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Expert
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2
jobs
Over 20 years experience in automotive marketing and strategy
Dan Pitt
,
HIGH WYCOMBE, United Kingdom
Experience
Other titles
Skills
I'm offering
A digitally-literate, senior marketer with a keen focus on strategic and creative rigour in order to deliver better commercial outcomes.
Over the last 20-odd years, I’ve built up an enviable track record, working as a strategic communications partner to leading brands, (in the automotive space and beyond). With extensive experience of the UK and international markets, I’ve worked across the marketing mix and covered all touch points within the customer journey, from brand to retail.
While I've got broad-sector experience, automotive marketing communication and retail activation has always been my real passion. My experience spans all business areas, from new and used cars, to after sales and corporate and I’ve been fortunate to work with some incredible brands and their network partners, including Volkswagen, Toyota, BMW, MINI and Mazda.
During the last decade, my focus has shifted to the strategic importance of the "path near to purchase" within the digital customer journey, this being the area where most commercial wins can be delivered more quickly, if friction and pain points can be identified and reduced. Making the customer journey work better and more efficiently is a real challenge but what is good for consumers, is also good for the retailers and the brands they represent.
Over the last 20-odd years, I’ve built up an enviable track record, working as a strategic communications partner to leading brands, (in the automotive space and beyond). With extensive experience of the UK and international markets, I’ve worked across the marketing mix and covered all touch points within the customer journey, from brand to retail.
While I've got broad-sector experience, automotive marketing communication and retail activation has always been my real passion. My experience spans all business areas, from new and used cars, to after sales and corporate and I’ve been fortunate to work with some incredible brands and their network partners, including Volkswagen, Toyota, BMW, MINI and Mazda.
During the last decade, my focus has shifted to the strategic importance of the "path near to purchase" within the digital customer journey, this being the area where most commercial wins can be delivered more quickly, if friction and pain points can be identified and reduced. Making the customer journey work better and more efficiently is a real challenge but what is good for consumers, is also good for the retailers and the brands they represent.
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Marketing Director
DPM.
Engaged in a ground-up review of the entire marketing mix, while focusing on developing and delivering a strategic digital-first plan for the next 5 years. Working with the commercial department to identify and target new audiences, while building a robust CRM function to maintain and grow relationships with our existing client base.
◦ Developing a data marketing strategy for in and out-bound communication to allow for the optimization of a new cross-platform digital content plan including a new website
◦ Developing key themes for the content plan, particularly in the area of sustainability and new product launches
◦ Developing a data marketing strategy for in and out-bound communication to allow for the optimization of a new cross-platform digital content plan including a new website
◦ Developing key themes for the content plan, particularly in the area of sustainability and new product launches
Marketing, MArketing Strategy, CRM, Sustainability, Content, Website, UP
2007 - 2019
job
Associate Director / Head of Automotive HPS Marketing & Comms
HPS Group.
Team of 40 plus (direct)
Sat on the board of management for this UK top 30 independent agency group. Responsible for the P&L of the automotive division, accounting for approximately 40% of all group revenue. Strategic lead on all automotive accounts focused on creating and nurturing long-lasting client-agency partnerships at the most senior level.
Sat on the board of management for this UK top 30 independent agency group. Responsible for the P&L of the automotive division, accounting for approximately 40% of all group revenue. Strategic lead on all automotive accounts focused on creating and nurturing long-lasting client-agency partnerships at the most senior level.
Management
2007 - 2017
job
Account-lead
BMW Group.
Pivotal role in the retention of this £20 million Business following a 5-way pitch in 2013
◦ Covering BMW, MINI, Rolls-Royce and Motorrad, the account remit was wide- ranging, with an international reach, (in the case of Rolls-Royce and BMW) and encompassed all business areas in the UK
◦ Focused on "best in class" creative standards and delivering innovative, hard-working "Digital-first" integrated communications and business solutions across the customer journey, from initial brand contact and lead generation through to post purchase, ownership-cycle management
◦ Integrated the different business areas within the agency to create a uniform proposition for BMW Group's disparate divisions, focused on solving their business issues
◦ Covering BMW, MINI, Rolls-Royce and Motorrad, the account remit was wide- ranging, with an international reach, (in the case of Rolls-Royce and BMW) and encompassed all business areas in the UK
◦ Focused on "best in class" creative standards and delivering innovative, hard-working "Digital-first" integrated communications and business solutions across the customer journey, from initial brand contact and lead generation through to post purchase, ownership-cycle management
◦ Integrated the different business areas within the agency to create a uniform proposition for BMW Group's disparate divisions, focused on solving their business issues
Management, Retention, International
2006 - 2007
job
Business Director - Innocean London
Innocean Europe.
Team of five
Worked to establish Innocean in London, as business director I was tasked with the key European launches of the Hyundai i30 and Kia C'eed, just 6 months after opening the doors of the new agency.
◦ Ran the successful creative agency pitch process and delivered the pan European 23 market-wide / €50 million launch of the Hyundai i30 encompassing TV, Print and BTL adaptations of the "big idea"
◦ Established a strategic framework for brand development of Kia and Hyundai in Europe to deliver meaningful differentiation for consumers between the two brands, kicking off with the two new generation models (i30 and C'eed).
◦ Worked with HM(UK) to review their agency roster, including the media planning and buying point and dealer marketing service provider
Worked to establish Innocean in London, as business director I was tasked with the key European launches of the Hyundai i30 and Kia C'eed, just 6 months after opening the doors of the new agency.
◦ Ran the successful creative agency pitch process and delivered the pan European 23 market-wide / €50 million launch of the Hyundai i30 encompassing TV, Print and BTL adaptations of the "big idea"
◦ Established a strategic framework for brand development of Kia and Hyundai in Europe to deliver meaningful differentiation for consumers between the two brands, kicking off with the two new generation models (i30 and C'eed).
◦ Worked with HM(UK) to review their agency roster, including the media planning and buying point and dealer marketing service provider
Marketing, C, Print, Service, TV, Media planning, Development, Planning, Framework
2005 - 2006
job
Regional Account Director
HTW / Y&R.
(EMEA)
Team of six
• Operational Lead on the Rolls-Royce Motor Cars global CRM business following the account win
◦ Embedded with the client team at Goodwood, introduced an aggressive and innovative prospecting M-G-M programme in ten markets across Europe and Asia, that challenged the accepted norms of how to engage Ultra-High Net Worth Individuals
◦ Created and rolled out the 2006 MY international advertising campaign for the Rolls-Royce Phantom
Team of six
• Operational Lead on the Rolls-Royce Motor Cars global CRM business following the account win
◦ Embedded with the client team at Goodwood, introduced an aggressive and innovative prospecting M-G-M programme in ten markets across Europe and Asia, that challenged the accepted norms of how to engage Ultra-High Net Worth Individuals
◦ Created and rolled out the 2006 MY international advertising campaign for the Rolls-Royce Phantom
Advertising, CRM, Embedded, Net, International, Campaign, Asia
1998 - 2004
job
Account Director
DDB London.
Team of nine
• Responsible for the brand-supported in-market retail communications for Volkswagen (UK)
◦ Management of a gross media budget in excess of £12.5 million
◦ Liaison with the Volkswagen retail network and the Volkswagen field management team on all marketing issues
◦ Development of a fully integrated retail marketing programme to include above and below the line activity
• Responsible for the brand-supported in-market retail communications for Volkswagen (UK)
◦ Management of a gross media budget in excess of £12.5 million
◦ Liaison with the Volkswagen retail network and the Volkswagen field management team on all marketing issues
◦ Development of a fully integrated retail marketing programme to include above and below the line activity
Marketing, Retail, Budget, Management, Network, Development
1996 - 1998
job
Account manager
Riley Advertising.
Account Manager, Manager
1996 - 1996
job
Events & Promotions Manager
Rover Sport.
Rover 200 Cup, across the UK, Netherlands and Belgium
Manager
My education
1990
-
1993
University of Kent at Canterbury
Bachelors, Social Psychology
Bachelors, Social Psychology
1985
-
1990
Royal Grammar School Worcester
N/a, N/a
N/a, N/a
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