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A passionate, energetic professional with outstanding communication skills
Lisa Thornton
,
TWICKENHAM, United Kingdom
Experience
Other titles
Skills
I'm offering
Passionate, energetic, experienced and motivated professional within the Sponsorship, Partnership,
Experiential and Events arena.
Experience working client side and for agencies representing some of the world’s biggest brands
Developed and executed creative strategies across sponsorship and experiential programmes
A track record that proves my strength in forging collaborative, long-term relationships with stakeholders - providing invaluable high level support, thinking and value.
Lead by example - creating an enjoyable workplace which inspires effective teamwork
Experiential and Events arena.
Experience working client side and for agencies representing some of the world’s biggest brands
Developed and executed creative strategies across sponsorship and experiential programmes
A track record that proves my strength in forging collaborative, long-term relationships with stakeholders - providing invaluable high level support, thinking and value.
Lead by example - creating an enjoyable workplace which inspires effective teamwork
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2020
freelance
Client Services Director/ Senior Project Lead
Pico Plus.
• Involved in multiple international pitches to win new business, on-boarding new clients and overseeing every brief through to delivery and wrap report
• Account lead to major retained clients driving customer satisfaction whilst farming new opportunities
for future events and upsells to current portfolio.
• Hands on sourcing of materials, liaising with suppliers, setting up and managing production schedules,
and monitoring budgets
• Built trusted relationships with clients, advising them on project timelines & developments and opportunities for development.
• Instill best practice, sharing experience and knowledge of the industry, delegating appropriately and training team members to ensure their own professional progression.
• Ownership responsibility over client budgets and financial forecasting
• Delivery of Born to Run - an online virtual run platform that will be sold to clients and exhibitors to add to the Pico toolkit.
• Account lead to major retained clients driving customer satisfaction whilst farming new opportunities
for future events and upsells to current portfolio.
• Hands on sourcing of materials, liaising with suppliers, setting up and managing production schedules,
and monitoring budgets
• Built trusted relationships with clients, advising them on project timelines & developments and opportunities for development.
• Instill best practice, sharing experience and knowledge of the industry, delegating appropriately and training team members to ensure their own professional progression.
• Ownership responsibility over client budgets and financial forecasting
• Delivery of Born to Run - an online virtual run platform that will be sold to clients and exhibitors to add to the Pico toolkit.
Forecasting, Training, Sourcing, Monitoring, Development, International, Production, Online, UP
2017 - 2018
job
European Account and Project Lead
ENERGY.
European Hub Lead on a fully integrated, multi-channel campaign including OOH, TV and Experience.
Working closely with clients ATL, PR, Creative and Media agencies and holding bi-weekly status
meetings to track alignment
• Overall management of the live phase of the campaign across Europe. Responsible for management
of European agency reporting to allow complete transparency to client stakeholders at any time
• Developing, growing and nurturing client and stakeholder relationships
• Being a trusted advisor to the client and understanding their business needs in an incredibly fast
paced environment. Ensuring consistency in brand messaging for all live events across Europe through
the constant development of a toolkit
• Managing the production of client presentations and proposals including creative suggestions to support new and innovative ideas
• Full budget management and control over all client suppliers on delivery from an ENERGY held PO on
all experiential activity
• Managing, developing, mentoring and overseeing a team of 6 to deliver activations from concept
through to post event report and full budget reconciliation
• Maintaining strong internal relationships across all departments so that the team are able to move as
quickly as the client expects
• Encouraging best practice and process
Working closely with clients ATL, PR, Creative and Media agencies and holding bi-weekly status
meetings to track alignment
• Overall management of the live phase of the campaign across Europe. Responsible for management
of European agency reporting to allow complete transparency to client stakeholders at any time
• Developing, growing and nurturing client and stakeholder relationships
• Being a trusted advisor to the client and understanding their business needs in an incredibly fast
paced environment. Ensuring consistency in brand messaging for all live events across Europe through
the constant development of a toolkit
• Managing the production of client presentations and proposals including creative suggestions to support new and innovative ideas
• Full budget management and control over all client suppliers on delivery from an ENERGY held PO on
all experiential activity
• Managing, developing, mentoring and overseeing a team of 6 to deliver activations from concept
through to post event report and full budget reconciliation
• Maintaining strong internal relationships across all departments so that the team are able to move as
quickly as the client expects
• Encouraging best practice and process
Budget, Mentoring, Event, Pr, Management, TV, Support, Development, BEE, Campaign, Production, Energy, Trusted Advisor, Energy, That you
2016 - 2017
job
Account Director
FountainHead Grand Cayman.
• Designing and contributing to the preparation and execution of strategic marketing and communications plans
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
• Communicating with target audiences and managing customer relationships
• New business development including proposal preparation and presenting pitches
• Sourcing advertising opportunities and placing adverts in various media, locally and internationally
• Managing the production and distribution of marketing materials, including printed and digital
material
• Writing and proofreading copy, including web content, press releases, brochure copy, etc.;
• Building site maps for client websites, often working with lawyers and accountants with a strong
opinion of what it needs to do but little knowledge of site architecture
• Organising and attending events including conferences, seminars, receptions and exhibitions and sports days.
• Conducting market research including desk research, customer surveys
• Managing budgets; evaluating marketing campaigns including reporting on ROI
• Business development for Fountainhead and clients alike
• Developing and managing social media campaigns including sourcing relevant information for a wide
range of topics and interests
• Supporting other colleagues, including participating in brainstorming sessions, assisting with pitches
and assisting to meet deadlines
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
• Communicating with target audiences and managing customer relationships
• New business development including proposal preparation and presenting pitches
• Sourcing advertising opportunities and placing adverts in various media, locally and internationally
• Managing the production and distribution of marketing materials, including printed and digital
material
• Writing and proofreading copy, including web content, press releases, brochure copy, etc.;
• Building site maps for client websites, often working with lawyers and accountants with a strong
opinion of what it needs to do but little knowledge of site architecture
• Organising and attending events including conferences, seminars, receptions and exhibitions and sports days.
• Conducting market research including desk research, customer surveys
• Managing budgets; evaluating marketing campaigns including reporting on ROI
• Business development for Fountainhead and clients alike
• Developing and managing social media campaigns including sourcing relevant information for a wide
range of topics and interests
• Supporting other colleagues, including participating in brainstorming sessions, assisting with pitches
and assisting to meet deadlines
Brochure, Social, Production, Web, Brainstorming, Development, Presenting, Desk research, It, Surveys, Architecture, Content, Sourcing, Social Media, Strategic Marketing, Proofreading, ROI, Networking, Websites, Research, Market research, Writing, Web content, Advertising, Business development, Marketing
2013 - 2015
job
Sponsorship and Expo Manager
BAA Heathrow Airport.
Identifying opportunities to develop new areas of commercial income and passenger
experience enhancement as well as full project analysis and challenging existing methods
and processes. In particular develop an increased focus on the potential sponsorship of Heathrow Airport assets.
• Management responsibility - for the selection and management of agencies, third parties
and business partners involved in the planning and execution of sponsorship and experiential marketing activities.
• Responsibility for the negotiation of terms and contract management of suppliers, agencies
and business partners within area of responsibility.
• To liaise with the operation team within the media department to ensure that they are fully
briefed on projects and plans and that they are managed in an effective and appropriate
manner.
• Budget responsibility £10million per annum- for the forecasting, achievement and growth of the budget across areas of responsibility.
• CAPEX Management to deliver branding opportunities for clients by enhancing existing
assets and creating new commercially savvy ideas across the media estate.
• Ongoing commercial management of and Art Gallery within Terminal 5 selling to BA first
class passengers. Creating a holistic insight driven marketing campaign targeting the elite,
cash rich, time poor audience.
• Taking challenges from across the business and creating solutions to ensure that Heathrow is
achieving the brand objective of 'Making every journey better'.
• Continuing to build strong working relationships with leading brands and agencies and ensuring that Heathrow is front of mind at planning stage.
experience enhancement as well as full project analysis and challenging existing methods
and processes. In particular develop an increased focus on the potential sponsorship of Heathrow Airport assets.
• Management responsibility - for the selection and management of agencies, third parties
and business partners involved in the planning and execution of sponsorship and experiential marketing activities.
• Responsibility for the negotiation of terms and contract management of suppliers, agencies
and business partners within area of responsibility.
• To liaise with the operation team within the media department to ensure that they are fully
briefed on projects and plans and that they are managed in an effective and appropriate
manner.
• Budget responsibility £10million per annum- for the forecasting, achievement and growth of the budget across areas of responsibility.
• CAPEX Management to deliver branding opportunities for clients by enhancing existing
assets and creating new commercially savvy ideas across the media estate.
• Ongoing commercial management of and Art Gallery within Terminal 5 selling to BA first
class passengers. Creating a holistic insight driven marketing campaign targeting the elite,
cash rich, time poor audience.
• Taking challenges from across the business and creating solutions to ensure that Heathrow is
achieving the brand objective of 'Making every journey better'.
• Continuing to build strong working relationships with leading brands and agencies and ensuring that Heathrow is front of mind at planning stage.
Marketing, Branding, Budget, Forecasting, Management, Contract management, Growth, Sponsorship, Campaign, Processes, Manager
2010 - 2013
job
Director
Nexgen Events Limited.
More detail available on request
Detail
2011 - 2012
job
Account Manager - Olympic Sponsor
SportsMark.
brand activation running the London 2012 sponsor programmes for
Eurostar and Camelot
• More detail available on request
Eurostar and Camelot
• More detail available on request
Account Manager, Brand activation, Detail, Manager
2008 - 2010
job
Event and Sales Manager
Vinopolis.
More detail available on request
Event, Sales, Detail, Manager
2005 - 2008
job
London Senior Sales Executive - RSVP and the Wine Show
Single-Market Events Ltd.
More detail available on request
Sales, Detail
My education
2002
-
2005
Oxford Brookes University
Bachelors, Marketing and Hospitality Management
Bachelors, Marketing and Hospitality Management
King Edwards School Bath
Secondary, N/a
Secondary, N/a
Bath High School GPDST
Secondary, N/a
Secondary, N/a
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