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Senior graphic designer specialising in visual identity & branding
Annabel Shingler
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Hello!
I'm a Senior Integrated Graphic Designer located in North London.
I've worked with a diverse range of corporate and creative companies and experiential agencies across multiple platforms, notably, Arup, BBC, Lendlease and Sydney Opera House, Australia.
My strengths are identity pieces and branding, expressive typography, and web design. My skills in visual design allow me to translate complex briefs into a clear visual language, providing engaging graphic solutions.
My skills in Emotional Intelligence gives me the ability to empathise and understand user experience, meet client briefs (and deliver more), mentor a team, and creatively problem solve.
I’m confident working across print and digital platforms and basic animation.
I'm a Senior Integrated Graphic Designer located in North London.
I've worked with a diverse range of corporate and creative companies and experiential agencies across multiple platforms, notably, Arup, BBC, Lendlease and Sydney Opera House, Australia.
My strengths are identity pieces and branding, expressive typography, and web design. My skills in visual design allow me to translate complex briefs into a clear visual language, providing engaging graphic solutions.
My skills in Emotional Intelligence gives me the ability to empathise and understand user experience, meet client briefs (and deliver more), mentor a team, and creatively problem solve.
I’m confident working across print and digital platforms and basic animation.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Senior graphic designer
Westhill Communications.
I mentor a team of designers and work closely with developers, copywriters, and external suppliers.
- Mentoring junior team members, helping them manage their workloads, building
on their skill-sets and developing creative concepts
- Holding weekly design meetings to knowledge share and set upcoming agendas
- Branding: Visual identities, refreshing brand creative, creating style guides
- Print: Monthly publications and reports, datasheets, whitepapers
- Digital design: Website design, UI & UX, interactive PDFs
- Pitches: Proposals, credentials, presentation design
Career highlights
Winning multiple design pitches for branding, identity, and web design leading to further work with different clients.
Clients: BT, Marie Stopes International, Micro Focus, Openreach, Public Health England.
- Mentoring junior team members, helping them manage their workloads, building
on their skill-sets and developing creative concepts
- Holding weekly design meetings to knowledge share and set upcoming agendas
- Branding: Visual identities, refreshing brand creative, creating style guides
- Print: Monthly publications and reports, datasheets, whitepapers
- Digital design: Website design, UI & UX, interactive PDFs
- Pitches: Proposals, credentials, presentation design
Career highlights
Winning multiple design pitches for branding, identity, and web design leading to further work with different clients.
Clients: BT, Marie Stopes International, Micro Focus, Openreach, Public Health England.
Digital design, Design, Branding, UX, Web design, Mentoring, UI, Print, Mentor, Website, Presentation Design, Health, International, Web, Winning
2019 - 2019
job
Mid/Senior Graphic Designer
MCDONALD BUTLER.
I worked in a fully integrated B2B creative marketing agency specialising in the London IT and tech sectors.
- Event: Identity design and collateral
- Digital design: Website design, interactive eBooks, digital ads
- Pitches: Proposals
Career highlights
I redesigned the McDonald Butler agency website, working collaboratively with the Digital director and developers to oversee the custom build.
Clients: Accenture, Amazon, Citrix, IBM, Mircosoft, Servicenow, VMwear.
- Event: Identity design and collateral
- Digital design: Website design, interactive eBooks, digital ads
- Pitches: Proposals
Career highlights
I redesigned the McDonald Butler agency website, working collaboratively with the Digital director and developers to oversee the custom build.
Clients: Accenture, Amazon, Citrix, IBM, Mircosoft, Servicenow, VMwear.
Marketing, Digital design, Design, B2B, Event, ADS, Citrix, Website, It, ServiceNow, Amazon
2018 - 2018
job
Midweight Graphic Designer, Regional Marketing & Comms, Australasia
ARUP.
I worked in a two-folded role - helping internal and external clients turn complex ideas into clear visual language and support visual strategies of the Regional Marketing and Communications team.
- Event: Visual identity and marketing collateral
- Digital design: Website design, WordPress, EDMs
- Information design: Infographics, illustrations and diagrams
- Motion Graphics: Video editing, animating basic graphics
- Publication design: Must-win bids, brochures and research publications.
Career highlights
I designed Arup's 2018 Design School event identity and collateral. I attended the invitation-only, two-day workshop hosted in Brisbane, Australia, where we explored two different themes: design and visual thinking and sustainable design aligned to the 17 UN Sustainable Development Goals.
Clients: Arup Australasia, OCSE - Commissioner for Sustainability and Environment.
- Event: Visual identity and marketing collateral
- Digital design: Website design, WordPress, EDMs
- Information design: Infographics, illustrations and diagrams
- Motion Graphics: Video editing, animating basic graphics
- Publication design: Must-win bids, brochures and research publications.
Career highlights
I designed Arup's 2018 Design School event identity and collateral. I attended the invitation-only, two-day workshop hosted in Brisbane, Australia, where we explored two different themes: design and visual thinking and sustainable design aligned to the 17 UN Sustainable Development Goals.
Clients: Arup Australasia, OCSE - Commissioner for Sustainability and Environment.
Wordpress, Marketing, Digital design, Design, Video, Motion graphics, Research, Sustainability, Event, Video editing, Website, Support, Development, Workshop, Basic
2017 - 2017
freelance
Freelance Midweight Graphic Designer
WILLIAMS LEA TAG – SERVING FOR PWC.
I was the lead designer for an annual research publication: the Global Entertainment and Media Outlook 2017-2020 which launched at Mumbrella360, Sydney.
Publication design: Layout, infographics, charts, iconography, data visualisation
- Digital design: Curation for subscription based website
- Marketing collateral: Posters, brochures, social content
- Presentation design: Layout, infographics
- Project management: Client facing from initial brief to project delivery, establishing time-lines, deliverables, and briefing junior designers.
Clients: PwC, HCF, Department of Finance Australia
Publication design: Layout, infographics, charts, iconography, data visualisation
- Digital design: Curation for subscription based website
- Marketing collateral: Posters, brochures, social content
- Presentation design: Layout, infographics
- Project management: Client facing from initial brief to project delivery, establishing time-lines, deliverables, and briefing junior designers.
Clients: PwC, HCF, Department of Finance Australia
Marketing, Digital design, Design, Layout, Project Management, Research, Management, Finance, Content, Website, Presentation Design, Social
2017 - 2017
freelance
Freelance Midweight Graphic Designer
SYDNEY OPERA HOUSE AUSTRALIA.
I worked collaboratively in the studio with the design team on marketing and comms collateral for the relaunch of the Sydney Opera House website. I was responsible for artworking imagery and digital assets for the website and digital/social channels.
Marketing, Design, Website, Artworking, Social
2016 - 2016
freelance
Freelance Midweight Graphic Designer
BBC WORLDWIDE.
I worked in the creative department on three major projects: UKTV rebrand and the launch of two shows,
Louis Theroux Live and Micheal McIntyre Live.
- Branding: UKTV channel rebrand, creating style guide, channel idents
- Print: Marketing collateral for on-air and off-air, packaging, brochures, posters
- Digital design: Website design, EDM's, web banners.
Louis Theroux Live and Micheal McIntyre Live.
- Branding: UKTV channel rebrand, creating style guide, channel idents
- Print: Marketing collateral for on-air and off-air, packaging, brochures, posters
- Digital design: Website design, EDM's, web banners.
Marketing, Digital design, Design, Branding, Packaging, Print, Website, Web, Guide
2015 - 2016
job
Midweight Graphic Designer
TOTEM COMMS.
Working collaboratively on integrated marketing and brand strategies for client projects and campaigns.
Branding: Creating visual identities, style guides
Print: Annual reports, pitch-books, healthcare collateral, packaging, FMCG, PoS and OOH
Digital design: Website design, eDetailers, digital ads.
Clients: Bayer Pharmaceuticals, DHL, eftpos.
Branding: Creating visual identities, style guides
Print: Annual reports, pitch-books, healthcare collateral, packaging, FMCG, PoS and OOH
Digital design: Website design, eDetailers, digital ads.
Clients: Bayer Pharmaceuticals, DHL, eftpos.
Marketing, Digital design, Design, Branding, Packaging, Print, ADS, Website, FMCG, Pos
2013 - 2015
job
Junior Graphic Designer
Polite Social.
I worked on the agency rebrand which was rolled-out across all print and digital platforms across their five niche
marketing agencies.
- Branding: Creating visual identities, style guides
- Publication design: Media kits and pitch-books
- Digital design: WordPress websites, mirco-sites, social content
- Project management: Client facing from initial brief to project delivery and liaising with suppliers and contractors.
Clients: ANZ, Medibank, Merivale, Qantas, SBS, Volkswagen.
marketing agencies.
- Branding: Creating visual identities, style guides
- Publication design: Media kits and pitch-books
- Digital design: WordPress websites, mirco-sites, social content
- Project management: Client facing from initial brief to project delivery and liaising with suppliers and contractors.
Clients: ANZ, Medibank, Merivale, Qantas, SBS, Volkswagen.
Wordpress, Marketing, Digital design, Design, Branding, Project Management, Websites, Print, Management, Content, Social
My education
2017
General Assembly
Certificate, User Experience Design
Certificate, User Experience Design
2010
-
2012
TAFE NSW Design Center Enmore
Advanced Diploma, Graphic Design and communication
Advanced Diploma, Graphic Design and communication
2006
-
2007
Whitehouse Institute of Design
Advanced Diploma, Styling and design coordination
Advanced Diploma, Styling and design coordination
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