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Senior
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senior consultant specialising in consumer brand communications
Anna Keller
,
Brentwood, United Kingdom
Experience
Other titles
Skills
I'm offering
I have extensive experience developing and executing high-impact global and UK campaigns across a broad range of consumer lifestyle brands. With over 13 years’ experience in the communications industry, I have led teams to deliver big, integrated, cross channel campaigns as part of a global network. While also working closely with teams who have deep local knowledge, experience and understanding. From product launches to global scale events, from strategic programming, to content creation, I work hard to establish solid relationships with clients, agencies and influencers in order to deliver results. I originally trained in journalism and I am a long-time lover and learner of wine and spirits.
Language
English
Fluently
Ready for
Available
My experience
2019 - ?
freelance
SENIOR CONSULTANT
Various.
Senior consultant and strategic counsel. Content and media strategy for UK clients and new business prospects, copywriting and brand positioning. Clients have included Purplebricks, CleanLiquor, Bolney Wine Estate and Montezuma's chocolate.
Copywriting, Content, Project Management, Campaign development
2017 - 2018
freelance
SENIOR / ASSOCIATE DIRECTOR
Grayling, PMK*BNC.
Senior client lead and strategic counsel. Driving UK and global comms strategy for clients and new business prospects. Clients have included M&S, Haig Club, LoveScotch and Blu e-cigarettes.
• Business management and resourcing
• Strategic comms planning and idea development
• Campaign coordination
• Senior client management
• Agency and network collaboration
• Brand positioning / reputation management
• Business management and resourcing
• Strategic comms planning and idea development
• Campaign coordination
• Senior client management
• Agency and network collaboration
• Brand positioning / reputation management
Business Management, Management, Network, Development, Campaign
2015 - 2017
job
SENIOR ACCOUNT DIRECTOR
Porter Novelli.
Part of the senior leadership team for the brand practice. Both strategic counsel and client lead, developing campaigns and strategies and identifying opportunities for growth. Accounts included William Grant & Sons (global coordination and market execution) and Beiersdorf (UK lead across NIVEA, NIVEA MEN, Eucerin and Elastoplast).
• Business management and resourcing
• Campaign planning, creation and management
• Idea generation and evolution
• Team leadership and development
• Organic and new business growth
• Business management and resourcing
• Campaign planning, creation and management
• Idea generation and evolution
• Team leadership and development
• Organic and new business growth
Team Leadership, Business Management, Leadership, Management, Idea generation, Growth, Development, Campaign
2007 - 2010
job
EXECUTIVE
GolinHarris.
Worked across entertainment, beauty, travel and FMCG clients including Tutankhamun
Exhibition, Dove, Expedia, Kenco, Magnum, Wrigley & Berry Bros.
• Researched and developed campaign proposals
• Recommended and arranged media and event opportunities
• Managed busy press office / developed media relationships
• Liaised with clients and managed event logistics
Exhibition, Dove, Expedia, Kenco, Magnum, Wrigley & Berry Bros.
• Researched and developed campaign proposals
• Recommended and arranged media and event opportunities
• Managed busy press office / developed media relationships
• Liaised with clients and managed event logistics
Event, FMCG, Office, Campaign
2004 - 2005
job
broadcast journalist
Wine & Spirits Education Trust.
Wine & Spirits Education Trust Level 3
A long-time lover and learner of wines and spirits, I gained a distinction in my level 2 W&S award and have recently completed level 3 Award in Wine.
Long Island News Tonight, New York Sept 2004 to Sept 2005
I worked for a year as a broadcast journalist, researching, writing and editing news stories.
A long-time lover and learner of wines and spirits, I gained a distinction in my level 2 W&S award and have recently completed level 3 Award in Wine.
Long Island News Tonight, New York Sept 2004 to Sept 2005
I worked for a year as a broadcast journalist, researching, writing and editing news stories.
Writing, Journalist
2003 - 2004
job
Herts and Essex Observer
unknown.
I have also worked as a reporter, researching, writing and editing local news.
Writing
My education
New York Institute of Technology
Masters, Communication Arts
Masters, Communication Arts
London South Bank University
Bachelors, English Studies
Bachelors, English Studies
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