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Sales Professional
Patrick Ellis
,
Hinckley, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an accomplished and very experienced sales professional with transferable skills across Enterprise technologies, recently specialising in Unified Communication end points.
An experienced remote worker with an organised and flexible approach to covering National and Pan EMEA Accounts.
Ability to demonstrate success in new business development through traditional and diversification of business to drive volume sales with creative marketing and joint partner collaboration to achieve profitable return on investment. I have achieved this through forging strong functional relationships across multiple business stakeholders. By being a tireless advocate for the channel and category, demonstrating thought leadership to drive multi million dollars revenue growth for start ups and Industry market leaders. Most recently I have led the Telco Carrier business in the UK&I for Plantronics (Poly) for the over 8 years achieving year on year growth within the Headset categories, driving the brand to measurable market share gain.
Working in partnership with partners (BT Vodafone, O2 Telefonica) to position, launch and drive continuous profitable hardware technology sales through a strategic and analytical sales approach and joint business planning.
Experienced in working within a global team cross-functionally with Product Management, Marketing, Engineering, Finance, Operations and Channel sales teams in driving successful product ranges into retail channels.
These are but a few brief highlights. I am a trusted business leader with solid problem-solving skills and a proven ability to achieve business expectations within Enterprise UC Sales
An experienced remote worker with an organised and flexible approach to covering National and Pan EMEA Accounts.
Ability to demonstrate success in new business development through traditional and diversification of business to drive volume sales with creative marketing and joint partner collaboration to achieve profitable return on investment. I have achieved this through forging strong functional relationships across multiple business stakeholders. By being a tireless advocate for the channel and category, demonstrating thought leadership to drive multi million dollars revenue growth for start ups and Industry market leaders. Most recently I have led the Telco Carrier business in the UK&I for Plantronics (Poly) for the over 8 years achieving year on year growth within the Headset categories, driving the brand to measurable market share gain.
Working in partnership with partners (BT Vodafone, O2 Telefonica) to position, launch and drive continuous profitable hardware technology sales through a strategic and analytical sales approach and joint business planning.
Experienced in working within a global team cross-functionally with Product Management, Marketing, Engineering, Finance, Operations and Channel sales teams in driving successful product ranges into retail channels.
These are but a few brief highlights. I am a trusted business leader with solid problem-solving skills and a proven ability to achieve business expectations within Enterprise UC Sales
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2012 - 2020
job
Carrier Lead
Poly.
Recruited by Plantronics specifically to engage and address inconsistent Market Share in BT. Over many years Plantronics had failed to get traction In BT compared to its other
channel partners (UK Market Share 66% in BT Market Share 25%) My Objective initially
was to gain Market Share within BT and develop a strategy to develop the category in the Telco communality including BT, Vodafone, Telefonica, Verizon AT&T.
● Negotiated a long-standing commercial program to develop the endpoint
category for BT.
● Grew Market share to >60% within BT
● Grew BT adoption to >80% for own use.
● Managed BT Global business across EMEA
● Managed consistent growth and engagement across multiple BT sales channels
in all market sectors.
● Manage and Maintain pipeline > $20 Million annually.
● Conducted on site training with multiple lines of business to present and sell poly
solutions.
● Developed user adoption culture and marketing programs to more closely align
with the BT go to market plan
● Engaged with Product marketing to bake in the Poly endpoints into the product
solution design.
channel partners (UK Market Share 66% in BT Market Share 25%) My Objective initially
was to gain Market Share within BT and develop a strategy to develop the category in the Telco communality including BT, Vodafone, Telefonica, Verizon AT&T.
● Negotiated a long-standing commercial program to develop the endpoint
category for BT.
● Grew Market share to >60% within BT
● Grew BT adoption to >80% for own use.
● Managed BT Global business across EMEA
● Managed consistent growth and engagement across multiple BT sales channels
in all market sectors.
● Manage and Maintain pipeline > $20 Million annually.
● Conducted on site training with multiple lines of business to present and sell poly
solutions.
● Developed user adoption culture and marketing programs to more closely align
with the BT go to market plan
● Engaged with Product marketing to bake in the Poly endpoints into the product
solution design.
Marketing, Design, Training, Sales, Growth, Go
2010 - 2012
freelance
Consultant
Boulder Management ltd.
Contract consulting for MVNO operator, location-based services, and M2M space; this
included formulating Business plans, working on technical RFI's and technical tenders.
Also, go to market strategy taking new products to market.
● Contracted Consultant developing new business opportunities for MVNO
operators.
● Negotiation of new Distributor contracts.
● Plan the implementation of new revenue opportunities.
● Development of Product launch and new routes to market.
included formulating Business plans, working on technical RFI's and technical tenders.
Also, go to market strategy taking new products to market.
● Contracted Consultant developing new business opportunities for MVNO
operators.
● Negotiation of new Distributor contracts.
● Plan the implementation of new revenue opportunities.
● Development of Product launch and new routes to market.
Contracts, Consulting, Implementation, Development, Go, Contracts
2004 - 2010
job
REGIONAL DIRECTOR EUROPE & AFRICA
Astrata.
Group Inc. MANAGING DIRECTOR: Astrata Europe Ltd
Astrata is a Location-Based Service OEM and solution provider with a key focus in the security markets providing telematics and selling SaaS solutions into the M2M market.
I was responsible for the strategic development of the EMEA region; this encompassed
Sales Strategic Partnerships and Sales Operations duties. This included contract
negotiation, agreeing, and establishing performance & warranty bonds. The role
included working with a variety of Banks and business partners to establish
comprehensive trading terms including Letters of Credit.
After two years as a consultant with Astrata Europe and acting as General Manager, I
was appointed MD of Astrata Europe Ltd in January 2008
● Working with a World Bank investment forum negotiated contracts for key
projects in Senegal.
● Established a network of partners across the continent of Africa to support Shell
and other contracted partners.
● Established trials with Harvard University and Riders for Africa.
● Successfully managed teams of salespeople spread over two continents
● Successfully negotiated Astrata Europe Ltd first million-dollar contract with Southwest highways.
● Successfully negotiated Astrata Europe Ltd first multimillion-dollar contract with Cotecna Inspections.
● I successfully developed strategic alliances with organisations such as Shell, BP,
Cotecna, and Government bodies.
Astrata is a Location-Based Service OEM and solution provider with a key focus in the security markets providing telematics and selling SaaS solutions into the M2M market.
I was responsible for the strategic development of the EMEA region; this encompassed
Sales Strategic Partnerships and Sales Operations duties. This included contract
negotiation, agreeing, and establishing performance & warranty bonds. The role
included working with a variety of Banks and business partners to establish
comprehensive trading terms including Letters of Credit.
After two years as a consultant with Astrata Europe and acting as General Manager, I
was appointed MD of Astrata Europe Ltd in January 2008
● Working with a World Bank investment forum negotiated contracts for key
projects in Senegal.
● Established a network of partners across the continent of Africa to support Shell
and other contracted partners.
● Established trials with Harvard University and Riders for Africa.
● Successfully managed teams of salespeople spread over two continents
● Successfully negotiated Astrata Europe Ltd first million-dollar contract with Southwest highways.
● Successfully negotiated Astrata Europe Ltd first multimillion-dollar contract with Cotecna Inspections.
● I successfully developed strategic alliances with organisations such as Shell, BP,
Cotecna, and Government bodies.
Operations, Contracts, Saas, Sales, Service, Security, Network, Support, Development, Contracts, Manager
2003 - 2004
job
SALES MANAGER
4u Ltd.
4u Ltd was a Mobile phone distributor selling all five mobile networks into the independent dealer channel.
This was a sales management role that covered the UK with responsibility for 6 BDMs
and 3 trainers.
● Responsible for all aspects of senior-level sales, marketing & business
development
● Appointed to develop capabilities within the sales teams and UK-based sales
channels
● Focused on the introduction of best practice and new revenue streams in emerging markets
● Joined a rapidly-growing cellular telephone distribution business unit operation
● Leadership, management & motivation of a multi-functional team of support staff
● Development of business plans, revenue targets and business support
infrastructure
● Co-ordinates sales through B2B, internet, e-commerce & retail dealer sales
channels
● Successfully achieved ambitious new business, upgrade and partner recruitment
volumes
This was a sales management role that covered the UK with responsibility for 6 BDMs
and 3 trainers.
● Responsible for all aspects of senior-level sales, marketing & business
development
● Appointed to develop capabilities within the sales teams and UK-based sales
channels
● Focused on the introduction of best practice and new revenue streams in emerging markets
● Joined a rapidly-growing cellular telephone distribution business unit operation
● Leadership, management & motivation of a multi-functional team of support staff
● Development of business plans, revenue targets and business support
infrastructure
● Co-ordinates sales through B2B, internet, e-commerce & retail dealer sales
channels
● Successfully achieved ambitious new business, upgrade and partner recruitment
volumes
Marketing, Retail, B2B, Sales management, E-commerce, Leadership, Management, Sales, Recruitment, Support, Motivation, Infrastructure, Development, Internet, Manager
2002 - 2003
job
ACCOUNT DIRECTOR
iTouch.
UK
iTouch is a mobile media company selling content directly to the end-user, handset
manufacturers, and mobile networks; it also managed telephone voting for Pop Idol and other TV shows.
My role was to bring in new business and manage Business-critical accounts such as
Sky TV, Tesco's T Mobile, and O2.
● Joined a start-up business called the M4 group, acquired in 2003 by the iTouch
group for £10 million.
● I won a supply contract with O2, the first order covered the payroll of the business for three months.
● I on strategic contracts with networks, OEMs, distributors & ETU providers
● I successfully led new market category from concept through to practical delivery
● Secured significant relationships with 02, CPW, Tesco, Vodafone, T Mobile & Nokia
● Led development of contracted relationships with Samsung, e pay, PayPoint & Alphyra
iTouch is a mobile media company selling content directly to the end-user, handset
manufacturers, and mobile networks; it also managed telephone voting for Pop Idol and other TV shows.
My role was to bring in new business and manage Business-critical accounts such as
Sky TV, Tesco's T Mobile, and O2.
● Joined a start-up business called the M4 group, acquired in 2003 by the iTouch
group for £10 million.
● I won a supply contract with O2, the first order covered the payroll of the business for three months.
● I on strategic contracts with networks, OEMs, distributors & ETU providers
● I successfully led new market category from concept through to practical delivery
● Secured significant relationships with 02, CPW, Tesco, Vodafone, T Mobile & Nokia
● Led development of contracted relationships with Samsung, e pay, PayPoint & Alphyra
Contracts, Content, TV, It, Development, Contracts, LED, UP
1997 - 2002
job
HEAD OF COMMERCIAL MANAGEMENT
O2 UK.
and
HEAD OF DISTRIBUTOR SALES: O2 UK
O2 UK Formerly Cellnet & BT Cellnet is a leading mobile network operator.
Heading up the Distributor sales Team was a new role created to improve the value of the new business generated by O2's Sales Channels; it would encompass Dealers
Sales, BT Sales Channels, and Service Provision. I had responsibility for interpreting the business targets into commercial propositions across all sales channels. This
included working with Sales, Finance, Marketing, Network Operations, and Customer
Services to deliver new business initiatives to manage sales and ARPU.
● Responsible for all aspects of sales, commercial & business development
management.
● Appointed to the new role following acquisition of Securicor Cellular Services by
Cellnet.
● Focused on the sales relationship between finance, marketing & customer
services.
● Supported integration of BT Mobile & Securicor sales teams into one new
operation.
● Ensured effective development of contractual relationships & contractual
compliance.
● Management of the sales portfolio, including innovative new products.
● Over 18 months changed the business mix from 25% Business to 79% Business
having a massive effect on ARPU.
● Successfully led new product and service launch of new revenue-enhancing
products.
Commercial management was a channel management role selling through UK-based
mobile phone distributors who in turn would distribute the product to their network of dealers. I managed a team of eight Account Managers and Sales Support managers
● Responsible for the development of new sales channels and sales team
management activities
● Appointed to spearhead the launch of a new sales team operation for O2 in the UK
● Focused business on developing closer working relationships with channel
partners
● Developed tactical sales strategies, revenue projections & sales forecasting tools
● Leadership, management & motivation of a team of 8 sales staff for the division
● Recruitment, appraisal, training & development of key business support staff
● Dramatically increased SME market sector revenue performance by over 760%+
● Successfully increased voucher activations from £15m to over £43m+ per annum
● Expanded the sales team from 3 to 8 staff in the first year to support business
growth
1993 to 1997: CHANNEL DEVELOPMENT MANAGER: Securicor Cellular Services
Ltd
Securicor Cellular Services was a Cellular service provider to Cellnet at this time
Securicor group owned 40% Cellnet.
I joined the business as a Dealer Manager in April 1993 and was promoted twice through the ranks to the position of Channel development manager
● In my first year, I was awarded Dealer Manager of the Year for increasing sales in my territory by 173%
● Responsible for all aspects of sales channel development & business
development activities
● Appointed to a senior sales-based project management role within the dealer
sales sector
● Focused business on the development of sales revenue channels across
distributor networks
● Development of business plans, revenue forecasting tools & marketing
infrastructure
● Utilised virtual teams and innovative project management tools within the division
● Leadership, management & motivation of a highly-motivated team of 6 dealer
sales staff
HEAD OF DISTRIBUTOR SALES: O2 UK
O2 UK Formerly Cellnet & BT Cellnet is a leading mobile network operator.
Heading up the Distributor sales Team was a new role created to improve the value of the new business generated by O2's Sales Channels; it would encompass Dealers
Sales, BT Sales Channels, and Service Provision. I had responsibility for interpreting the business targets into commercial propositions across all sales channels. This
included working with Sales, Finance, Marketing, Network Operations, and Customer
Services to deliver new business initiatives to manage sales and ARPU.
● Responsible for all aspects of sales, commercial & business development
management.
● Appointed to the new role following acquisition of Securicor Cellular Services by
Cellnet.
● Focused on the sales relationship between finance, marketing & customer
services.
● Supported integration of BT Mobile & Securicor sales teams into one new
operation.
● Ensured effective development of contractual relationships & contractual
compliance.
● Management of the sales portfolio, including innovative new products.
● Over 18 months changed the business mix from 25% Business to 79% Business
having a massive effect on ARPU.
● Successfully led new product and service launch of new revenue-enhancing
products.
Commercial management was a channel management role selling through UK-based
mobile phone distributors who in turn would distribute the product to their network of dealers. I managed a team of eight Account Managers and Sales Support managers
● Responsible for the development of new sales channels and sales team
management activities
● Appointed to spearhead the launch of a new sales team operation for O2 in the UK
● Focused business on developing closer working relationships with channel
partners
● Developed tactical sales strategies, revenue projections & sales forecasting tools
● Leadership, management & motivation of a team of 8 sales staff for the division
● Recruitment, appraisal, training & development of key business support staff
● Dramatically increased SME market sector revenue performance by over 760%+
● Successfully increased voucher activations from £15m to over £43m+ per annum
● Expanded the sales team from 3 to 8 staff in the first year to support business
growth
1993 to 1997: CHANNEL DEVELOPMENT MANAGER: Securicor Cellular Services
Ltd
Securicor Cellular Services was a Cellular service provider to Cellnet at this time
Securicor group owned 40% Cellnet.
I joined the business as a Dealer Manager in April 1993 and was promoted twice through the ranks to the position of Channel development manager
● In my first year, I was awarded Dealer Manager of the Year for increasing sales in my territory by 173%
● Responsible for all aspects of sales channel development & business
development activities
● Appointed to a senior sales-based project management role within the dealer
sales sector
● Focused business on the development of sales revenue channels across
distributor networks
● Development of business plans, revenue forecasting tools & marketing
infrastructure
● Utilised virtual teams and innovative project management tools within the division
● Leadership, management & motivation of a highly-motivated team of 6 dealer
sales staff
Compliance, UP, Manager, LED, Development, Infrastructure, Motivation, Support, Growth, It, Network, Recruitment, Marketing, Service, Sales, Integration, Finance, Management, Leadership, Training, Forecasting, Operations, Project Management, Business development
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