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Social media marketing professional with experience in areas including understanding audience, influencer marketing and growing social media presence and content
Rebecca Azadi
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
In my current full time employment I work for a fashion brand which has two brands under it's umbrella. TFNC London and WalG London, I currently lead the social media strategy in charge of content development, social media copy, social planning, influencer marketing and more.
Previous roles include working at Influencer marketing agency The Blogger Programme where I represented influencers in our talent books, managing their collaborations with brands in sectors such as fashion, beauty, health and lifestyle. Other experience includes launching new online fashion brand I Saw It First, growing the brand from 0 followers to 50,000+ in the first 3 months. I have also worked for fashion brand Lipsy London on their Digital Marketing and Social Media Team!
I have a passion for travel and took some time out of work wot travel South America so feel I would also be suitable for roles relating to social media in the travel industry as I have a keen personal interest in this sector.
Previous roles include working at Influencer marketing agency The Blogger Programme where I represented influencers in our talent books, managing their collaborations with brands in sectors such as fashion, beauty, health and lifestyle. Other experience includes launching new online fashion brand I Saw It First, growing the brand from 0 followers to 50,000+ in the first 3 months. I have also worked for fashion brand Lipsy London on their Digital Marketing and Social Media Team!
I have a passion for travel and took some time out of work wot travel South America so feel I would also be suitable for roles relating to social media in the travel industry as I have a keen personal interest in this sector.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2020 - ?
job
Social Media Executive
TFNC London.
In my current role I manage the social media for 2 brands TFNC London and Wal G London.
I am solely responsible for:
- The social output of both brands
- Developing and executing the social media strategy
- Working with wider content team to curate content specifically for social media including, images, video and social edits in line with the marketing calendar
- Reporting on social content and further developing the strategy in line with how the audience reacts
- Competitor research in order to stay current and relevant
- Monitoring sales as a result of social content through Google Analytics.
-Managing the Influencer agency and approving partners for the brand and content approval along with guidelines for post expectations
I am solely responsible for:
- The social output of both brands
- Developing and executing the social media strategy
- Working with wider content team to curate content specifically for social media including, images, video and social edits in line with the marketing calendar
- Reporting on social content and further developing the strategy in line with how the audience reacts
- Competitor research in order to stay current and relevant
- Monitoring sales as a result of social content through Google Analytics.
-Managing the Influencer agency and approving partners for the brand and content approval along with guidelines for post expectations
Social Media Marketing, Influencing marketing, Google analytics, Facebook advertising, Analysis, Social media content
2019 - 2020
job
Account Executive
Awin.
At Awin I was Account Executive on the Sky Account. Work directly with the affiliate team i was part of the day to day running of Sky's affiliate programme on the Awin Network for products including Broadband, Mobile and TV Packages. Communicating daily with publishers and with the brand themselves I assisted in running the affiliate campaigns, reporting weekly on the performance of the programme and making decisions on where to allocate budget.
Excel, Communication, Digital Marketing, Marketing, Affiliate marketing
2018 - 2019
job
Talent Manager
The Blogger Programme.
• Building and maintaining relationships with influencers on the TBP talent roster, as well as networking with new influencers on a regular basis.
• Outreaching to multiple new brands on a daily basis discussing collaborations and gifting with the influencers managed by TBP.
• Liaising between influencers, brands and agencies on a number of campaigns, managing multiple projects at once, with brands such as NARS, Ted Baker, Iconic London, HD Brows and Chi Chi London.
• Identifying new and immerging influencers on a daily basis.
• Producing client service orientated reports on a weekly and monthly basis.
• Managing multiple influencers' diaries with the utmost organisation - multitasking, managing campaigns and negotiating on content and budget on a daily basis.
• Regularly holding meetings with clients and influencers to discuss new business opportunities.
• Using InDesign to create on brand reports
• Organising influencer trips from start to finish in partnership with brands on a quarterly basis. Securing flights, accommodation and activities, planning itinerary as well as brand content collaborations.
• Sourcing an intern and managing workload.
• Maintaining a strong relationship with account management team and participating in campaign brainstorms.
• Regularly attending brand press days, influencer events and TBP run events.
• Helping to organise and manage on the day TBP LFW Blogger Hangout in September 2018 - sponsored by Topshop.
• Outreaching to multiple new brands on a daily basis discussing collaborations and gifting with the influencers managed by TBP.
• Liaising between influencers, brands and agencies on a number of campaigns, managing multiple projects at once, with brands such as NARS, Ted Baker, Iconic London, HD Brows and Chi Chi London.
• Identifying new and immerging influencers on a daily basis.
• Producing client service orientated reports on a weekly and monthly basis.
• Managing multiple influencers' diaries with the utmost organisation - multitasking, managing campaigns and negotiating on content and budget on a daily basis.
• Regularly holding meetings with clients and influencers to discuss new business opportunities.
• Using InDesign to create on brand reports
• Organising influencer trips from start to finish in partnership with brands on a quarterly basis. Securing flights, accommodation and activities, planning itinerary as well as brand content collaborations.
• Sourcing an intern and managing workload.
• Maintaining a strong relationship with account management team and participating in campaign brainstorms.
• Regularly attending brand press days, influencer events and TBP run events.
• Helping to organise and manage on the day TBP LFW Blogger Hangout in September 2018 - sponsored by Topshop.
Budget, Account management, Indesign, Networking, Management, Blogger, Service, Sourcing, Content, Organization, Campaign, Planning, Manager, Internal
2017 - 2017
job
Social Media Assistant
ISAWITFIRST.COM.
• Responsible for posting content on all social media platforms using Hootsuite, Hopper and Business Manager.
• Reaching out and communicating with influencers and managing VIP influencer program.
• Building and maintaining relationships with influencers.
• Briefing content for social channels to graphic designers
• Creating and/or briefing social content to photographers and influencers for photoshoots, festivals, trips abroad.
• Communicating with customer services and ensuring all customers on social media are responded to.
• Reporting weekly and monthly on social media growth and influencer coverage.
• Updating planner for advertisements to go on Facebook and Instagram.
• Liaise with Ocean Beach Ibiza to ensure brand is fully represented on sponsored days and briefing content for social channels ensuring all is delivered for event coverage.
• Assisting and representing the brand at events, including launch parties, events sponsored by the brand (Global Gift Gala Ibiza and Anchored Cruise) and press days.
• Liaising and signing off content with social agencies.
• Staying on top of social trends and monitoring competitor activity.
• Reaching out and communicating with influencers and managing VIP influencer program.
• Building and maintaining relationships with influencers.
• Briefing content for social channels to graphic designers
• Creating and/or briefing social content to photographers and influencers for photoshoots, festivals, trips abroad.
• Communicating with customer services and ensuring all customers on social media are responded to.
• Reporting weekly and monthly on social media growth and influencer coverage.
• Updating planner for advertisements to go on Facebook and Instagram.
• Liaise with Ocean Beach Ibiza to ensure brand is fully represented on sponsored days and briefing content for social channels ensuring all is delivered for event coverage.
• Assisting and representing the brand at events, including launch parties, events sponsored by the brand (Global Gift Gala Ibiza and Anchored Cruise) and press days.
• Liaising and signing off content with social agencies.
• Staying on top of social trends and monitoring competitor activity.
Social Media, Instagram, Facebook, Event, Content, Growth, Monitoring, Hootsuite, Go, Social, Manager
2016 - 2017
job
Digital Marketing Assistant
Lipsy London.
• Sourcing and briefing engaging and on brand content for social media to design team.
• Using Hootsuite and Curalate to schedule in content on Facebook, Twitter and Instagram.
• Assisting with briefing in weekly 'New In' emails.
• Create and develop weekly and monthly reports on social media activity, suggesting ways to improve content and engagement.
• Report weekly and monthly on online sales using Google Analytics.
• Assisting the PR team with influencer relations and reporting on influencer activity and sales conversions.
• Organising content for paid social working to an ROI of 7%+ and main point of content for external agency.
• Feeding back key social trends and industry developments to marketing team.
• Creating/Updating Social Media and Marketing Calendar.
• Supporting Customer queries on social and liaising with customer service team.
• Research competitor activity and seek out new creative opportunities.
• Work closely with retail team to ensure marketing activity is consistent online and in store
• Update marketing calendar with key dates and content focuses.
• Supporting with copy writing such as blog posts, product pages, emails and social content.
• Support Jnr Marketing Manager with Affiliate marketing activity.
• Point of contact for agencies handling SEO, PPC, Affiliate and Display.
• Brief in newsletter content for affiliate database on a weekly basis.
• Attend and take minutes in marketing meetings.
• Ensure content on website is always up to date.
• Support PR with ad hoc events and press days.
Other Fashion Experience
• Using Hootsuite and Curalate to schedule in content on Facebook, Twitter and Instagram.
• Assisting with briefing in weekly 'New In' emails.
• Create and develop weekly and monthly reports on social media activity, suggesting ways to improve content and engagement.
• Report weekly and monthly on online sales using Google Analytics.
• Assisting the PR team with influencer relations and reporting on influencer activity and sales conversions.
• Organising content for paid social working to an ROI of 7%+ and main point of content for external agency.
• Feeding back key social trends and industry developments to marketing team.
• Creating/Updating Social Media and Marketing Calendar.
• Supporting Customer queries on social and liaising with customer service team.
• Research competitor activity and seek out new creative opportunities.
• Work closely with retail team to ensure marketing activity is consistent online and in store
• Update marketing calendar with key dates and content focuses.
• Supporting with copy writing such as blog posts, product pages, emails and social content.
• Support Jnr Marketing Manager with Affiliate marketing activity.
• Point of contact for agencies handling SEO, PPC, Affiliate and Display.
• Brief in newsletter content for affiliate database on a weekly basis.
• Attend and take minutes in marketing meetings.
• Ensure content on website is always up to date.
• Support PR with ad hoc events and press days.
Other Fashion Experience
Affiliate, Sales, Service, Sourcing, Content, Website, Blog, Twitter, Support, Analytics, Google, Affiliate marketing, Online, Hootsuite, Social, UP, Manager, Instagram, Social Media, Marketing, Design, Seo, Google analytics, Writing, Retail, Research, Digital Marketing, PPC, Facebook, ROI, Database, Fashion, Pr, Customer service
2015 - 2015
internship
MARKETING INTERN
DUNE LONDON.
- Independently managed local marketing requests liaising directly with store/area managers.
- Actively involved with planning & execution of UK & US in store campaign launch event.
- Post event analysis compilation - footfall, conversion and sales in comparison to previous year.
- Research and preparations for local marketing activity
- Outreach and secure sponsors for in store promotional events
- Draft copy for various marketing initiatives
- Work closely with finance department on invoice processing and comprehensive tracking of department spend
- Competitor research and participation in seasonal brainstorming
- Compose store guidelines for marketing initiatives
- First point of contact for Shopping Centre's regarding promotional/marketing activity
- Content Planning for Instagram posts across international markets ensuring content is brand appropriate
- Actively involved with planning & execution of UK & US in store campaign launch event.
- Post event analysis compilation - footfall, conversion and sales in comparison to previous year.
- Research and preparations for local marketing activity
- Outreach and secure sponsors for in store promotional events
- Draft copy for various marketing initiatives
- Work closely with finance department on invoice processing and comprehensive tracking of department spend
- Competitor research and participation in seasonal brainstorming
- Compose store guidelines for marketing initiatives
- First point of contact for Shopping Centre's regarding promotional/marketing activity
- Content Planning for Instagram posts across international markets ensuring content is brand appropriate
Marketing, Research, Instagram, Event, Finance, Sales, Content, Brainstorming, International, Campaign, Processing, Internal
2015 - 2015
internship
PRESS INTERN
Microsoft Software.
- Press Reporting and Archiving to line manager, using Microsoft Software
- Monitor and encourage coverage in Consumer Press
- Report, analyse and compare Competitor Coverage in September/October Issues to present to line manager
- Maintaining showroom and meeting Press for appointments.
- Update Press Contacts using Fashion Monitor and Excel.
- Work as part of team when assisting with Press Days - preparation and showcase collection to press
- Manage the circulation of Press Samples
- Prioritize and organize press requests efficiently according to level and quality of coverage and follow brief with attention to detail when selecting appropriate press samples under specific time frames
- Communicate daily with consumer and national press via email and telephone regarding press samples and releases, image requests, collaborations and new product launches.
- Monitor and encourage coverage in Consumer Press
- Report, analyse and compare Competitor Coverage in September/October Issues to present to line manager
- Maintaining showroom and meeting Press for appointments.
- Update Press Contacts using Fashion Monitor and Excel.
- Work as part of team when assisting with Press Days - preparation and showcase collection to press
- Manage the circulation of Press Samples
- Prioritize and organize press requests efficiently according to level and quality of coverage and follow brief with attention to detail when selecting appropriate press samples under specific time frames
- Communicate daily with consumer and national press via email and telephone regarding press samples and releases, image requests, collaborations and new product launches.
Excel, Fashion, Software, Detail, Manager, Internal
2014 - 2014
internship
PR INTERN
INDITEX.
- Assist with press day preparation
- Contribute ideas when Researching Venues for events
- Blogger Research using Fashion Monitor
- Communicating with press - telephone and email
- Report on Trends from London Fashion Week
- Present Competitor POS Research to line manager
Skills
- Contribute ideas when Researching Venues for events
- Blogger Research using Fashion Monitor
- Communicating with press - telephone and email
- Report on Trends from London Fashion Week
- Present Competitor POS Research to line manager
Skills
Research, Fashion, Pr, Blogger, Pos, Manager, Internal
My education
2014
-
2015
London College of Fashion
Bachelors, Fashion Marketing and Promotion
Bachelors, Fashion Marketing and Promotion
2012
-
2014
Kensington AND Chelsea College
N/a, N/a
N/a, N/a
2010
-
2012
The Grey Coat Hospital School
Unspecified, Fashion & Clothing
Unspecified, Fashion & Clothing
2003
-
2010
n/a
Secondary, Fashion & Textiles
Secondary, Fashion & Textiles
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