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5
jobs
A freelance CRM insight and analysis specialist in data strategy, data planning, insight and analysis
Nik Mediratta
,
High Wycombe, United Kingdom
Experience
Other titles
Skills
I'm offering
A hands-on data and analytics professional with extensive experience in data planning, marketing, analysis and insight-driven data strategies that deliver solutions aligned with key business objectives.
I have worked across a number of major brands including: William Hill, Paddy Power, Betfred, B&Q, Diageo, Sainsbury’s, Wickes, Gala Coral, Lloyds TSB, Rolls-Royce Motor Cars, Nissan, Unilever, T-Mobile and British Airways.
I possess a wide range of skills encompassing: Data Analytics, Digital Analytics, Data Planning, Data Insight, CRM Strategy, Direct & Digital and Team Mentoring.
I have worked across a number of major brands including: William Hill, Paddy Power, Betfred, B&Q, Diageo, Sainsbury’s, Wickes, Gala Coral, Lloyds TSB, Rolls-Royce Motor Cars, Nissan, Unilever, T-Mobile and British Airways.
I possess a wide range of skills encompassing: Data Analytics, Digital Analytics, Data Planning, Data Insight, CRM Strategy, Direct & Digital and Team Mentoring.
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Chief Analytics Support
Unbiased Ltd.
Delivering actionable analytical insight to shape Unbiased’s strategic marketing.
Key projects:
•Segmentation of Financial Advisor and Mortgage Advisor subscriber bases identifying distinct behavioural groups to shape retention and development programmes
•Built expected enquiry engagement model that means we are able to predict the re-engagement cycle for repeat customers in 87% cases.
•Other projects: Churn report, Lifetime value analysis, Lapse and re-subscribe behavioural analysis
Key projects:
•Segmentation of Financial Advisor and Mortgage Advisor subscriber bases identifying distinct behavioural groups to shape retention and development programmes
•Built expected enquiry engagement model that means we are able to predict the re-engagement cycle for repeat customers in 87% cases.
•Other projects: Churn report, Lifetime value analysis, Lapse and re-subscribe behavioural analysis
Marketing, Analytics, Support, Development
2019 - ?
freelance
Data & Analytics Consultant
Woolf & Co.
Providing expertise in the search and placement of senior roles across Data & Analytics including: Enterprise Data; Data Acquisition; Data Science; Data Architecture; Data Management; Marketing Analytics; and Business Intelligence
Marketing, Business Intelligence, Data Science, Data management, Management, Analytics, Architecture, Science, Search, Enterprise
2019 - 2019
freelance
Senior Data Strategist
Wunderman UK.
Providing CRM data strategy for Centrica and Hive. Key projects worked on:
• Boiler installations
• Homecare retention
• Hive Welcome programme
• Hive Abandoned Basket/Browse programme
• Boiler installations
• Homecare retention
• Hive Welcome programme
• Hive Abandoned Basket/Browse programme
CRM, Hive, Retention
2019 - 2019
freelance
Senior Data Analyst
VCCP Me.
Delivering data analysis and strategy across Domino's customer database to drive the CRM programme.
Key projects:
•Identification of Domino’s most valuable segments in terms of recency, frequency and value
•Developed repeat purchase model to show a customer’s expected purchase window
Key projects:
•Identification of Domino’s most valuable segments in terms of recency, frequency and value
•Developed repeat purchase model to show a customer’s expected purchase window
Database, Analyst
2017 - 2018
freelance
Data Planning Consultant
Burnett Works.
I worked with the Burnett Works to develop a phased campaign strategy for RSPB that was designed to drive re opt-ins from its donor base, in light of the new GDPR legislation that came into force in May 2018.
The campaign far exceeded its target of 43% opt-ins and eventually achieved a re-optin rate of in excess of 70%.
The campaign far exceeded its target of 43% opt-ins and eventually achieved a re-optin rate of in excess of 70%.
GDpr, Campaign
2017 - 2017
freelance
Insight and Analysis Consultant
Virgin Wines.
Developing in-house analytical solutions to drive business strategy.
Providing ongoing analytical and mentoring support to the in-house analytical team.
Providing ongoing analytical and mentoring support to the in-house analytical team.
Business strategy, Mentoring, Support
2016 - 2017
freelance
Lead Data Consultant
Fuel Data.
Main client projects:
•B&Q: Product Indicators – A model was developed that identified 14 core behavioural groups that facilitated strategic cross-sell/upsell marketing activity
•BACS Current Account Switching Service: CTRs improved by 870% (0.97% vs 0.1%) through retargeting and targeted prospecting
•B&Q: Product Indicators – A model was developed that identified 14 core behavioural groups that facilitated strategic cross-sell/upsell marketing activity
•BACS Current Account Switching Service: CTRs improved by 870% (0.97% vs 0.1%) through retargeting and targeted prospecting
Service, International
2014 - 2016
job
Head of Insight and Analysis
Inspired Gaming Group.
•Built and managed a team of analysts delivering insight and analysis across INGG's global retail, online and virtual sports offering.
•Transformed the team from information to insight providers
•Culled report production by 50%, allowing the team to focus on delivering actionable analytical insight
•Implemented a customer satisfaction mechanism. In 2015/16, my team achieved a satisfaction score of 2.4 (out of 3).
•Presented performance updates in monthly steer-co meetings to key client stakeholders
•Worked with the most senior internal stakeholders to develop analytical tools to inform INGG's future game and menu strategies. Tools included:
oGame lifecycle dashboard: showed performance since game launch as well illustrate current performance versus games of similar genres.
oGame performance study: Analysis to show the distribution of revenue by game, resulting in the cull of 50+ games from the player menu
oTesting frameworks to ensure optimal game performance: £1.5m incremental revenue was made in 2016 from optimising RTP (for one client)
oFraud monitoring saved INGG over £6m in 2016
oManaged the process of migration from a Cognos reporting environment to Microsoft Reporting Services (Power BI), ensuring training for all internal and external stakeholders.
•Transformed the team from information to insight providers
•Culled report production by 50%, allowing the team to focus on delivering actionable analytical insight
•Implemented a customer satisfaction mechanism. In 2015/16, my team achieved a satisfaction score of 2.4 (out of 3).
•Presented performance updates in monthly steer-co meetings to key client stakeholders
•Worked with the most senior internal stakeholders to develop analytical tools to inform INGG's future game and menu strategies. Tools included:
oGame lifecycle dashboard: showed performance since game launch as well illustrate current performance versus games of similar genres.
oGame performance study: Analysis to show the distribution of revenue by game, resulting in the cull of 50+ games from the player menu
oTesting frameworks to ensure optimal game performance: £1.5m incremental revenue was made in 2016 from optimising RTP (for one client)
oFraud monitoring saved INGG over £6m in 2016
oManaged the process of migration from a Cognos reporting environment to Microsoft Reporting Services (Power BI), ensuring training for all internal and external stakeholders.
Retail, Power BI, Training, Testing, Regulatory, BEE, Online, Power
2010 - 2014
job
Lead Data Consultant
Fuel Data.
•Worked alongside senior clients and internal account teams to develop data strategies, including test frameworks, for optimising business performance.
•Prepared business cases for campaign activity based on customer insights and historical learning.
•Acted as an internal consultant / mentor to the team of analysts and data planners, particularly in the areas of customer segmentation, modelling and scenario planning.
•Heavily involved in the writing and presenting of pitch brief responses. Wins included: Public Health England, Sport England, Dune, and Colt Communications
•Worked on a number of client accounts including: Gala Coral, Sport England, Dune Group, EE, Public Health England, Ren and Hotel Chocolat.
•Prepared business cases for campaign activity based on customer insights and historical learning.
•Acted as an internal consultant / mentor to the team of analysts and data planners, particularly in the areas of customer segmentation, modelling and scenario planning.
•Heavily involved in the writing and presenting of pitch brief responses. Wins included: Public Health England, Sport England, Dune, and Colt Communications
•Worked on a number of client accounts including: Gala Coral, Sport England, Dune Group, EE, Public Health England, Ren and Hotel Chocolat.
Writing, Mentor, Test, Sport, Business cases, Presenting, Health, Campaign
2008 - 2010
job
Data Planning Director
Rapier UK.
•Managed a team of two data planners.
•Worked within the LTSB account team providing data strategy across all financial products and services.
•Acted as an extension to the LTSB client segmentation team, providing "expert" advice on segmentation development, implementation and deployment.
•Provided an external perspective on what other companies were doing with segmentation.
•Delivered Masterclass sessions in Testing and Measurement to LTSB staff achieving a feedback score of 4 out of 5.
•Worked within the LTSB account team providing data strategy across all financial products and services.
•Acted as an extension to the LTSB client segmentation team, providing "expert" advice on segmentation development, implementation and deployment.
•Provided an external perspective on what other companies were doing with segmentation.
•Delivered Masterclass sessions in Testing and Measurement to LTSB staff achieving a feedback score of 4 out of 5.
Writing, Deployment, Presenting, Development, Planning
2005 - 2008
job
Data Planning Director
Tullo Marshall Warren.
•Managed a team of three data planners.
•Worked with client services to ensure data opportunities were identified.
•Provided comprehensive responses to pitch briefs. Involved in the pitch win for the Sainsbury’s account.
•Undertook multiple modelling and segmentation projects using SAS and SPSS.
•Presented analysis findings, proposals and recommendations in a clear and understandable fashion to the client.
•Worked across many clients and sectors including: Diageo, British Airways, Nissan, Sainsbury's, Unibet, GNER, Unilever and Jumeirah
•Worked with client services to ensure data opportunities were identified.
•Provided comprehensive responses to pitch briefs. Involved in the pitch win for the Sainsbury’s account.
•Undertook multiple modelling and segmentation projects using SAS and SPSS.
•Presented analysis findings, proposals and recommendations in a clear and understandable fashion to the client.
•Worked across many clients and sectors including: Diageo, British Airways, Nissan, Sainsbury's, Unibet, GNER, Unilever and Jumeirah
Fashion, SAS, Spss, Network, Planning
2004 - 2005
job
Business CRM Insights Team Leader
O2 (UK) Ltd.
CRM, Database, Customer service, Service, Development
2000 - 2004
job
Data Planning Manager
Tullo Marshall Warren.
ROI, Fashion, SAS, Spss, Campaign, Planning, LED, Manager
1997 - 1998
job
Marketing Analyst
Action Computer Supplies.
Marketing, Database, Management, Analyst
1996 - 1997
job
Department Analyst for Network Comms
Camelot Group plc.
Network, Analyst
1995 - 1996
freelance
Messaging Support Team Member
British Telecom.
Support
1995 - 1995
job
Computer Helpdesk Support
David Jones Department Stores, Sydney.
Support, Helpdesk support
My education
2015
-
2016
Coventry University
Certificate in Continuing Professional Development Level 5, Leadership and Management
Certificate in Continuing Professional Development Level 5, Leadership and Management
1999
-
2000
Thames Valley University
CIM Certificate in Marketing, Marketing
CIM Certificate in Marketing, Marketing
1990
-
1994
Sheffield Hallam University
BSc (Hons), Systems Modelling
BSc (Hons), Systems Modelling
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