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Analytics Lead
Sandra Coen
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
• Multichannel analytics strategy
o Conducting workshop to facilitate the formulation of vision and business objectives
o Setting up KPI to measure how we progress towards the objective.
o Defining web analytics tactics, metric framework and web analytic implementation strategy
• Stakeholder management and strategy implementation
o Integrating data and analytics strategy within cross functional teams and across organisations department like sales, marketing, tech, finance
o Project managing several data suppliers. Creating project trackers to remain updated on deliveries and build accurate delivery forecasting, allowing efficient collaboration, continuous learning and quick problem resolution of issues
o Making data accessible, tangible and exciting for the stakeholders so they can feel empower to use data to make decision and have a growing appetite for data and analytics.
• Reporting and data visualisation
o Creating dashboard and self-service reporting suites tailored to the business needs
o Certified in Google Analytics and Google Tag Manager. Use of Adobe Analytics implementation and data visualisation
o 9 years developing and implementing Tableau. 6 months of Power BI, 1 year of Qlikview, knowledge of SQL
o Conducting workshop to facilitate the formulation of vision and business objectives
o Setting up KPI to measure how we progress towards the objective.
o Defining web analytics tactics, metric framework and web analytic implementation strategy
• Stakeholder management and strategy implementation
o Integrating data and analytics strategy within cross functional teams and across organisations department like sales, marketing, tech, finance
o Project managing several data suppliers. Creating project trackers to remain updated on deliveries and build accurate delivery forecasting, allowing efficient collaboration, continuous learning and quick problem resolution of issues
o Making data accessible, tangible and exciting for the stakeholders so they can feel empower to use data to make decision and have a growing appetite for data and analytics.
• Reporting and data visualisation
o Creating dashboard and self-service reporting suites tailored to the business needs
o Certified in Google Analytics and Google Tag Manager. Use of Adobe Analytics implementation and data visualisation
o 9 years developing and implementing Tableau. 6 months of Power BI, 1 year of Qlikview, knowledge of SQL
Markets
United Kingdom
Industries
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Lead Insights Consultant
Digital Consulting.
Working with clients on their data strategy. Collaborating with stakeholders to create a holistic view of activity using data. Working with the consulting leadership team to set up the delivery framework for the project.
Data Strategy on client site:
◦ Implementing data and analytics strategy with client key stakeholders and consulting team leadership.
◦ Auditing and setting up the framework for web analytics and business intelligence tools.
◦ Engaging with client and consulting team to make analytics at the core of planning and delivery, promoting a culture of data informed decision making.
◦ Guiding stakeholders on how to use data to understand if they are achieving their goals. Laying out KPI's and metrics that are achievable with their current data set.
Data strategy at the consultancy:
◦ Relaying learning from client site on how to enhance the integration of web analytics in agile processes and collaboration with client. Providing insights on promoting making analytics accessible to client and other consulting discipline.
◦ Collaborating with HR on HR analytics. Participating in the selection of an employee survey tool.
Data Strategy on client site:
◦ Implementing data and analytics strategy with client key stakeholders and consulting team leadership.
◦ Auditing and setting up the framework for web analytics and business intelligence tools.
◦ Engaging with client and consulting team to make analytics at the core of planning and delivery, promoting a culture of data informed decision making.
◦ Guiding stakeholders on how to use data to understand if they are achieving their goals. Laying out KPI's and metrics that are achievable with their current data set.
Data strategy at the consultancy:
◦ Relaying learning from client site on how to enhance the integration of web analytics in agile processes and collaboration with client. Providing insights on promoting making analytics accessible to client and other consulting discipline.
◦ Collaborating with HR on HR analytics. Participating in the selection of an employee survey tool.
Business Intelligence, Team Leadership, Agile, Leadership, Consulting, Integration, Analytics, KPI, Web, Framework, Processes, UP
2019 - 2019
freelance
Learning Analytics Consultant
BANK OF AMERICA MERRILL LYNCH.
(contract)
Role operating within the International Talent Team is responsible for EMEA and APAC Learning, Leadership Development, Diversity & Inclusion, International Staffing Operations, EMEA Junior Talent and Infrastructure Staffing.
Ensuring Continuity of existing projects:
◦ WIFC: Women in Finance Charter (an initiative aiming to increase the number of senior women within financial service firms): creation of quarterly business packs to demonstrate progress against targets.
◦ Engagement: Analysing quantitative and qualitative data from talent management processes - support the Talent Practice Team with ad-hoc reporting based on the needs of internal customer groups.
◦ Talent Planning: Administering and provide technical support for regional talent planning. Accumulate and own all talent planning data for EMEA - evaluating and validating the findings.
◦ Self-Service: driving the self-serve model across the International Talent Team. Owning and managing all current cloud based Tableau dashboards including Learning, Talent and Get to Know Your Population.
◦ Continuing automation of existing processes and reports
New projects:
◦ Population Capability: Assessing current population and identify areas of opportunity for development. Collate data from multiple sources, conduct statistical analysis and communicate insights.
◦ Build additional Talent Dashboards: improving accessibility and effectiveness of talent analytics through the creation of additional Tableau dashboards
◦ Learning analytics: Bringing thought leadership around measuring, collecting and analysing learning data to optimize our learning offering.
Role operating within the International Talent Team is responsible for EMEA and APAC Learning, Leadership Development, Diversity & Inclusion, International Staffing Operations, EMEA Junior Talent and Infrastructure Staffing.
Ensuring Continuity of existing projects:
◦ WIFC: Women in Finance Charter (an initiative aiming to increase the number of senior women within financial service firms): creation of quarterly business packs to demonstrate progress against targets.
◦ Engagement: Analysing quantitative and qualitative data from talent management processes - support the Talent Practice Team with ad-hoc reporting based on the needs of internal customer groups.
◦ Talent Planning: Administering and provide technical support for regional talent planning. Accumulate and own all talent planning data for EMEA - evaluating and validating the findings.
◦ Self-Service: driving the self-serve model across the International Talent Team. Owning and managing all current cloud based Tableau dashboards including Learning, Talent and Get to Know Your Population.
◦ Continuing automation of existing processes and reports
New projects:
◦ Population Capability: Assessing current population and identify areas of opportunity for development. Collate data from multiple sources, conduct statistical analysis and communicate insights.
◦ Build additional Talent Dashboards: improving accessibility and effectiveness of talent analytics through the creation of additional Tableau dashboards
◦ Learning analytics: Bringing thought leadership around measuring, collecting and analysing learning data to optimize our learning offering.
Analytics, Processes, Learning analytics, Accessibility, International, Development, Infrastructure, Support, Service, Operations, Finance, Management, Leadership development, Leadership, Tableau, Cloud, Automation
2018 - 2018
temp
Business Analytics and Insights Senior Manager
PFIZER.
(contract)
Across various project in Pfizer UK, defining analytic strategy and facilitating digital adoption.
◦ Collaborating with Pfizer UK senior management to advise on data and analytic strategy.
◦ Working a digital dashboard for UK senior management. Advising on metrics, data selection, design and insights.
◦ Helping sales and marketing team using platform such as Adobe Analytics, to understand their campaign performance, as well as providing consultancy on stakeholder management around analytics.
◦ Participating in the UK digital council, providing expertise on analytics strategy, and approach to facilitate adoption across the organisation.
◦ Defining analytic tools optimization with the technical teams.
Across various project in Pfizer UK, defining analytic strategy and facilitating digital adoption.
◦ Collaborating with Pfizer UK senior management to advise on data and analytic strategy.
◦ Working a digital dashboard for UK senior management. Advising on metrics, data selection, design and insights.
◦ Helping sales and marketing team using platform such as Adobe Analytics, to understand their campaign performance, as well as providing consultancy on stakeholder management around analytics.
◦ Participating in the UK digital council, providing expertise on analytics strategy, and approach to facilitate adoption across the organisation.
◦ Defining analytic tools optimization with the technical teams.
Marketing, Design, Stakeholder Management, Management, Analytics, Sales, Adobe, Adobe analytics, Organization, Campaign, Manager
2017 - 2018
job
Digital Analytic Lead
INVESTEC.
Collecting business, product and marketing information to provide insights on content, product feature marketing, user journey.
Dashboards and insights:
◦ Collecting brief and business requirement from stakeholders
◦ Creating dashboard on Adobe workspace:
◦ Delivering insights to the business to improve campaign performance and funnel/user journey experience
Auditing and informing on the digital tracking implementation via Adobe tag management (DTM):
◦ Debugging, ensuring DTM rules and conditions and set up correctly
◦ Advising business stakeholder on naming convention and use of UTM tags
◦ Making sure tracking is in line with GDPR
Dashboards and insights:
◦ Collecting brief and business requirement from stakeholders
◦ Creating dashboard on Adobe workspace:
◦ Delivering insights to the business to improve campaign performance and funnel/user journey experience
Auditing and informing on the digital tracking implementation via Adobe tag management (DTM):
◦ Debugging, ensuring DTM rules and conditions and set up correctly
◦ Advising business stakeholder on naming convention and use of UTM tags
◦ Making sure tracking is in line with GDPR
Marketing, GDpr, Management, User journey, Content, Implementation, Adobe, Feature, Campaign, Naming, UP
2016 - 2017
temp
Project Manager & Business Analyst
UNILEVER.
(contract)
Oct 16 - September 17
Establishing the project tracking strategy from the Unilever side. Researching and selecting project management tool.
Stakeholder management: closely working with operation, suppliers, global direction and vice president to collect requirement, define the project tracking strategy and processes. Facilitating communication between stakeholders by bridging the gap between the business and the technical or operational team.
Within the global Consumer Market Insight team, working with Nielsen on the implementation of their market research solution. Collecting needs and brief from all stakeholders. Redefining all processes to improve communication and delivery. Bridging the gap between team, smoothing communication and collaboration
◦ Building processes and project management tools
◦ Using Agile principles: engage stakeholders in project realisation, tracking progress and issues to continuously revise processes and plan
◦ Establishing communication platform
◦ Conducting regular meeting with management stakeholder, ensuring deliverable are on track
Oct 16 - September 17
Establishing the project tracking strategy from the Unilever side. Researching and selecting project management tool.
Stakeholder management: closely working with operation, suppliers, global direction and vice president to collect requirement, define the project tracking strategy and processes. Facilitating communication between stakeholders by bridging the gap between the business and the technical or operational team.
Within the global Consumer Market Insight team, working with Nielsen on the implementation of their market research solution. Collecting needs and brief from all stakeholders. Redefining all processes to improve communication and delivery. Bridging the gap between team, smoothing communication and collaboration
◦ Building processes and project management tools
◦ Using Agile principles: engage stakeholders in project realisation, tracking progress and issues to continuously revise processes and plan
◦ Establishing communication platform
◦ Conducting regular meeting with management stakeholder, ensuring deliverable are on track
Project Management, Project Manager, Market research, Research, Agile, Stakeholder Management, Management, Implementation, Analyst, Direction, Processes, Manager, President
2014 - 2016
job
Head of Marketing Analytics
TES GLOBAL.
Establishing the data strategy of the marketing department working with Adobe Site Catalyst, Google Analytics and internal tracking tools.
Stakeholder management: working to marketing managers, director and managing director to collect business needs, while also consulting and collaborating with developers to leverage and challenge data and tracking capabilities.
Adobe Site Catalyst -Google Analytics - Tableau - Salesforce
• Defining the data strategy around Adobe Site Catalyst tracking and metric definition to allow KPI performance measurements and optimization.
• In Tableau, creation of multichannel campaign monitoring dashboards as well as building the supporting database which integrates marketing plan, budget, and multiple reporting data:
◦ email, digital display advertising, search PPC, radio, research
◦ social media (Facebook, Twitter, Pinterest): building data frame based on social media messaging and format, to structure to collection of reporting data and facilitate trend identification and campaign optimization
◦ sales, revenue and cost
◦ user segmentation: characteristic and behaviours
Integration all data allowed me to provide regular insights on current customer behaviour, as well as campaign performance and optimization. The dashboards are presented to senior management, including managing directors and the CEO.
• Creating an overall marketing plan on Tableau including all campaign and events across all products, such as TES Resources, World University Ranking events, Teacher Continuous Professional Development, TES Job Board etc.
◦ Creation of the tool by consulting with each directors and team member, to define a common naming convention for channel structure and customer segmentation. The tool also includes a form on Formstack which allows the various team member to create their marketing plan online.
This tool allows:
• Managing dashboards for the Directors and Heads of Department to have an overview of all marketing activities across the various products of the business
• Linking with budget and reporting data, the tools automatically allows to structure the reports by product, campaign, channel, creative format, targeted audience, budget etc.
• Creation of other ad hoc tool including a UK heat map on Tableau to highlight sales and potential clients by postcode for the TES and THE magazine. This tools helps our magazine fulfilment supplier optimizing magazine dispatch by region and postcode.
• Consulting in the implementation of Salesforce to integrate all membership, providing insights from an analytic perceptive on building the workflow and database in Tableau, to facilitate reporting and customer retargeting.
Stakeholder management: working to marketing managers, director and managing director to collect business needs, while also consulting and collaborating with developers to leverage and challenge data and tracking capabilities.
Adobe Site Catalyst -Google Analytics - Tableau - Salesforce
• Defining the data strategy around Adobe Site Catalyst tracking and metric definition to allow KPI performance measurements and optimization.
• In Tableau, creation of multichannel campaign monitoring dashboards as well as building the supporting database which integrates marketing plan, budget, and multiple reporting data:
◦ email, digital display advertising, search PPC, radio, research
◦ social media (Facebook, Twitter, Pinterest): building data frame based on social media messaging and format, to structure to collection of reporting data and facilitate trend identification and campaign optimization
◦ sales, revenue and cost
◦ user segmentation: characteristic and behaviours
Integration all data allowed me to provide regular insights on current customer behaviour, as well as campaign performance and optimization. The dashboards are presented to senior management, including managing directors and the CEO.
• Creating an overall marketing plan on Tableau including all campaign and events across all products, such as TES Resources, World University Ranking events, Teacher Continuous Professional Development, TES Job Board etc.
◦ Creation of the tool by consulting with each directors and team member, to define a common naming convention for channel structure and customer segmentation. The tool also includes a form on Formstack which allows the various team member to create their marketing plan online.
This tool allows:
• Managing dashboards for the Directors and Heads of Department to have an overview of all marketing activities across the various products of the business
• Linking with budget and reporting data, the tools automatically allows to structure the reports by product, campaign, channel, creative format, targeted audience, budget etc.
• Creation of other ad hoc tool including a UK heat map on Tableau to highlight sales and potential clients by postcode for the TES and THE magazine. This tools helps our magazine fulfilment supplier optimizing magazine dispatch by region and postcode.
• Consulting in the implementation of Salesforce to integrate all membership, providing insights from an analytic perceptive on building the workflow and database in Tableau, to facilitate reporting and customer retargeting.
Development, Twitter, Implementation, Adobe, Monitoring, Ceo, KPI, Pinterest, Google retargeting, Workflow, Google, Search, Campaign, Online, Social, Naming, ME, Tes, Database, Marketing, Google analytics, Advertising, Budget, Research, PPC, Facebook, Stakeholder Management, Social Media, Salesforce, Tableau, Consulting, Management, Integration, Analytics, Sales, Radio
2014 - 2014
job
Tableau Data Analyst
MOJN.
Setting up the analytics structure in Tableau. Providing insights to customers. Attending sales meetings and providing material for the marketing collaterals.
Reporting strategy and structure:
• Working with developer to create aggregate reporting data.
• Creating a database on Tableau
Insights and analysis:
• Working across client and the UK, cross analysis on several data source, as well as conducting AB testing, to generate insights to optimize campaigns.
• Analysis on data trends and correlation to work with developer on product optimization.
Reporting strategy and structure:
• Working with developer to create aggregate reporting data.
• Creating a database on Tableau
Insights and analysis:
• Working across client and the UK, cross analysis on several data source, as well as conducting AB testing, to generate insights to optimize campaigns.
• Analysis on data trends and correlation to work with developer on product optimization.
Marketing, Database, Tableau, Analytics, Sales, Developer, Analyst, Testing, UP
2011 - 2014
job
Manager of the Campaign Management Team
Digital Marketing Agency.
Project Management - Management - Tableau
Management of the Campaign Management team ensuring smooth running of online campaigns / projects across a breath of clients: Virgin Media / Mobile/ Holidays/ Atlantic/Pure, John Lewis, Waitrose, Renault, Nissan etc..
Definition and Implementation of processes, within the team and across departments
Analytic
• Data mining and creation of dashboards combining ad verification (Integral) and FlashTalking data to create a database to analyse the relationship between ad viewability and main reporting KPI's such as sales and CPO. Analyses conducted at publisher, placement and creative level across time.
• Working with the Data Science team to combine the database with their reporting and match viewability and sales attribution reporting.
Those reporting have allowed optimization of campaign planning, selecting best performing placement and creative, and working closely with publishers to improve their viewabilty.
Project management and team management
• Project manage the implementation of an automated internal reporting tool, using Tableau software for data visualization, combining data from several platforms: DFA, FlashTalking, Google AdWords, Trade Double and Kenshoo.
Management of the Campaign Management team ensuring smooth running of online campaigns / projects across a breath of clients: Virgin Media / Mobile/ Holidays/ Atlantic/Pure, John Lewis, Waitrose, Renault, Nissan etc..
Definition and Implementation of processes, within the team and across departments
Analytic
• Data mining and creation of dashboards combining ad verification (Integral) and FlashTalking data to create a database to analyse the relationship between ad viewability and main reporting KPI's such as sales and CPO. Analyses conducted at publisher, placement and creative level across time.
• Working with the Data Science team to combine the database with their reporting and match viewability and sales attribution reporting.
Those reporting have allowed optimization of campaign planning, selecting best performing placement and creative, and working closely with publishers to improve their viewabilty.
Project management and team management
• Project manage the implementation of an automated internal reporting tool, using Tableau software for data visualization, combining data from several platforms: DFA, FlashTalking, Google AdWords, Trade Double and Kenshoo.
Team management, Manager, Processes, Performing, Online, Campaign, Visualization, Google, Science, Software, KPI, Project Management, Implementation, Sales, Management, Tableau, Database, Adwords, Data mining, Data Science, Google adwords
2010 - 2010
job
Digital Account Manager
Web Retargeting.
Using Sales Force, detecting new business opportunities for VeCapture software. In addition to industrial sectors in England, dedicated business developer for the French market.
Providing insights to the product development team to create an automated retargeting tool.
* Building and managing a customer database in Salesforce
* Contacting and creating partnership with e-commerce, marketing and IT manager, in SMB and large businesses
* Managing the sales process end to end, discussing their online strategy, coordinating the software installation.
* Conduction online software demonstration with ecommerce and IT director
* Creating sales materials, English-French translations, generating analytic spread sheets and presentations for customers
* Proposing and testing new additional tools for the software, based on client feedbacks
Attending ecommerce fairs, and searching for marketing and media contacts in France to promote VeCapture.
Providing insights to the product development team to create an automated retargeting tool.
* Building and managing a customer database in Salesforce
* Contacting and creating partnership with e-commerce, marketing and IT manager, in SMB and large businesses
* Managing the sales process end to end, discussing their online strategy, coordinating the software installation.
* Conduction online software demonstration with ecommerce and IT director
* Creating sales materials, English-French translations, generating analytic spread sheets and presentations for customers
* Proposing and testing new additional tools for the software, based on client feedbacks
Attending ecommerce fairs, and searching for marketing and media contacts in France to promote VeCapture.
It, Manager, Smb, Online, Software, Development, Google retargeting, Testing, Developer, Marketing, Sales, Salesforce, Database, E-commerce, Account Manager, Product development, Ecommerce
2008 - 2009
job
Business Centre Manager
Virtual Office.
sales and management role
Responsible for the business to business CRM of virtual offices to French companies and generating international business.
Redefining the strategy of the business unit, restructuring and training the team.
Dramatically reducing customer churn by improving processes and customer service.
Stabilising the business unit, bringing it back to generating profit.
• Analysing management reporting and providing insights for business optimization.
• Training and managing a four to six persons team.
• Attending training in Sydney, Australia for business management development.
Marketing research, studying competition and business development. Representing Servcorp at fairs and internal conferences.
Improving client retention and a achieving operational targets set (profit, attrition, sales).
* Managing the CRM and allocating work to the team accordingly to improve revenue.
* Reducing yearly customer loss from 80% to 40% (exceeding targets of 60%), by optimizing process, generating a better internal communication, and leaving more time dedicated to customer service.
* Reduced the client's bad debt, cutting biannual write off in half
Responsible for the business to business CRM of virtual offices to French companies and generating international business.
Redefining the strategy of the business unit, restructuring and training the team.
Dramatically reducing customer churn by improving processes and customer service.
Stabilising the business unit, bringing it back to generating profit.
• Analysing management reporting and providing insights for business optimization.
• Training and managing a four to six persons team.
• Attending training in Sydney, Australia for business management development.
Marketing research, studying competition and business development. Representing Servcorp at fairs and internal conferences.
Improving client retention and a achieving operational targets set (profit, attrition, sales).
* Managing the CRM and allocating work to the team accordingly to improve revenue.
* Reducing yearly customer loss from 80% to 40% (exceeding targets of 60%), by optimizing process, generating a better internal communication, and leaving more time dedicated to customer service.
* Reduced the client's bad debt, cutting biannual write off in half
Sales, Manager, Processes, International, Development, Retention, Management Reporting, It, Service, Marketing, Customer service, Management, Business Management, Training, Research, CRM, Business development
2004 - 2007
job
International Commercial Coordinator
CARTIER JOAILLERIE INTERNATIONAL.
Managed the worldwide subsidiaries' customers' firm orders. Client tutorial to find the perfect diamond for each customer.
Increased delivery speed for urgent orders (reduced time from 2 months delivery to 1 month delivery) by Optimizing order management process
* Developing internal partnership with the worldwide subsidiaries and the logistics services
* Participation in the creation of an intranet to manage operations
Increased delivery speed for urgent orders (reduced time from 2 months delivery to 1 month delivery) by Optimizing order management process
* Developing internal partnership with the worldwide subsidiaries and the logistics services
* Participation in the creation of an intranet to manage operations
Operations, Management, Coordinator, International
My education
?
-
2015
University of New South Wales
Masters, MBT
Masters, MBT
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