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Creative brand and communications strategist.
Charles Olive
,
London, United Kingdom
Experience
Other titles
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I'm offering
I bring a dynamic vibe and energy to every team I work with. Naturally inquisitive and curious, I see every brief as an exciting new puzzle to solve and an opportunity to acquire new knowledge.
As a creative strategist I blend logical reasoning, lateral thinking, cultural analysis and storytelling to create strategies and communications that connect brands to audiences in the most compelling way. Whatever the brief, I seek to find the most powerful way to marry what the brand wants to say with what audiences actually care about.
I’m passionate about understanding shifts in culture and believe the study of emerging behaviours, language and technology can help decode the world around us. Similarly a rich and fulfilling creative practice is key and my personal projects include ceramics, textile design, self publishing and I am a founding member of the art collective http://**********.**
My experience across brand, content, experiential, PR and publishing projects, for agencies of all shapes and sizes, along with publishers and start-ups, gives me a uniquely agile and holistic approach to strategy.
As a creative strategist I blend logical reasoning, lateral thinking, cultural analysis and storytelling to create strategies and communications that connect brands to audiences in the most compelling way. Whatever the brief, I seek to find the most powerful way to marry what the brand wants to say with what audiences actually care about.
I’m passionate about understanding shifts in culture and believe the study of emerging behaviours, language and technology can help decode the world around us. Similarly a rich and fulfilling creative practice is key and my personal projects include ceramics, textile design, self publishing and I am a founding member of the art collective http://**********.**
My experience across brand, content, experiential, PR and publishing projects, for agencies of all shapes and sizes, along with publishers and start-ups, gives me a uniquely agile and holistic approach to strategy.
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
freelance
Freelance Creative Strategist
Various.
I’ve been lucky enough to work with a diverse range of agencies across a broad spectrum of briefs for brands over a variety of sectors.
Agencies include:
Wednesday Agency, Momentum Worldwide, B-Reel, Just So, Stink, Protein, Hue & Cry, Margaret, Frukt, Umbrella Collective and Wake The Town.
Brands include: Belmond Hotels, Bimba Y Lola, Woolrich, Au Depart, Stella Artois, Logo Piana, Diageo, Talisker Whisky, Burlington Arcade, Poretti, Cloudy Bay, Shackleton Whisky, Generator Hostels, Accor Hotels, Asics Tiger, Pioneer DJ, ASOS and Duracell.
Agencies include:
Wednesday Agency, Momentum Worldwide, B-Reel, Just So, Stink, Protein, Hue & Cry, Margaret, Frukt, Umbrella Collective and Wake The Town.
Brands include: Belmond Hotels, Bimba Y Lola, Woolrich, Au Depart, Stella Artois, Logo Piana, Diageo, Talisker Whisky, Burlington Arcade, Poretti, Cloudy Bay, Shackleton Whisky, Generator Hostels, Accor Hotels, Asics Tiger, Pioneer DJ, ASOS and Duracell.
Writing, Logo, Fashion, Pr, Management, Less, Content, It, Ceo, Protein, LED, MArketing Strategy, Brand identity, Content marketing, Digital communication
2015 - 2017
job
Cultural Strategist
Grey London.
As the sole Cultural Strategist I led cultural analysis across all existing clients and pitches working alongside strategy, creative, PR and new business departments. As well as developing internal communications platforms, ghost writing articles for the CEO and building an editorial strategy for the agency. Clients included Marks & Spencer, Helly Hansen, Birds Eye, Haagen Daazs, HSBC, P&G, Gillette, Duracell, Fairy & McVitities.
BOSE: In a time when consumers were happy to settle for ‘good enough’ sound BOSE was struggling with its product focused communications. As mindfulness was gaining traction I built a strategy around the ‘Joy Of Missing Out’ which not only differentiated from their main competitor BEATS. ‘BOSE gets you closer to the things you love’ was the strategy which not only won us the pitch but led to the platform ‘Get Closer’.
BOSE: In a time when consumers were happy to settle for ‘good enough’ sound BOSE was struggling with its product focused communications. As mindfulness was gaining traction I built a strategy around the ‘Joy Of Missing Out’ which not only differentiated from their main competitor BEATS. ‘BOSE gets you closer to the things you love’ was the strategy which not only won us the pitch but led to the platform ‘Get Closer’.
Content, Community, Social, UP, LED, Brand identity, Brand activation, Core Values and Branding, Creative Strategy, Strategic Planning
2010 - 2017
job
Communications Strategist
Various.
Starting this era as a Social Strategist at Albion I moved to AKQA as a Community Engagement Strategist, then a couple of roles as a Content Strategist at RKCR/YR and then The Social Practice before ending up at Grey London as a Cultural Strategist.
At this time I developed a strong interest in internal communications and culture, building a number of initiatives to support and engage employees.
At this time I developed a strong interest in internal communications and culture, building a number of initiatives to support and engage employees.
Marketing, SoMe, QA, Support, Community, Internet, Search, Social Media, Digital communication, Creative Strategy
2007 - 2010
job
Marketing and Communications
Various.
Back when the internet was a new and exciting place I worked at some start-ups. I was Head of Marketing at Tipped (a proto-Yelp) and a Comms Strategist at Taptu (a search engine for mobile phones - yes that was a thing back then). I also did some QA & Community Strategy for Bauer Media and did a bit of Content and Community Strategy for We Are Social and Iris London.
Marketing, R, SoMe, Event, Management, Festival, Music, Production, Social, UP, Manager
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