$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
10
jobs
Senior Integrated Conceptual Writer across all platforms
David Woods
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Senior Writer / Head of Copy / CD / ECD
Email: ******@*******.**
http://*********.***
Expertise:
Fully Integrated Campaigns / Big Ideas / All Platforms / Global Experience / Brand TOV / Head of Copy / Digital / Social / CRM & eCRM / Long-form Copy / Short-form Copy / Content Creation / Website Copy / Automotive / Proofreader / Product Innovation / Published author / Team player
Many creatives say they've worked across every discipline. I actually have. Above, Through and Below the line – both in global networks and bijou hot-shops. All successfully. The increasing number of channels makes it more important than ever that a ‘wide idea’ sits at their centre. I know how to make all channels work together, and my strong, in-built team ethic means I know how to make the different departments work together as well. In effect, I view the whole agency as one fluid creative department. I’ve also won Agency-of-the-year awards, creative and copy awards across multiple disciplines, and been named on lists of top 10 creative directors.
My last full-time employment was as Head of Copy at Keko London overseeing the written word on the global Bentley Motors brand. Here, we created and launched the ‘Be Extraordinary’ campaign for Bentley (which recently won Gold at the Internationalist’s Awards for Innovative Digital Solutions 2017). This overarching idea led to a diverse suite of work born from the core idea, including several new car launches and the production of brand and product films as well as print, digital, event and long copy communications.
My recent freelance projects include penning an 80,000-word SEO website for JUST EAT, winning a pitch to create the global content for Oman Air, creating the new 'shirtUPmanship' campaign for Charles Tyrwhitt shirts and I'm currently writing a TED Talk for a famous mountaineer...
As a writer, my own individual copy has been recognised across a diverse range of craft awards. These include: the ‘Ron Manager’ print ad for Holsten Pils [D&AD], ‘The Beautiful Game’ comic strip poster for Sony PlayStation’s This Is Football [Campaign Posters Silver], the ‘H2Slow’ Campaign for Isostar Sports Drinks [ISP Awards: Best Copy] and the ‘Quaint Cornish Cottage (Outside Looe)’ Campaign for English Country Cottages [Travel Awards: Gold] and many more. I also have work featured in the Absolut Vodka Book.
My wider roles as Head of Copy (as well as CD and ECD) on clients such as Sony PlayStation, Bayer, HSBC, Nissan, Mercedes-Benz, Shell/Ferrari, Bentley Motors and The Guardian has resulted in our agency teams winning many awards including Cannes, D&AD, Campaign Direct, Creative Circle, ISP, IPM, DMA, Precision Marketing, New York Festivals. Eurobest and the Webbies.
Email: ******@*******.**
http://*********.***
Expertise:
Fully Integrated Campaigns / Big Ideas / All Platforms / Global Experience / Brand TOV / Head of Copy / Digital / Social / CRM & eCRM / Long-form Copy / Short-form Copy / Content Creation / Website Copy / Automotive / Proofreader / Product Innovation / Published author / Team player
Many creatives say they've worked across every discipline. I actually have. Above, Through and Below the line – both in global networks and bijou hot-shops. All successfully. The increasing number of channels makes it more important than ever that a ‘wide idea’ sits at their centre. I know how to make all channels work together, and my strong, in-built team ethic means I know how to make the different departments work together as well. In effect, I view the whole agency as one fluid creative department. I’ve also won Agency-of-the-year awards, creative and copy awards across multiple disciplines, and been named on lists of top 10 creative directors.
My last full-time employment was as Head of Copy at Keko London overseeing the written word on the global Bentley Motors brand. Here, we created and launched the ‘Be Extraordinary’ campaign for Bentley (which recently won Gold at the Internationalist’s Awards for Innovative Digital Solutions 2017). This overarching idea led to a diverse suite of work born from the core idea, including several new car launches and the production of brand and product films as well as print, digital, event and long copy communications.
My recent freelance projects include penning an 80,000-word SEO website for JUST EAT, winning a pitch to create the global content for Oman Air, creating the new 'shirtUPmanship' campaign for Charles Tyrwhitt shirts and I'm currently writing a TED Talk for a famous mountaineer...
As a writer, my own individual copy has been recognised across a diverse range of craft awards. These include: the ‘Ron Manager’ print ad for Holsten Pils [D&AD], ‘The Beautiful Game’ comic strip poster for Sony PlayStation’s This Is Football [Campaign Posters Silver], the ‘H2Slow’ Campaign for Isostar Sports Drinks [ISP Awards: Best Copy] and the ‘Quaint Cornish Cottage (Outside Looe)’ Campaign for English Country Cottages [Travel Awards: Gold] and many more. I also have work featured in the Absolut Vodka Book.
My wider roles as Head of Copy (as well as CD and ECD) on clients such as Sony PlayStation, Bayer, HSBC, Nissan, Mercedes-Benz, Shell/Ferrari, Bentley Motors and The Guardian has resulted in our agency teams winning many awards including Cannes, D&AD, Campaign Direct, Creative Circle, ISP, IPM, DMA, Precision Marketing, New York Festivals. Eurobest and the Webbies.
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Good
Available
My experience
2017 - ?
job
Senior Integrated Writer / CD
Davewoodz Ltd.
I’m currently loving life as a freelance writer and CD, where the sheer breadth and fast-turnaround of work plays to my broad skillset and high energy levels.
Amongst many other things, I’ve recently penned an 80,000-word SEO website for the JUST EAT global website, won a pitch to create the content for Oman Air (launched June 2019) and am currently writing a TED Talk for a famous mountaineer. Front and centre, my passion is writing, creating and innovating...
As a writer, my own individual copy has been recognised across a diverse range of craft awards. These include: the ‘Ron Manager’ print ad for Holsten Pils [D&AD], ‘The Beautiful Game’ comic strip poster for Sony PlayStation’s This Is Football [Campaign Posters Silver], the ‘H2Slow’ Campaign for Isostar Sports Drinks [ISP Awards: Best Copy] and the ‘Quaint Cornish Cottage (Outside Looe)’ Campaign for English Country Cottages [Travel Awards: Gold] and many more. I also have work featured in the Absolut Vodka Book.
My wider roles as Head of Copy (as well as CD and ECD) on clients such as Sony PlayStation, Bayer, HSBC, Nissan, Mercedes-Benz, Shell/Ferrari, Bentley Motors and The Guardian has resulted in our agency teams winning many awards including Cannes, D&AD, Campaign Direct, Creative Circle, ISP, IPM, DMA, Precision Marketing, New York Festivals. Eurobest and the Webbies.
Amongst many other things, I’ve recently penned an 80,000-word SEO website for the JUST EAT global website, won a pitch to create the content for Oman Air (launched June 2019) and am currently writing a TED Talk for a famous mountaineer. Front and centre, my passion is writing, creating and innovating...
As a writer, my own individual copy has been recognised across a diverse range of craft awards. These include: the ‘Ron Manager’ print ad for Holsten Pils [D&AD], ‘The Beautiful Game’ comic strip poster for Sony PlayStation’s This Is Football [Campaign Posters Silver], the ‘H2Slow’ Campaign for Isostar Sports Drinks [ISP Awards: Best Copy] and the ‘Quaint Cornish Cottage (Outside Looe)’ Campaign for English Country Cottages [Travel Awards: Gold] and many more. I also have work featured in the Absolut Vodka Book.
My wider roles as Head of Copy (as well as CD and ECD) on clients such as Sony PlayStation, Bayer, HSBC, Nissan, Mercedes-Benz, Shell/Ferrari, Bentley Motors and The Guardian has resulted in our agency teams winning many awards including Cannes, D&AD, Campaign Direct, Creative Circle, ISP, IPM, DMA, Precision Marketing, New York Festivals. Eurobest and the Webbies.
Senior Integrated Writer, Creative Director
2014 - 2017
job
Head of Copy
Keko London.
Keko London, (the name is a contraction of Kemper Kommunikations - the famous German Porsche agency,) is dedicated to producing the finest quality of brand and product creative for its main client, Bentley Motors. Yet it places equal emphasis on taking care of its greatest assets - its employees. That's always been my MO, so a perfect fit. I'm in charge of the written word - in its many forms, from film to CRM, from website to social - and have teamed up with the hugely talented Piggy Lines, who runs a happy and vibrant creative department. The place is growing and we have secured some brilliant new hires. Piggy, along with modern-day planning wizard, Ben Whattam, run the agency and are supported powerfully and thoughtfully by our CEO, Brigitte Kemper.
Check the www.keko.london website for more details and to see some of the very successful and deeply rewarding campaigns we've been producing recently...
Check the www.keko.london website for more details and to see some of the very successful and deeply rewarding campaigns we've been producing recently...
Copywriting, Creative direction, Marketing, Digital Marketing, Social Media, Seo, Digital communication, Content marketing
2007 - 2013
job
GROUP CREATIVE DIRECTOR
JWT LONDON.
In 2007, I was offered the Executive Creative Directorship of RMG LONDON. The challenge laid down before me was to, quote: “Do a Claydon Heeley.” To revitalise the creative department. To build a comprehensive integrated team. To produce a consistently strong and diverse creative product. We soon had a terrific vibe under the inspired management of Tim Hipperson. Wave after wave of challenging creative work, new business wins, diverse awards and positive PR began to roll out. At this point, the dynamic changed, RMG’s global network merged into JWT worldwide. Here was a new challenge. I eventually accepted the role of Group Creative Director and assumed responsibilities across some huge global integrated accounts. Always trying to navigate a creative path for our clients through recession-ravaged seas...
I co-managed the JWT creative department, looking after the integrated teams who continued to pick up awards across a wide range of disciplines. New business pitch wins I oversaw included Rolls Royce Corporate, Shell Global (repitch),Royal Caribbean and MyLawyer.co.uk
I continued to believe in a creative department (and indeed an agency) that works closely, fluidly and honestly with its clients – and its employees. I despise egos and believe a creative department should house a depth of general knowledge and expertise across the skillsets of writing, art direction and new technologies. Channelwise, teams should be competent across all disciplines. But, I expect them to think ‘idea first’ then apply this core thinking to whatever touchpoints are appropriate.
I co-managed the JWT creative department, looking after the integrated teams who continued to pick up awards across a wide range of disciplines. New business pitch wins I oversaw included Rolls Royce Corporate, Shell Global (repitch),Royal Caribbean and MyLawyer.co.uk
I continued to believe in a creative department (and indeed an agency) that works closely, fluidly and honestly with its clients – and its employees. I despise egos and believe a creative department should house a depth of general knowledge and expertise across the skillsets of writing, art direction and new technologies. Channelwise, teams should be competent across all disciplines. But, I expect them to think ‘idea first’ then apply this core thinking to whatever touchpoints are appropriate.
Executive creative director
2001 - 2007
job
CREATIVE DIRECTOR
CLAYDON HEELEY.
Following over 13 years of pure brand advertising at TBWA/London, I became a firm believer that ideas should be communicated via whatever media was appropriate – not just the obligatory mass comms channels that were typical of large ATL agencies. This made me receptive to the offer of becoming Creative Director of integrated agency Claydon Heeley, in 2001.
Over the next six years, Claydon Heeley gained a strong reputation for challenging (but always highly effective) creativity across Direct, Digital, Ambient, Sales Promotion and Integrated channels. We were especially good at producing groundbreaking work in close conjunction with our clients. The award-winning creative for the Guardian newspaper was a particularly fine example of this. In, 2004, Claydon Heeley was named Campaign’s Direct Agency of the Year. In 2006, Claydon Heeley were Runners-up for Campaign’s Direct Agency of the Year and Runners-up for Marketing Magazine’s Direct Agency of the Year.
Over the next six years, Claydon Heeley gained a strong reputation for challenging (but always highly effective) creativity across Direct, Digital, Ambient, Sales Promotion and Integrated channels. We were especially good at producing groundbreaking work in close conjunction with our clients. The award-winning creative for the Guardian newspaper was a particularly fine example of this. In, 2004, Claydon Heeley was named Campaign’s Direct Agency of the Year. In 2006, Claydon Heeley were Runners-up for Campaign’s Direct Agency of the Year and Runners-up for Marketing Magazine’s Direct Agency of the Year.
Creative direction, Copywriting, Integrated multi-channel campaigns, Marketing, Social Media, Digital Marketing, Online Marketing, Content marketing
1988 - 2001
job
CREATIVE PARTNER
TBWA LONDON.
Over 13 years of pure brand advertising at TBWA/London.
As a writer, my own individual copy has been recognised across a diverse range of craft awards. These include: the ‘Ron Manager’ print ad for Holsten Pils [D&AD], ‘The Beautiful Game’ comic strip poster for Sony PlayStation’s This Is Football [Campaign Posters Silver], the ‘H2Slow’ Campaign for Isostar Sports Drinks [ISP Awards: Best Copy] and the ‘Quaint Cornish Cottage (Outside Looe)’ Campaign for English Country Cottages [Travel Awards: Gold] and many more. I also have work featured in the Absolut Vodka Book.
My wider roles as Head of Copy (as well as CD and ECD) on clients such as Sony PlayStation, Bayer, HSBC, Nissan, Mercedes-Benz, Shell/Ferrari, Bentley Motors and The Guardian has resulted in our agency teams winning many awards including Cannes, D&AD, Campaign Direct, Creative Circle, ISP, IPM, DMA, Precision Marketing, New York Festivals. Eurobest and the Webbies.
As a writer, my own individual copy has been recognised across a diverse range of craft awards. These include: the ‘Ron Manager’ print ad for Holsten Pils [D&AD], ‘The Beautiful Game’ comic strip poster for Sony PlayStation’s This Is Football [Campaign Posters Silver], the ‘H2Slow’ Campaign for Isostar Sports Drinks [ISP Awards: Best Copy] and the ‘Quaint Cornish Cottage (Outside Looe)’ Campaign for English Country Cottages [Travel Awards: Gold] and many more. I also have work featured in the Absolut Vodka Book.
My wider roles as Head of Copy (as well as CD and ECD) on clients such as Sony PlayStation, Bayer, HSBC, Nissan, Mercedes-Benz, Shell/Ferrari, Bentley Motors and The Guardian has resulted in our agency teams winning many awards including Cannes, D&AD, Campaign Direct, Creative Circle, ISP, IPM, DMA, Precision Marketing, New York Festivals. Eurobest and the Webbies.
Creative direction, Creative, Integrated multi-channel campaigns
My education
1981
-
1984
Middlesex University
Bachelors, Graphic design (including Design & Marketing)
Bachelors, Graphic design (including Design & Marketing)
David's reviews
David has not received any reviews on Worksome.
Contact David Woods
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to David directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark