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Senior
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jobs
Head of Growth/Business Development/Strategy
Ben Marcilhacy
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Expertise in scaling businesses internationally
Experience in building companies' strategic plans
Track record in building and scaling high-performing team
Strong analytical profile
Experience in building companies' strategic plans
Track record in building and scaling high-performing team
Strong analytical profile
Markets
United Kingdom
Industries
Language
German
Good
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Head of Growth and Business Development
REKKI.
Led the global efforts to grow the customer base of the leading app-based B2B ordering platform for restaurants
and wholesalers, driving 300% annual growth in active customers and 200% annual GMV growth.
● Built, scaled, and managed the Inside Sales and Account Management functions, increasing agents' productivity
and reducing CAC by 300%.
● Defined and executed the international expansion strategy. Led the launch of REKKI in France, Germany, the Netherlands and supported the expansion in 2 US cities, resulting in the acquisition of 2.500+ new customers.
● Launched and scaled REKKI's CRM capacities (SMS, emailing, ), increasing user engagement on key features.
● Supported the rollout of the monetization features to 3.000+ UK customers.
● Built the company's financial reporting tools to define quarterly business targets, monitor KPIs and inform the company's commercial go-to-market strategy.
● Worked directly with the founder and CEO to secure the company's Series B round from leading investors such
as Benchmark.
● Managed a team of 16 Business Development Managers and reported directly to the CEO.
and wholesalers, driving 300% annual growth in active customers and 200% annual GMV growth.
● Built, scaled, and managed the Inside Sales and Account Management functions, increasing agents' productivity
and reducing CAC by 300%.
● Defined and executed the international expansion strategy. Led the launch of REKKI in France, Germany, the Netherlands and supported the expansion in 2 US cities, resulting in the acquisition of 2.500+ new customers.
● Launched and scaled REKKI's CRM capacities (SMS, emailing, ), increasing user engagement on key features.
● Supported the rollout of the monetization features to 3.000+ UK customers.
● Built the company's financial reporting tools to define quarterly business targets, monitor KPIs and inform the company's commercial go-to-market strategy.
● Worked directly with the founder and CEO to secure the company's Series B round from leading investors such
as Benchmark.
● Managed a team of 16 Business Development Managers and reported directly to the CEO.
Business development, CRM, B2B, Account management, Management, Sales, Growth, Ceo, Development, International, App, Go, LED, Founder
2017 - 2017
job
Summer Associate
BESSEMER VENTURE PARTNERS.
Developed investment theses and in-depth industry analyses on strategic verticals including parent services,
online fashion, B2B marketplaces and online travel.
● Sourced and screened early-stage companies, analyzed data provided by target companies and conducted
financial due diligence to formulate investment recommendations.
● Designed term sheets and investment memos with the firm's partners and associates.
online fashion, B2B marketplaces and online travel.
● Sourced and screened early-stage companies, analyzed data provided by target companies and conducted
financial due diligence to formulate investment recommendations.
● Designed term sheets and investment memos with the firm's partners and associates.
B2B, Fashion, Due Diligence, Online
2011 - 2016
job
Product Marketing Manager, Google Play
GOOGLE.
Defined and executed the growth strategy of Google's digital content platform (Apps, Games, ) through
partnerships with mobile carriers (Vodafone, Orange, MTS, Beeline ) and payment providers (PayPal, ) across
EMEA and Russia, driving 1M+ new paying users and $30M+ in incremental annualized revenue.
● Ran acquisition and monetization campaigns with 4x+ ROI.
● Initiated and delivered the best-performing paid video partnership globally, resulting in a +180% usage of the category. In charge of a cross-functional team of 9 and an annual marketing budget of $20M+.
Product Marketing Manager, YouTube PARIS, FRANCE
● Developed and executed content partnerships and acquisition campaigns to grow mobile usage and watch time,
driving 150% growth on specific content verticals.
● In charge of a cross-functional team of 3 and an annual marketing budget of $10M+.
Associate Product Marketing Manager, Google AdWords PARIS, FRANCE
● Developed go-to-market strategy, led partnerships (B2B services, payment companies ) and online campaigns
to drive growth of Google advertising products among SMBs. Grew acquisition revenue by +30% and
acquisition volume by +40%. Led the implementation of a rationalized customer acquisition model saving the company $2.2M annually. In charge of an annual Marketing budget of $7M+.
partnerships with mobile carriers (Vodafone, Orange, MTS, Beeline ) and payment providers (PayPal, ) across
EMEA and Russia, driving 1M+ new paying users and $30M+ in incremental annualized revenue.
● Ran acquisition and monetization campaigns with 4x+ ROI.
● Initiated and delivered the best-performing paid video partnership globally, resulting in a +180% usage of the category. In charge of a cross-functional team of 9 and an annual marketing budget of $20M+.
Product Marketing Manager, YouTube PARIS, FRANCE
● Developed and executed content partnerships and acquisition campaigns to grow mobile usage and watch time,
driving 150% growth on specific content verticals.
● In charge of a cross-functional team of 3 and an annual marketing budget of $10M+.
Associate Product Marketing Manager, Google AdWords PARIS, FRANCE
● Developed go-to-market strategy, led partnerships (B2B services, payment companies ) and online campaigns
to drive growth of Google advertising products among SMBs. Grew acquisition revenue by +30% and
acquisition volume by +40%. Led the implementation of a rationalized customer acquisition model saving the company $2.2M annually. In charge of an annual Marketing budget of $7M+.
Content, Manager, LED, Go, Performing, Online, Google, Apps, Implementation, Growth, Marketing, Youtube, Growth strategy, Adwords, ROI, Budget, B2B, Video, Google adwords, Advertising
My education
2016
-
2018
Harvard University
MBA, InSITE Fellow
MBA, InSITE Fellow
2005
-
2011
SCIENCES PO
Masters, Political Science
Masters, Political Science
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