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jobs
Macy Edwards
,
Belper, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2020 - ?
job
Director of Digital Paid Media
Clickthrough Marketing.
Managing and growing a team of specialists as well as our Paid Search and Marketing capabilities, striving to remain at the forefront of digital. My areas of specialism include:
Growth: I love finding the solutions to problems e.g. better data collection or connecting data sources to create audiences to achieve business goals
Attribution I'm fascinated by the user, their various data points and how you can utilise technology and advance their journey to drive results quicker
Test & Learn: constantly A/B testing different elements of ads to improve engagement & results
● Managing a team of 15; Amazon, PPC, Display and Social Specialists
● Oversee the strategy across 71 clients, ensuring growth and new idea generation
● Increasing client retention and growth through thought leadership, training & webinars
● Keeping ahead of the trends; Google, Amazon, Facebook and Microsoft product releases
● Ensuring our strategies are best in class both for user acquisition, engagement and retention
● Focus on understand our clients LTV and how different channels and strategies can drive results
● Launching the Amazon Advertising function within the department
● Developing our programmatic capabilities to scale display advertising for our client through Dynamic Content Optimisation (DCO)
● Rolling our OKR's across the team at all levels, ensuring adoption to drive their development
● Development of processes and mechanisms to drive efficiencies and minimise risk in the team
● Evolving our tech stack to encompass an independent ad server, allowing us to mitigate the cookieless future (aka future proofing our services and clients data)
● Constantly driving improvements in the agency to diversify and improve our proposition
● Responsible for New Product Development (NPD), developing and leading projects to empower the team to think outside the box
Growth: I love finding the solutions to problems e.g. better data collection or connecting data sources to create audiences to achieve business goals
Attribution I'm fascinated by the user, their various data points and how you can utilise technology and advance their journey to drive results quicker
Test & Learn: constantly A/B testing different elements of ads to improve engagement & results
● Managing a team of 15; Amazon, PPC, Display and Social Specialists
● Oversee the strategy across 71 clients, ensuring growth and new idea generation
● Increasing client retention and growth through thought leadership, training & webinars
● Keeping ahead of the trends; Google, Amazon, Facebook and Microsoft product releases
● Ensuring our strategies are best in class both for user acquisition, engagement and retention
● Focus on understand our clients LTV and how different channels and strategies can drive results
● Launching the Amazon Advertising function within the department
● Developing our programmatic capabilities to scale display advertising for our client through Dynamic Content Optimisation (DCO)
● Rolling our OKR's across the team at all levels, ensuring adoption to drive their development
● Development of processes and mechanisms to drive efficiencies and minimise risk in the team
● Evolving our tech stack to encompass an independent ad server, allowing us to mitigate the cookieless future (aka future proofing our services and clients data)
● Constantly driving improvements in the agency to diversify and improve our proposition
● Responsible for New Product Development (NPD), developing and leading projects to empower the team to think outside the box
Npd, Processes, Social, Search, Google, Server, Programmatic, Data collection, Retention, Development, Amazon, Testing, Growth, Marketing, Content, Technology, Idea generation, Test, ADS, Optimization, Leadership, Facebook, PPC, Training, Product development, Advertising
2018 - 2018
job
Ecommerce Marketing Manager
unknown.
I was responsible for all the digital marketing and ecommerce marketing channels, driving overall revenue growth through a mixture of complex digital strategies focused on providing a seamless, personalised customer experience. My results included +12% revenue growth YoY, and driving a +500% ROI on paid search. I worked on a ROI basis to drive top line growth and minimise the bottom line to increase profits from marketing activities as the company is a start up so have small budgets.
● I managed the marketing and communications plan including promotions and corporate communications
● I managed the content strategy, for all online channels
● I managed the integration of a marketing automation platform (and CRM) with the existing website to support both customer retention and acquisition. Planning and creating segments, both helping understand the customer behaviour as well as improve the customer experience
● I was responsible for all the copywriting for all channels including social, advertising, website and emails
● I managed the website management agency, supporting website development, design and content creation. I have a working knowledge of HTML, JavaScript and a bit of CSS and PHP
● I was responsible for managing the SEO, both technical and outreach to support link building and brand awareness through bloggers and influencers
● Managed the PPC (Google Ads & Microsoft Ads) plus display advertising for both B2C and B2B, both in-house and through agencies
● I managed the paid social in-house, to drive traffic, build brand awareness and lead acquisition. This includes launching remarketing campaigns through facebook, both lookalike and custom audiences based on pixel and GA data
● Lead generation through in-house and 3rd party competitions as well as customer acquisition campaigns through social and email automation
● I managed the integration of an affiliate network (AWIN) so we could launch an affiliate programme, both acquiring publishers and new customers by more effective targeting, building links and brand awareness
● Conducted market research through reviews and questionnaires
● Ongoing project management, for example a phase 2 website development to improve the customer experience and onsite conversion rate including improving SEO optimisation
● I managed all the tracking optimisation and analytics programmes including Google Tag Manager, Google Analytics, Google Search Console, Google Merchant Centre, Google Ads
● I managed the marketing and communications plan including promotions and corporate communications
● I managed the content strategy, for all online channels
● I managed the integration of a marketing automation platform (and CRM) with the existing website to support both customer retention and acquisition. Planning and creating segments, both helping understand the customer behaviour as well as improve the customer experience
● I was responsible for all the copywriting for all channels including social, advertising, website and emails
● I managed the website management agency, supporting website development, design and content creation. I have a working knowledge of HTML, JavaScript and a bit of CSS and PHP
● I was responsible for managing the SEO, both technical and outreach to support link building and brand awareness through bloggers and influencers
● Managed the PPC (Google Ads & Microsoft Ads) plus display advertising for both B2C and B2B, both in-house and through agencies
● I managed the paid social in-house, to drive traffic, build brand awareness and lead acquisition. This includes launching remarketing campaigns through facebook, both lookalike and custom audiences based on pixel and GA data
● Lead generation through in-house and 3rd party competitions as well as customer acquisition campaigns through social and email automation
● I managed the integration of an affiliate network (AWIN) so we could launch an affiliate programme, both acquiring publishers and new customers by more effective targeting, building links and brand awareness
● Conducted market research through reviews and questionnaires
● Ongoing project management, for example a phase 2 website development to improve the customer experience and onsite conversion rate including improving SEO optimisation
● I managed all the tracking optimisation and analytics programmes including Google Tag Manager, Google Analytics, Google Search Console, Google Merchant Centre, Google Ads
Support, Marketing Automation, Google tag manager, Optimization, Management, ADS, Integration, Google search console, Analytics, Website, Content, Network, Growth, Automation, Affiliate, Development, Retention, Content strategy, Google, Search, Online, Social, Manager, UP, Social media ads, Content creation, Javascript, Marketing, Css, Html, Design, Php, Copywriting, Seo, Google analytics, Project Management, Advertising, Digital Marketing, Ecommerce, CRM, HTML/CSS/Javascript, B2B, Market research, Research, B2C, Customer experience, PPC, ROI, Facebook
2017 - 2018
job
Digital Search & Affiliates Manager
Ferrero, Thorntons.
Digital Search & Affiliates Manager
Ferrero, Thorntons: July 2017 - February 2018 (6 month contract)
Managed the ecommerce divisions SEO, PPC and affiliate marketing activity. Driving +700% ROI on paid search performance and using a blended search strategy to grow overall search performance by +15% YOY. In addition I grew the Thorntons affiliate network with a focus on driving a more premium brand image.
I began working on all three channels exclusively and carrying out day to day work while engaging multiple agencies in the tender process for the separate contracts. I went on to manage the agencies and ensure a clear and coherent overarching search and affiliate strategy was in place to support business growth.
● SEO across two websites; B2C and B2B
● PPC accounts and campaign management for the two websites
● Affiliate marketing for e-commerce
● Project managing audit process for website, SEO and Google Analytics
● Managing onboarding of multiple agencies and relevant stakeholders successfully
● Implementing processes to ensure SEO consideration by website team during product launches and creative teams
● Working closely with key stakeholders in Ferrero brand and marketing teams to ensure clear and coherent strategy
● Managed the campaigns to support brand TV advert for Christmas and suitable agency who we used to promote during peak times to increase awareness
● Developing digital strategies across all channels to drive top line growth
● Managing three cost centres and their corresponding budgets to achieve weekly financial targets.
Ferrero, Thorntons: July 2017 - February 2018 (6 month contract)
Managed the ecommerce divisions SEO, PPC and affiliate marketing activity. Driving +700% ROI on paid search performance and using a blended search strategy to grow overall search performance by +15% YOY. In addition I grew the Thorntons affiliate network with a focus on driving a more premium brand image.
I began working on all three channels exclusively and carrying out day to day work while engaging multiple agencies in the tender process for the separate contracts. I went on to manage the agencies and ensure a clear and coherent overarching search and affiliate strategy was in place to support business growth.
● SEO across two websites; B2C and B2B
● PPC accounts and campaign management for the two websites
● Affiliate marketing for e-commerce
● Project managing audit process for website, SEO and Google Analytics
● Managing onboarding of multiple agencies and relevant stakeholders successfully
● Implementing processes to ensure SEO consideration by website team during product launches and creative teams
● Working closely with key stakeholders in Ferrero brand and marketing teams to ensure clear and coherent strategy
● Managed the campaigns to support brand TV advert for Christmas and suitable agency who we used to promote during peak times to increase awareness
● Developing digital strategies across all channels to drive top line growth
● Managing three cost centres and their corresponding budgets to achieve weekly financial targets.
Analytics, Manager, Processes, Contracts, Audit, Campaign, Affiliate marketing, Search, Google, Affiliate, Support, Growth, TV, Network, Website, Marketing, Management, Onboarding, E-commerce, ROI, PPC, Audit, B2C, Contracts, Websites, B2B, Ecommerce, Google analytics, Seo
2017 - 2017
job
PPC Executive
Impression Digital.
● Focused on managing biddable media across; Google, Bing & social networks; to meet clients' goals and drive ROI.
● Online advertising planning and implementation across all biddable media, followed my management through knowledge of a successful campaign and key KPIs
● Working as part of a fast-paced innovative and award-winning agency environment
● Working across the agency with the SEO & web development teams to provide an integrated digital marketing strategy to clients
● Digital marketing strategy and consultancy
● Search engine optimisation (SEO)
● Pay per click management across AdWords, Bing & social media (PPC)
● Digital PR & content marketing
● Inbound marketing & social media traffic generation
● Online advertising planning and implementation across all biddable media, followed my management through knowledge of a successful campaign and key KPIs
● Working as part of a fast-paced innovative and award-winning agency environment
● Working across the agency with the SEO & web development teams to provide an integrated digital marketing strategy to clients
● Digital marketing strategy and consultancy
● Search engine optimisation (SEO)
● Pay per click management across AdWords, Bing & social media (PPC)
● Digital PR & content marketing
● Inbound marketing & social media traffic generation
Management, Winning, Social, Online, Campaign, Search, Google, Web, Development, Implementation, Digital Marketing Strategy, Content, Inbound Marketing, Digital Marketing, Pr, Optimization, Adwords, ROI, PPC, MArketing Strategy, Advertising, Seo, Content marketing, Marketing, Social Media
2016 - 2017
job
Postgraduate Recruitment Executive
Nottingham Trent University.
● Manage the International communications plan - email marketing
● Manage the website content regarding the school's international activity
● Manage the online marketing content for the school including advertising opportunities
● Influencer in the direction of the business school's national and international recruitment strategy, looking at the various markets, understanding the politics, economies, customer behaviour.
● Effectively planned and lead the marketing team (22 staff) volunteer away day, was a great success at Stonebridge Farm in Nottingham.
● Responsible for market research, national and international markets and understanding the customer behaviour
● Responsible for the research into suitable prospective partners, planned and coordinated the international trips as well as building the initial rapport with the university to establish meetings and events.
● Focus on cross-cultural relationship building to develop long-term agreements
● Developed the school conversion plan and presented it to the senior management team
● Key countries I have responsibility for include; Indonesia, Vietnam, Germany, Greece and Italy
● Researching the various national and international markets and understanding the customer behaviour.
● Lead in implementing the processes for the team using CRM and various databases
● Responsible for implementing the process of enquiry management for the team
● Manage the website content regarding the school's international activity
● Manage the online marketing content for the school including advertising opportunities
● Influencer in the direction of the business school's national and international recruitment strategy, looking at the various markets, understanding the politics, economies, customer behaviour.
● Effectively planned and lead the marketing team (22 staff) volunteer away day, was a great success at Stonebridge Farm in Nottingham.
● Responsible for market research, national and international markets and understanding the customer behaviour
● Responsible for the research into suitable prospective partners, planned and coordinated the international trips as well as building the initial rapport with the university to establish meetings and events.
● Focus on cross-cultural relationship building to develop long-term agreements
● Developed the school conversion plan and presented it to the senior management team
● Key countries I have responsibility for include; Indonesia, Vietnam, Germany, Greece and Italy
● Researching the various national and international markets and understanding the customer behaviour.
● Lead in implementing the processes for the team using CRM and various databases
● Responsible for implementing the process of enquiry management for the team
Marketing, Advertising, Online Marketing, CRM, Email marketing, Market research, Research, Management, Website, Content, Recruitment, It, International, Online, Direction, Processes
2016 - 2016
freelance
Social Media Specialist
unknown.
Social Media Specialist
Freelance for Capita Specialist Recruitment: Feb 2016- June 2016 (6 month contract)
● Market research weekly to develop effective content schedule
● Manage the social media content for 3 brands on 4 channels- Facebook, LinkedIn, Twitter and Instagram
● Managed the Facebook advertising account, ensuring adverts are optimised to support business objectives
● Liaise with the digital agencies to provide content marketing support for their SEO objectives.
● Produce email campaigns ad hoc
● Mentoring the Marketing Executive taking on my old role.
● Producing monthly competitor analysis, website performance and digital marketing reports.
Freelance for Capita Specialist Recruitment: Feb 2016- June 2016 (6 month contract)
● Market research weekly to develop effective content schedule
● Manage the social media content for 3 brands on 4 channels- Facebook, LinkedIn, Twitter and Instagram
● Managed the Facebook advertising account, ensuring adverts are optimised to support business objectives
● Liaise with the digital agencies to provide content marketing support for their SEO objectives.
● Produce email campaigns ad hoc
● Mentoring the Marketing Executive taking on my old role.
● Producing monthly competitor analysis, website performance and digital marketing reports.
Instagram, Social, Support, Twitter, Recruitment, Content, Website, Linkedin, Mentoring, Facebook, Digital Marketing, Facebook advertising, Research, Market research, Advertising, Seo, Content marketing, Marketing, Social Media
2014 - 2016
job
Marketing Executive
Team24 Ltd.
● Managing the overarching marketing and social media strategy
● Planned and lead numerous projects; website builds for three of the brands and producing the content both pre and post launch.
● Working with Directors and Senior Managers, presenting new ideas/plans
● Lead on the launch of social media (Twitter, Facebook, LinkedIn, Pinterest and Instagram)
● Managing the content for the website and social media platforms
● Managing the relationship with CAPITA and 3rd party suppliers (PR agency, Web developers, SEO and PPC agency, Printers and designers)
● Managing the SEO and PPC activity across 4 websites, each representing a difference brand.
● Lead on the production of new branding guidelines and rebranding marketing material and updating documents
● Lead on the production of print and digital marketing material and distribution
● Working with external branding agencies to raise brand awareness and facilitate the companies' growth into new areas.
● Internal and external events management including the companies 10th celebration.
● Advertising, on both print, digital and social media
● Managing the re-tender of our digital agency, coordinating presentations, building relationships and switch to new SEO and PPC suppliers.
● Investigating new business opportunities and areas for growth such as opening new offices in the North UK.
Marketing and UK Student Recruitment Assistant
Marketing and Communications Department, Bournemouth University: March 2014 for 6 month contract.
● Coordinating and facilitating events such as open days, festival of learning and conferences.
● Events management and time management for UCAS conventions nationwide and Higher Education/Careers fairs.
● Assisting with Outreach events to promote Bournemouth University and their services.
● Contacting Schools and Colleges to develop relationships, raise our profile and find new opportunities.
● Relevant administration tasks such as databases, spreadsheets, word; also collating research such as evaluation surveys into relevant format.
● Create and deliver presentations and talks to a variety of audiences.
● Ordering merchandise and necessary bookings for different tasks.
● Planned and lead numerous projects; website builds for three of the brands and producing the content both pre and post launch.
● Working with Directors and Senior Managers, presenting new ideas/plans
● Lead on the launch of social media (Twitter, Facebook, LinkedIn, Pinterest and Instagram)
● Managing the content for the website and social media platforms
● Managing the relationship with CAPITA and 3rd party suppliers (PR agency, Web developers, SEO and PPC agency, Printers and designers)
● Managing the SEO and PPC activity across 4 websites, each representing a difference brand.
● Lead on the production of new branding guidelines and rebranding marketing material and updating documents
● Lead on the production of print and digital marketing material and distribution
● Working with external branding agencies to raise brand awareness and facilitate the companies' growth into new areas.
● Internal and external events management including the companies 10th celebration.
● Advertising, on both print, digital and social media
● Managing the re-tender of our digital agency, coordinating presentations, building relationships and switch to new SEO and PPC suppliers.
● Investigating new business opportunities and areas for growth such as opening new offices in the North UK.
Marketing and UK Student Recruitment Assistant
Marketing and Communications Department, Bournemouth University: March 2014 for 6 month contract.
● Coordinating and facilitating events such as open days, festival of learning and conferences.
● Events management and time management for UCAS conventions nationwide and Higher Education/Careers fairs.
● Assisting with Outreach events to promote Bournemouth University and their services.
● Contacting Schools and Colleges to develop relationships, raise our profile and find new opportunities.
● Relevant administration tasks such as databases, spreadsheets, word; also collating research such as evaluation surveys into relevant format.
● Create and deliver presentations and talks to a variety of audiences.
● Ordering merchandise and necessary bookings for different tasks.
Pr, Social, Production, Web, Pinterest, Festival, Presenting, Growth, Printers, Surveys, Twitter, Recruitment, Content, Website, Management, Digital Marketing, Linkedin, Print, Word, Facebook, PPC, Instagram, Websites, Research, Administration, Advertising, Branding, Seo, Marketing, Social Media
My education
2011
-
2014
Bournemouth University
BSc, Ecology and Wildlife Conservation
BSc, Ecology and Wildlife Conservation
2009
-
2011
Godalming College
Secondary, Law
Secondary, Law
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