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Sales & Marketing Expertise
Penelope Carter
,
Weybridge, United Kingdom
Experience
Other titles
Skills
I'm offering
Penny is a born communicator who excels in establishing and connecting with new clients to create lasting relationships. She has a unique ability to engage with people at all levels to forge key business relationships, a strength that is demonstrated by her strong track record in business development.
Penny is professional, friendly, persuasive and an engaging conversationalist. She is a performance driven individual who loves a challenge. A proactive, dedicated team-player who is keen to get involved at all levels and make sure everyone wins, Penny is both genuine and honest. She is open to learning in order to grow and is resilient to setbacks in the sales process, with a can-do attitude to overcome challenges and find solutions.
Penny has a genuine interest in business and people with an enthusiasm for improving every day. She has a professional manner and demonstrates excellent listening skills, crucial to understanding and applying the art of selling.
Key Skills:
• Getting past the gatekeeper
• Making new connections
• Networking
• Engaging with the customer
• Advancing the relationship
• Creating lasting relationships
• Account management
• Social media platform knowledge
• Results orientated
Penny is professional, friendly, persuasive and an engaging conversationalist. She is a performance driven individual who loves a challenge. A proactive, dedicated team-player who is keen to get involved at all levels and make sure everyone wins, Penny is both genuine and honest. She is open to learning in order to grow and is resilient to setbacks in the sales process, with a can-do attitude to overcome challenges and find solutions.
Penny has a genuine interest in business and people with an enthusiasm for improving every day. She has a professional manner and demonstrates excellent listening skills, crucial to understanding and applying the art of selling.
Key Skills:
• Getting past the gatekeeper
• Making new connections
• Networking
• Engaging with the customer
• Advancing the relationship
• Creating lasting relationships
• Account management
• Social media platform knowledge
• Results orientated
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Self-employed
Penelope's Pitstop.
Founder - Offering a bespoke lifestyle and business assistance service for time poor individuals and assisting businesses with their expansion.
Service, Founder
2019 - 2019
freelance
MICE consultant
Alliance Park.
• Global Marketing Connections - assistance with office duties, appointment planning, data base management, social media - 5-month period in 2019
• Meetingsclub - assistance in raising the company profile within the industry Oct 19 - ongoing
• 8th-floor - assistance in reaching new MICE clients for the portfolio, including face to face sales activities - August 2019 - ongoing
• Churchill War Rooms - C&E assistance project Nov 2019 - March 2020
• HMS Belfast - C&E assistance project Jan 2020 - March 2020
• Meetingsclub - assistance in raising the company profile within the industry Oct 19 - ongoing
• 8th-floor - assistance in reaching new MICE clients for the portfolio, including face to face sales activities - August 2019 - ongoing
• Churchill War Rooms - C&E assistance project Nov 2019 - March 2020
• HMS Belfast - C&E assistance project Jan 2020 - March 2020
Social Media, Marketing, C, Management, Sales, Global Marketing, Office, Social
2018 - 2019
freelance
Harley Street Consultant
Work Stress Solutions.
• Harley Street Consultant - sourcing speaker opportunities in central London
• Cognitive Behavioural Therapist - LinkedIn assistance, Work Stress Solutions charity activity, Air BnB assistance, Mental Health First Aid courses for adults and children, sourcing new clients
• Society of Musicians - general lifestyle assistance for one of their employees
Hotel / Hospitality Projects:
• Park Lane Events - a representation company and venue finding agency, contracted to assist with MICE business for Deer Park Country House, Alliance Park and The Caledonian Club May 2018 - June 2019
• Cognitive Behavioural Therapist - LinkedIn assistance, Work Stress Solutions charity activity, Air BnB assistance, Mental Health First Aid courses for adults and children, sourcing new clients
• Society of Musicians - general lifestyle assistance for one of their employees
Hotel / Hospitality Projects:
• Park Lane Events - a representation company and venue finding agency, contracted to assist with MICE business for Deer Park Country House, Alliance Park and The Caledonian Club May 2018 - June 2019
Linkedin, Sourcing, Speaker, Health
2018 - 2018
freelance
7-week SquareMeal hosted buyer programme consultant
The Grange Winchester.
research project for MICE market development
Research, Development
2015 - 2018
job
Director of MICE Sales
The Langham.
Working with the DOSM to define the sales and marketing strategy for the groups segment (all market segments) and help with the implementation of the plan across the sales team.
• Achieve annual personal KPI goals and accountable for the total Group room revenue and catering goals
• Set Group team budget and individual team targets
• Segment leader for Groups and help define and lead the sales and marketing strategy for segment
• Key focus on top UK MICE accounts and international MICE market
• Responsible for Group Sales team to ensure high levels of conversion, customer service and maximizing revenues at all times.
• Responsible for £6M revenue target
• Achieve annual personal KPI goals and accountable for the total Group room revenue and catering goals
• Set Group team budget and individual team targets
• Segment leader for Groups and help define and lead the sales and marketing strategy for segment
• Key focus on top UK MICE accounts and international MICE market
• Responsible for Group Sales team to ensure high levels of conversion, customer service and maximizing revenues at all times.
• Responsible for £6M revenue target
Marketing, MArketing Strategy, Budget, Customer service, Sales, Service, Implementation, KPI, International
2012 - 2015
job
Sales and Marketing Manager - Non Match Day Sales & Marketing
Edgbaston Stadium.
Responsible for the achievement of Non-Match Day revenue targets, the performance and development of the in-house sales team and the achievement of excellent sales processes and procedures. To create, own, implement and monitor Sales and Marketing strategies for the venue. Tasked with raising the venue's profile in local, national and international markets. The role worked closely with Lime Venue Portfolio sales team members in order to maximize opportunities for the venue. Year on year sales growth achievement in excess of 40%.
Marketing, Sales, Growth, Development, International, Processes, Manager
2010 - 2011
job
National Account Director
De Vere Group.
Responsible for a portfolio of corporate national accounts with a target value of £6.5 M to include companies within the Finance, IT, Legal, Food Products and Energy sectors.
Finance, It, Energy, Energy
2000 - 2002
job
Regional Sales Manager, North East & Scotland
Hanover International Hotels.
Promotion of the Hanover portfolio of hotels & conference and training centers to the corporate, conference and agency market sectors based within the North East & Scotland. Focused on a strong financial target.
Training, Sales, Manager
1999 - 2000
job
Area Sales Manager, Manchester
Moat House Hotels.
Based between three properties responsibilities included area sales activity and group sales. Target markets were the corporate, conference and agent sectors.
Sales, Manager, Agent
1998 - 1999
job
Area Sales Manager
Corus & Regal Hotels.
Responsibilities included achieving budget and fulfilling the sales and marketing strategy plan. Group responsibilities were to promote business into the provinces.
Marketing, MArketing Strategy, Budget, Sales, Manager
1997 - 1998
job
Sales Executive
Forte Hotels.
Responsible for the promotion of the Birmingham hotel cluster to all markets within the region.
Sales
My education
1988
-
1991
Northumbria University
BSc, Psychology
BSc, Psychology
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