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jobs
PR Assistant available for campaign reporting
Amber Johnson
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A passionate and hardworking PR assistant, with 1.5 years of experience at a global and local market level in the beauty industry. Possesses excellent written and interpersonal communication skills, with the ability to consistently deliver and maintain a high standard of work in busy and rapidly changing environments. A solid understanding of the current media landscape, confident in developing targeted media strategies, and analysing campaign success.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Global PR Assistant
TALK.GLOBAL.
• Supported the global team in the management of the global GUCCI and Hugo Boss accounts
• Daily monitoring and analysis of industry news and competitor activity for the GUCCI benchmarking report.
• Analysed all markets GUCCI Memoire Tease and launch campaign to assess ROI.
• Created briefing documents for key stakeholders for the launch of BOSS Alive's long-lead PR days.
• Played a key role in the development of creative digital content: such as BOSS Dress to Celebrate global talent
IGTV activity.
• Efficiently collated and reviewed all market documents to ensure they adhere to fashion house standard.
Documents included: coverage reports, media and ad spend trackers, influencer and editorial expectations,
influencer submissions.
• Analysed GUCCI campaign coverage to ensure markets were not breaching brand guidelines.
• Daily monitoring and analysis of industry news and competitor activity for the GUCCI benchmarking report.
• Analysed all markets GUCCI Memoire Tease and launch campaign to assess ROI.
• Created briefing documents for key stakeholders for the launch of BOSS Alive's long-lead PR days.
• Played a key role in the development of creative digital content: such as BOSS Dress to Celebrate global talent
IGTV activity.
• Efficiently collated and reviewed all market documents to ensure they adhere to fashion house standard.
Documents included: coverage reports, media and ad spend trackers, influencer and editorial expectations,
influencer submissions.
• Analysed GUCCI campaign coverage to ensure markets were not breaching brand guidelines.
Management, Monitoring, Development, Campaign, Communication, Account management, Public relations, Administration, Communication strategy, Content creation, Social analysis, Market Analysis, Analysis
2018 - 2019
job
PR and Influencer Marketing Assistant
Coty UK&I, Luxury Division.
• Performed administrative and office management tasks including updating media contact databases, raising PO's.
• Managed Coty's social media account, improving and sustaining social media presence.
• Monitored daily media coverage using MMI, Meltwater and DMR and fed back to the team.
• Developed solid selling-in skills to influence the angle of the press story.
• Produced the weekly Influencer Marketing edit which illustrated key industry news and coverage highlights.
• Constructed target media and influencer lists for outreach campaigns to elevate luxury brand image.
• Developed and maintained strong relationships with key stakeholders such as press, suppliers and influencers.
• Played a key role in the development of cohesive media strategies, working closely with marketing and digital.
• Designed and implemented strategic e-blasts, securing coverage in top-tier publications: e.g. Elle, GQ and Vogue.
• Collated and analysed campaign coverage reports across a portfolio of 17 brands.
• Managed the targeted press and influencer guestlist of the Marc Jacobs Daisy Love Eau So Sweet VIP event.
• Assisted on the set of Hugo Boss #SUITCHALLENGE photoshoot, working with talent Oliver Proudlock.
• Assisted with the logistics and execution of VIP and launch press events such as: GQ Men of The Year Awards,
Hugo Boss X Chris Hemsworth PA day, GUCCI The Alchemist Garden, Marc Jacobs Daisy Love Eau So Sweet.
• Managed Coty's social media account, improving and sustaining social media presence.
• Monitored daily media coverage using MMI, Meltwater and DMR and fed back to the team.
• Developed solid selling-in skills to influence the angle of the press story.
• Produced the weekly Influencer Marketing edit which illustrated key industry news and coverage highlights.
• Constructed target media and influencer lists for outreach campaigns to elevate luxury brand image.
• Developed and maintained strong relationships with key stakeholders such as press, suppliers and influencers.
• Played a key role in the development of cohesive media strategies, working closely with marketing and digital.
• Designed and implemented strategic e-blasts, securing coverage in top-tier publications: e.g. Elle, GQ and Vogue.
• Collated and analysed campaign coverage reports across a portfolio of 17 brands.
• Managed the targeted press and influencer guestlist of the Marc Jacobs Daisy Love Eau So Sweet VIP event.
• Assisted on the set of Hugo Boss #SUITCHALLENGE photoshoot, working with talent Oliver Proudlock.
• Assisted with the logistics and execution of VIP and launch press events such as: GQ Men of The Year Awards,
Hugo Boss X Chris Hemsworth PA day, GUCCI The Alchemist Garden, Marc Jacobs Daisy Love Eau So Sweet.
Social Media, Marketing, Press Outreach, Event planning, Event coordination, Influencer Marketing, Event organizer, Public relations, Communication, Industry analysis, Market Analysis, Campaign Analysis, Campaign reporting, Reporting, Excel, Powerpoint, Strategic communication, External communication
My education
2018
Montclair State
N/A, Public Relations
N/A, Public Relations
2016
-
2020
Bournemouth University
Bachelors (1:1), Public Relations
Bachelors (1:1), Public Relations
• Analytical and critical thinking, with a conscientious approach to managing workloads.
• How to develop cohesive campaign plans for paid, earned, owned, and earned media strategies.
• Strategic planning through evaluating business portfolios and recommending a strategy.
Notable modules: Media Relations, Reputation Management, Digital Communications, Media Management, Strategic Management for PR, Relationship Marketing.
2013
-
2015
Bullers Wood School
A Level, English Literature, Geography and Art
A Level, English Literature, Geography and Art
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