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Project Manager and Client-relationship Manager with strong proficiencies marketing and communications
Ashley Matusiak
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Poised to deliver expertise in multi-disciplinary and multi-national project management, product development, and business development, with strong proficiencies in marketing and communications. Employs a forward-thinking, detail-oriented, and analytical approach to finding solutions. Proven to keep the wheels of teams spinning and on track with a nothing-is-impossible attitude.
Strengths Finder Top 5: Learner, Arranger, Achiever, Empathy, Input
Proficiencies: Certified Scrum Master (Kanban and Scrum), project management and execution; stakeholder management; partner and business development; customer service; product strategy and prioritization; marketing strategy; communications; social media marketing; staff hiring, training and management; event planning and production.
Strengths Finder Top 5: Learner, Arranger, Achiever, Empathy, Input
Proficiencies: Certified Scrum Master (Kanban and Scrum), project management and execution; stakeholder management; partner and business development; customer service; product strategy and prioritization; marketing strategy; communications; social media marketing; staff hiring, training and management; event planning and production.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
job
Senior Project Manager, EF Standard English Test
EF SET.
EF SET, the first free standardized English test online (www.efset.org), officially launched in 2015. I was selected to join the launch team to increase the adoption of the platform among internal EF divisions, external partners, and individual test takers. During my tenure, we achieved a growth rate of over one
million test takers a year, with my expertise in managing all size projects between stakeholders, partners, engineers, designers, and SEO and sales teams.
Business Development and Stakeholder Management:
• Expanded external partnership networks and strengthened existing relationships with our assessment
solutions for partners (100+ universities, 10+ Ministries of Education, 20+ companies) through relationship building, end-to-end technical implementation, ongoing support, and optimisation of usage
• Liaised with senior stakeholders and EF divisions with proactive communication while balancing the development pipeline, dependencies, and cost vs. value considerations
• Created strong working relationships across 12 EF divisions as well as EF sales offices in over 20 countries Project Management and Product Delivery:
• Team Lead actively engaged in developing product strategy and prioritisation
• Acted as Scrum master managing impediments and scope creep, while empowering self-organised team to continuously deliver business requirements and definition of done
• Proven ability to communicate business needs into technical concepts and prototype new features
• Analysed product and website performance with Adobe Analytics and Hotjar to propose new features and improvements to the customer experience
Digital Marketing:
• Planned and executed Facebook campaigns for 40+ countries, increasing paid conversions by 60%
• Introduced monthly competitions and social share functionality, alongside coordinated efforts with SEO
team to increase organic conversions by 65% from 2018-2020
• Oversaw marketing/product intern, resulting in the launch of a chatbot to respond to Facebook enquiries in real-time with AI responses
• Managed the content strategy, the design workflow, and localization of www.efset.org and 16 language versions
million test takers a year, with my expertise in managing all size projects between stakeholders, partners, engineers, designers, and SEO and sales teams.
Business Development and Stakeholder Management:
• Expanded external partnership networks and strengthened existing relationships with our assessment
solutions for partners (100+ universities, 10+ Ministries of Education, 20+ companies) through relationship building, end-to-end technical implementation, ongoing support, and optimisation of usage
• Liaised with senior stakeholders and EF divisions with proactive communication while balancing the development pipeline, dependencies, and cost vs. value considerations
• Created strong working relationships across 12 EF divisions as well as EF sales offices in over 20 countries Project Management and Product Delivery:
• Team Lead actively engaged in developing product strategy and prioritisation
• Acted as Scrum master managing impediments and scope creep, while empowering self-organised team to continuously deliver business requirements and definition of done
• Proven ability to communicate business needs into technical concepts and prototype new features
• Analysed product and website performance with Adobe Analytics and Hotjar to propose new features and improvements to the customer experience
Digital Marketing:
• Planned and executed Facebook campaigns for 40+ countries, increasing paid conversions by 60%
• Introduced monthly competitions and social share functionality, alongside coordinated efforts with SEO
team to increase organic conversions by 65% from 2018-2020
• Oversaw marketing/product intern, resulting in the launch of a chatbot to respond to Facebook enquiries in real-time with AI responses
• Managed the content strategy, the design workflow, and localization of www.efset.org and 16 language versions
Implementation, Support, Localization, Assessment, Development, Content Strategy, Adobe analytics, Chatbot, Customer experience, Design, Business development, Seo, Project Manager, Scrum, Scrum master, Digital Marketing, Facebook, Stakeholder Management, Optimization, Management, Analytics, Sales, Test, Content, Communication, Project Management, Marketing, Social Media, Content marketing, Customer service
2010 - 2015
job
Director of Marketing
EF Education First.
Managed 8 in-house creative, design, and events team members to successfully execute projects and meet deadlines per annual budgets
• Strategised to develop the creative to optimise online ad campaigns
• Drove content and delivery strategy for email communications and campaigns with average open rates of 20%+ and click-through rates of 4%
• Oversaw annual production and distribution schedules of 400k+ print brochures and collateral
• Built relationships with print and promotional vendors while negotiating for the best rates
• Organised logistics and on-the-ground support for national and international events for 20 - 500+ attendees
• Strategised to develop the creative to optimise online ad campaigns
• Drove content and delivery strategy for email communications and campaigns with average open rates of 20%+ and click-through rates of 4%
• Oversaw annual production and distribution schedules of 400k+ print brochures and collateral
• Built relationships with print and promotional vendors while negotiating for the best rates
• Organised logistics and on-the-ground support for national and international events for 20 - 500+ attendees
Marketing, Design, Print, Content, Support, Production, Online, Project Management, Management, Social Media Marketing, Email marketing, Event management, Event planning, Budgeting
My education
Siena College
BSc, Marketing and Management
BSc, Marketing and Management
University of Melbourne
N/a, N/a
N/a, N/a
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