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SEO / Digital Marketing Specialist
John Lloyd
,
Crosby, United Kingdom
Experience
Other titles
Skills
I'm offering
I am currently a Freelance SEO Professional experienced in managing teams in planning and implementing successful digital marketing strategies for major brands across the UK, Europe and the UAE.
I have gained valuable experience in providing technical and data driven solutions across SEO, PPC, Email and paid social media campaigns, whilst improving conversions and revenue via CRO for clients across a varied range of business fields including SaaS and eCommerce.
Highly proficient in:
Brand Strategy Conversion Analytics Google Analytics eCommerce SEO Social Media Marketing Google Data Studio Lead Generation Google Adwords Email marketing Google Tag Manager Data Analysis
Experienced in HTML, CSS and JavaScript.
Highly proficient in HubSpot, Salesforce, Mailchimp, Mailshake, SEM Rush, Ahrefs, Majestic SEO, Screaming Frog, Moz Pro, BrightEdge and Search Metrics.
I have devised and accomplished successful SEO campaigns in varied business fields including B2B and B2C. For brands such as The UK Royal Family, Idox Software Solutions, Church of England, The Archbishop of Canterbury, Citibank UAE, Thomson Reuters, Swinton Insurance, JD Wetherspoon, Skoda, Everton FC and Liverpool FC.
The SEO campaign I devised and led for http://******.*** delivered an increase in organic traffic of 20% to the website per annum, record revenue increases YOY via organic search.
And 2 million downloads of the Wetherspoons app in its first week of launch.
I have gained valuable experience in providing technical and data driven solutions across SEO, PPC, Email and paid social media campaigns, whilst improving conversions and revenue via CRO for clients across a varied range of business fields including SaaS and eCommerce.
Highly proficient in:
Brand Strategy Conversion Analytics Google Analytics eCommerce SEO Social Media Marketing Google Data Studio Lead Generation Google Adwords Email marketing Google Tag Manager Data Analysis
Experienced in HTML, CSS and JavaScript.
Highly proficient in HubSpot, Salesforce, Mailchimp, Mailshake, SEM Rush, Ahrefs, Majestic SEO, Screaming Frog, Moz Pro, BrightEdge and Search Metrics.
I have devised and accomplished successful SEO campaigns in varied business fields including B2B and B2C. For brands such as The UK Royal Family, Idox Software Solutions, Church of England, The Archbishop of Canterbury, Citibank UAE, Thomson Reuters, Swinton Insurance, JD Wetherspoon, Skoda, Everton FC and Liverpool FC.
The SEO campaign I devised and led for http://******.*** delivered an increase in organic traffic of 20% to the website per annum, record revenue increases YOY via organic search.
And 2 million downloads of the Wetherspoons app in its first week of launch.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Available
My experience
2019 - ?
freelance
Freelance SEO Strategist
Google Adwords and paid Social Media.
Working with clients across Canada, USA and the UK, running successful SEO, Google Adwords and paid Social Media marketing campaigns.
Increasing B2B SaaS sales for Human Recognition Systems by 25% YOY.
Increasing traffic for iPresence.ca domains by 3 million visits per year.
Increasing B2B SaaS sales for Human Recognition Systems by 25% YOY.
Increasing traffic for iPresence.ca domains by 3 million visits per year.
Social Media, Marketing, Seo, Social Media Marketing, Google adwords, B2B, Adwords, Saas, Sales, Google, USA, Social
2016 - 2019
job
Lead SEO / Digital Strategist
Ripple Effect / Reading Room.
Leading the eCommerce team, responsible for implementing both technical SEO and link building strategies, content marketing and Google Adwords strategies.
Personally responsible for the SEO strategy of Royal.uk, the website of The Royal Family, adding over 1 million visits per year.
Leading the SEO strategy for Idox Software Solutions, increasing B2B SaaS sales by over 1 million in sales YOY.
I was also the digital strategist for Skoda as well as leading the eCommerce strategy for premiership football clubs, Everton, Liverpool and Arsenal FC. Increasing eCommerce sales for LFC by 30% YOY.
Personally responsible for the SEO strategy of Royal.uk, the website of The Royal Family, adding over 1 million visits per year.
Leading the SEO strategy for Idox Software Solutions, increasing B2B SaaS sales by over 1 million in sales YOY.
I was also the digital strategist for Skoda as well as leading the eCommerce strategy for premiership football clubs, Everton, Liverpool and Arsenal FC. Increasing eCommerce sales for LFC by 30% YOY.
Marketing, Content marketing, Seo, Google adwords, Ecommerce, B2B, Adwords, Saas, Sales, Content, Website, Software, Google
2015 - 2016
job
Lead Digital Strategist
Yoma.co.uk.
Responsible for devising and leading successful SEO, PPC, Email marketing and Conversion Analytic campaigns across a range of ecommerce businesses. Leading a team of 10 across both technical SEO and Content Strategy depts. Responsible for creating strategies aimed at driving traffic, increasing conversions and ROI, boosting engagement and maintaining healthy back link profiles.
Marketing, Seo, Ecommerce, Email marketing, PPC, ROI, Content, Content strategy
2014 - 2015
job
Senior SEO Executive
Latitude Digital Marketing.
Creating digital strategies with bespoke targets, taking the lead with a range of high profile clients in Latitude's Enterprise department, which houses the clients on larger budgets of up to £20k a month.
I then devised the strategies for these budgets to maximise client performance, and my success was rewarded by me being given some of our biggest clients to single-handedly manage such as Citibank UAE
Accountable for SEO training and development, new business opps, client services, conversion analytics and delivering SEO consultancies for clients across the UK, Europe and the MENA regions.
I then devised the strategies for these budgets to maximise client performance, and my success was rewarded by me being given some of our biggest clients to single-handedly manage such as Citibank UAE
Accountable for SEO training and development, new business opps, client services, conversion analytics and delivering SEO consultancies for clients across the UK, Europe and the MENA regions.
Seo, Training, SoMe, Analytics, Development, Enterprise, ME, UP
1995 - 2011
freelance
Self employed sub contractor
Digital Marketing.
successfully project managing various domestic and large-scale building developments across the UK.
1988 - 1993
job
Rifleman in the Royal Green Jackets
British Army.
This included tours of Northern Ireland, Germany, Canada and Gibraltar. I left the army with an exemplary conduct record. All of my work experiences have involved working within a team-based culture. This involved planning, organisation, co-ordination and commitment.
Organization
My education
n/a
Bachelors, Business Studies
Bachelors, Business Studies
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