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jobs
Digital MarketingSpecialist
Alexander Blake
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced and motivated digital marketer with over 10 years’ experience as an Email Specialist. Over the years I have worked on design and development, Campaign Management and CRM Management and successfully managed and coordinated various marketing campaigns. More recently I have developed a deeper interest in customer insights and journey development. Because of this, I have applied myself to become fluent in the leading CRM platforms.
My journey has enabled me to apply my skills in diverse environments; from retail to broadcasting and entertainment. I am always open to roles and projects which provide a challenge and an opportunity to make a difference.
My journey has enabled me to apply my skills in diverse environments; from retail to broadcasting and entertainment. I am always open to roles and projects which provide a challenge and an opportunity to make a difference.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
temp
Email Developer
Engine Transformation.
London transformationenginegroup.com
At Engine my main clients were from the from the automotive industry - BMW, Toyota and Lexus. For these clients, I developed and updated several key campaigns for upcoming major events in the clients' lifecycles. I developed various templates from solus style to heavily dynamic campaigns. During my time here I had been fortunate to not only work on high profile projects but also to work across revisit various ESP platforms and work with the new interfaces. One of my favourite projects was for Lowell, for which I developed the new templates for their brand refresh.
● Develop new templates for clients
● Update existing templates and campaigns
● Developing email campaigns using multiple platforms
● Troubleshooting and quality assurance
At Engine my main clients were from the from the automotive industry - BMW, Toyota and Lexus. For these clients, I developed and updated several key campaigns for upcoming major events in the clients' lifecycles. I developed various templates from solus style to heavily dynamic campaigns. During my time here I had been fortunate to not only work on high profile projects but also to work across revisit various ESP platforms and work with the new interfaces. One of my favourite projects was for Lowell, for which I developed the new templates for their brand refresh.
● Develop new templates for clients
● Update existing templates and campaigns
● Developing email campaigns using multiple platforms
● Troubleshooting and quality assurance
Developer, Quality Assurance
2019 - 2019
temp
Senior Email Specialist
Ambassasor Theatre Group.
London atgtickets.com
As senior email specialist, I was responsible for the maintenance of the email templates and content. I made sure that the content was up to date for each production and that the emails ATG delivered were fully GDPR compliant and also grammatically correct. As an experienced designer, I regularly created content to be used across all campaigns. I am was also the go-to person for all things email and had a junior who I mentored.
● Maintain and update content for campaigns
● Developing HTML Email
● Developing email campaigns using IBM Watson
● Taking care of junior staff
● Delivering compliant email campaigns
As senior email specialist, I was responsible for the maintenance of the email templates and content. I made sure that the content was up to date for each production and that the emails ATG delivered were fully GDPR compliant and also grammatically correct. As an experienced designer, I regularly created content to be used across all campaigns. I am was also the go-to person for all things email and had a junior who I mentored.
● Maintain and update content for campaigns
● Developing HTML Email
● Developing email campaigns using IBM Watson
● Taking care of junior staff
● Delivering compliant email campaigns
Html, HTML/CSS/Javascript, GDpr, Email templates, Content, Production, Go, UP, Watson
2019 - 2019
temp
Email Specialist
Matches Fashion.
London matchesfashion.com
● Developing HTML Email
● Troubleshooting and QA of email templates
● Developing email campaigns using Sailthru
● Managing internal stakeholders
● Developing HTML Email
● Troubleshooting and QA of email templates
● Developing email campaigns using Sailthru
● Managing internal stakeholders
Html, HTML/CSS/Javascript, QA, Email templates
2018 - 2019
temp
Adobe Campaign Specialist
giffgaff.com.
giffgaff London giffgaff.com
● Developing HTML Email
● Building workflows and surveys
● Managing internal stakeholders
● Campaign management for transactional and marketing campaigns
● Developing HTML Email
● Building workflows and surveys
● Managing internal stakeholders
● Campaign management for transactional and marketing campaigns
Marketing, Html, HTML/CSS/Javascript, Management, Surveys, Adobe, Campaign
2018 - 2018
temp
Campaign Executive
Times Educational Supplement.
London tes.com
● Building segments using ExactTarget Audience Builder
● Building and deploying weekly and daily campaigns to the international customer base
● Managing internal stakeholders
● Training new starters
● Building segments using ExactTarget Audience Builder
● Building and deploying weekly and daily campaigns to the international customer base
● Managing internal stakeholders
● Training new starters
Training, International, Campaign, Tes
2017 - 2018
temp
Campaign Manager
Fuel Data (ENGINE Group).
London fueldata.co.uk
● Developing HTML Email
● Campaign Planning
● Using multiple ESP platforms to deliver client campaigns
● Mentoring junior staff
● Developing HTML Email
● Campaign Planning
● Using multiple ESP platforms to deliver client campaigns
● Mentoring junior staff
Html, HTML/CSS/Javascript, Mentoring, Campaign, Manager
2017 - 2017
temp
CRM Planner/Executive
Tui.
Luton Thomson.co.uk
● Developing briefs with editorial team
● QA of email campaigns
● Creating reports
● Presenting reports and statistics to stakeholders
● Developing briefs with editorial team
● QA of email campaigns
● Creating reports
● Presenting reports and statistics to stakeholders
CRM, QA, Statistics, Presenting
2017 - 2017
job
CRM Manager
The Formations Company.
London theformationscompany.com
I worked very closely with the product manager and the sales team to drives sales using email marketing. I developed and designed emails for promotions and automations using Active Campaign's ESP platform. My man focus was to increase the engagement of our customers and devise new ways to reach out and acquire new customers while maintaining brand awareness and the brand tone of voice.
I worked very closely with the product manager and the sales team to drives sales using email marketing. I developed and designed emails for promotions and automations using Active Campaign's ESP platform. My man focus was to increase the engagement of our customers and devise new ways to reach out and acquire new customers while maintaining brand awareness and the brand tone of voice.
Marketing, CRM, Email marketing, Product Manager, Sales, Campaign, Manager
2017 - 2017
job
CRM Manager
BBC Broadcast Centre.
London www.bbc.co.uk
My main responsibility at the BBC was managing the weekly national newsletter. I selected and create content based on the week's television and radios schedules. The newsletter deployed in national versions to Scotland, Wales and Northern Ireland, each with their own dynamically targeted sections. The aim of the newsletter is to increase traffic to the BBC iPlayer service and the BBC websites. Since joining, I helped the team to achieve growth of our main database and seen increased email click-through rates on a weekly basis. I wrote copy for the newsletter and created any custom images on demand. My role also required me to create data segments for each email version using Exacttarget's Audience Manager tool. I had also been appointed as the trouble-shooting specialist, which meant I managed any glitches or rendering issues across all the emails the team deployed.
I provided statistics in a weekly presentation and talked through the email's performance with the email and social media team. We used these meetings to exchange new information and align our promotional strategies.
When not working on the newsletter, I worked on smaller solus projects for the BBC's many brands. These include: Music, Sport, Wildlife and many more. These tended to be 1-2 day turnarounds
My main responsibility at the BBC was managing the weekly national newsletter. I selected and create content based on the week's television and radios schedules. The newsletter deployed in national versions to Scotland, Wales and Northern Ireland, each with their own dynamically targeted sections. The aim of the newsletter is to increase traffic to the BBC iPlayer service and the BBC websites. Since joining, I helped the team to achieve growth of our main database and seen increased email click-through rates on a weekly basis. I wrote copy for the newsletter and created any custom images on demand. My role also required me to create data segments for each email version using Exacttarget's Audience Manager tool. I had also been appointed as the trouble-shooting specialist, which meant I managed any glitches or rendering issues across all the emails the team deployed.
I provided statistics in a weekly presentation and talked through the email's performance with the email and social media team. We used these meetings to exchange new information and align our promotional strategies.
When not working on the newsletter, I worked on smaller solus projects for the BBC's many brands. These include: Music, Sport, Wildlife and many more. These tended to be 1-2 day turnarounds
Social Media, CRM, Websites, Exchange, Database, Rendering, Service, Sport, Content, Statistics, Growth, Music, Social, ME, Manager, Many more
2015 - 2017
job
Email Specialist
Dixons Carphone.
London www.dixonscarphone.com
My time at Dixons Carphone has been both enjoyable and insightful. I have had the privilege of working with a diversely knowledgeable team. I developed my skills in CSS and HTML and also Salesforce Marketing Cloud and Adobe Campaign. I worked mainly on design focused supplier-funded emails and Currys PC World main-chain promotional email campaigns.
As part of the Email Team, I worked on the migration project to Adobe Campaign, which included: developing workflows, I.P. Warming, and day to day campaign management.
● Art-work for bespoke email hero images
● Email design and build for supplier-funded campaigns
● Email design and build for B2C customer campaigns
● Email design and build for B2B customer campaigns
● Data handing and processing
● Campaign automation (Salesforce & Adobe Campaign)
● Data segmentation
● Reporting and analytics for email CRM campaigns
My time at Dixons Carphone has been both enjoyable and insightful. I have had the privilege of working with a diversely knowledgeable team. I developed my skills in CSS and HTML and also Salesforce Marketing Cloud and Adobe Campaign. I worked mainly on design focused supplier-funded emails and Currys PC World main-chain promotional email campaigns.
As part of the Email Team, I worked on the migration project to Adobe Campaign, which included: developing workflows, I.P. Warming, and day to day campaign management.
● Art-work for bespoke email hero images
● Email design and build for supplier-funded campaigns
● Email design and build for B2C customer campaigns
● Email design and build for B2B customer campaigns
● Data handing and processing
● Campaign automation (Salesforce & Adobe Campaign)
● Data segmentation
● Reporting and analytics for email CRM campaigns
Salesforce, Processing, PC, Campaign, Salesforce marketing cloud, Adobe, Analytics, Management, Cloud, Marketing, Automation, B2C, B2B, CRM, HTML/CSS/Javascript, Design, Html, Css
2012 - 2015
job
Email Campaign Manager
The GIG at DST.
London www.thegigatdst.com
I joined Lateral Group because they offered me the opportunity to take a deeper look into the way a multi-faceted marketing company operates. During my time there I enhanced my skills and knowledge of email marketing and programming. I also learned more about how various departments and how workflows develop and adapt to clients growing demands. Being that email plays a key part in this process, my job required me to pay attention to detail and manage time effectively.
My main responsibilities at Lateral Group were to manage and build campaigns.
● Campaign Planning
● Campaign Development
● Alterian Messenger programming
● Developing solutions for dynamic email campaigns
● Data handing and processing
● Building HTML email campaigns, forms and landing pages
● Data segmentation
I joined Lateral Group because they offered me the opportunity to take a deeper look into the way a multi-faceted marketing company operates. During my time there I enhanced my skills and knowledge of email marketing and programming. I also learned more about how various departments and how workflows develop and adapt to clients growing demands. Being that email plays a key part in this process, my job required me to pay attention to detail and manage time effectively.
My main responsibilities at Lateral Group were to manage and build campaigns.
● Campaign Planning
● Campaign Development
● Alterian Messenger programming
● Developing solutions for dynamic email campaigns
● Data handing and processing
● Building HTML email campaigns, forms and landing pages
● Data segmentation
Marketing, Html, HTML/CSS/Javascript, Email marketing, Landing pages, Development, Detail, Campaign, Processing, ME, Manager
2011 - 2012
job
Email Campaign Developer
More2.
London www.more2.com
While at more2, I reported directly to the head of email.
I worked on a number of brands, which are listed below:
● Links of London
● Jessops
● Snow+Rock/Cycle Surgery
● Not On The High Street
● Joules
● Pedlars
These broadcast were generally to generate sales and/or raise customer awareness about special deals, new store openings and nursery/introduction programs.
My main responsibilities at More2 were to build and deploy client campaigns.
● Planning of daily duties
● Gathering and quality checking data as per client briefs
● Creating data segments for broadcast in Profusion
● Building HTML email campaigns
● Testing and validating HTML coding across several platforms
● Set up campaigns in Profusion ESP platform
● Testing and quality checking campaigns before broadcast
● Build Queries within Profusion ESP platform
● Trouble-shooting technical errors
While at more2, I reported directly to the head of email.
I worked on a number of brands, which are listed below:
● Links of London
● Jessops
● Snow+Rock/Cycle Surgery
● Not On The High Street
● Joules
● Pedlars
These broadcast were generally to generate sales and/or raise customer awareness about special deals, new store openings and nursery/introduction programs.
My main responsibilities at More2 were to build and deploy client campaigns.
● Planning of daily duties
● Gathering and quality checking data as per client briefs
● Creating data segments for broadcast in Profusion
● Building HTML email campaigns
● Testing and validating HTML coding across several platforms
● Set up campaigns in Profusion ESP platform
● Testing and quality checking campaigns before broadcast
● Build Queries within Profusion ESP platform
● Trouble-shooting technical errors
Html, HTML/CSS/Javascript, Sales, Developer, Testing, Campaign, UP
2011 - 2011
job
Campaign Manager
Mail Performance UK.
London www.mailperformance.co.uk
During my time at Mail Performance UK, I gained experience with the in-house ESP system and worked alongside the Client Services Executive on weekly client campaigns.
My main duties were to prepare client campaigns for deployment and quality-check all campaigns before deployment. I was also involved in preparing campaign statistics and reports for clients.
During my time at Mail Performance UK, I gained experience with the in-house ESP system and worked alongside the Client Services Executive on weekly client campaigns.
My main duties were to prepare client campaigns for deployment and quality-check all campaigns before deployment. I was also involved in preparing campaign statistics and reports for clients.
Deployment, Statistics, Campaign, Manager
2010 - 2011
job
Designer
Christie Manson & Woods Ltd.
London www.christies.com
My main responsibilities at Christie's were to develop and design multi-lingual email campaigns for auctions and sales, while accurately reflecting the high standard of quality that the Christie's brand upholds. My daily duties included designing, building and deploying up to six email campaigns a week. During my time at Christie's I developed my design and coding skills in, which I believe has increased my ability to be flexible and adaptable to new environments. I worked alongside three other E-Designers a, Copywriting team and a team of Project Managers.
Achievements
- I regularly had my campaigns selected for campaign of the week
My main responsibilities at Christie's were to develop and design multi-lingual email campaigns for auctions and sales, while accurately reflecting the high standard of quality that the Christie's brand upholds. My daily duties included designing, building and deploying up to six email campaigns a week. During my time at Christie's I developed my design and coding skills in, which I believe has increased my ability to be flexible and adaptable to new environments. I worked alongside three other E-Designers a, Copywriting team and a team of Project Managers.
Achievements
- I regularly had my campaigns selected for campaign of the week
Design, Copywriting, Sales, Campaign, UP
2009 - 2010
job
Graphics and Web Designer
Comet Group.
Rickmansworth www.comet.co.uk
I worked at Comet head office as a web graphics designer and email campaign manager. My main duty was to ensure that the weekly promotional email was sent out to the database of customers who had subscribed to the Comet newsletter. I worked daily with the commercial team to collect and promote online and in-store publications via email and online adverts and banners. I also created, edited and updated website content.
During my time at Comet, I became an expert on the Cheetamail email system, which enabled me to target segments of the database to send emails to. I have an advanced knowledge of email design and data management and customer-facing design skills.
Achievements
- My first email campaign generated a record £64,000 over a period of four days.
- I have developed several enhancements to email campaign which allow customers to rate our email campaigns, giving Comet the opportunity to see what customers think of their marketing emails
- I have applied special coding methods for improved deliverability of emails which
also enables the web-based versions of emails to appear perfectly across all browser
platforms.
I worked at Comet head office as a web graphics designer and email campaign manager. My main duty was to ensure that the weekly promotional email was sent out to the database of customers who had subscribed to the Comet newsletter. I worked daily with the commercial team to collect and promote online and in-store publications via email and online adverts and banners. I also created, edited and updated website content.
During my time at Comet, I became an expert on the Cheetamail email system, which enabled me to target segments of the database to send emails to. I have an advanced knowledge of email design and data management and customer-facing design skills.
Achievements
- My first email campaign generated a record £64,000 over a period of four days.
- I have developed several enhancements to email campaign which allow customers to rate our email campaigns, giving Comet the opportunity to see what customers think of their marketing emails
- I have applied special coding methods for improved deliverability of emails which
also enables the web-based versions of emails to appear perfectly across all browser
platforms.
Marketing, Design, Data management, Database, Management, Content, Website, Office, Web, Campaign, Online, ME, Manager
2006 - 2009
job
Graphics and Web Designer
Deliverydotcom.
London www.deliverydotcom.com
Deliverydotcom is an umbrella company for a number of businesses. It had been my job create and maintain the corporate image of each one as well as design marketing strategies and promotional media.
My main responsibility was to develop and maintain the corporate image of a number of businesses. I designed the Logo and Stationary and website for each business within the company. I maintained several websites at a time. I also gained experience designing email campaigns for promotions and sales. I have developed promotional campaigns for the likes of Yalumba Wine, GAME, Adpepper, Zone Horror Channel, Ogilvy Group, The Independent and L'Oreal to name a few. These campaigns consisted of online marketing; video email design and HTML email design. During my time at Deliverydotcom, I developed my design and communication skills while dealing with customer accounts.
Achievements
- Designed and maintained several websites for various projects
- Designed logos and stationary for new companies
- Designed and helped to develop an in-house rich media email marketing application
with tracking and reporting system
- Designed and developed HTML and video embedded email campaigns with unique
cross-platform browser compatibility.
Deliverydotcom is an umbrella company for a number of businesses. It had been my job create and maintain the corporate image of each one as well as design marketing strategies and promotional media.
My main responsibility was to develop and maintain the corporate image of a number of businesses. I designed the Logo and Stationary and website for each business within the company. I maintained several websites at a time. I also gained experience designing email campaigns for promotions and sales. I have developed promotional campaigns for the likes of Yalumba Wine, GAME, Adpepper, Zone Horror Channel, Ogilvy Group, The Independent and L'Oreal to name a few. These campaigns consisted of online marketing; video email design and HTML email design. During my time at Deliverydotcom, I developed my design and communication skills while dealing with customer accounts.
Achievements
- Designed and maintained several websites for various projects
- Designed logos and stationary for new companies
- Designed and helped to develop an in-house rich media email marketing application
with tracking and reporting system
- Designed and developed HTML and video embedded email campaigns with unique
cross-platform browser compatibility.
Marketing, Html, Design, Online Marketing, HTML/CSS/Javascript, Video, Email marketing, Websites, Logo, Sales, Website, Embedded, It, Web, Online
My education
The London Institute London College Of Printing
Hndhncorequivalent, Digital Media Production
Hndhncorequivalent, Digital Media Production
Harrow College
N/a, GNVQ Advanced Information Technology + English
N/a, GNVQ Advanced Information Technology + English
Harrow College
N/a, Information Technology
N/a, Information Technology
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