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Driven and versatile strategic consultant and designer specializing in brands
Carolina Jofre Pfeil
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
My work spans across many fields, from Strategic Design to UX Design, Graphic Design, Marketing and Innovation.
I have extensive experience working with brands and I have taught strategic design courses at University Diego Portales of Santiago for over ten years.
I am passionate about designing smart strategies and experiences that helps people and organizations reach their full potential.
I have extensive experience working with brands and I have taught strategic design courses at University Diego Portales of Santiago for over ten years.
I am passionate about designing smart strategies and experiences that helps people and organizations reach their full potential.
Markets
United Kingdom
Links for more
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Industries
Language
German
Fluently
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
UX Consultant
Grey Global.
Developing strategy closely working with creatives and BI teams. Supporting market planning and key research.
Conducting workshops for business model definition and brand experiences.
Conducting workshops for business model definition and brand experiences.
Design, Branding, Brand identity, UX, Design thinking, Research, Innovation, Workshops, Interaction design, Development, Visual communication, App
2009 - 2020
job
University Teacher
Universidad Diego Portales.
Teaching core courses of branding and innovation. Supervising final year culminating student projects. Coordinating outreach activities.
Branding, Lecturing, Workshop, Facilitating, Strategic design, Innovation, User research, UX Design, Marketing, Communication, Project Management, Business strategy, Project coordination
2019 - 2019
job
Strategist Project Manager
Liquid Latam.
Leading teams through projects and developing the client relationships.
Understanding the key insights that drive audience behavior and affect the way that brands communicate.
Supporting strategy and articulating business benefits for clients.
Understanding the key insights that drive audience behavior and affect the way that brands communicate.
Supporting strategy and articulating business benefits for clients.
Creative Strategy, Research, Project Management, Project coordination, Marketing, Digital communication, Branding
2017 - 2019
job
UX Consultant
Estudio Racimo.
Developing a clear understanding of client’s business environment and strategy through market research and interviews.
Conducting brainstorming sessions and co-creative workshops.
Generating strong actionable insights and product design.
Conducting brainstorming sessions and co-creative workshops.
Generating strong actionable insights and product design.
User research, Market research, Facilitating workshops, Project Management, Idea and concept, Product Design
2013 - 2017
project
Co-founder and Brand Strategist
Co-founding startup to recover industrial waste for natural drinks (Below Drinks) and startup to develop an educational game with data analytics (Blockos).
Lean startup, Start-up, Branding, User Experience, User research, User Interface Design, Business development, Project Management
2013 - 2016
freelance
Brand Consultant
Carolina Jofre.
Working with about 20 brands in their strategy and brand expression.
Branding, User research, Creative Strategy, Project Management, User Experience, User Interface Design, User testing, Visual identity, Visual communication, Graphic design, Web development
2010 - 2013
job
Branding Director
Daw.
Directing the strategic leadership of clients.
Partnering with account and leading the creative team.
Provide strategic direction across the brand at every point.
Partnering with account and leading the creative team.
Provide strategic direction across the brand at every point.
Branding, User research, Digital Marketing, Marketing, Project Management
My education
2016
Universidad Diego Portales
Diploma, University Lecturing
Diploma, University Lecturing
2013
-
2015
Stanford University - Universidad Católica de Chile
Master, Innovation
Master, Innovation
2004
-
2008
Universidad Diego Portales
Minor, Marketing and Management
Minor, Marketing and Management
2003
-
2008
Universidad Diego Portales
Bachelor, Graphic Design
Bachelor, Graphic Design
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