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Dynamic marketing and communications expert with a track record of delivery across sectors
Neil Wilson
,
Milnathort, United Kingdom
Experience
Other titles
Skills
I'm offering
Senior Marketing and Communications professional experienced across Education, Economic Development, Life Sciences, Tourism and Local Government.
Key skills include: Strategic Marketing; Brand Development; Event Management; Digital Strategy; Publications; Integrated Campaigns and PR.
Track record of delivering major projects, allied to successful team and budgetary management.
Excellent Leadership abilities, relationship management and influencing skills.
Key Highlights:
* Development of brands for The University of Edinburgh's Vet School and Edinburgh BioQuarter.
* Leadership of the Marketing Group for the MTV Awards in Edinburgh.
* Delivery of high profile events - launches, conferences, public lectures and news conferences.
* Management of two highly successful network TV series.
* Implementation of social media strategy and new web platform.
* International student recruitment and conversion - multi-channel.
* Development and execution of internal and external communications strategy for University of Edinburgh’s Online MicroMasters in Predictive Analytics.
* Research and analysis for online programme in Data Science and AI.
Key skills include: Strategic Marketing; Brand Development; Event Management; Digital Strategy; Publications; Integrated Campaigns and PR.
Track record of delivering major projects, allied to successful team and budgetary management.
Excellent Leadership abilities, relationship management and influencing skills.
Key Highlights:
* Development of brands for The University of Edinburgh's Vet School and Edinburgh BioQuarter.
* Leadership of the Marketing Group for the MTV Awards in Edinburgh.
* Delivery of high profile events - launches, conferences, public lectures and news conferences.
* Management of two highly successful network TV series.
* Implementation of social media strategy and new web platform.
* International student recruitment and conversion - multi-channel.
* Development and execution of internal and external communications strategy for University of Edinburgh’s Online MicroMasters in Predictive Analytics.
* Research and analysis for online programme in Data Science and AI.
Markets
United Kingdom
Industries
Language
German
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
CIM Member
CIM Member.
Project Examples:
Digital content to promote online learning programmes
University of Edinburgh Online Learning - integrated campaign
MicroMasters - Predictive Analytics - integrated campaign
B-Secur, Marketing Strategy
Edinburgh BioQuarter, Brand development
STV's Vet School, TV series creation
Digital content to promote online learning programmes
University of Edinburgh Online Learning - integrated campaign
MicroMasters - Predictive Analytics - integrated campaign
B-Secur, Marketing Strategy
Edinburgh BioQuarter, Brand development
STV's Vet School, TV series creation
Analytics, Content, Predictive Analytics, Campaign, Online
2019 - ?
job
Marketing Communications Manager, Who, Why, How
unknown.
◦ Development of a growth strategy for Scotland for an award-winning SME.
◦ Support for revised strategy for tech start-up as part of a major funding round.
◦ Content development and copywriting for company pivoting due to COVID-19.
◦ Support for revised strategy for tech start-up as part of a major funding round.
◦ Content development and copywriting for company pivoting due to COVID-19.
Marketing, Copywriting, Growth strategy, Content Development, Content, Growth, Support, Development, Manager, Winning, UP
2018 - 2019
job
Online Learning Marketing Project Manager
The University of Edinburgh.
◦ Lead role in developing and delivering a Marketing and Communications strategy for the University's first online MicroMasters in Predictive Analytics. The integrated campaign to drive learner demand and conversion for resulted in 3,000 enrolments in Module 1.
◦ Arranged the MicroMasters' inclusion in Scottish Government/ CBI's Scottish Productivity Index.
◦ Completed research on the demand for a MicroMasters in Data Science and AI.
◦ Conceived and executed a campaign 'Edfringe' to promote University Online Programmes during the Edinburgh Festivals. Developed branded assets and photography to engage prospective online students effectively. These projects were multi-channel - from social media, digital advertising and films to events, exhibitions and publications.
◦ Arranged the MicroMasters' inclusion in Scottish Government/ CBI's Scottish Productivity Index.
◦ Completed research on the demand for a MicroMasters in Data Science and AI.
◦ Conceived and executed a campaign 'Edfringe' to promote University Online Programmes during the Edinburgh Festivals. Developed branded assets and photography to engage prospective online students effectively. These projects were multi-channel - from social media, digital advertising and films to events, exhibitions and publications.
Social Media, Marketing, Advertising, Project Manager, Data Science, Research, Photography, Analytics, Predictive Analytics, Ai, Science, Campaign, Online, Social, Manager
2018 - 2018
job
Marketing Project Manager, B-Secur
unknown.
Developed the strategic Marketing and Communications across brand management, customer and stakeholder engagement, social media and events. B-Secur is an international market leader in the use of ECG biometric heartbeat solutions in health and wellness.
Social Media, Marketing, Project Manager, Management, Strategic Marketing, Health, International, Social, Manager
2018 - 2018
job
Marketing Manager
Kilgraston School.
Responsibility for all Marketing and Communications activity including strategic planning; recruitment; PR; brand development; publications and advertising; website; social media; events.
Social Media, Marketing, Advertising, Strategic Planning, Pr, Website, Recruitment, Development, Social, Manager
2016 - 2018
job
Marketing, Communications and Engagement Manager
The Royal (Dick) School of Veterinary Studies, The University of Edinburgh.
November 2016 - March 2018: Marketing, Communications and Engagement Manager, The Royal (Dick) School of Veterinary Studies, The University of Edinburgh:
◦ Overall responsibility for the Vet School's Marketing across all channels. Extended remit of enhancing the profile of the University's Easter Bush Campus as a major centre of excellence in veterinary education, clinical care and research.
◦ Developed the marketing strategy of the new Global Academy of Agriculture and Food Security across website, films, social media, publications, exhibitions and events. The Global Academy was launched by Bill Gates and Penny Mordaunt MP, Secretary of State, DfID.
◦ Overall responsibility for the Vet School's Marketing across all channels. Extended remit of enhancing the profile of the University's Easter Bush Campus as a major centre of excellence in veterinary education, clinical care and research.
◦ Developed the marketing strategy of the new Global Academy of Agriculture and Food Security across website, films, social media, publications, exhibitions and events. The Global Academy was launched by Bill Gates and Penny Mordaunt MP, Secretary of State, DfID.
Social Media, Marketing, MArketing Strategy, Research, Website, Security, Social, Manager
2008 - 2016
job
Marketing Manager
The Royal (Dick) School of Veterinary Studies.
◦ Led the team responsible for the Marketing of this internationally accredited Vet School.
◦ Coherent communication of the proposition as an internationally accredited vet school across digital media, publications, events, visits and exhibitions to engage, attract and convert Scottish, UK and international students in UG, PGT, PGR and online markets - from MOOCs to Masters.
Brand Management:
◦ Managed the brand - online and digital, publications, exhibitions and merchandise. Engaged an agency to redefine the School's visual style, implementing the 'The Power of Three'.
Website and Digital Content:
◦ Led the redevelopment of the School's new website across the key themes of education, clinical care and research. Delivered a responsive site using 'Drupal' open source CMS, reflecting research on personas and UX, using Google Analytics to track engagement.
◦ Managed the project to produce a range of films profiling the Vet School's strengths and 'Student Insights' films to highlight students' positive experiences of studying in Edinburgh. Also developed a range of films showcasing the inter-disciplinary excellence on campus.
Social Media: Development and implementation of social media strategy resulting in over 5k followers across all Twitter platforms; over 20k followers across combined Facebook accounts; building following on Instagram and engaging content on YouTube. Successful digital strategy and engagement saw us highly ranked against UK and US competitors.
Broadcast Media: Successful delivery of two major TV series: 'Vet School' with STV was hugely popular, gave a behind the scenes look at the work of our Vets. Also made 'Junior Vets' which was broadcast on CBBC - gave an insight into life as a Vet Student. Both series were commissioned for a second series. Collectively these series were seen by 1M+ viewers.
Campaign Management: Led the campaign to engage Referring Vets and new clients - online, events and advertising. Regular updates distributed to over 250 vet practices, monthly Clinical Club events for Vets averaging 40 attendees. Targeting of 5,000 homes in the Midlothian area to drive increased footfall to the First Opinion practice, underpinned by robust market research.
Events:
◦ Formal Opening of the Veterinary Teaching building hosted by HRH, Princess Royal. 300 guests.
◦ Development of a major event to open a new Equine Surgery and Innovation Centre at the Easter Bush Campus in 2018.
◦ Planning of a public lecture series to showcase progress in animal health research for S4-S6 pupils in early 2019, with lectures on human health reflecting the theme of 'One Health'.
Reputation Management and PR: Management of the School's reputation across online and print media working with the central Communications team. Specific responsibility for engagement with broadcasters to increase the School's profile on major channels, positioning us as a leading international vet school.
◦ Coherent communication of the proposition as an internationally accredited vet school across digital media, publications, events, visits and exhibitions to engage, attract and convert Scottish, UK and international students in UG, PGT, PGR and online markets - from MOOCs to Masters.
Brand Management:
◦ Managed the brand - online and digital, publications, exhibitions and merchandise. Engaged an agency to redefine the School's visual style, implementing the 'The Power of Three'.
Website and Digital Content:
◦ Led the redevelopment of the School's new website across the key themes of education, clinical care and research. Delivered a responsive site using 'Drupal' open source CMS, reflecting research on personas and UX, using Google Analytics to track engagement.
◦ Managed the project to produce a range of films profiling the Vet School's strengths and 'Student Insights' films to highlight students' positive experiences of studying in Edinburgh. Also developed a range of films showcasing the inter-disciplinary excellence on campus.
Social Media: Development and implementation of social media strategy resulting in over 5k followers across all Twitter platforms; over 20k followers across combined Facebook accounts; building following on Instagram and engaging content on YouTube. Successful digital strategy and engagement saw us highly ranked against UK and US competitors.
Broadcast Media: Successful delivery of two major TV series: 'Vet School' with STV was hugely popular, gave a behind the scenes look at the work of our Vets. Also made 'Junior Vets' which was broadcast on CBBC - gave an insight into life as a Vet Student. Both series were commissioned for a second series. Collectively these series were seen by 1M+ viewers.
Campaign Management: Led the campaign to engage Referring Vets and new clients - online, events and advertising. Regular updates distributed to over 250 vet practices, monthly Clinical Club events for Vets averaging 40 attendees. Targeting of 5,000 homes in the Midlothian area to drive increased footfall to the First Opinion practice, underpinned by robust market research.
Events:
◦ Formal Opening of the Veterinary Teaching building hosted by HRH, Princess Royal. 300 guests.
◦ Development of a major event to open a new Equine Surgery and Innovation Centre at the Easter Bush Campus in 2018.
◦ Planning of a public lecture series to showcase progress in animal health research for S4-S6 pupils in early 2019, with lectures on human health reflecting the theme of 'One Health'.
Reputation Management and PR: Management of the School's reputation across online and print media working with the central Communications team. Specific responsibility for engagement with broadcasters to increase the School's profile on major channels, positioning us as a leading international vet school.
International, Youtube, Content, Website, TV, Open source, Twitter, Implementation, Development, Health, Analytics, Google, Campaign, Online, Power, Responsive, Social, Manager, LED, Innovation, Marketing, Digital Strategy, Google analytics, Advertising, UX, Market research, CMS, Research, Social Media, Instagram, Teaching, Facebook, Print, Drupal, Event, Pr, Management
2004 - 2008
job
Corporate Marketing Manager, Scottish Enterprise
Education and Life Sciences.
This role had two primary areas of responsibility: Project portfolio management and team management. The project portfolio management focused on key sectors including Tourism, Education and Life Sciences.
◦ Personally led the process of devising the name and brand for Edinburgh BioQuarter, the £400M Life Sciences development. Chaired the BioQuarter Communications group with The University of Edinburgh, NHS Lothian, City of Edinburgh Council: www.edinburghbioquarter.com
◦ Additionally, managed a team of five across East Scotland delivering high level projects - including Annual Public Meetings; Business Awards; the Ministerial launch of Edinburgh Science Triangle and strategic communications in support of landmark projects.
◦ Personally led the process of devising the name and brand for Edinburgh BioQuarter, the £400M Life Sciences development. Chaired the BioQuarter Communications group with The University of Edinburgh, NHS Lothian, City of Edinburgh Council: www.edinburghbioquarter.com
◦ Additionally, managed a team of five across East Scotland delivering high level projects - including Annual Public Meetings; Business Awards; the Ministerial launch of Edinburgh Science Triangle and strategic communications in support of landmark projects.
Marketing, Management, Project portfolio management, Support, Team management, Development, Science, Enterprise, Manager, LED
2002 - 2004
job
Senior Marketing Executive, SE Edinburgh and Lothian
unknown.
Delivered the Edinburgh Evening News Business Awards and the Ministerial launch of the Edinburgh Tourism Action plan and the Edinburgh Science Triangle. Chaired the Marketing Group for the MTV Europe Music Awards in Edinburgh. Organised a pre-event news conference at Ocean Terminal and a post event media briefing at the Balmoral Hotel. The project as a whole delivered £9million of economic benefit to the Scottish economy.
Marketing, Event, Music, Science
2001 - 2002
job
Public Affairs Manager, Scottish Enterprise
unknown.
◦ Led a team of three providing briefings and speeches for the SE Chairman, Sir Iain Robinson and Chief Executive, Robert Crawford, managing large-scale Ministerial events.
◦ Delivered the launch of Global Connections, the Scottish Government's international strategy.
◦ Delivered the launch of Global Connections, the Scottish Government's international strategy.
Public affairs, International, Enterprise, Manager, LED
2000 - 2001
job
Marketing Services Manager, COSLA
unknown.
Rebranded the organisation; brought the graphic design function in-house to aid cost efficiency; managed the conference centre in central Edinburgh and delivered high profile COSLA events - the Annual Conference and Excellence Awards. Managed a team of four.
Marketing, Design, Graphic design, Organization, Manager
1996 - 2000
job
PR and Marketing Officer
East Dunbartonshire Council.
Devised and executed Communications campaigns across the Council's portfolio as a Press Officer. Activities were split between dealing with day to day media inquiries to strategic, proactive PR, crisis management and media training.
Training, Interests and Skills
Training, Interests and Skills
Marketing, Training, Pr, Management, Crisis management
My education
2016
University of Edinburgh Business School
MBA Elective, Digital Strategy
MBA Elective, Digital Strategy
1994
-
1995
Heriot Watt University
MBA, Elective
MBA, Elective
1991
-
1995
University of Strathclyde
Bachelors, German
Bachelors, German
1991
-
1994
University of Strathclyde
Bachelors, French
Bachelors, French
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