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jobs
Comms, Digital, Brand, Integrated Strategy in FMCG, Financial, Healthcare
Alan Setford
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Career strategic planner with international experience, flexible team player, resourceful and always open to new challenges, quick to understand new sectors, experience in pretty much all aspects of comms, digital, brand strategy.
Language
English
Fluently
French
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2020
freelance
FREELANCE /CONTRACT PLANNING INCL
unknown.
AML -Senior Strategist Financial Services
BBH - Strategy Director Psoriasis and RA
MRM Meteorite - HCP respiratory strategy and digital
Comms planning
Momentum WW - Experiential/ CRM strategy
11-London - Acquisition strategy for charity clients
Publicis Life Brands - Pitch on UK Oncology launch
The Real Adventure - HCP formula comms in CMA
BBH - Strategy Director Psoriasis and RA
MRM Meteorite - HCP respiratory strategy and digital
Comms planning
Momentum WW - Experiential/ CRM strategy
11-London - Acquisition strategy for charity clients
Publicis Life Brands - Pitch on UK Oncology launch
The Real Adventure - HCP formula comms in CMA
CRM, Planning, RAW
2014 - 2016
job
Planning Partner
RAPP.
• DM & e-CRM on Virgin Media
• Developing Global strategy for Diabetes website
based on local site audits workshops and GA
• Digital CRM, Global Beauty & Personal Care brand
• Developing Global strategy for Diabetes website
based on local site audits workshops and GA
• Digital CRM, Global Beauty & Personal Care brand
CRM, Website, Workshops
2011 - 2014
job
Pitch on Nurse communication for C&G/Aptimil
GREY HEALTHCARE.
Strategic Planning on 360 degree Rx and OTC
patient campaigns with strong digital involvement
• Digital strategy projects for BI and Bayer
• New on & offline strategy/website for BI OTC brand
• Pitch on Nurse communication for C&G/Aptimil
• Winning pitch for AZ Respiratory patient website
• Range of therapy areas including diabetes, respiratory, GI, contraception and cardio
patient campaigns with strong digital involvement
• Digital strategy projects for BI and Bayer
• New on & offline strategy/website for BI OTC brand
• Pitch on Nurse communication for C&G/Aptimil
• Winning pitch for AZ Respiratory patient website
• Range of therapy areas including diabetes, respiratory, GI, contraception and cardio
Digital Strategy, Strategic Planning, C, Website, BEE, Winning
2011 - 2011
freelance
Freelance planning on Corporate positioning and identity
THE GOOD AGENCY.
for a global Social Enterprise foundation
Enterprise, Social
2006 - 2010
job
Board Planning Director
PROXIMITY LONDON.
International planning for Mars on Dolmio & Uncle Ben's, new business wins Carlsberg and Splenda (J&J), Food Standards Agency. Involvement in ATL, digital, DM, events, activation, merchandising etc at a European and UK level
• Developed and researched theme for major national brand activation
• Ethnographic approach to gain new insights into online world of busy mums
• Identified and promoted winning new trial strategy
• Promoted issue of sustainability for food brands
• Developed and researched theme for major national brand activation
• Ethnographic approach to gain new insights into online world of busy mums
• Identified and promoted winning new trial strategy
• Promoted issue of sustainability for food brands
Sustainability, Brand activation, International, Online, That you, Winning
2002 - 2006
freelance
Freelance
International Planning and Research.
consultancy in International Planning and Research, spheres of technology (consumer and B2B), f.m.c.g., retail
Clients included Diageo, Golley Slater, Newspaper Marketing Agency, RPM3 Advertising, Euro RSCG, Samsung/Cheil Communications, Wrigleys
• For Diageo, developed internal training manuals on shopper behaviour and research insight
• For RPM3, used semiotics, analysis and observational research to identify new shopper insights for out-of-town retailer
• For NMA, developed new research-based business presentations highlighting the potential for national newspaper advertising in selected fields
Clients included Diageo, Golley Slater, Newspaper Marketing Agency, RPM3 Advertising, Euro RSCG, Samsung/Cheil Communications, Wrigleys
• For Diageo, developed internal training manuals on shopper behaviour and research insight
• For RPM3, used semiotics, analysis and observational research to identify new shopper insights for out-of-town retailer
• For NMA, developed new research-based business presentations highlighting the potential for national newspaper advertising in selected fields
Marketing, Advertising, Retail, B2B, Research, Training, C, Technology, International
1998 - 2002
job
Planning Director
GREY LONDON.
• Brand and advertising strategy for Global and UK clients including Mars (Confectionery), Procter and Gamble (Household), Findus (Brand and NPD) Dairy Crest
• Developed global brand essence for Febreze
• Worked with Media agencies including Mediacom and Ayling on delivering integrated comms plans
• Developed global brand essence for Febreze
• Worked with Media agencies including Mediacom and Ayling on delivering integrated comms plans
Advertising, Npd
1997 - 1998
job
Regional Business Development Director
LEO BURNETT.
• Responsibility for regional marketing programme:
• Supporting country offices across Europe
• Developed/conducted regional new business training programmes
• Supporting country offices across Europe
• Developed/conducted regional new business training programmes
Marketing, Business development, Training, Development
1992 - 1997
job
Regional Strategic Planning Director
Pitched and won major International.
strategic planning/creative pitches including Hoover (White Goods), United Biscuits, Tropicana
• Drove multi-country strategic and creative synergy
• Developed organic growth from clients via strategic initiatives
• Drove multi-country strategic and creative synergy
• Developed organic growth from clients via strategic initiatives
Strategic Planning, Growth
My education
1976
-
1979
BURTON GRAMMAR SCHOOL
BA, Philosophy Politics and Economics
BA, Philosophy Politics and Economics
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