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Hi, I am a Senior Art Director, all round creative with oodles of experience.
Melissa Collins
,
Wallington, United Kingdom
Experience
Other titles
Skills
I'm offering
Who am I and what do I do?
I am a Senior Creative, conceptual and strategic, interrogating and refining briefs, scoping and strategising, brainstorming and campaign building, presenting and persuading, creating and crafting, art directing and writing, scamping and designing, managing and mentoring. Working in a team or solo, a creative all rounder.
I work with big and little agencies and some of the top agencies in the UK. Big and small brands across global accounts. Working on pitches, new business and ongoing projects, short and long term, slotting in wherever I am needed. I have multi channel experience – integrated, brand experience, shopper, on trade, social and direct. My aim is to connect brands with the right people in the right way, delivering the highest standard of marketing and advertising solutions. Variety is at the heart of my creativity and passion which is why I have been a Freelance Art Director since 2008.
If I am not at my desk I will be wandering around by a lake or mountain, on a mat teaching pilates or playing netball.
I am a Senior Creative, conceptual and strategic, interrogating and refining briefs, scoping and strategising, brainstorming and campaign building, presenting and persuading, creating and crafting, art directing and writing, scamping and designing, managing and mentoring. Working in a team or solo, a creative all rounder.
I work with big and little agencies and some of the top agencies in the UK. Big and small brands across global accounts. Working on pitches, new business and ongoing projects, short and long term, slotting in wherever I am needed. I have multi channel experience – integrated, brand experience, shopper, on trade, social and direct. My aim is to connect brands with the right people in the right way, delivering the highest standard of marketing and advertising solutions. Variety is at the heart of my creativity and passion which is why I have been a Freelance Art Director since 2008.
If I am not at my desk I will be wandering around by a lake or mountain, on a mat teaching pilates or playing netball.
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2008 - ?
freelance
Freelance Senior Art Director - Various Agencies
TBWA\1492 Senior Creative
Developing, creating, designing and directing global consumer facing activations for Winston, launching new products,
supported with trade communications.
Momentum Worldwide – Senior Creative
Joining the Momentum Events Team, to creatively lead the first ever UK Platinum House. An exclusive Amex Platinum event for Card Members held at the iconic Central St.Martins during London Fashion week. A must attend event across 4 days and 3 nights, celebrating London Fashion and offering the best entertainment. Creating a fusion of the old and new, transforming Central St.Martins. With Live music by James Bay, SG Lewis and Kungs, collaborating with SarahAndelman, Chrysalis London, Equinox, Black Tomatoes Hidden London and Rough Trade. Culminating in Alexa Chungs first ever after show and 'Grammable' Party. A challenge every step of the way, intricately art directed, working closely with talent, production and build teams on and off site to roll out a never to forget event.
Pilates Instructor
As Brexit started to affect my work flow I trained and qualified as a Pilates Instructor. Teaching 1 to 1 and groups in the evenings and any spare time, it's a great way to balance the body and mind. I like to keep motivated and learn new things, obtaining new skills, taking advantage of any downtime.
TPN – Creative Director
Managing, creating, designing and directing on trade, digital and shopper campaigns for Glenfiddich and Tilda rice. Developing and implementing instore category management for Osram.
RPM – Senior Creative
Creating and leading a global advertising, shopper and on trade campaign for Smirnoff Ice. Working in a team to create the Baileys Christmas Pop Up Parlour in Covent Garden, on summer activation campaigns for Lipton Ice Tea and conceptualising and developing the SeaLife Sea Otter experience in the UK.
Vivid Brand– Senior Creative
Creating and managing global shopper marketing campaigns for Nestlé - Purina, Gourmet, Adventuros, Fitness and Clusters cereals, Nestlé waters, Zewa and Mentos.
Initials Marketing – Senior Creative
Launching the new Fiat Tipo and 500X with a creative, perception changing brand experience at Kings Cross Station. Conceptualising and developing shopper campaigns for Walkers and the Mondelez portfolio.
Amplify – Senior Creative
Covering for the Creative Director, creating brand experiences for Converse and Southern Comfort.
Grey Shopper – Senior Creative
Creative Head at Grey Shopper on the Vodafone Pitch win, working together with Grey London on new business pitches, attending and presenting at all agency and client meetings. Creating campaigns and tool kits for Gillette for Women and Men, Braun, Orangina, Lucozade, Fairy and Febreze.
RPM – Senior Creative
Leading creative across the Diageo portfolio - on trade, off trade and experiential. New product development campaigns and global tool kits.
Ogilvy / Geometry – Senior Creative
I was responsible for developing, leading and creating global shopper marketing campaigns for SC Johnson across Glade, Autan, Kiwi, Raid, Duck and Mr Muscle, attending client meetings and presenting creative. I was part of a small but highly effective team. We creatively and strategically delivered a high standard of global shopper marketing campaigns and instore category management, translated into tool kits across SC Johnsons retail markets worldwide.
Cubo & Because – Senior Creative
My role was to lead and deliver imaginative campaigns for Absolut Vodka, Captain Morgan and Haribo pitches.
Integer London – Creative Head
I led the creative development for shopper campaigns at Integer in its start up phase in London. I worked on a project by project basis in a small team to develop strong strategic and creative campaigns, as well as working on new business pitches with TBWA to create holistic campaigns.
Grey Shopper – Creative Head
Working alongside and stepping in for the Creative Director, developing and leading the creative direction and output of the agency. Leading shopper marketing campaigns for Gillette for Men, Gillette for Women, Fairy and Pringles, as well as bagging a pitch win for San Miguel. Presenting ideas to the client and attending all agency meetings on a daily basis.
Haygarth – Senior Creative
Working on digital, ECRM, shopper, direct and experiential campaigns for Garnier, Maybelline and Disney - creating, developing and directing the creative. I was also part of the pitch winning team, which secured the Vodafone account.
RPM – Creative Group Head
Responsible for leading and developing the creative direction of campaigns at RPM - working with Creative Directors, Planning and Account Teams, directing and managing Creative Teams and Designers. Attending client meetings to pick up briefs and present work, developed brand strategies, working alongside creative services to scope, schedule and allocate projects. I delivered successful multi channel campaigns, experiential, on trade, off trade, digital, shopper
marketing, press and poster. My main client responsibility was Smirnoff - to create the 'Be There' events in the UK, as well as global, local and regional specific campaigns. I led and delivered the 2011 Nightlife Exchange Project and was instrumental in developing a new look and feel for Smirnoff. Transforming pitch wins into live projects for Davidstow, Cathedral City, Philadelphia and Sky Arts. Working on Aviva Athletics, Captain Morgan, Jeremiah Weed, Talisker, Don
Julio, Nissan and Cow & Gate.
G2 – Creative Head
My role was specifically to lead the Vodafone ECRM and shopper pitch. After winning the pitch, I was retained for 3 months to lead, set up and develop the creative, helping to build the new account, attending weekly client meetings together with the account team.
Other Short Term Agencies
Ogilvy Action, Pulse, The Big Kick, Dialogue141, Business Partnership Ltd, Ambition Communications, and Bow Marketing. Short term bookings that turned into long lasting relationships, transforming my freelance career.
Developing, creating, designing and directing global consumer facing activations for Winston, launching new products,
supported with trade communications.
Momentum Worldwide – Senior Creative
Joining the Momentum Events Team, to creatively lead the first ever UK Platinum House. An exclusive Amex Platinum event for Card Members held at the iconic Central St.Martins during London Fashion week. A must attend event across 4 days and 3 nights, celebrating London Fashion and offering the best entertainment. Creating a fusion of the old and new, transforming Central St.Martins. With Live music by James Bay, SG Lewis and Kungs, collaborating with SarahAndelman, Chrysalis London, Equinox, Black Tomatoes Hidden London and Rough Trade. Culminating in Alexa Chungs first ever after show and 'Grammable' Party. A challenge every step of the way, intricately art directed, working closely with talent, production and build teams on and off site to roll out a never to forget event.
Pilates Instructor
As Brexit started to affect my work flow I trained and qualified as a Pilates Instructor. Teaching 1 to 1 and groups in the evenings and any spare time, it's a great way to balance the body and mind. I like to keep motivated and learn new things, obtaining new skills, taking advantage of any downtime.
TPN – Creative Director
Managing, creating, designing and directing on trade, digital and shopper campaigns for Glenfiddich and Tilda rice. Developing and implementing instore category management for Osram.
RPM – Senior Creative
Creating and leading a global advertising, shopper and on trade campaign for Smirnoff Ice. Working in a team to create the Baileys Christmas Pop Up Parlour in Covent Garden, on summer activation campaigns for Lipton Ice Tea and conceptualising and developing the SeaLife Sea Otter experience in the UK.
Vivid Brand– Senior Creative
Creating and managing global shopper marketing campaigns for Nestlé - Purina, Gourmet, Adventuros, Fitness and Clusters cereals, Nestlé waters, Zewa and Mentos.
Initials Marketing – Senior Creative
Launching the new Fiat Tipo and 500X with a creative, perception changing brand experience at Kings Cross Station. Conceptualising and developing shopper campaigns for Walkers and the Mondelez portfolio.
Amplify – Senior Creative
Covering for the Creative Director, creating brand experiences for Converse and Southern Comfort.
Grey Shopper – Senior Creative
Creative Head at Grey Shopper on the Vodafone Pitch win, working together with Grey London on new business pitches, attending and presenting at all agency and client meetings. Creating campaigns and tool kits for Gillette for Women and Men, Braun, Orangina, Lucozade, Fairy and Febreze.
RPM – Senior Creative
Leading creative across the Diageo portfolio - on trade, off trade and experiential. New product development campaigns and global tool kits.
Ogilvy / Geometry – Senior Creative
I was responsible for developing, leading and creating global shopper marketing campaigns for SC Johnson across Glade, Autan, Kiwi, Raid, Duck and Mr Muscle, attending client meetings and presenting creative. I was part of a small but highly effective team. We creatively and strategically delivered a high standard of global shopper marketing campaigns and instore category management, translated into tool kits across SC Johnsons retail markets worldwide.
Cubo & Because – Senior Creative
My role was to lead and deliver imaginative campaigns for Absolut Vodka, Captain Morgan and Haribo pitches.
Integer London – Creative Head
I led the creative development for shopper campaigns at Integer in its start up phase in London. I worked on a project by project basis in a small team to develop strong strategic and creative campaigns, as well as working on new business pitches with TBWA to create holistic campaigns.
Grey Shopper – Creative Head
Working alongside and stepping in for the Creative Director, developing and leading the creative direction and output of the agency. Leading shopper marketing campaigns for Gillette for Men, Gillette for Women, Fairy and Pringles, as well as bagging a pitch win for San Miguel. Presenting ideas to the client and attending all agency meetings on a daily basis.
Haygarth – Senior Creative
Working on digital, ECRM, shopper, direct and experiential campaigns for Garnier, Maybelline and Disney - creating, developing and directing the creative. I was also part of the pitch winning team, which secured the Vodafone account.
RPM – Creative Group Head
Responsible for leading and developing the creative direction of campaigns at RPM - working with Creative Directors, Planning and Account Teams, directing and managing Creative Teams and Designers. Attending client meetings to pick up briefs and present work, developed brand strategies, working alongside creative services to scope, schedule and allocate projects. I delivered successful multi channel campaigns, experiential, on trade, off trade, digital, shopper
marketing, press and poster. My main client responsibility was Smirnoff - to create the 'Be There' events in the UK, as well as global, local and regional specific campaigns. I led and delivered the 2011 Nightlife Exchange Project and was instrumental in developing a new look and feel for Smirnoff. Transforming pitch wins into live projects for Davidstow, Cathedral City, Philadelphia and Sky Arts. Working on Aviva Athletics, Captain Morgan, Jeremiah Weed, Talisker, Don
Julio, Nissan and Cow & Gate.
G2 – Creative Head
My role was specifically to lead the Vodafone ECRM and shopper pitch. After winning the pitch, I was retained for 3 months to lead, set up and develop the creative, helping to build the new account, attending weekly client meetings together with the account team.
Other Short Term Agencies
Ogilvy Action, Pulse, The Big Kick, Dialogue141, Business Partnership Ltd, Ambition Communications, and Bow Marketing. Short term bookings that turned into long lasting relationships, transforming my freelance career.
Senior Creative, Creative Director, Art director, Creative direction, Event, Retail, Planning, Production, Campaign, Category Management, Marketing, Presenting, Management, Fashion, Product development, Advertising
2007 - 2008
job
Snowboard Instructor
Time Out & Season in the Alps.
2003 - 2007
job
Group Head
Dialogue Marketing.
As Group Head, I attended client meetings, picking up and refining client briefs, developing the creative strategy, conceptualising and designing, directing photo shoots, TV ads, illustrators and designers, ensuring a high creative standard for every campaign. I led and managed a team of art directors, designers, visualisers and art workers and was responsible for mentoring the junior creatives. Together we created big ideas, producing innovative, integrated global
campaigns. Working on new business opportunities and leading pitches, building client relationships and maintaining accounts. Developing and directing projects from small on pack promotions to large scale global integrated campaigns. Picking up awards along the way. My client responsibilities were: Barbie, Flora pro-activ, Domestos, Comfort, Purina, Danone, Gillette for women, Gillette for men, Dove, Beringer, Jaffa Cakes, Ready Brek, Weetos, Kingsmill, AdeZ, Budweiser.
Channels: TV, shopper marketing, category management, experiential, direct marketing, advertising and digital.
campaigns. Working on new business opportunities and leading pitches, building client relationships and maintaining accounts. Developing and directing projects from small on pack promotions to large scale global integrated campaigns. Picking up awards along the way. My client responsibilities were: Barbie, Flora pro-activ, Domestos, Comfort, Purina, Danone, Gillette for women, Gillette for men, Dove, Beringer, Jaffa Cakes, Ready Brek, Weetos, Kingsmill, AdeZ, Budweiser.
Channels: TV, shopper marketing, category management, experiential, direct marketing, advertising and digital.
Marketing, Advertising, Creative Strategy, Mentoring, Direct marketing, Management, ADS, TV, Category Management, Campaign
1998 - 2003
freelance
Freelance Senior Art Director - Various Agencies
Grey London, Dialogue London, Tequila, Black Cat, Grey Direct, Stretch the Horizon, Hicklin Slade, Mellors Ray, Publicis, Dynamo, Archibald Ingall Stretton, Frontline, EHS, Carlson
Art director, Dynamo
1996 - 1998
job
Permanent Senior Art Director
Grey Integrated.
Senior Art Director
Marketing, Art director, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Design, Advertising, Retail
1992 - 1996
job
Permanent Art Director
RPE.
Art Director
Art director
My education
2018
HFE Pilates
Level 3 Instructor, Pilates
Level 3 Instructor, Pilates
2007
BASI
Level 1 Instructor, Snowbaording
Level 1 Instructor, Snowbaording
1989
-
1992
Central St. Martins
Bachelors, Graphic Design & Advertising
Bachelors, Graphic Design & Advertising
1988
-
1989
Wimbledon School of Art
Foundation, Art Foundtion
Foundation, Art Foundtion
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