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Senior
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0
jobs
Carly Seed
,
Sale, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2019 - 2020
job
Marketing Manager
AkzoNobel.
(Interim Contract)
To deliver revenue and drive growth of the Dulux Decorator Centre commercial plan, through the development and execution of the customer communication strategy for Dulux Decorator Centres.
Responsibilities and Achievements
• Managed, developed and executed regional multi-channel stores communications and marketing plans for the Dulux Decorator Centre estate to drive revenue and footfall
• Managed and coordinated agency partners from creating briefs through to creative outputs and approval; POS, print, direct mail, PR, digital, radio and filming for video testimonials
• Collaboratively engaged with regional commercial and operational colleagues in playing a proactive role in the future development of the DDC customer proposition and development of local marketing activity
• Continually developed & demonstrated operational insight at store level to enable strong execution, involving understanding customer segments and campaign evaluations
• Management of £450k budget with full autonomy on spend allocation
• Developed a marketing communications campaign for M25 regional stores driving the creative direction. Presented the rationale to sales and marketing directors, gaining successful budget approval
• Volunteered to lead the implementation of a head office event to celebrate the recent refurbished office. Project managed from start to finish by establishing a team, setting a strategy and delegating tasks accordingly.
To deliver revenue and drive growth of the Dulux Decorator Centre commercial plan, through the development and execution of the customer communication strategy for Dulux Decorator Centres.
Responsibilities and Achievements
• Managed, developed and executed regional multi-channel stores communications and marketing plans for the Dulux Decorator Centre estate to drive revenue and footfall
• Managed and coordinated agency partners from creating briefs through to creative outputs and approval; POS, print, direct mail, PR, digital, radio and filming for video testimonials
• Collaboratively engaged with regional commercial and operational colleagues in playing a proactive role in the future development of the DDC customer proposition and development of local marketing activity
• Continually developed & demonstrated operational insight at store level to enable strong execution, involving understanding customer segments and campaign evaluations
• Management of £450k budget with full autonomy on spend allocation
• Developed a marketing communications campaign for M25 regional stores driving the creative direction. Presented the rationale to sales and marketing directors, gaining successful budget approval
• Volunteered to lead the implementation of a head office event to celebrate the recent refurbished office. Project managed from start to finish by establishing a team, setting a strategy and delegating tasks accordingly.
Radio, Manager, Interim, Direction, Campaign, Office, Development, Pos, Implementation, Growth, Marketing, Sales, Management, Pr, Event, Print, Creative direction, Budget, Video
2018 - 2019
job
Marketing Manager
St Pierre Groupe Ltd.
(Interim Contract)
Drive revenue and growth of the Paul Hollywood licensed bread brand and St Pierre UK own label brand through product innovation, marketing communications and new packaging / design improvements.
Responsibilities and Achievements
• Managed and implemented the product launch of a new Paul Hollywood bakery range for Tesco, from concept brief to packaging design and print. Worked collaboratively with the licensing agency and built a strong relationship to drive through packaging and product developments
• Worked cross functionally with Sales, Technical and Supply Chain to produce and execute the Paul Hollywood new product launch, leading the marketing communications launch plan with the key stakeholders to deliver on time, with £200k budget
• Initiated the need for a new UK exhibition show stand for St Pierre UK and Baker Street brands, influencing senior stakeholders for budget approval. Managed the design and full implementation process and attended the events to assist with sales and marketing support
• Developed and delivered marketing campaigns with a strong focus on social media, PR (trade & consumer), in-store activation and design & packaging
• Managed new contract negotiations with Dunnhumby for renewal of data and gained an upgrade through influencing and presenting rationale to senior internal stakeholders. Also negotiated cost savings through upgrading to new platform.
Drive revenue and growth of the Paul Hollywood licensed bread brand and St Pierre UK own label brand through product innovation, marketing communications and new packaging / design improvements.
Responsibilities and Achievements
• Managed and implemented the product launch of a new Paul Hollywood bakery range for Tesco, from concept brief to packaging design and print. Worked collaboratively with the licensing agency and built a strong relationship to drive through packaging and product developments
• Worked cross functionally with Sales, Technical and Supply Chain to produce and execute the Paul Hollywood new product launch, leading the marketing communications launch plan with the key stakeholders to deliver on time, with £200k budget
• Initiated the need for a new UK exhibition show stand for St Pierre UK and Baker Street brands, influencing senior stakeholders for budget approval. Managed the design and full implementation process and attended the events to assist with sales and marketing support
• Developed and delivered marketing campaigns with a strong focus on social media, PR (trade & consumer), in-store activation and design & packaging
• Managed new contract negotiations with Dunnhumby for renewal of data and gained an upgrade through influencing and presenting rationale to senior internal stakeholders. Also negotiated cost savings through upgrading to new platform.
Social Media, Marketing, Design, Budget, Innovation, Packaging, Print, Pr, Sales, Growth, Implementation, Support, Presenting, Interim, Social, Manager
2013 - 2018
job
Marketing Manager
Princes Ltd.
1. Drive brand and market share through establishing and delivering the Princes e-commerce strategy across all online grocery retailers
2. Execution of the customer marketing strategy in-store and online.
Responsibilities and Achievements
• Established the e-commerce agenda across sales, category and brand marketing managers gaining approval and support from commercial
• Developed e-commerce analytics and performance reporting suites with Kantar
• Engaged senior leaders as to the importance and relevance of e-commerce to FMCG, presenting at quarterly sales and marketing meetings
• Created and executed the digital marketing plans with the retailer media teams and worked with agencies to develop creative
• Worked in conjunction with the Fish, Fruit and Meat Category and Marketing Managers to execute in-store and online marketing activation aligned with ATL campaigns
• Analysed the ROI of customer marketing campaigns using retailer specific data tools and Kantar
• Increased Princes online contribution in Sainsbury's for Princes core tuna products moving from 7.9% to 12% YOY, and outperforming the fish category through value growth
• Implemented the first strategic online marketing plan for Princes within Sainsbury's and Morrison's acquiring a JBP investment internally
• Achieved the highest value online grocery campaign on Tesco.com for Princes Tuna 4pk, gaining 26% online contribution
• Analysed market and customer insight data and actual sales data in order to recommend a change to the online segmentation of a key food category on Tesco.com. This category proposal was presented to a senior online trading manager who successfully agreed to implement.
2. Execution of the customer marketing strategy in-store and online.
Responsibilities and Achievements
• Established the e-commerce agenda across sales, category and brand marketing managers gaining approval and support from commercial
• Developed e-commerce analytics and performance reporting suites with Kantar
• Engaged senior leaders as to the importance and relevance of e-commerce to FMCG, presenting at quarterly sales and marketing meetings
• Created and executed the digital marketing plans with the retailer media teams and worked with agencies to develop creative
• Worked in conjunction with the Fish, Fruit and Meat Category and Marketing Managers to execute in-store and online marketing activation aligned with ATL campaigns
• Analysed the ROI of customer marketing campaigns using retailer specific data tools and Kantar
• Increased Princes online contribution in Sainsbury's for Princes core tuna products moving from 7.9% to 12% YOY, and outperforming the fish category through value growth
• Implemented the first strategic online marketing plan for Princes within Sainsbury's and Morrison's acquiring a JBP investment internally
• Achieved the highest value online grocery campaign on Tesco.com for Princes Tuna 4pk, gaining 26% online contribution
• Analysed market and customer insight data and actual sales data in order to recommend a change to the online segmentation of a key food category on Tesco.com. This category proposal was presented to a senior online trading manager who successfully agreed to implement.
Digital Marketing, Marketing, MArketing Strategy, Online Marketing, ROI, E-commerce, Analytics, Sales, Growth, FMCG, Support, Presenting, Campaign, Online, Manager, That you
2011 - 2013
job
Customer Marketing Manager
Goodfella's, Green Isle Foods Ltd.
Driving category growth for Goodfella's Pizza through the development and execution of the in-store and online trade marketing plans in conjunction with brand and commercial strategies.
Responsibilities and Achievements
• Cross-functional working with brand, sales and category in order to align brand activation, in-store promotions and category objectives
• Management of £1m BTL marketing budget including the execution of NPD launches
• Management and review of Logobrand field marketing agency and design marketing agencies
• Regular meetings with retailer marketing contacts in order to sell in marketing proposals and work collaboratively to implement agreed plans
• Implemented Goodfella's re-launch BTL marketing activity in 2011 (£500k spend). Market share increased from 17.2% to 18.6%
• Increased Goodfella's Tesco.com value sales 34% vs. 8% department growth 2012 vs. 2011
• Initiated cash back activity on My Supermarket.com to drive an NPD launch, which resulted in a 3x uplift in sales volume.
Responsibilities and Achievements
• Cross-functional working with brand, sales and category in order to align brand activation, in-store promotions and category objectives
• Management of £1m BTL marketing budget including the execution of NPD launches
• Management and review of Logobrand field marketing agency and design marketing agencies
• Regular meetings with retailer marketing contacts in order to sell in marketing proposals and work collaboratively to implement agreed plans
• Implemented Goodfella's re-launch BTL marketing activity in 2011 (£500k spend). Market share increased from 17.2% to 18.6%
• Increased Goodfella's Tesco.com value sales 34% vs. 8% department growth 2012 vs. 2011
• Initiated cash back activity on My Supermarket.com to drive an NPD launch, which resulted in a 3x uplift in sales volume.
Marketing, Design, Budget, Management, Brand activation, Sales, Npd, Growth, Development, Online, Manager
2009 - 2011
job
Customer Activation Manager
Warburtons Ltd.
Drive sales growth through the development and implementation of shopper marketing investment plans for Tesco, Sainsbury's, The Co-operative Food and Convenience sector.
Responsibilities and Achievements
• Management of £2.3m BTL marketing budget
• Aligned marketing plans with brand, category, retailer and overall commercial objectives, delivering within allocated budgets and demanding timescales
• Successfully managed Dunnhumby media team in order to implement effective, targeted media campaigns in Tesco
• Developed and presented shopper marketing plans as part of a 'category vision' to senior buying teams for Tesco and The Co-operative Food
• Implemented Tesco online activity to drive sales of key breakfast lines resulting an increase of 81k and 217% uplift in volume sales
• Developed and implemented activity to support a cash and carry promotional trial, contributing to a strong year-on-year performance, up 21% with weekly sales increased by 22k
• Developed Warburton's first convenience POS kits to help the development within key accounts; working closely with design and print agencies and the management of interim marketing assistant.
Responsibilities and Achievements
• Management of £2.3m BTL marketing budget
• Aligned marketing plans with brand, category, retailer and overall commercial objectives, delivering within allocated budgets and demanding timescales
• Successfully managed Dunnhumby media team in order to implement effective, targeted media campaigns in Tesco
• Developed and presented shopper marketing plans as part of a 'category vision' to senior buying teams for Tesco and The Co-operative Food
• Implemented Tesco online activity to drive sales of key breakfast lines resulting an increase of 81k and 217% uplift in volume sales
• Developed and implemented activity to support a cash and carry promotional trial, contributing to a strong year-on-year performance, up 21% with weekly sales increased by 22k
• Developed Warburton's first convenience POS kits to help the development within key accounts; working closely with design and print agencies and the management of interim marketing assistant.
Marketing, Design, Budget, Print, Management, Sales, Growth, Implementation, Pos, Support, Development, Online, Interim, Convenience, Manager, UP
2006 - 2009
job
Territory Manager
Yoplait Ltd.
A field based role responsible for driving sales at the point of purchase for yogurt brands Petit Filous, Frubes and Yop across major grocery retailers in the North West region.
Sales, Manager
2004 - 2006
job
Commercial Coordinator - Kepak (Rustlers)
unknown.
A varied commercial role assisting the sales teams on account management, executing trade exhibitions and organising NPD roadshow to key grocery customers, and supporting ad-hoc projects.
Account management, Management, Sales, Npd, Coordinator
My education
University of Central Lancashire
Bachelors, Business Studies
Bachelors, Business Studies
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