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Experienced Sales Director specialising in strategic growth
Colin Raymond
,
Greenway, United Kingdom
Experience
Other titles
Skills
I'm offering
Working at Director level supporting business growth and the development of new strategies. Product and financial assessments including change management. Uncovering new markets and leading on stakeholder engagement.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Commercial Director
unknown.
DBC Training is a leading training provider in the midlands, with a core model of supporting businesses recruit and develop their employees. A leader in commercial training and the design of skills gaps solutions
Key Responsibilities:
• Creation of a 4 years' sales plan and implementation strategy; including structure of business development team, product selection, brand and marketing
• Accountable for all sales staff performance including commercial, stakeholder engagement, safeguarding, recruitment and account management
• Monthly submissions of reports to Board including financial forecasting, activity, commission reports and risk assessments.
• Negotiating and influencing internal and external stakeholders for commercial, change management, budgeting and infrastructural motives
• Engaging national employers securing long term business contracts, key account management and solution packaging
• Driving an innovative and commercially focused culture, securing new opportunities
• Providing specialist support and business growth relating to Skills and Welfare to Work
• Identify, evaluate new business opportunities
• Manage, own and implement product development in line with market need
• Monitoring, analysing and supporting business improvement
• Steering Marketing and PR in line with business policy
Key Achievements
• Increased monthly revenue for Apprenticeship sales by 300%
• Board led achievement winning industry delivery award 2020 (AAC)
• Mobilising largest account through direct account management in excess of £600k per annum
• Latest tender delivered secured £300k contract with industry leading vending machine specialist
Key Responsibilities:
• Creation of a 4 years' sales plan and implementation strategy; including structure of business development team, product selection, brand and marketing
• Accountable for all sales staff performance including commercial, stakeholder engagement, safeguarding, recruitment and account management
• Monthly submissions of reports to Board including financial forecasting, activity, commission reports and risk assessments.
• Negotiating and influencing internal and external stakeholders for commercial, change management, budgeting and infrastructural motives
• Engaging national employers securing long term business contracts, key account management and solution packaging
• Driving an innovative and commercially focused culture, securing new opportunities
• Providing specialist support and business growth relating to Skills and Welfare to Work
• Identify, evaluate new business opportunities
• Manage, own and implement product development in line with market need
• Monitoring, analysing and supporting business improvement
• Steering Marketing and PR in line with business policy
Key Achievements
• Increased monthly revenue for Apprenticeship sales by 300%
• Board led achievement winning industry delivery award 2020 (AAC)
• Mobilising largest account through direct account management in excess of £600k per annum
• Latest tender delivered secured £300k contract with industry leading vending machine specialist
Management, Winning, LED, Contracts, Development, Monitoring, Support, Implementation, Growth, Recruitment, Key account management, Sales, Marketing, Pr, Packaging, Training, Contracts, Forecasting, Account management, Product development, Change management, Business development, Design
2015 - 2019
job
Head of Sales
Interserve.
Interserve is one of the world's foremost support services and construction companies. Responsible for delivering government contracts across multiple sectors including training and employability programmes throughout the UK and KSA
Key Responsibilities:
• Divisional lead for national employer engagement team, with 5 senior managers reporting directly, overseeing a total of 35 front line staff - generating in excess of £400k per month of new business
• Develop new business relationships and source new commercial opportunities
• Creating sales strategies servicing 13 unique contracts, realising contractual objectives and targets worth £16m
• External stakeholder management of funding organisations, supply chain partners and clients
• Budget holder and reviews at board level
• Operational Delivery - Contract deliverables including budget, finance and staffing
• Property assessments and cost control planning
• Product reviews and Marketing priorities
• Large scale change management at group level
• Ofsted engagement and departmental representation
• Build sustainable business relationships with third parties to support contractual obligations with largest accounts
Key Achievements
• Surpassed 2017-18 sales targets by 23% through product alignment and focusing resource
• Implemented a new core delivery programme that increased our sales value generation by 200%
• Recovered £1.5million in revenue over 10 months through forming performance Optimisation team and managing client engagement
• Secured outstanding feedback against employer engagement from 2017 Ofsted (Overall Good Rating)
Key Responsibilities:
• Divisional lead for national employer engagement team, with 5 senior managers reporting directly, overseeing a total of 35 front line staff - generating in excess of £400k per month of new business
• Develop new business relationships and source new commercial opportunities
• Creating sales strategies servicing 13 unique contracts, realising contractual objectives and targets worth £16m
• External stakeholder management of funding organisations, supply chain partners and clients
• Budget holder and reviews at board level
• Operational Delivery - Contract deliverables including budget, finance and staffing
• Property assessments and cost control planning
• Product reviews and Marketing priorities
• Large scale change management at group level
• Ofsted engagement and departmental representation
• Build sustainable business relationships with third parties to support contractual obligations with largest accounts
Key Achievements
• Surpassed 2017-18 sales targets by 23% through product alignment and focusing resource
• Implemented a new core delivery programme that increased our sales value generation by 200%
• Recovered £1.5million in revenue over 10 months through forming performance Optimisation team and managing client engagement
• Secured outstanding feedback against employer engagement from 2017 Ofsted (Overall Good Rating)
Marketing, Change management, Budget, Contracts, Training, Stakeholder Management, Optimization, Management, Finance, Sales, Support, Contracts
2014 - 2015
job
Sales Operations Manager
Intraining.
Intraining is a division of NCG, one of the largest education, training and employability organisations in the UK.
Key Responsibilities:
• Direct line management of 6 Regional Account Managers and responsible for sales activity across 9 sites, spanning the east of England
• Targeted against team and site performance versus vacancy generation
• Managed Work Programme, Skills Support and Traineeship contracts (£23m revenue)
• Led and developed a strategic plan to promote future growth and drive sales focus
• Annalise, circulate and planning of regular MI, as agreed with Regional Director, to drive performance
• Assessed labor demands and opportunities to lead business direction including national accounts
• Deliver risk assessments and sales strategy to Regional Director
• Developed expertise in key employers, sectors and opportunities using these to drive innovation and growth
• Contributed to new contractual opportunities with a view to gain sustainable funding
Key Achievements
• Increased team's monthly performance by 30%, by focusing the correct activity through leadership
• Secured a national account through 3rd party relationship
• Delivered bespoke sales training to multiple sites
Key Responsibilities:
• Direct line management of 6 Regional Account Managers and responsible for sales activity across 9 sites, spanning the east of England
• Targeted against team and site performance versus vacancy generation
• Managed Work Programme, Skills Support and Traineeship contracts (£23m revenue)
• Led and developed a strategic plan to promote future growth and drive sales focus
• Annalise, circulate and planning of regular MI, as agreed with Regional Director, to drive performance
• Assessed labor demands and opportunities to lead business direction including national accounts
• Deliver risk assessments and sales strategy to Regional Director
• Developed expertise in key employers, sectors and opportunities using these to drive innovation and growth
• Contributed to new contractual opportunities with a view to gain sustainable funding
Key Achievements
• Increased team's monthly performance by 30%, by focusing the correct activity through leadership
• Secured a national account through 3rd party relationship
• Delivered bespoke sales training to multiple sites
Operations, Innovation, Contracts, Training, Leadership, Operations manager, Management, Sales, Growth, Support, Direction, Contracts, Manager, LED
2009 - 2014
job
UK Sales Manager
R H Smith & Sons.
Private, family-owned B2B Company with sales turnover circa £55m across 44 countries. The company designs, manufactures, distributes and markets unique party costumes and accessories to both High Street retail and web customers worldwide.
Key Responsibilities:
• Management of UK Sales South and the top 10 National Internet Customers equating to £17m
• Direct line management of 14 office-based Account Managers and 7 Territory Managers - Overseeing in excess of 1000 customers
• Deliver volume and profit growth against business plan
• Departmental budget, reviewed monthly against staff, pay, customer expenditure and logistics
• Workflow forecasting versus warehouse capability
• Delivering departmental presentations to the Board of Directors
• Sales and Marketing strategies (including trade press)
• Product and range selection in line with current pricing
• Customer trading terms and contractual obligations
Key Achievements:
• Within my time at the company annual turnover increased from £23m to £55m, with a 30% revenue increase from UK Sales yielding £15m over 3 years
• Seasonal turnover was up year-on-year with a 5 percentage point profit increase in 2014
• Adapted client forward ordering process going from £220k in 2011 to £1.5m in 2012, increasing buying power in china and reducing sourcing costs
Key Responsibilities:
• Management of UK Sales South and the top 10 National Internet Customers equating to £17m
• Direct line management of 14 office-based Account Managers and 7 Territory Managers - Overseeing in excess of 1000 customers
• Deliver volume and profit growth against business plan
• Departmental budget, reviewed monthly against staff, pay, customer expenditure and logistics
• Workflow forecasting versus warehouse capability
• Delivering departmental presentations to the Board of Directors
• Sales and Marketing strategies (including trade press)
• Product and range selection in line with current pricing
• Customer trading terms and contractual obligations
Key Achievements:
• Within my time at the company annual turnover increased from £23m to £55m, with a 30% revenue increase from UK Sales yielding £15m over 3 years
• Seasonal turnover was up year-on-year with a 5 percentage point profit increase in 2014
• Adapted client forward ordering process going from £220k in 2011 to £1.5m in 2012, increasing buying power in china and reducing sourcing costs
Growth, UP, Manager, Power, Accessories, Web, China, Internet, Office, Marketing, Workflow, Sourcing, Sales, Management, Forecasting, Budget, B2B, Retail
2007 - 2009
job
Business Development Manager
ESG.
Business development, Development, Manager
2007 - 2007
job
Team Manager
Capita Group, Tech Guys.
Manager
My education
Sheffield Hallam University
Bachelors, Computer Aided Engineering
Bachelors, Computer Aided Engineering
West Cheshire College
N/a, Advanced GNVQ Electrical Engineering
N/a, Advanced GNVQ Electrical Engineering
Bishop Heber High School
Secondary, Grades A-C including English & Maths
Secondary, Grades A-C including English & Maths
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