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Freelance Associate Director specialising in consumer lifestyle PR
Harriet Cartwright
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have 12 years’ experience working across hospitality, wellness, design and luxury lifestyle brands, developing communications strategies for big hotel groups and smaller boutique brands in the UK and Globally.
I previously directed the Meliá Hotels International account, working across its six brands including Crisis Communications, as the lead agency, and overseeing the management of 10 markets internationally.
Other previous clients include Four Seasons, Bvlgari Hotels & Resorts, onefinestay, CRN Superyachts (Ferretti Group), BodyHoliday St. Lucia and The Collection (Hotel Particulier Villeroy).
Strong project and event management skills and the ability to work to tight deadlines in a fast-paced environment. Excellent written and verbal communication skills and presentation skills. Top contacts across national, lifestyle, beauty, travel and design media.
I previously directed the Meliá Hotels International account, working across its six brands including Crisis Communications, as the lead agency, and overseeing the management of 10 markets internationally.
Other previous clients include Four Seasons, Bvlgari Hotels & Resorts, onefinestay, CRN Superyachts (Ferretti Group), BodyHoliday St. Lucia and The Collection (Hotel Particulier Villeroy).
Strong project and event management skills and the ability to work to tight deadlines in a fast-paced environment. Excellent written and verbal communication skills and presentation skills. Top contacts across national, lifestyle, beauty, travel and design media.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Freelance Associate Director, PR Community Initiative
Let's Talk About Loss.
Working with Let's Talk About Loss, which supports young people, aged 18-35, who have lost a loved one, to drive awareness of the bereavement charity in the UK
Pr, Community
2019 - 2019
job
Associate Director
PRCO.
Four Seasons Hotels & Resorts, Bvlgari Hotels & Resorts, The Collection (Hotel Particulier Villeroy Paris), Rocco Forte Hotels, Stademos (Amara, Cyprus)
• Overseeing the London office and a team of 20, including three Account Directors, reporting directly into the COO and Chairman
• New business. Working closely with COO and Chairman to drive new business leads, including drafting new business proposals and new business pitching
• Responsible for providing senior counsel to clients
• Training and development. Responsible for conducting all appraisals and driving employee development
• Frequent travel internationally for client meetings, new business and events
• Event management. Hosted an intimate media lunch for the unveiling of The Collection's first luxury mansion in Paris with top luxury lifestyle and travel editors in attendance
• Overseeing the London office and a team of 20, including three Account Directors, reporting directly into the COO and Chairman
• New business. Working closely with COO and Chairman to drive new business leads, including drafting new business proposals and new business pitching
• Responsible for providing senior counsel to clients
• Training and development. Responsible for conducting all appraisals and driving employee development
• Frequent travel internationally for client meetings, new business and events
• Event management. Hosted an intimate media lunch for the unveiling of The Collection's first luxury mansion in Paris with top luxury lifestyle and travel editors in attendance
Training, Event, Management, Pitching, Development, Office
2013 - 2019
job
Senior Account Director (Promoted from Account Manager-Senior Account Director)
LUCHFORD.
Meliá Hotels International (ME by Meliá, Paradisus by Meliá and Gran Meliá Hotels & Resorts), SunSwept Resorts: BodyHoliday & Rendezvous, AccorHotels Luxury Portfolio (MGallery By Sofitel), Magnum Photos, British Land: London Design Festival
• Managing and leading a team of five, reporting directly into the division Board Director
• Line manager and mentor. Responsible for conducting appraisals and driving employee development. Chair of the Senior Management Team
• Strategic approach. Strategy development and overseeing campaign execution across all clients to achieve PR objectives and support clients’ overall business objectives
• Built excellent client relationships and key day-to-day contact with senior brand marketing and regional hotel teams
• Presentation and leadership skills. Led training sessions with junior team to support employee development
• Global lead agency for Meliá Hotels International. Managing 12 Global agencies across the PR network in Europe, US, Middle East and Asia. Account lead on the luxury portfolio: ME by Meliá, Paradisus by Meliá and Gran Meliá brands within the portfolio, overseeing new hotel launches and creative partnerships across art, fashion, design and music
• New business. Working closely with division Board Director to drive new business leads, including drafting new business proposals and new business pitching
• Creativity. Ability to generate ideas and offer client counsel
• Responsible for budget management, as well as monthly timesheet analysis and workload planning
• Frequent travel internationally for client meetings, international press trips and events
• Crisis Communications. Providing advice and client counsel, including drafting media statements
• Set up and implemented a successful employee training programme - The LUCHFORD Academy - with external and internal training sessions
• Strong media contacts across travel, design and consumer lifestyle in international and UK markets, as well as lifestyle and wellness influencers
• Management of International press trips
• Managing and leading a team of five, reporting directly into the division Board Director
• Line manager and mentor. Responsible for conducting appraisals and driving employee development. Chair of the Senior Management Team
• Strategic approach. Strategy development and overseeing campaign execution across all clients to achieve PR objectives and support clients’ overall business objectives
• Built excellent client relationships and key day-to-day contact with senior brand marketing and regional hotel teams
• Presentation and leadership skills. Led training sessions with junior team to support employee development
• Global lead agency for Meliá Hotels International. Managing 12 Global agencies across the PR network in Europe, US, Middle East and Asia. Account lead on the luxury portfolio: ME by Meliá, Paradisus by Meliá and Gran Meliá brands within the portfolio, overseeing new hotel launches and creative partnerships across art, fashion, design and music
• New business. Working closely with division Board Director to drive new business leads, including drafting new business proposals and new business pitching
• Creativity. Ability to generate ideas and offer client counsel
• Responsible for budget management, as well as monthly timesheet analysis and workload planning
• Frequent travel internationally for client meetings, international press trips and events
• Crisis Communications. Providing advice and client counsel, including drafting media statements
• Set up and implemented a successful employee training programme - The LUCHFORD Academy - with external and internal training sessions
• Strong media contacts across travel, design and consumer lifestyle in international and UK markets, as well as lifestyle and wellness influencers
• Management of International press trips
Design, Festival, International, ME
2011 - 2013
job
Senior Account Executive
Porter Novelli.
Procter & Gamble: Braun and Gillette Venus, California Almonds, Hewlett Packard (HP), Bayer Diabetes Care, The Royal Mint, Jamie Procter Foundation, Media Trust
• Developed campaign ideas and drafted global toolkits for Braun (Hair Care and Female Hair Removal), Gillette Venus and HP, created media kits and press materials for international markets, including London 2012 Olympic campaigns. Co-ordinated Braun Hair Care campaign video shoot with production company. Worked closely with Braun's advertising agency, BBDO team to support the global communications strategy
• Celebrity endorsement. Managed the California Almonds' Snack Happy Challenge campaign and liaised with celebrity Zoe Ball's agent. Secured outstanding media coverage across national, consumer monthlies and weeklies, online and broadcast as well as securing an exclusive interview and shoot with You magazine
• Developed campaign ideas and drafted global toolkits for Braun (Hair Care and Female Hair Removal), Gillette Venus and HP, created media kits and press materials for international markets, including London 2012 Olympic campaigns. Co-ordinated Braun Hair Care campaign video shoot with production company. Worked closely with Braun's advertising agency, BBDO team to support the global communications strategy
• Celebrity endorsement. Managed the California Almonds' Snack Happy Challenge campaign and liaised with celebrity Zoe Ball's agent. Secured outstanding media coverage across national, consumer monthlies and weeklies, online and broadcast as well as securing an exclusive interview and shoot with You magazine
Advertising, Video, Interview, Support, International, Campaign, Production, Online, Agent
2009 - 2011
job
Senior Account Executive
Cicada Communications.
T.M.Lewin, Riverford Organic, Graduates Yorkshire, Goldsborough Hall, CPP, Investing in Health, managed by Grant Thornton, CWM Health.
• Managed the Riverford Organic account, developed PR strategy to raise the profile of the franchise in Yorkshire and the North East. Promoted new T.M.Lewin store openings in the UK, including the retailer's first airport outlet, and managed networking events. Invited key journalists and corporate businesses to attend
• Planned monthly client meetings, drafted press releases, contact reports and monthly e-newsletters, PR activity planners and weekly progress reports
• Drafted evaluation reports / PowerPoint presentations of performance against key objectives originally set, including key messages, results and AVEs
• New business research and proposal writing support
• Managed the Riverford Organic account, developed PR strategy to raise the profile of the franchise in Yorkshire and the North East. Promoted new T.M.Lewin store openings in the UK, including the retailer's first airport outlet, and managed networking events. Invited key journalists and corporate businesses to attend
• Planned monthly client meetings, drafted press releases, contact reports and monthly e-newsletters, PR activity planners and weekly progress reports
• Drafted evaluation reports / PowerPoint presentations of performance against key objectives originally set, including key messages, results and AVEs
• New business research and proposal writing support
Writing, Powerpoint, Research, Networking, Pr, Support, Health, Cpp
2009 - 2009
freelance
Freelance Account Executive
Threepipe.
Vodafone
• Contributed to the Vodafone World of Difference campaign by liaising with national and regional journalists to secure media coverage
• Contributed to the Vodafone World of Difference campaign by liaising with national and regional journalists to secure media coverage
Campaign
2009 - 2009
freelance
Freelance Account Executive
Cake Group Brand Entertainment.
Ben & Jerry's (Unilever), Pot Noodle (Unilever), Channelbee.com and Sainsbury's - Eat Britain Campaign
• Arranged broadcast interviews and secured media coverage to promote the event Ben & Jerry's 'Sundae on the Common '
• Secured a Radio 1 interview with The Super Furry Animals; it was the first time that Radio 1 attended the event. Liaised with agents to invite celebrities to attend
• Supported by a film crew, interviewed attendees to produce Vox Pops for the Ben & Jerry's website
• Arranged broadcast interviews and secured media coverage to promote the event Ben & Jerry's 'Sundae on the Common '
• Secured a Radio 1 interview with The Super Furry Animals; it was the first time that Radio 1 attended the event. Liaised with agents to invite celebrities to attend
• Supported by a film crew, interviewed attendees to produce Vox Pops for the Ben & Jerry's website
Interview, Event, Movie, Radio, Website, It, Campaign
2007 - 2008
job
Account Executive (Promoted from Junior Account Executive)
The SPA Way (Spider PR).
Green Baby, BAA (launch of Terminal 5), AMO (Blink eye drops), Hearst Digital (cosmopolitan.co.uk, allaboutyou.com) and Butcher's Pet Care
Results-driven
• Responsible for all daily operations on the Green Baby account, I exceeded the media coverage guarantees set at the beginning of the campaign by three times. My role was results-driven, a working environment that I thrived in
Results-driven
• Responsible for all daily operations on the Green Baby account, I exceeded the media coverage guarantees set at the beginning of the campaign by three times. My role was results-driven, a working environment that I thrived in
Operations, Campaign
My education
2004
-
2007
University of Hull
Bachelors, English
Bachelors, English
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