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Experienced Market Intelligence and Research Manager
Maria Teresa Vazquez
,
Wraysbury, United Kingdom
Experience
Other titles
Skills
I'm offering
Successful and passionate Market Intelligence and Research Manager with an analytical mindset and robust knowledge of market research and operations, based on over 20 years of experience. Effective at managing projects in challenging situations in complex and changing markets. Projects have covered branding, campaign and concept tests, customer experience, mystery shopper, syndicated studies and tracking studies.
Commercial Management: A goal-oriented individual who is commercially aware of business objectives, adept at developing new business initiatives (products or business areas) to reinforce connections with customers and ensuring that we are one of the leading market providers.
Project Management: Knowledge and experience of the cycle from the intelligent design of questionnaires and samples to the delivery of reports and the management of equipment. Data collection design adjusted to meet the objectives of the project, specifications and data documented creatively in tables. Attention to detail enabling complex projects to be illustrated by using key points and strategic recommendations.
Research Management: Using intelligent analysis of external and internal data. Advising customers on their business strategies and offering bespoke solutions by being inquisitive, proactive and inspired by innovation.
Leadership: Adopting a flexible leadership style to develop multidisciplinary teams, underpinned by effective negotiation in order to secure valuable company contracts.
Methodologies: Quantitative (face to face, telephone and online), Qualitative (in-depth interviews, focus sessions, observation studies, content analysis, desk research)
Commercial Management: A goal-oriented individual who is commercially aware of business objectives, adept at developing new business initiatives (products or business areas) to reinforce connections with customers and ensuring that we are one of the leading market providers.
Project Management: Knowledge and experience of the cycle from the intelligent design of questionnaires and samples to the delivery of reports and the management of equipment. Data collection design adjusted to meet the objectives of the project, specifications and data documented creatively in tables. Attention to detail enabling complex projects to be illustrated by using key points and strategic recommendations.
Research Management: Using intelligent analysis of external and internal data. Advising customers on their business strategies and offering bespoke solutions by being inquisitive, proactive and inspired by innovation.
Leadership: Adopting a flexible leadership style to develop multidisciplinary teams, underpinned by effective negotiation in order to secure valuable company contracts.
Methodologies: Quantitative (face to face, telephone and online), Qualitative (in-depth interviews, focus sessions, observation studies, content analysis, desk research)
Markets
United Kingdom
Rest of Euro area
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2008 - ?
job
Research Director
Intelligent Corp S.A.
A market research and commercial intelligence agency that has been one of the top ten agencies in Market Research since 2016. They offer market intelligence studies in different sectors in Venezuela with creative proposals tailored to their clients' requests and the challenging conditions of the Venezuelan market.
Responsible for:
• Meeting with clients, writing & costing and presenting proposals to clients.
• Managing project teams and holding meetings, liaising with clients and internal departments
• Ensuring projects are undertaken to timescales and budgets.
• Designing questionnaires and developing topic guides and other project materials and testing them.
• Writing final reports and ensuring quality within the team and suppliers.
• Providing research projects that meet client expectations from design through to delivery of results.
• Developing best practice and driving these approaches forward with my team
• Developing strategic and communication solutions for clients.
• Developing insights and actionable content.
• Responsible for delivery of presentations to client executives.
• Identifying opportunities for revenue growth from client portfolio
• Setting sales targets through growing existing clients and new business targets and ensuring they are met or exceeded.
• Setting pricing strategy for clients.
Key Achievements:
• Maintained crucial contracts with companies that have been market leaders in Venezuela for over twenty years.
• Designing and maintaining sampling frame for telephone and online studies.
• Designing a new study to measure Brand Value based on NPS working with a university in the USA.
• Introduction of digital data collection methodologies.
• Introducing quantitative methodologies to advertise pre- test in Nestlé and BBVA.
• Cross-analysing information from different methodologies and sources.
Responsible for:
• Meeting with clients, writing & costing and presenting proposals to clients.
• Managing project teams and holding meetings, liaising with clients and internal departments
• Ensuring projects are undertaken to timescales and budgets.
• Designing questionnaires and developing topic guides and other project materials and testing them.
• Writing final reports and ensuring quality within the team and suppliers.
• Providing research projects that meet client expectations from design through to delivery of results.
• Developing best practice and driving these approaches forward with my team
• Developing strategic and communication solutions for clients.
• Developing insights and actionable content.
• Responsible for delivery of presentations to client executives.
• Identifying opportunities for revenue growth from client portfolio
• Setting sales targets through growing existing clients and new business targets and ensuring they are met or exceeded.
• Setting pricing strategy for clients.
Key Achievements:
• Maintained crucial contracts with companies that have been market leaders in Venezuela for over twenty years.
• Designing and maintaining sampling frame for telephone and online studies.
• Designing a new study to measure Brand Value based on NPS working with a university in the USA.
• Introduction of digital data collection methodologies.
• Introducing quantitative methodologies to advertise pre- test in Nestlé and BBVA.
• Cross-analysing information from different methodologies and sources.
Design, Writing, Market research, Research, Contracts, Sales, Test, Content, Growth, Presenting, Testing, Costing, Data collection, Online, USA, Contracts
2000 - 2008
job
Senior Research Manager
Inmark Group.
Research, Manager
1994 - 2000
job
Research and Operations Manager
IRI.
Operations, Research, Operations manager, Manager
My education
2002
-
2003
ESIC Business AND Marketing School
Masters, Marketing Management and Commercial Management
Masters, Marketing Management and Commercial Management
1990
-
1992
Católica Andres Bello University
Master degree, Business Economics
Master degree, Business Economics
1984
-
1989
Católica Andres Bello University
Bachelors, Industrial Engineering
Bachelors, Industrial Engineering
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