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jobs
Highly creative, yet commercially minded content marketing specialist
Michelle Roberts
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
My name is Michelle Roberts and I have over 10 years’ experience in the digital publishing industry.
My core skill is content creation. I have experience in writing highly engaging, insightful and thought-provoking content in a variety of formats, including: SEO-optimised blog posts; UX web copy; lead generation landing page copy; email copy (editorial and marketing); and social media marketing copy. I have written for a variety of audiences, across lifestyle, education, personal finance and self-improvement themes.
I also have substantial experience of developing content marketing strategies, writing engaging and persuasive content, and building and executing web and email marketing campaigns. I am adept at using CMS and CRM systems, social media publishing platforms and web analytics tools to track KPIs.
My core skill is content creation. I have experience in writing highly engaging, insightful and thought-provoking content in a variety of formats, including: SEO-optimised blog posts; UX web copy; lead generation landing page copy; email copy (editorial and marketing); and social media marketing copy. I have written for a variety of audiences, across lifestyle, education, personal finance and self-improvement themes.
I also have substantial experience of developing content marketing strategies, writing engaging and persuasive content, and building and executing web and email marketing campaigns. I am adept at using CMS and CRM systems, social media publishing platforms and web analytics tools to track KPIs.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
EDITOR
WHATUNI & POSTGRADUATE SEARCH, IDP CONNECT LTD.
• Developed and executed content strategies, ensuring KPIs were aligned to wider business growth, and created web and social content calendars.
• Researched and wrote SEO-optimised blog posts on a variety of topics relating to university
applications, careers advice, and student wellbeing.
• Updated existing content for SEO and assisted SEO team with backlink outreach.
• Wrote a variety of short-form content, including: email newsletters, website copy; landing page copy;
Facebook ad copy; and scripts for marketing videos - all to very tight deadlines.
• Created visual content for sharing on social media using Canva.
• Line-managed a Deputy Editor and four external freelance writers, sub-editing work produced so it
adhered to brand tone style and was fully optimised.
• Managed the Whatuni Student Advisory Board: oversaw student recruitment; organised board
meetings; and reported on outcomes of meetings to senior stakeholders.
• Managed the content budget, ensuring accurate allocation across all activities.
• Published web content using bespoke CMS system and published social media posts using Planoly and Tweetdeck.
• Reported on all content activities using Google Analytics, Google Data Studio and channel-specific
analytics dashboards.
• KPIs: Web traffic (Page views, Avg. time on page, Bounce rate); Email (OR, CTR, CR); Social Media
(Engagement rate, referral traffic, follower list growth).
• Researched and wrote SEO-optimised blog posts on a variety of topics relating to university
applications, careers advice, and student wellbeing.
• Updated existing content for SEO and assisted SEO team with backlink outreach.
• Wrote a variety of short-form content, including: email newsletters, website copy; landing page copy;
Facebook ad copy; and scripts for marketing videos - all to very tight deadlines.
• Created visual content for sharing on social media using Canva.
• Line-managed a Deputy Editor and four external freelance writers, sub-editing work produced so it
adhered to brand tone style and was fully optimised.
• Managed the Whatuni Student Advisory Board: oversaw student recruitment; organised board
meetings; and reported on outcomes of meetings to senior stakeholders.
• Managed the content budget, ensuring accurate allocation across all activities.
• Published web content using bespoke CMS system and published social media posts using Planoly and Tweetdeck.
• Reported on all content activities using Google Analytics, Google Data Studio and channel-specific
analytics dashboards.
• KPIs: Web traffic (Page views, Avg. time on page, Bounce rate); Email (OR, CTR, CR); Social Media
(Engagement rate, referral traffic, follower list growth).
Google Data studio, Social, Google, Web, Advisory board, Growth, It, Blog, Recruitment, Website, Content, Social Media, Analytics, Website copy, Facebook, CMS, Budget, Web content, Google analytics, Seo, Marketing
2017 - 2018
job
MANAGING EDITOR - TRADING
INCOME, AGORA FINANCIAL UK.
Managed a team of five external editors, working to implement the content strategy for the Trading
franchise.
• Commissioned, edited and wrote high-quality long-form editorial, e-books and reports, and direct
marketing sales copy to acquire, engage, and convert leads into paid customers.
• Project managed a major book launch event, including booking event space, writing marketing
materials, managing attendees and overseeing the success of the event on the evening.
• KPIs: Subscriber Acquisition; Email OR, CTR and CR rates; CR rates on sales copy.
franchise.
• Commissioned, edited and wrote high-quality long-form editorial, e-books and reports, and direct
marketing sales copy to acquire, engage, and convert leads into paid customers.
• Project managed a major book launch event, including booking event space, writing marketing
materials, managing attendees and overseeing the success of the event on the evening.
• KPIs: Subscriber Acquisition; Email OR, CTR and CR rates; CR rates on sales copy.
Marketing, Writing, Event, Sales, Content, Sales copy, Content strategy, Booking
2014 - 2017
job
EDITOR - CREATING WEALTH
MORE MONEY REVIEW, AGORA FINANCIAL UK.
• Wrote and published daily editorial and standalone e-books and reports for the Creating Wealth and More Money Review e-letters on a variety of personal financial and lifestyle themes.
• Assisted with the design and layout of the printed issues of Proof!
• Sub-edited and proofread marketing and ecommerce sales copy to align to brand style and tone.
• Created new strategic affiliate partnerships, effectively negotiating affiliate terms.
• KPIs: Subscriber Acquisition; Email OR, CTR and CR rates. CR rates on sales copy.
• Assisted with the design and layout of the printed issues of Proof!
• Sub-edited and proofread marketing and ecommerce sales copy to align to brand style and tone.
• Created new strategic affiliate partnerships, effectively negotiating affiliate terms.
• KPIs: Subscriber Acquisition; Email OR, CTR and CR rates. CR rates on sales copy.
Marketing, Design, Layout, Ecommerce, Sales, Sales copy, Affiliate
2009 - 2014
job
EMAIL MARKETING EXECUTIVE, AGORA LIFESTYLES
unknown.
• Set up all marketing emails for broadcast in HTML.
• Set up marketing tracking codes using Advantage CRM system.
• Published editorial content daily using WordPress, sub-editing copy in line with the house style.
2
• Set up marketing tracking codes using Advantage CRM system.
• Published editorial content daily using WordPress, sub-editing copy in line with the house style.
2
Wordpress, Marketing, Html, HTML/CSS/Javascript, CRM, Email marketing, Content, UP
My education
2017
-
2018
CHARTERED INSTITUTE FOR SECURITIES AND INVESTMENT
Unspecified, N/a
Unspecified, N/a
2004
-
2007
LIVERPOOL JOHN MOORES UNIVERSITY
Bachelors, MEDIA AND CULTURAL STUDIES 2
Bachelors, MEDIA AND CULTURAL STUDIES 2
2001
-
2003
NORTH SHROPSHIRE AND WALFORD COLLEGE
Secondary, N/a
Secondary, N/a
1996
-
2001
THE MARCHES SCHOOL
GCSES, N/a
GCSES, N/a
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