$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Accomplished Senior Account Director specialising in TTL national campaigns
Nadine Abeledo
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Accomplished Senior Account Director with 6+ years creative agency experience and a start-up mentality, specialising in strategically led integrated campaigns with heavy production proficiency across TV, print, radio, digital, social, content/videos and innovative activation.
In my previous roles, I was responsible for the day-to-day multiple clients at a time, managing teams to deliver 360 campaigns with varied budgets often with a quick turnaround. I thrive in an agency that works collaboratively to deliver creative solutions to clients ever-changing business problems. Experience in FMCG, telco, entertainment, finance and retail brands.
In my previous roles, I was responsible for the day-to-day multiple clients at a time, managing teams to deliver 360 campaigns with varied budgets often with a quick turnaround. I thrive in an agency that works collaboratively to deliver creative solutions to clients ever-changing business problems. Experience in FMCG, telco, entertainment, finance and retail brands.
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance Senior Account Director
The Brooklyn Brothers.
At The Brooklyn Brothers, I was brought in to deliver the new brand positioning and look and feel for first
direct, establishing them as The Wellness Bank from start to finish in 23 days. I was a key point of contact throughout launch into the day-to-day running of the account. I was then brought on to deliver continued
award-winning comms for WaterWipes.
Responsibilities:
• Managing multiple departments to deliver OOH, Press, Display, Social for brand and product comms
in less than one-month end to end.
• Establishing strategy, content and ongoing social calendar for first direct Instagram channel.
• Led pitch for successful win of first direct social account.
• Responsible for revenue and profitability for first direct as a new account win. Maintaining top-
drawer service without over-servicing.
• Managed SoW creation and approval.
• Managing the global WaterWipes account to ensure master assets were delivered for local rollout.
direct, establishing them as The Wellness Bank from start to finish in 23 days. I was a key point of contact throughout launch into the day-to-day running of the account. I was then brought on to deliver continued
award-winning comms for WaterWipes.
Responsibilities:
• Managing multiple departments to deliver OOH, Press, Display, Social for brand and product comms
in less than one-month end to end.
• Establishing strategy, content and ongoing social calendar for first direct Instagram channel.
• Led pitch for successful win of first direct social account.
• Responsible for revenue and profitability for first direct as a new account win. Maintaining top-
drawer service without over-servicing.
• Managed SoW creation and approval.
• Managing the global WaterWipes account to ensure master assets were delivered for local rollout.
Instagram, Service, Less, Content, Social, LED, Winning
2019 - 2019
freelance
Freelance Senior Account Director
Saatchi & Saatchi.
Saatchi & Saatchi, London: Freelance Senior Account Director
At Saatchi & Saatchi I started as the main point of contact for the day-to-day running of Britvic across all
markets (Refresh'd, Fruit Shoot, Fruit Creations, Squash & Teisseire). In my original role, I worked on three
campaigns continuing to deliver against the organising idea of 'Child Wisdom' for all international markets.
Since then I was selected to work directly into the senior leadership team on the new BT win across Internal,
Brand and Props work.
Responsibilities:
• Working directly with Global Saatchi & Saatchi leadership team on a major transformational living
business campaign (from corporate structure to external comms)
• Ensuring smooth transition from previous agencies and on-boarding of clients and new agencies.
• Ensuring smooth running of the day-to-day account, navigating big agency process to hit deadlines
and taking clients on the journey throughout.
• Ensuring that the creative continues to align with the long-term strategic direction of the account.
• Ensuring the continued profitability of the account by managing departmental time and working
around meeting culture.
• Managing upwards to my seniors allowing MD to focus on future 2020 agency growth plans.
• Sourcing additional revenue to hit or exceed monthly targets.
At Saatchi & Saatchi I started as the main point of contact for the day-to-day running of Britvic across all
markets (Refresh'd, Fruit Shoot, Fruit Creations, Squash & Teisseire). In my original role, I worked on three
campaigns continuing to deliver against the organising idea of 'Child Wisdom' for all international markets.
Since then I was selected to work directly into the senior leadership team on the new BT win across Internal,
Brand and Props work.
Responsibilities:
• Working directly with Global Saatchi & Saatchi leadership team on a major transformational living
business campaign (from corporate structure to external comms)
• Ensuring smooth transition from previous agencies and on-boarding of clients and new agencies.
• Ensuring smooth running of the day-to-day account, navigating big agency process to hit deadlines
and taking clients on the journey throughout.
• Ensuring that the creative continues to align with the long-term strategic direction of the account.
• Ensuring the continued profitability of the account by managing departmental time and working
around meeting culture.
• Managing upwards to my seniors allowing MD to focus on future 2020 agency growth plans.
• Sourcing additional revenue to hit or exceed monthly targets.
Leadership, Sourcing, Growth, International, Campaign, Direction
2016 - 2019
job
Account Director
Brothers and Sisters.
In my role at Brothers and Sisters, I was the main agency relationship across Sky (Sky VIP, Sky Kids, Sky Q, Sky Box Sets and Sky Store), Harry's and Webuyanycar.com. Each client had their own challenges from turnaround
timings, budgets, internal structures and stakeholder involvement to individual personalities. I established
myself as a strong business partner, adapting my way of working to suit each client and business.
Responsibilities:
• Managing two account managers and one senior account manager, ensuring streamlined
management of day-to-day workflow and nurturing and encouraging their professional and personal
development.
• Managing and building relationships with all clients, varying from Senior Marketing Managers to CEOs, fostering a lasting relationship of honesty, trust and respect.
• Managing upwards to my seniors ensuring that our CEO and ECDs are kept regularly up to date with top-line progress.
• Demonstrating strong leadership and commitment to each project and developing strong
relationships with each department.
• Managing 60% of the agency's revenue and ensuring that each account runs as profitably a possible.
• Proactively seeking new revenue with existing clients and being a key part of pitch teams.
timings, budgets, internal structures and stakeholder involvement to individual personalities. I established
myself as a strong business partner, adapting my way of working to suit each client and business.
Responsibilities:
• Managing two account managers and one senior account manager, ensuring streamlined
management of day-to-day workflow and nurturing and encouraging their professional and personal
development.
• Managing and building relationships with all clients, varying from Senior Marketing Managers to CEOs, fostering a lasting relationship of honesty, trust and respect.
• Managing upwards to my seniors ensuring that our CEO and ECDs are kept regularly up to date with top-line progress.
• Demonstrating strong leadership and commitment to each project and developing strong
relationships with each department.
• Managing 60% of the agency's revenue and ensuring that each account runs as profitably a possible.
• Proactively seeking new revenue with existing clients and being a key part of pitch teams.
Marketing, Account Manager, Leadership, Management, Workflow, Turnaround, Ceo, Development, Business Partner, Manager, UP
2015 - 2016
job
Account Manager
Leo Burnett.
In my role at Leo Burnett, I was a key client contact on a lean team across all parts of the Co-op business,
including Food, Bank, Funeralcare and Co-op Group. As a predominantly retail account, the role was very
production heavy, supplying multiple ads per week across TV, print and OOH.
including Food, Bank, Funeralcare and Co-op Group. As a predominantly retail account, the role was very
production heavy, supplying multiple ads per week across TV, print and OOH.
Retail, Account Manager, Lean, Print, ADS, TV, Production, Manager
2013 - 2015
job
Account Manager
The Leith Agency.
Leith gave me a brilliant education in production, delivering multiple TTL campaigns in my time there. I worked for a range of clients including The Scottish Government on their 'Healthier 'cluster, raising public awareness
for Cancer types, Flu, and Organ Donation. I also worked on The Glasgow 2014 Commonwealth Games and
VELUX.
Campaign Achievements:
• Delivering Robinson's squash campaigns that continue to see Robinsons growth superseding Coca-
Cola as the number one soft drink in UK homes.
• Delivering Sky's most successful campaign to date which exceeded targets by 12%
• Awarded Bronze Cannes Lion for Sky Q 'fluid viewing' campaign
• Producing a Christmas campaign for Co-op food that saw customer affiliation to the brand rise by 10%
• Producing an integrated campaign for breast cancer, which increased female GP attendance by 50%
for Cancer types, Flu, and Organ Donation. I also worked on The Glasgow 2014 Commonwealth Games and
VELUX.
Campaign Achievements:
• Delivering Robinson's squash campaigns that continue to see Robinsons growth superseding Coca-
Cola as the number one soft drink in UK homes.
• Delivering Sky's most successful campaign to date which exceeded targets by 12%
• Awarded Bronze Cannes Lion for Sky Q 'fluid viewing' campaign
• Producing a Christmas campaign for Co-op food that saw customer affiliation to the brand rise by 10%
• Producing an integrated campaign for breast cancer, which increased female GP attendance by 50%
Account Manager, Growth, Campaign, Production, Manager, ME
My education
2009
-
2012
The University of Edinburgh
Masters, Classical Studies
Masters, Classical Studies
Nadine's reviews
Nadine has not received any reviews on Worksome.
Contact Nadine Abeledo
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Nadine directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark