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Content writer specialising in online/offline marketing assets
Ella Dunham
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
Firstly, hello, and thank you for taking the time to read the summary of my experience.
I have worked in content creating for the past (almost) four years, writing content for a plethora of marketing assets within my previous roles in the travel industry. This includes, but is not limited to, blog copy, e-books/guides, magazine editorials, social media campaigns, email campaigns, brochures, leaflets, TV/radio advertisement scripts, website content and more.
My experience lies mostly within the lifestyle and travel industries, though it also extends to content written for businesses within the hospitality, medical, health and fitness, and tech sectors too. My roles so far have been based in-house, and I am used to writing high volumes of copy where necessary.
I have also been responsible for proof-reading, editing, fact checking and re-writing copy; I am detail orientated and often work to tight deadlines, so I am happy to adhere to quick turnarounds.
I look forward to working with you and welcome any questions you may have.
Yours sincerely,
Ella
I have worked in content creating for the past (almost) four years, writing content for a plethora of marketing assets within my previous roles in the travel industry. This includes, but is not limited to, blog copy, e-books/guides, magazine editorials, social media campaigns, email campaigns, brochures, leaflets, TV/radio advertisement scripts, website content and more.
My experience lies mostly within the lifestyle and travel industries, though it also extends to content written for businesses within the hospitality, medical, health and fitness, and tech sectors too. My roles so far have been based in-house, and I am used to writing high volumes of copy where necessary.
I have also been responsible for proof-reading, editing, fact checking and re-writing copy; I am detail orientated and often work to tight deadlines, so I am happy to adhere to quick turnarounds.
I look forward to working with you and welcome any questions you may have.
Yours sincerely,
Ella
Markets
United Kingdom
Industries
Language
German
Good
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Resort Advisor
Andorra Resorts/Travel Booker.
- Soldeu, Andorra
• Managed the content calendar, scheduling, written content and output across social media channels (Facebook, Twitter, Instagram) for two ski resorts and the company's main profile.
• Responded to customer queries and comments via email, social media comments and messaging services.
• Used Google Business to track/analyse customer habits and to respond to reviews left by customers.
• Scripted, filmed and edited weekly videos for publication across social media channels and company websites.
• Wrote weekly blogs and tri-weekly reports for publication on the consumer website and social media.
• Created content for the company websites, social media channels and marketing campaigns.
• Audited website content for accuracy, punctuation, spelling, grammar and SEO best practices, where relevant.
• Maintained the online image galleries, taking and uploading pictures daily.
• Used Google Analytics to analyse website traffic and, in turn, adjust website content where necessary.
• Managed relationships with product suppliers in resort.
• Managed the content calendar, scheduling, written content and output across social media channels (Facebook, Twitter, Instagram) for two ski resorts and the company's main profile.
• Responded to customer queries and comments via email, social media comments and messaging services.
• Used Google Business to track/analyse customer habits and to respond to reviews left by customers.
• Scripted, filmed and edited weekly videos for publication across social media channels and company websites.
• Wrote weekly blogs and tri-weekly reports for publication on the consumer website and social media.
• Created content for the company websites, social media channels and marketing campaigns.
• Audited website content for accuracy, punctuation, spelling, grammar and SEO best practices, where relevant.
• Maintained the online image galleries, taking and uploading pictures daily.
• Used Google Analytics to analyse website traffic and, in turn, adjust website content where necessary.
• Managed relationships with product suppliers in resort.
Social Media, Marketing, Seo, Google analytics, Websites, Instagram, Facebook, Analytics, Content, Website, Blogs, Twitter, Google, Online, Social
2019 - 2019
job
Content Marketing Executive
Travel Counsellors.
• Responsible for writing all forms of marketing collateral, including, but not limited to, brochures, blogs, leaflets, email campaigns, social media campaigns and other miscellaneous assets.
• Planned and implemented marketing campaigns in accordance with proposed budgets.
• Attended company events, talking to customers and colleagues about the company's marketing efforts.
• Trained travel agents on how to market their business, including how to use social media, how to increase social media presence, the power of vlogging, offline marketing tools and more.
• Conducted regular market and competitor research to suggest amendments to current marketing campaigns.
• Produced and presented reports to senior management, analysing customer habits and suggesting amendments to campaign content.
• Created inspiring travel videos using content sourced from customers or trade suppliers.
• Planned and implemented marketing campaigns in accordance with proposed budgets.
• Attended company events, talking to customers and colleagues about the company's marketing efforts.
• Trained travel agents on how to market their business, including how to use social media, how to increase social media presence, the power of vlogging, offline marketing tools and more.
• Conducted regular market and competitor research to suggest amendments to current marketing campaigns.
• Produced and presented reports to senior management, analysing customer habits and suggesting amendments to campaign content.
• Created inspiring travel videos using content sourced from customers or trade suppliers.
Social Media, Marketing, Content marketing, Writing, Research, Management, Content, Blogs, Campaign, Power, Social
2016 - 2019
job
Product & Marketing Executive
First Class Holidays.
Previous role titles: Digital Marketing Assistant, Social Media Co-ordinator, Digital Marketing Apprentice
• Managed all company social media channels, including budgeting for paid social media ads (adjusting budgets where necessary), as well as the planning, writing, scheduling, and monitoring of all posts.
• Wrote content for a variety of marketing assets, including social media campaigns, weekly blogs, magazine editorials, email campaigns, brochures, leaflets, TV/radio advertisement scripts, website content and more.
• Created videos for publication on television (TV adverts), social media and YouTube.
• Liaised with suppliers to prepare marketing proposals in accordance with proposed budgets and saw these through to secured partnerships.
• Analysed conversion rates and ensured all KPIs were met from budget dedicated to marketing.
• Worked alongside an out-sourced PPC team to implement and monitor the success of PPC advertising.
• Responsible for securing attendance at relevant events and organising in-house training for staff.
• Managed meetings with suppliers to discuss campaigns, analyse data and implement changes where necessary.
• Managed all company social media channels, including budgeting for paid social media ads (adjusting budgets where necessary), as well as the planning, writing, scheduling, and monitoring of all posts.
• Wrote content for a variety of marketing assets, including social media campaigns, weekly blogs, magazine editorials, email campaigns, brochures, leaflets, TV/radio advertisement scripts, website content and more.
• Created videos for publication on television (TV adverts), social media and YouTube.
• Liaised with suppliers to prepare marketing proposals in accordance with proposed budgets and saw these through to secured partnerships.
• Analysed conversion rates and ensured all KPIs were met from budget dedicated to marketing.
• Worked alongside an out-sourced PPC team to implement and monitor the success of PPC advertising.
• Responsible for securing attendance at relevant events and organising in-house training for staff.
• Managed meetings with suppliers to discuss campaigns, analyse data and implement changes where necessary.
ADS, Social, Monitoring, Blogs, TV, Website, Content, Youtube, Radio, Digital Marketing, PPC, Training, Budget, Writing, Advertising, Marketing, Social Media
My education
2016
-
2019
The University of Leeds
Bachelors, Broadcast Journalism
Bachelors, Broadcast Journalism
2009
-
2016
Urmston Grammar School
Secondary, A-Levels and GCSEs
Secondary, A-Levels and GCSEs
GCSEs: English Language (A*), ICT (A*), English Literature (A), Maths (B), Drama (A), German (A), Business Studies (B), Science (B), Further Science (B), Additional Science (C)
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