creation and delivery for Salesforce for the international Marketing and Sales teams.
• Coordinate, support and advise regional marketing teams on country specific initiatives including designing and deploying email marketing campaigns including segmentation requirements
• Tracking all campaign performance in SFDC through the creation of dashboards and reports
• Setting up GDPR compliant processes to capture opt in.
• Creating and delivering training for Pardot and Salesforce to ensure all users are getting the most out of the functionality.
• In addition to this responsible for CDK Global (International) LinkedIn and YouTube Channels publishing regular and relevant content on these channels to engage customers and prospects.
• Development and execution of Marketing Automation campaigns for all regions, including design of lead nurture campaigns triggered from website activity creating "sales ready leads" and managing the process through to sales opportunity stage in Salesforce CRM.
• Constantly developing and refreshing marketing automation campaigns/processes in Pardot used by our regional teams to generate MQL in SFDC.
• Training program creation and delivery for Salesforce for the international Marketing and Sales teams.
• Coordinate, support and advise regional marketing teams on country specific initiatives including designing and deploying email marketing campaigns including segmentation requirements
• Tracking all campaign performance in SFDC through the creation of dashboards and reports
• Setting up GDPR compliant processes to capture opt in.
• Creating and delivering training for Pardot and Salesforce to ensure all users are getting the most out of the functionality.
• In addition to this responsible for CDK Global (International) LinkedIn and YouTube Channels publishing regular and relevant content on these channels to engage customers and prospects.
Linkedin, UP, Processes, Campaign, International, Development, Support, Website, Content, Youtube, Sales, Marketing, GDpr, Salesforce, Marketing Automation, Automation, Marketing and sales, Training, Email marketing, CRM, Design
2019 - 2019
job
Marketing Campaign Planner
UF International Limited.
UK
• Manage the company's websites (writing content, managing Magento database)
• Liaise with & manage third parties e.g. designers & copy writers to accomplish different projects.
• Create written content for various marketing projects including company brochures, leaflets & product packaging.
• Working for Events with different teams and creatives to design and attendees' lists.
• Manage social media channels like Facebook, Instagram, Twitter and LinkedIn.
• Work with the Sales Team to create presentations and other marketing materials.
• Create processes, checks and guidelines to ensure continuity of branding and marketing.
• Liaise with customers regarding quality control and quality assurance of our products
• Manage the company's websites (writing content, managing Magento database)
• Liaise with & manage third parties e.g. designers & copy writers to accomplish different projects.
• Create written content for various marketing projects including company brochures, leaflets & product packaging.
• Working for Events with different teams and creatives to design and attendees' lists.
• Manage social media channels like Facebook, Instagram, Twitter and LinkedIn.
• Work with the Sales Team to create presentations and other marketing materials.
• Create processes, checks and guidelines to ensure continuity of branding and marketing.
• Liaise with customers regarding quality control and quality assurance of our products
Database, Processes, Social, Campaign, Quality Assurance, Twitter, Content, Sales, Linkedin, Magento, Social Media, Facebook, Packaging, Instagram, Websites, Writing, Branding, Design, Marketing
2018 - 2018
job
Marketing Analyst
Distribution Technologies Limited.
UK
• Manage & build various email lists campaign including call to action, templates & content used in the email sends via HubSpot.
• Preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Creating lead score models like scoring and grading and lead nurturing and assigning to sales with MQL.
• Manage & build various email lists campaign including call to action, templates & content used in the email sends via HubSpot.
• Preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Creating lead score models like scoring and grading and lead nurturing and assigning to sales with MQL.
Marketing, Advertising, Research, Sales, Content, Hubspot, Analyst, Campaign
2016 - 2018
job
Senior Marketing Manager
Ziox Mobiles.
India
• Proactively conceptualize, strategies, plan, manage and execute marketing campaigns with an objective to launch new
Products and increase intake for existing products across multiple geographies.
• Fully responsible for campaign budgets, creating email campaigns via HubSpot, Lead nurturing and assign to sales team with best prospect i.e. MQL, planning and execution of marketing plans delivering value and reporting
Campaign efficiency. Manage portfolio of Products which includes regularly upkeep marketing assets like promotion case studies, white papers, opinion articles, blogs and FAQs both on online and offline platforms and continually assess conversion goals.
• Work with scheme/product owners to devise promotional activities and opportunities for engagement communications and brand enhancement via campaign specific landing pages and goal setting.
• Work extensively with external suppliers like creative designers, publications, media houses, event managers, CRM
Service providers to facilitate successful delivery of marketing campaigns. Perform statistical analysis of website traffic patterns and visitor behavior to increase traffic and improve conversion rates.
Achievements:
• Launched a partnership with Microsoft for Cloud service, Skype mobile with Ziox Mobile Flagship Model with extremely tight deadlines and constantly changing briefs. Executed two 'Ziox Mobiles' events. This is Ziox Mobile's flagship event that hosts over 800 guests to support the strong network of Mobile World Congress.
• Launched Partnership with OPERA & give Users to Win Singapore trip which increase the revenues & mobile Sales.
• Launched Android new updated versions of Google and partnership with Google for Android devices.
• Proactively conceptualize, strategies, plan, manage and execute marketing campaigns with an objective to launch new
Products and increase intake for existing products across multiple geographies.
• Fully responsible for campaign budgets, creating email campaigns via HubSpot, Lead nurturing and assign to sales team with best prospect i.e. MQL, planning and execution of marketing plans delivering value and reporting
Campaign efficiency. Manage portfolio of Products which includes regularly upkeep marketing assets like promotion case studies, white papers, opinion articles, blogs and FAQs both on online and offline platforms and continually assess conversion goals.
• Work with scheme/product owners to devise promotional activities and opportunities for engagement communications and brand enhancement via campaign specific landing pages and goal setting.
• Work extensively with external suppliers like creative designers, publications, media houses, event managers, CRM
Service providers to facilitate successful delivery of marketing campaigns. Perform statistical analysis of website traffic patterns and visitor behavior to increase traffic and improve conversion rates.
Achievements:
• Launched a partnership with Microsoft for Cloud service, Skype mobile with Ziox Mobile Flagship Model with extremely tight deadlines and constantly changing briefs. Executed two 'Ziox Mobiles' events. This is Ziox Mobile's flagship event that hosts over 800 guests to support the strong network of Mobile World Congress.
• Launched Partnership with OPERA & give Users to Win Singapore trip which increase the revenues & mobile Sales.
• Launched Android new updated versions of Google and partnership with Google for Android devices.
Landing pages, Manager, Patterns, Online, Campaign, Google, Support, Hubspot, Blogs, Marketing, Network, Website, Service, Sales, Event, Cloud, CRM, Android
2013 - 2016
job
Marketing Manager
Intex Technologies Limited.
India
• Devised and executed an annual marketing strategy and plan by ensuring online campaigns were aligned with offline & email
Campaigns using automation platform HubSpot, banner advertising, events, webinars and social media.
• Managed marketing budgets to ensure maximum return on investment Created and implemented marketing campaigns to promote the Intex brand.
• Using full marketing mix including SEO and PPC campaigns, resulting in increased Intex market share
• Re-branded and launched Intex micro-site from concept to final stage including copywriting the site content and Related 'Go to market' collaterals.
• Audited and suggested improvements across 12 regional offices and 14 Marketing Interest Groups to collaborate and Optimize marketing activities
• Developed and maintained social media networks across various platforms by continuous engagement with target
Audience.
• Effectively managed external agencies and internal creative teams for design and campaign management. Assessed the impact of campaigns and reported their effectiveness to drive future campaigns.
Achievements:
• Increased traffic to micro-site by more than 15%, using online marketing, on-ground events, social media channels and email campaigns for specific target audience.
• Developed and delivered effective direct marketing campaigns to increase new visits to the micro-site by about 10% and increase registered users on the micro site to meet organizational target.
• Increased number of relevant Twitter followers from 37 to 700+ in 12 months with constant engagement.
• Handled MWC Shanghai China Event with around close to 1000 guest for launching JOLLA OS and IDMOS UI.
• Devised and executed an annual marketing strategy and plan by ensuring online campaigns were aligned with offline & email
Campaigns using automation platform HubSpot, banner advertising, events, webinars and social media.
• Managed marketing budgets to ensure maximum return on investment Created and implemented marketing campaigns to promote the Intex brand.
• Using full marketing mix including SEO and PPC campaigns, resulting in increased Intex market share
• Re-branded and launched Intex micro-site from concept to final stage including copywriting the site content and Related 'Go to market' collaterals.
• Audited and suggested improvements across 12 regional offices and 14 Marketing Interest Groups to collaborate and Optimize marketing activities
• Developed and maintained social media networks across various platforms by continuous engagement with target
Audience.
• Effectively managed external agencies and internal creative teams for design and campaign management. Assessed the impact of campaigns and reported their effectiveness to drive future campaigns.
Achievements:
• Increased traffic to micro-site by more than 15%, using online marketing, on-ground events, social media channels and email campaigns for specific target audience.
• Developed and delivered effective direct marketing campaigns to increase new visits to the micro-site by about 10% and increase registered users on the micro site to meet organizational target.
• Increased number of relevant Twitter followers from 37 to 700+ in 12 months with constant engagement.
• Handled MWC Shanghai China Event with around close to 1000 guest for launching JOLLA OS and IDMOS UI.
Direct marketing, Manager, Social, Go, Online, Campaign, Banner, China, Twitter, Hubspot, Content, Management, Social Media, Event, Automation, UI, PPC, Online Marketing, MArketing Strategy, Advertising, Seo, Copywriting, Design, Marketing
2010 - 2012
job
Marketing Specialist
HCL Technologies Limited.
India
• Responsible for Go-To market strategy & Global Integrated B2B Marketing activities for HCL Application Services (Market - Taiwan, Hong Kong).
• Work with cross-functional teams, including external vendors and internal subject matter experts, to identify potential topics, and manage the overall process of delivering fresh, bold, provocative, thought-leading content across all of our platforms. Provide end to end RFP support throughout the levels in terms of win theme creation, MarCom Ming, research, relevant content & facts.
• Working closely with Sales, Pre- Sales and Product teams to get right messaging around the product propositions that HCL offer. Managing social media, campaign and events channels for HCL High-Tech & Manufacturing vertical.
Achievements
• Achieved a large number of self-sourced client data hence appointments within allocated patch in a short time. Demonstrated a high level of tenacity and commitment with regards to achieving sales.
• Exhibited good time management skills by efficiently carrying out office based as well as field activities.
• Responsible for Go-To market strategy & Global Integrated B2B Marketing activities for HCL Application Services (Market - Taiwan, Hong Kong).
• Work with cross-functional teams, including external vendors and internal subject matter experts, to identify potential topics, and manage the overall process of delivering fresh, bold, provocative, thought-leading content across all of our platforms. Provide end to end RFP support throughout the levels in terms of win theme creation, MarCom Ming, research, relevant content & facts.
• Working closely with Sales, Pre- Sales and Product teams to get right messaging around the product propositions that HCL offer. Managing social media, campaign and events channels for HCL High-Tech & Manufacturing vertical.
Achievements
• Achieved a large number of self-sourced client data hence appointments within allocated patch in a short time. Demonstrated a high level of tenacity and commitment with regards to achieving sales.
• Exhibited good time management skills by efficiently carrying out office based as well as field activities.
Social Media, Marketing, B2B, B2B Marketing, Research, Management, Sales, Content, RFP, Support, Office, Campaign, Go, Social
2007 - 2010
job
Project Engineer
Mahindra Comviva.
India
• Acted as the single point of contact for a 350-strong resource program, working with worldwide operators like AirTel, Hutch, BSNL, IT&E (USA), Vodafone UK, Orange Jordan, and MTN Uganda.
• Drove change communication to third parties and agencies by executing marketing plans, planning, budgeting, cost Analysis, reporting and project management activities.
• Streamlined invoicing procedures increased account profitability by 27% by identifying & resolving revenue leakages
Address: Bedford Road, Reading, United Kingdom RG17EU
Phone: 07444313365
Email: richakumari1607@gmail.com
• Acted as the single point of contact for a 350-strong resource program, working with worldwide operators like AirTel, Hutch, BSNL, IT&E (USA), Vodafone UK, Orange Jordan, and MTN Uganda.
• Drove change communication to third parties and agencies by executing marketing plans, planning, budgeting, cost Analysis, reporting and project management activities.
• Streamlined invoicing procedures increased account profitability by 27% by identifying & resolving revenue leakages
Address: Bedford Road, Reading, United Kingdom RG17EU
Phone: 07444313365
Email: richakumari1607@gmail.com
Marketing, Project Management, Management, It, USA
My education
?
-
2020
Chartered Institute Of Marketing
Unspecified, Marketing Management
Unspecified, Marketing Management
?
-
2010
Symbiosis University
MBA, Marketing
MBA, Marketing
Richa's reviews
Richa has not received any reviews on Worksome.
Contact Richa Kumar
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Richa directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark