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14
jobs
Creative Director/Senior Copywriter
Neil Williams
,
Preston, United Kingdom
Experience
Other titles
Skills
I'm offering
A skilled and motivated award-winning creative leader with proven global experience, responsible for developing multi-platform campaigns for some of the world's leading brands. A creatively driven, strategic thinker with a passionate belief in the commercial power of creativity. Successfully led cross-functional creative departments in agencies in the UK and internationally.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Rest of Euro area
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Available
My experience
2019 - 2021
freelance
Freelance Senior Creative
McCann, Milton Keynes.
- Successfully launched Lotus electric Hypercar - Evija
- Secured pitch wins including Triumph Motorcycles and Monitor Audio
- Delivered high-level creative for Vauxhall Cars and Sunseeker Yachts
- Secured pitch wins including Triumph Motorcycles and Monitor Audio
- Delivered high-level creative for Vauxhall Cars and Sunseeker Yachts
Audio, Senior Creative
2017 - 2019
job
Creative Director
TMP.
- Raised creative standards and established creative process
- Led team of 20 cross-functional creatives in UK, Seattle and Munich
- Oversaw all creative development across advertising campaigns, web, print, branding, video, email marketing and sales collateral
- Cultivated collaborative environment and championed career growth
- Management team member
- Won O2 Business that delivered £42m new business in the pipeline
- Led team of 20 cross-functional creatives in UK, Seattle and Munich
- Oversaw all creative development across advertising campaigns, web, print, branding, video, email marketing and sales collateral
- Cultivated collaborative environment and championed career growth
- Management team member
- Won O2 Business that delivered £42m new business in the pipeline
Design, Branding, Video, Oracle, Mentoring, Salesforce, Print, SAS, Amazon, Web, Direction, Art Direction
2015 - 2017
job
Associate Creative Director/caretaker CD
Breakthrough Media, London.
- Effectively managed team of 15 cross-functional creatives
- Ensured highest creative standards for 'social change’ campaigns
- Won agency's first Cannes Lion
- Ensured highest creative standards for 'social change’ campaigns
- Won agency's first Cannes Lion
Design, Creative direction, Leadership, Movie, Office, International, Production, Direction, Social
2014 - 2015
job
Creative Director/Head of Copy
M&C Saatchi, UAE.
- Launched global re-brand of Etihad Airways, delivering large-scale projects in multiple channels
- Managed multi-disciplined team of copywriters, art directors, designers and digital production
- Directed "The New Wings of Europe" campaign for Air Serbia
- Managed multi-disciplined team of copywriters, art directors, designers and digital production
- Directed "The New Wings of Europe" campaign for Air Serbia
C, Photography, International, Campaign, Production, Direction
2012 - 2013
job
Creative Director/Head of Copy
Saatchi & Saatchi, UAE.
- Managed 16-strong creative department and design studio
- Launched several new product ranges for Arla Foods in the region
- Handled creative output for P&G’s Pampers in UAE and Singapore
- Oversaw the agency win gold and three silvers at Dubai Lynx Awards
- Launched several new product ranges for Arla Foods in the region
- Handled creative output for P&G’s Pampers in UAE and Singapore
- Oversaw the agency win gold and three silvers at Dubai Lynx Awards
Design, Development, Electronics
2011 - 2012
freelance
Creative Consultant
JWT, UAE.
- Worked on several key projects, including Nike, HSBC and IKEA pitch
- Launched ‘Run 5am’ for Nike, the first regional specific campaign
- Launched HSBC’s first retail banking sale in the UAE
- Launched ‘Run 5am’ for Nike, the first regional specific campaign
- Launched HSBC’s first retail banking sale in the UAE
Retail, Creative consultant, Banking, Campaign, Account management
2011 - 2011
job
Creative Director
Expression (now VMLY&R), UAE.
- Led a team of 15 international designers, art directors and copywriters
- Supervised production of entire creative output, including graphic design, packaging, adverting campaigns and activation
- Won Dubai Chamber of Commerce and Jumeirah Group business
- Supervised production of entire creative output, including graphic design, packaging, adverting campaigns and activation
- Won Dubai Chamber of Commerce and Jumeirah Group business
Design, Advertising, Graphic design, Packaging
2010 - 2010
freelance
Creative Consultant
Ogilvy and Tonic, UAE.
- Established FlyDubai as the leading low-cost airline in the Middle East
Creative consultant, Campaign
2008 - 2010
job
Head of Copy
The Brand Union, UAE.
- Relocated to Dubai to establish creative process and develop structure between planners and designers
- Launched the Burj Khalifa - the world's tallest building
- Established Al Hilal Bank as the fastest-growing bank in the UAE
- Launched the Burj Khalifa - the world's tallest building
- Established Al Hilal Bank as the fastest-growing bank in the UAE
Design, Advertising, International, Interior, Naming
2007 - 2008
freelance
Freelance Creative Consultant
Freelance M&C Saatchi (UK), Ogilvy Healthworld (UK), Euro RSCG Life (UK), The Gate Worldwide (UK), Triad Advertising (Sri Lanka).
- Developed a national campaign for retail giant PC World
- Pitched for a new national television channel in Sri Lanka
- Pitched for a new national television channel in Sri Lanka
Advertising, Retail, C, Creative consultant, Campaign, PC
2005 - 2007
job
Group Head/Senior Copywriter
Souk, London.
- Won several new business pitches for Thorntons, Cosmos holidays and Grove Fresh
- Managed day-to-day workflow for a small team of creatives
- Managed day-to-day workflow for a small team of creatives
Copywriter
2001 - 2005
job
Senior Copywriter
EURO RSCG, London.
- Part of the creative team handling agency’s two car accounts (Citroen and Peugeot), as well Airbus, Cadbury, Evian and Alberta Culver
- Produced successful global campaign for Alberta Culver’s VO5 brand
- Produced successful global campaign for Alberta Culver’s VO5 brand
Copywriter, Campaign
2001 - 2001
freelance
Creative Consultant
Mother/Ondigital, London.
- Developed collateral materials for launch of the highly successful 'Monkey & Al' brand campaign
Creative consultant, Campaign
2000 - 2001
job
Senior Copywriter
DDB, Sydney.
- Served as lead creative on the agency’s flagship McDonald’s account
- Brand guardian for Daily/Sunday Telegraph account
- Helped the agency to win 'Agency of the Year'
- Brand guardian for Daily/Sunday Telegraph account
- Helped the agency to win 'Agency of the Year'
Copywriter
1999 - 2000
job
Senior Copywriter
Lowe Lintas, London.
Copywriter
1997 - 1999
job
Middleweight Copywriter
Ammirati Puris Lintas.
- Creative on key accounts Rover Cars, Natwest Bank and Nestle
- Won BBC and luxury brand Mont Blanc business
- Created controversial poster for Action on Addiction
- Produced award-winning campaign 'Quality Moments'
- Won BBC and luxury brand Mont Blanc business
- Created controversial poster for Action on Addiction
- Produced award-winning campaign 'Quality Moments'
Copywriter, Poster, Campaign, Winning
1990 - 1997
job
Copywriter
DMB&B.
- Helped agency top the Business Performance League after winning 12 out of 13 pitches worth £55 million
- Created one of the most successful Drink Dive campaigns ever seen on UK TV
- Created one of the most successful Drink Dive campaigns ever seen on UK TV
Copywriter, TV, Winning
My education
1986
-
1990
Barking College of Technology
Btec, Graphic communication
Btec, Graphic communication
City AND Guilds Communication
Unspecified, N/a
Unspecified, N/a
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