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jobs
Marketing Consultant specialising in digital channels
Rachel Wilson
,
Leamington Spa, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m an enthusiastic marketeer who recognises the pivotal role digital channels play in a marketing strategy. If a brand can make a difference to somebody’s life, then that person deserves to hear about it. I thrive when shouting about a product, brand or organisation that excites me.
With experience of developing and implementing a digital marketing strategy, I manage multiple digital channels confidently. I’m known for delivering compelling campaigns with limited resources in short time frames. I have thrived managing social media channels, implementing paid and organic social media campaigns, for over five years. I’m also recognised for my creative flair and content creation skills; with considerable experience copy-writing, maintaining websites, filming and editing videos, and a passion for blogging.
My recent achievements include supporting the delivery of Lifefyle’s app launch, increasing conversions by 120%. I was solely responsible for designing app store assets, created promotional videos for social media and oversaw the digital marketing strategy for this campaign.
If you're looking for help in:
- Developing a marketing strategy
- Managing social media
- Managing email campaigns and/or your customer journey framework
- Content creation & copy-writing
- Web development
- Audits and improvements for your existing website
- Project or campaign management
- Training in digital marketing for you or your team
Then these are just some of the ways I can help! With over five years experience in marketing in a broad range of industries including big brands, higher education, fashion, music, start-ups and apps I thrive sharing my expertise and collaborating on exciting projects.
With experience of developing and implementing a digital marketing strategy, I manage multiple digital channels confidently. I’m known for delivering compelling campaigns with limited resources in short time frames. I have thrived managing social media channels, implementing paid and organic social media campaigns, for over five years. I’m also recognised for my creative flair and content creation skills; with considerable experience copy-writing, maintaining websites, filming and editing videos, and a passion for blogging.
My recent achievements include supporting the delivery of Lifefyle’s app launch, increasing conversions by 120%. I was solely responsible for designing app store assets, created promotional videos for social media and oversaw the digital marketing strategy for this campaign.
If you're looking for help in:
- Developing a marketing strategy
- Managing social media
- Managing email campaigns and/or your customer journey framework
- Content creation & copy-writing
- Web development
- Audits and improvements for your existing website
- Project or campaign management
- Training in digital marketing for you or your team
Then these are just some of the ways I can help! With over five years experience in marketing in a broad range of industries including big brands, higher education, fashion, music, start-ups and apps I thrive sharing my expertise and collaborating on exciting projects.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Film and Theatre Producer
I have also been able to create space in my working diary to begin freelancing in the world of theatre and film again. As a Drama graduate, and former theatre company founder-director, this is a passion I had greatly missed.
Currently I'm a Producer on short film 'JELLY', working alongside Ffilm Cymru, the BFI and Mad as Birds films. The film will be submitted for film festivals before featuring on the BBC.
Currently I'm a Producer on short film 'JELLY', working alongside Ffilm Cymru, the BFI and Mad as Birds films. The film will be submitted for film festivals before featuring on the BBC.
Producer, Film and video
2019 - ?
freelance
Marketing Consultant
Having taken the leap to freelance last year, I have the great joy of supporting a diverse range of people and businesses in making a difference to people's lives. As a Marketing Consultant my recent duties have included:
- Content creation including copy-writing, blogging, photography and videography for social media, designing digital and printed assets. (I'm proficient in Adobe Photoshop and InDesign)
- UX and customer journey strategy planning and project management.
- Creating bespoke websites or undertaking website audits and implementing improvements to existing sites.
- Creating and delivering SEO strategies.
- Managing digital marketing campaigns, including paid social media campaigns, to increase customer conversions.
- Providing bespoke training on a range of topics including social media for small businesses, customer journey, paid social media, user experience strategies, email best practice, web design.
- Content creation including copy-writing, blogging, photography and videography for social media, designing digital and printed assets. (I'm proficient in Adobe Photoshop and InDesign)
- UX and customer journey strategy planning and project management.
- Creating bespoke websites or undertaking website audits and implementing improvements to existing sites.
- Creating and delivering SEO strategies.
- Managing digital marketing campaigns, including paid social media campaigns, to increase customer conversions.
- Providing bespoke training on a range of topics including social media for small businesses, customer journey, paid social media, user experience strategies, email best practice, web design.
Indesign, Social, Planning, Web, Adobe, Website, Content, Management, Photography, Web design, Training, Websites, Adobe Photoshop, Blogging, UX, Content creation, Writing, User Experience, Project Management, Design, Marketing, Social Media, Google analytics, Online marketing, Content marketing, Wordpress, Digital Marketing, Seo, Google adwords, Digital Strategy
2018 - 2019
job
Digital Marketing Co-ordinator
Co-op Childcare.
As one of two marketing team members, I was solely responsible for the company's digital marketing and communications strategy across all channels to grow customers and increase brand awareness.
My duties included:
- Devise and execute the company's digital marketing strategy and KPIs.
- Research and create new online content for all channels to grow customers through education and engagement; including videos, blogs, designing digital assets, email campaigns, and more.
- Developing, delivering and managing marketing campaigns and promotions to attract new customers and promote brand engagement (including paid social campaigns). During my time online conversions increased by 55%.
- Work alongside and manage design agency for paid campaigns.
- Support SEO strategy, PPC, re-marketing work and paid promotion.
- Grow the company's social media presence - both at brand-level and for all 44 of their nurseries.
- Enhance the customer journey through all digital touch points.
- Monitor and report on web analytics and overall digital performance, producing reports to demonstrate ROI.
Skills developed:
- High level of attention to detail, using my initiative to react positively to rapidly changing priorities.
- Website development and maintenance, including A/B testing.
- Further understanding of Facebook Ads Manager, Google Analytics, Ad Words and paid promotion.
My duties included:
- Devise and execute the company's digital marketing strategy and KPIs.
- Research and create new online content for all channels to grow customers through education and engagement; including videos, blogs, designing digital assets, email campaigns, and more.
- Developing, delivering and managing marketing campaigns and promotions to attract new customers and promote brand engagement (including paid social campaigns). During my time online conversions increased by 55%.
- Work alongside and manage design agency for paid campaigns.
- Support SEO strategy, PPC, re-marketing work and paid promotion.
- Grow the company's social media presence - both at brand-level and for all 44 of their nurseries.
- Enhance the customer journey through all digital touch points.
- Monitor and report on web analytics and overall digital performance, producing reports to demonstrate ROI.
Skills developed:
- High level of attention to detail, using my initiative to react positively to rapidly changing priorities.
- Website development and maintenance, including A/B testing.
- Further understanding of Facebook Ads Manager, Google Analytics, Ad Words and paid promotion.
Analytics, Manager, Social, Online, Google, Web, Detail, Development, Testing, Support, Digital Marketing Strategy, Blogs, Website, Content, Digital Marketing, ADS, Facebook, ROI, PPC, Research, Social media ads, React, MArketing Strategy, Google analytics, Seo, Design, Marketing, Social Media
2016 - 2018
job
Digital Assistant
Loughborough University.
As a member of the University's marketing team I was responsible for creating and implementing digital marketing campaigns to attract and engage potential and existing students, staff and alumni.
My duties included:
- Plan and create original and engaging content across multiple digital channels.
- Run University's social media; Twitter, Facebook, Instagram, LinkedIn, Snapchat.
- Write regular blogs to engage a variety of audiences; students, staff, alumni, prospective students.
- Provide training and support in social media and website content management systems.
- Maintain website content, create bespoke landing pages and microsites.
- Report on performance of websites and social media channels through use of analytics.
Skills developed:
- Work flexibly with focus while under pressure; meeting deadlines with multiple projects on-the-go.
- Use of Adobe Photoshop.
- Use of analytics and paid promotion.
- Strong planning, prioritising and organisation skills.
My duties included:
- Plan and create original and engaging content across multiple digital channels.
- Run University's social media; Twitter, Facebook, Instagram, LinkedIn, Snapchat.
- Write regular blogs to engage a variety of audiences; students, staff, alumni, prospective students.
- Provide training and support in social media and website content management systems.
- Maintain website content, create bespoke landing pages and microsites.
- Report on performance of websites and social media channels through use of analytics.
Skills developed:
- Work flexibly with focus while under pressure; meeting deadlines with multiple projects on-the-go.
- Use of Adobe Photoshop.
- Use of analytics and paid promotion.
- Strong planning, prioritising and organisation skills.
Content, Social, Go, Planning, Organization, Snapchat, Adobe, Support, Twitter, Blogs, Landing pages, Website, Adobe Photoshop, Analytics, Management, Linkedin, Facebook, Content Management, Training, Instagram, Websites, Marketing, Social Media, Digital Marketing
2016 - 2016
job
Graduate Intern: Marketing and Communications
The National Centre for Sport and Exercise Medicine (NCSEM).
Managing multiple digital channels whilst overseeing events, videos, photography and marketing materials.
My duties included:
- Plan and create original and engaging content for social media, web and email campaigns.
- Assist with design, copy-writing and proof-reading of digital and print marketing materials.
- Organise and manage NCSEM events including conferences, seminars & events.
- Source and create content for NCSEM England and maintain content on NCSEM East Midlands websites.
Skills developed:
- Design for print including use of Adobe InDesign; completing a two day InDesign training course.
My duties included:
- Plan and create original and engaging content for social media, web and email campaigns.
- Assist with design, copy-writing and proof-reading of digital and print marketing materials.
- Organise and manage NCSEM events including conferences, seminars & events.
- Source and create content for NCSEM England and maintain content on NCSEM East Midlands websites.
Skills developed:
- Design for print including use of Adobe InDesign; completing a two day InDesign training course.
Social Media, Marketing, Adobe Indesign, Design, Writing, Indesign, Websites, Training, Print, Photography, Content, Adobe, Web, Social, Internal
My education
2011
-
2015
Loughborough University
Bachelors, Drama
Bachelors, Drama
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