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jobs
Passionate PPC Consultant with 12 years' experience
Maria Hilton
,
LUTTERWORTH, United Kingdom
Experience
Other titles
Skills
I'm offering
Having worked at Microsoft's Bing search engine I know how to get around the little quirks of Google & Bing's engines to get you the conversions you want at a CPA you'll love. My clients have given me fantastic testimonials which you can find on my LinkedIn profile. I've worked on PPC in industries such as retail, traffic, finance, leisure, recruitment, lending, education, digital, automotive, B2B (and more) for both agencies & direct clients. I'd be happy to have a call to discuss your requirements. Looking forward to hearing from you.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2011 - ?
freelance
PPC Consultant
Online PPC by Maria Ltd.
Having gained several years' of experience in PPC, I began freelancing in January 2011 part-time and as I had a real passion for helping to boost clients' sales/brand awareness, I decided I wanted to do this full-time 8 years ago. If you would like to see more details about my company, please see: https://www.online-ppc.com/.
PPC, Sales, Online
2012 - 2012
job
PPC Analyst
Holiday Lettings Ltd.
A role specializing in leading all of Holiday Letting's PPC activities with the help of a PPC exec, commencing with an account re-structure and development discussions with major bid management providers. This particular role was not for me due to the long commute however I did in that short time re-structure their accounts from 5 to 95 accounts and began plans for implementing a bid management platform.
Key Responsibilities and Skills
• Drove strategy, development and execution of all activities around PPC that support Holiday Lettings' travel strategy and growth
• Lead, inspired and challenged the team to excellence by communicating a clear vision and defining a focused, innovative PPC agenda to build best-in-class paid search management functions and technologies
• Created and implemented new and innovative paid search methods and technologies
• Liaised with Trip Advisor to share best practices
• Maintained strong alignment and partnerships with product, engineering and other marketing groups to ensure key performance and strategic objectives are achieved
• Managed a PPC exec who helped on the creation, implementation and reporting of SEM campaigns.
• Commenced bid management tool implementation
Key Responsibilities and Skills
• Drove strategy, development and execution of all activities around PPC that support Holiday Lettings' travel strategy and growth
• Lead, inspired and challenged the team to excellence by communicating a clear vision and defining a focused, innovative PPC agenda to build best-in-class paid search management functions and technologies
• Created and implemented new and innovative paid search methods and technologies
• Liaised with Trip Advisor to share best practices
• Maintained strong alignment and partnerships with product, engineering and other marketing groups to ensure key performance and strategic objectives are achieved
• Managed a PPC exec who helped on the creation, implementation and reporting of SEM campaigns.
• Commenced bid management tool implementation
Marketing, PPC, SEM, Management, Engineering, Growth, Bid management, Implementation, Support, Analyst, Development, Search, ME, SEM
2008 - 2012
job
Media Specialist
Microsoft.
A Marketing Account Management role specializing in designing and optimizing online marketing campaigns (PPC) for both agencies and direct advertisers as well as managing multiple projects including the Entertainment SME role project detailed below.
Key Responsibilities and Skills
• Management & creation of online marketing campaigns (PPC) winning a Microsoft Gold Star award for my efforts
• Analysis and improvement of online marketing campaigns
• Working with various agencies and direct advertisers to improve campaign results whilst tracking these results on internal CRM systems.
• Promoting the Microsoft search product
• A deep understanding of client ROI / CPA goals, Web site architecture, product / service update schedules, marketing philosophy, and targeting
• Establishing a good understanding of strategic SEO and Google AdWords PPC knowledge (95% Google exam score) to further understand client marketing
• Working with and as part of internal teams (Marketing, adSupport, Editorial, Credit teams) to achieve Microsoft's goals
• Currently holding the Entertainment SME role on my team specializing in several sub-verticals e.g. gambling & casino, gaming, music, movies etc & helped to identify vertical opportunities as well as developing an annual seasonality calendar to identify marketing and sales opportunities
• Creation of monthly newsletters for front line service teams and customers to aid them in understanding how to react to and anticipate the changing digital environment in their particular vertical
• Partnering with UK Premium teams on rolling out marketing tools to provide optimization and vertical insights to EMEA account managers.
• Created and rolled out a "Get the Point" program to motivate Microsoft Account Managers to optimize seasonal accounts in an efficient manner.
• Interviewed new candidates for the team and provided mentoring relationships with the candidates also.
• Provided training to 120 Yahoo employees in India in preparation for the Microsoft/Yahoo Search Alliance.
Key Responsibilities and Skills
• Management & creation of online marketing campaigns (PPC) winning a Microsoft Gold Star award for my efforts
• Analysis and improvement of online marketing campaigns
• Working with various agencies and direct advertisers to improve campaign results whilst tracking these results on internal CRM systems.
• Promoting the Microsoft search product
• A deep understanding of client ROI / CPA goals, Web site architecture, product / service update schedules, marketing philosophy, and targeting
• Establishing a good understanding of strategic SEO and Google AdWords PPC knowledge (95% Google exam score) to further understand client marketing
• Working with and as part of internal teams (Marketing, adSupport, Editorial, Credit teams) to achieve Microsoft's goals
• Currently holding the Entertainment SME role on my team specializing in several sub-verticals e.g. gambling & casino, gaming, music, movies etc & helped to identify vertical opportunities as well as developing an annual seasonality calendar to identify marketing and sales opportunities
• Creation of monthly newsletters for front line service teams and customers to aid them in understanding how to react to and anticipate the changing digital environment in their particular vertical
• Partnering with UK Premium teams on rolling out marketing tools to provide optimization and vertical insights to EMEA account managers.
• Created and rolled out a "Get the Point" program to motivate Microsoft Account Managers to optimize seasonal accounts in an efficient manner.
• Interviewed new candidates for the team and provided mentoring relationships with the candidates also.
• Provided training to 120 Yahoo employees in India in preparation for the Microsoft/Yahoo Search Alliance.
Adwords, Winning, Online, Campaign, Search, Google, Web, Music, Architecture, Service, Sales, Management, Marketing, Mentoring, Marketing and sales, ROI, PPC, Training, Account management, CRM, Online Marketing, React, Google adwords, Seo
My education
2005
-
2007
Trinity College
BSc, Information Systems
BSc, Information Systems
2002
-
2005
Trinity College
Unspecified, Information Systems
Unspecified, Information Systems
1995
-
2001
Loreto College St Stephens Green Dublin
Certification, Sales Training
Certification, Sales Training
?
-
2011
n/a
First Class Honours, Google AdWords Fundamentals Exam
First Class Honours, Google AdWords Fundamentals Exam
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