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Ekaterina Cunningham
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Language
German
Good
English
Fluently
Spanish
Good
Russian
Good
Chinese (Mandarin)
Good
My experience
2015 - ?
freelance
BRAND STRATEGY CONSULTANT
Publicis Vivid Brand.
Clients:
Branding and design agencies: Landor, JDO, Blue Marlin, R5 Marks, WHAM, BLOOM
Integrated: Publicis Vivid Brand / ARC, Geometry Global, VCCP, Momentum Worldwide, Space, A
little Bird, We Are Alexander, Brave, BRAY LEINO
HEALTH PITCH - Brand Strategy development for a non profit social innovation company.
BRAY LEINO - Pharma OTC Brand Development projects for European markets: New Consumer Brand
Development in Analgesics; New Brand Development: Cancer Therapy side effects; Barilla Pasta -
Positioning development and integrated campaigns for UK market.
BLUE MARLIN - New Brand Development Concept for Non Dairy Alternative brand Easter European
Market / Mooncup repositioning / redesign (now in market)
LANDOR Starbucks Starbucks RTD coffee category vision ; BAT new brand creation CBS oil
LDNR Positioning platforms developed for UK premium fitness wear brand
Reckitt Benkiser Semiotic study for Airwick - conducted a semiotic study / analysis of packaging for
air-care to understand implications for global design strategy. Made recommendations on brand
architecture in light of newly developed positioning.
Oils / Petrol Working on brand architecture for Shell oils for Chinese market / preparing for brand
development workshop
Coca Cola Repositioning, Re-Design and Communication Platform development Pulpy juice brand
Coca Cola Brand Development - positioning, identity, packaging, shopper strategy for new brand of smoothies
Eco Femcare: New Brand Concept Development, identity and packaging design
Kellogg Brand Architecture Development, Design Strategy for multi category cereal and biscuit brand with large portfolio
General Mills and Starbucks: Betty Crocker, Jus Ros and Starbucks integrated shopper briefs
Nestle Purina European Petfood channel strategy and cross brand platform development for
specialist channel/ shopper strategies across petfood brands
Nestle: Maggi Shopper strategies & campaign development european markets
The Perfume Shop Worked on re-positioning of biggest UK Fragrance retailer The Perfume Shop
AB In Bev Meal occasion strategy for beer portfolio / Innovation Budweiser and Stella Artois limited edition
packs and brand theatre in Global Travel Retail
Retail: Own label brand development, brand guidelines and design strategy across 15 categories and
1500 skus for a leading Russian retailer (equivalent to Tesco)
Samsonite concept store - consumer insight and retail research to feed the design brief
O2 network - Xmas 2019 shopper campaign
Mars: Identity and re-design premium confectionary brand
Beauty: Max Factor, Oriflame, Avon, Body Shop - structural and graphic design fragrance
Branding and design agencies: Landor, JDO, Blue Marlin, R5 Marks, WHAM, BLOOM
Integrated: Publicis Vivid Brand / ARC, Geometry Global, VCCP, Momentum Worldwide, Space, A
little Bird, We Are Alexander, Brave, BRAY LEINO
HEALTH PITCH - Brand Strategy development for a non profit social innovation company.
BRAY LEINO - Pharma OTC Brand Development projects for European markets: New Consumer Brand
Development in Analgesics; New Brand Development: Cancer Therapy side effects; Barilla Pasta -
Positioning development and integrated campaigns for UK market.
BLUE MARLIN - New Brand Development Concept for Non Dairy Alternative brand Easter European
Market / Mooncup repositioning / redesign (now in market)
LANDOR Starbucks Starbucks RTD coffee category vision ; BAT new brand creation CBS oil
LDNR Positioning platforms developed for UK premium fitness wear brand
Reckitt Benkiser Semiotic study for Airwick - conducted a semiotic study / analysis of packaging for
air-care to understand implications for global design strategy. Made recommendations on brand
architecture in light of newly developed positioning.
Oils / Petrol Working on brand architecture for Shell oils for Chinese market / preparing for brand
development workshop
Coca Cola Repositioning, Re-Design and Communication Platform development Pulpy juice brand
Coca Cola Brand Development - positioning, identity, packaging, shopper strategy for new brand of smoothies
Eco Femcare: New Brand Concept Development, identity and packaging design
Kellogg Brand Architecture Development, Design Strategy for multi category cereal and biscuit brand with large portfolio
General Mills and Starbucks: Betty Crocker, Jus Ros and Starbucks integrated shopper briefs
Nestle Purina European Petfood channel strategy and cross brand platform development for
specialist channel/ shopper strategies across petfood brands
Nestle: Maggi Shopper strategies & campaign development european markets
The Perfume Shop Worked on re-positioning of biggest UK Fragrance retailer The Perfume Shop
AB In Bev Meal occasion strategy for beer portfolio / Innovation Budweiser and Stella Artois limited edition
packs and brand theatre in Global Travel Retail
Retail: Own label brand development, brand guidelines and design strategy across 15 categories and
1500 skus for a leading Russian retailer (equivalent to Tesco)
Samsonite concept store - consumer insight and retail research to feed the design brief
O2 network - Xmas 2019 shopper campaign
Mars: Identity and re-design premium confectionary brand
Beauty: Max Factor, Oriflame, Avon, Body Shop - structural and graphic design fragrance
Pharma, Brand identity, Social, Workshop, Design Strategy, Redesign, Campaign, Strategy development, Health, Development, Russian, Design, Social innovation, Network, Architecture, Packaging, Graphic design, Innovation, Research, Retail, Concept Development, Branding
2013 - 2015
job
UK Communications Manager
APPLE EUROPE.
Translated Apple Retail concept into telecoms retail environment. Worked
closely with carrier partners to design and develop retail carrier
environments that delivered seamless shopper experience for iPhone and iPad, adhering to Apple retail principles. Delivered first ever Apple partner
integrated campaign for iPhone and iPad
closely with carrier partners to design and develop retail carrier
environments that delivered seamless shopper experience for iPhone and iPad, adhering to Apple retail principles. Delivered first ever Apple partner
integrated campaign for iPhone and iPad
Design, Retail, Campaign, Manager
2013 - 2013
freelance
FPP GENEVA Shopper Marketing Agency Freelance Strategist
P&G, Kellogg snacks.
Marketing
2012 - 2013
job
Global Strategic Planner, Vogue BAT Account
OGILVY ACTION.
Brand Strategy for Vogue: developed new positioning, need segmentation and consumer typology for Vogue brand globally. Developed product
innovation concepts in Additive Free and Natural segments. Worked on
brand Manifestos (launch toolkits) for launch of new Vogue packaging'
Capsule'
innovation concepts in Additive Free and Natural segments. Worked on
brand Manifestos (launch toolkits) for launch of new Vogue packaging'
Capsule'
Innovation, Packaging, Natural, Brand identity
2010 - 2012
job
AB WORLD FOODS UK Senior Brand Manager
unknown.
Managed Blue Dragon Dipping Sauces portfolio, working closely with UK
Developed new positioning for Zest - range of pestos and sauces in the UK. Re- launched Zest brand and product portfolio in the UK.
Developed new positioning for Zest - range of pestos and sauces in the UK. Re- launched Zest brand and product portfolio in the UK.
Manager
2007 - 2010
job
KELLOGG EUROPE UK Marketing Manager
unknown.
Was instrumental in determining Kellogg branding strategy and market
entry strategy for Russia. Resulted in 1 Brand Re-Positioning, 2 new brand
developments. Launched Coco Pops and Mile Pops brands in Russian
Market adapted to local tastes products. Developed new positioning for
Lubyatovo cereal (local Russian brand) and executed its stretch across 3
categories
entry strategy for Russia. Resulted in 1 Brand Re-Positioning, 2 new brand
developments. Launched Coco Pops and Mile Pops brands in Russian
Market adapted to local tastes products. Developed new positioning for
Lubyatovo cereal (local Russian brand) and executed its stretch across 3
categories
Marketing, Branding, Russian, Manager
2006 - 2007
job
AVON COSMETICS UK European Innovation Manager
Personal Care Category EMEA.
Innovation, Manager
2002 - 2006
job
RUSSIA Senior Brand Manager, Starburst, Skittles
MARS.
Manager
2000 - 2002
job
J WALTER THOMSON, Strategic Planner
MCCANN.
Clients: Nestle, Coca-Cola, Unilever, Kraft Foods (Menedelez)
My education
EUROPEAN BUSINESS SCHOOL LONDON
Bachelors, International Business Studies
Bachelors, International Business Studies
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