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jobs
Digital Media & Marketing Specialist
Daniel Morgan
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
20 years global marketing experience
Markets
United Kingdom
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2016 - 2017
job
Chief Operating Officer
ESV DIGITAL.
Working across both the UK and French offices, key activities include:
➢ Operational responsibility across all Paid and Non-Paid media for international clients
such as Volotea, Sandals, Bwin, Maison du Monde and Evans Cycles
➢ UK Consultancy lead, working with organisations such as HSBC, Maisons du Monde and major investment firms such as APAX to provide digital transformation projects that include
organisational restructuring, best practice digital acquisition strategies and audits
➢ Team management of 30 digital professionals
➢ Business Development support for the sales team and account management teams
➢ Media Relationship building to ensure ESV is at the forefront of industry innovations
➢ Operational responsibility across all Paid and Non-Paid media for international clients
such as Volotea, Sandals, Bwin, Maison du Monde and Evans Cycles
➢ UK Consultancy lead, working with organisations such as HSBC, Maisons du Monde and major investment firms such as APAX to provide digital transformation projects that include
organisational restructuring, best practice digital acquisition strategies and audits
➢ Team management of 30 digital professionals
➢ Business Development support for the sales team and account management teams
➢ Media Relationship building to ensure ESV is at the forefront of industry innovations
Business development, Account management, Digital transformation, Management, Sales, Transformation, Support, Team management, Development, International
2013 - 2016
job
Director of Ecommerce & Loyalty
ACCORHOTELS.
for North & Central America
Managing a team of 7, including an in-house SEA team, my responsibility is to grow Ecommerce
sales for all 4000 AccorHotels in the North & Central American markets. The position is key for the group due to a shift in strategy that is now relying on North America as the main source of growth.
There are 2 clear objectives: 1-Grow the Region by 25% YoY and 2- Provide ecommerce support for all the hotels in the region.
Managing a team of 7, including an in-house SEA team, my responsibility is to grow Ecommerce
sales for all 4000 AccorHotels in the North & Central American markets. The position is key for the group due to a shift in strategy that is now relying on North America as the main source of growth.
There are 2 clear objectives: 1-Grow the Region by 25% YoY and 2- Provide ecommerce support for all the hotels in the region.
Ecommerce, Sales, Growth, Support
2009 - 2013
job
Head of Biddable Media
SEO and Online Content.
Strategic & operational responsibility of the core digital channels for all of Accor's 12 brands.
Revenue Generation for the total of Accor's sites: 12M UVs, 2Billion€ of Revenue in 2013. Budget
managed equals 24M€. Key activities include:
➢ Traffic Acquisition Innovation Leader for the company; involving Attribution & Lifetime Value projects that enable best-in-class optimisation techniques. Recent projects
include:
• Integration of Owned, Earned & Paid Media Tracking
• Application of new algo-based attribution model
• Global content benchmark for new performance content project
➢ Global Training Responsibility for all Search, Social and Content managers covering a
80 markets & 100+ employees
➢ Global Point of Contact for all Country Online & Brand Mangers (100+ employees)
➢ Implementation of new "Content Structure" on Accorhotels.com, including viral & PR content
➢ Search Team Management of 9 exec.: SEA Results to date:Year 2009 - 150M€; Year
2013 540M€ AND SEO Results 2013 Revenue: 400M€ (+25% YoY)
➢ Google Display Network & RTB launch in 2011 - Both channels are now integral to Accor's online mix
Revenue Generation for the total of Accor's sites: 12M UVs, 2Billion€ of Revenue in 2013. Budget
managed equals 24M€. Key activities include:
➢ Traffic Acquisition Innovation Leader for the company; involving Attribution & Lifetime Value projects that enable best-in-class optimisation techniques. Recent projects
include:
• Integration of Owned, Earned & Paid Media Tracking
• Application of new algo-based attribution model
• Global content benchmark for new performance content project
➢ Global Training Responsibility for all Search, Social and Content managers covering a
80 markets & 100+ employees
➢ Global Point of Contact for all Country Online & Brand Mangers (100+ employees)
➢ Implementation of new "Content Structure" on Accorhotels.com, including viral & PR content
➢ Search Team Management of 9 exec.: SEA Results to date:Year 2009 - 150M€; Year
2013 540M€ AND SEO Results 2013 Revenue: 400M€ (+25% YoY)
➢ Google Display Network & RTB launch in 2011 - Both channels are now integral to Accor's online mix
Content, Social, Rtb, Online, Search, Google, Team management, Implementation, Network, Seo, Google Display, Integration, Management, Pr, Optimization, Training, Innovation, Budget
2006 - 2009
job
Head of Biddable Media & SEO
OMNICOM GROUP.
Strategic & operational management for 30 of the agency's clients (Renault - Vodafone - Pepsico - Eurotunnel - Citroën - Peugeot - Bayer - Easyjet - HMV - Visit London, ).
Management of both Search, Display & Social campaigns based upon client branding & ROI
requirements. The role also required the guidance of 2 Account Managers and 8 non-client facing
SEM executives, key activities included:
➢ Vodafone: SEM campaign restructure - Budget 12M€
➢ HMV - Restructure of the site based upon SEO best practices
➢ Nissan - SEO and SEM Pitch Win and Launch - Budget 4M€
➢ Easyjet - Launch of their first SEM campaigns - 20M€
➢ Pitch Management, winning Vodafone & Eurotunnel
Management of both Search, Display & Social campaigns based upon client branding & ROI
requirements. The role also required the guidance of 2 Account Managers and 8 non-client facing
SEM executives, key activities included:
➢ Vodafone: SEM campaign restructure - Budget 12M€
➢ HMV - Restructure of the site based upon SEO best practices
➢ Nissan - SEO and SEM Pitch Win and Launch - Budget 4M€
➢ Easyjet - Launch of their first SEM campaigns - 20M€
➢ Pitch Management, winning Vodafone & Eurotunnel
Seo, Branding, Budget, ROI, SEM, Management, Search, Campaign, Social, Winning, SEM
2004 - 2006
job
Cross-Channel Digital Account Director
LATITUDE DIGITAL.
Account management for the following client portfolio (Skype, Post Office, Dresdner Kleinwort, Royal Mail, Ocean Loans)
➢ Helped to grow London team from 3 people to100 in less than 3 years, 3 office changes
➢ Commercial management, online branding & visibility campaigns, strategic planning,
testing plans
➢ Launch of the first pan-European campaign for Skype, 100% online. Budget 1.000.000€
➢ Helped to grow London team from 3 people to100 in less than 3 years, 3 office changes
➢ Commercial management, online branding & visibility campaigns, strategic planning,
testing plans
➢ Launch of the first pan-European campaign for Skype, 100% online. Budget 1.000.000€
Branding, Budget, Account management, Strategic Planning, Management, Less, Testing, Office, Campaign, Online
2001 - 2004
job
Senior Account Manager - Creative Development
CRAYON ADVERTISING.
Account management of both off & online campaigns for British Airways, Virgin Holidays,
Aviva (Norwich Union), Welsh Development Agency, Monster and BT
➢ Development and management of B2B and B2C communication campaigns including
strategic planning & creative production
➢ Direct Mail Campaigns for BA & Virgin Holidays
➢ 2 TV Campaigns for Aviva
➢ Website Creation for Monster & BT
➢ Press for Virgin, Aviva and WDA
Aviva (Norwich Union), Welsh Development Agency, Monster and BT
➢ Development and management of B2B and B2C communication campaigns including
strategic planning & creative production
➢ Direct Mail Campaigns for BA & Virgin Holidays
➢ 2 TV Campaigns for Aviva
➢ Website Creation for Monster & BT
➢ Press for Virgin, Aviva and WDA
B2B, Account management, B2C, Account Manager, Strategic Planning, Management, Website, TV, Development, Online, Production, Manager
1999 - 2000
job
Marketing Executive
CHICCO ARTSANA S.p.A.
Management of all marketing and merchandising activities for the Italian children's' brand Chicco.
Marketing, Management
My education
1997
-
2001
Aston University
BSc, Marketing
BSc, Marketing
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