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jobs
Corporate and crisis communications specialist
Tatiana raikes
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced Communications Director & Consultant advising on projects across financial & professional services, technology, lobby groups, start-ups, public sector, high profile events as well as Governments. Highly skilled in media relations strategy, corporate communications, public affairs, crisis & reputation comms, brand positioning and strategy, online communications, copy editing and proofreading. Track record in helping companies grow their profile or change their reputation as well as being able to make a tangible impact quickly and effectively.
Language
English
Fluently
Spanish
Good
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
temp
Associate Director
PMKBNC.
● Taken on as corporate lead for agency's key client, Philip Morris International for a six month project ahead of a proposed merger with Altria
● Fully trained as a PMI spokesperson over an intensive media training course held at PMI HQ in Lausanne
● Delivering media engagement strategy for PMI's 'Mission Winnow' campaign, focused around changing the company's reputation and position to media through sponsorship of high level sporting events, thought
leadership and research.
● Asked to stay on with the agency to head up corporate, issues & crisis communications for MDL Beast Festival,
● Fully trained as a PMI spokesperson over an intensive media training course held at PMI HQ in Lausanne
● Delivering media engagement strategy for PMI's 'Mission Winnow' campaign, focused around changing the company's reputation and position to media through sponsorship of high level sporting events, thought
leadership and research.
● Asked to stay on with the agency to head up corporate, issues & crisis communications for MDL Beast Festival,
Research, Training, Leadership, Festival, Sponsorship, International, Campaign, UP
2019 - 2019
freelance
Freelance Head of Corporate Comms / Consultant
unknown.
● Working predominantly with start-up companies
● Developing PR and Comms strategies, setting tone of voice and lines to take with external parties
● Introducing spokespeople to relevant press contacts
● Creating compelling PR stories and selling them in to appropriate media
● Copywriting articles and blogs and coming up with interesting content across a variety of different channels
● Creating and implementing appropriate social media & engagement strategies
● Developing PR and Comms strategies, setting tone of voice and lines to take with external parties
● Introducing spokespeople to relevant press contacts
● Creating compelling PR stories and selling them in to appropriate media
● Copywriting articles and blogs and coming up with interesting content across a variety of different channels
● Creating and implementing appropriate social media & engagement strategies
Social Media, Copywriting, Pr, Content, Blogs, Social, UP
2018 - 2018
freelance
Head of Communications, Nurole (freelance/part time)
unknown.
● Brought in to help raise Nurole's profile in the UK and international media
● In charge of content curation, creation and promotion
● Designing and implementing a robust PR & content strategy
● Managing social media strategy
● Working closely with the marketing team to ensure consistency of tone across all communications channels
● Consult on an evolving corporate messaging / positioning audit
● In charge of content curation, creation and promotion
● Designing and implementing a robust PR & content strategy
● Managing social media strategy
● Working closely with the marketing team to ensure consistency of tone across all communications channels
● Consult on an evolving corporate messaging / positioning audit
Social Media, Marketing, Audit, Pr, Content, Content strategy, International, Audit, Social
2017 - 2018
job
Senior Corporate Comms Manager UK&I
Deliveroo.
Senior Corporate Comms Manager UK&I, Deliveroo August 2017 - January 2018 (6 month contract role)
● Responsible for managing an incredibly busy 24/7 press office, predominantly working on reactive/crisis comms
● Acting as an unofficial spokesperson for Deliveroo with the media
● Devise a proactive media programme of weekly stories in each market to improve reputation
● Advise on how to communicate Deliveroo as a brand to the business media and negotiate to build more positive
relationships with key editors at National & broadcast media
● Manage external agencies to ensure effective delivery of proactive press stories
● Planned and delivered UK-wide regional growth stories & generated positive media coverage in print across 24
key cities
● Arranged and briefed on positive CEO interviews in the Evening Standard and the Financial Times
● Responsible for managing an incredibly busy 24/7 press office, predominantly working on reactive/crisis comms
● Acting as an unofficial spokesperson for Deliveroo with the media
● Devise a proactive media programme of weekly stories in each market to improve reputation
● Advise on how to communicate Deliveroo as a brand to the business media and negotiate to build more positive
relationships with key editors at National & broadcast media
● Manage external agencies to ensure effective delivery of proactive press stories
● Planned and delivered UK-wide regional growth stories & generated positive media coverage in print across 24
key cities
● Arranged and briefed on positive CEO interviews in the Evening Standard and the Financial Times
Print, Growth, Ceo, Office, Manager
2016 - 2017
job
PR Specialist
Latham & Watkins.
● Identify themes pitch and write op-ed articles for Partners across all the firm's practices
● Work closely with the business development teams to create marketing materials for all practices, including leaflets,
pitch documents and awards submissions
● Draft press releases on firm-wide announcements including award wins, new lateral partner hires and practice area
developments
● Manage the Latham.London blog including copy editing content,
● Be the first point of contact for media - managing the press office
● To introduce Latham's new Brexit/regulatory practice, and the Partner, Rob Moulton, I secured an op-ed in City A.M.
on the day Article 50 was triggered (with huge competition for the spot). We wrote a compelling synopsis and through
that, and through close relationships with editors at the paper, I was able to win the coveted slot in the paper's
'Forum'.
● Increased quality and quantity of media coverage for Latham & Watkins and its spokespeople. I achieved regular
coverage in not just the legal press, but extended this to National press such as the Financial Times, The Times, City
A.M. and key financial trade publications. Secured Latham & Watkins' first ever national media op-ed.
● Devised the firm's first firmwide programme of key national media briefings (with Partners) to introduce them as
credible spokespeople. Arranged over 20 lunches and meetings for the firm' Partners.
● Work closely with the business development teams to create marketing materials for all practices, including leaflets,
pitch documents and awards submissions
● Draft press releases on firm-wide announcements including award wins, new lateral partner hires and practice area
developments
● Manage the Latham.London blog including copy editing content,
● Be the first point of contact for media - managing the press office
● To introduce Latham's new Brexit/regulatory practice, and the Partner, Rob Moulton, I secured an op-ed in City A.M.
on the day Article 50 was triggered (with huge competition for the spot). We wrote a compelling synopsis and through
that, and through close relationships with editors at the paper, I was able to win the coveted slot in the paper's
'Forum'.
● Increased quality and quantity of media coverage for Latham & Watkins and its spokespeople. I achieved regular
coverage in not just the legal press, but extended this to National press such as the Financial Times, The Times, City
A.M. and key financial trade publications. Secured Latham & Watkins' first ever national media op-ed.
● Devised the firm's first firmwide programme of key national media briefings (with Partners) to introduce them as
credible spokespeople. Arranged over 20 lunches and meetings for the firm' Partners.
Marketing, Business development, Copy editing, Pr, Content, Blog, Development, Regulatory, Office
2014 - 2016
job
PR Manager
TheCityUK.
Position TheCityUK as the go-to commentator on the issues that matter to the organisation & its members. Through a
relentless media outreach programme I was able to take TheCityUK and its CEO from a barely-known (and perceived as shady) lobby organisation to the credible, research-based group that all national and broadcast media came to for
comment and statistics on City related issues and Brexit in particular. In one week, for a major report launch, our CEO and spokespeople did 10 broadcast media interviews and TheCityUK and the report received positive coverage in over
50 national, European and international print media.
● Worked with the Head of PR to design and deliver the PR programme for the organisation linked to its strategic goals
● Increase quality and quantity of media coverage for TheCityUK and its spokespeople. Nearly doubled positive media
coverage YoY.
● Work closely with senior stakeholders regularly (CEO & Chairman) preparing them for interviews and accompanying
them
● Introduced a hugely successful monthly media dinner programme with C-suite members and leading members of the media such as Lionel Barber, Evan Davis.
● Act as the spokesperson for the organisation with the media supporting the Head of PR/CEO and Chairman
● Manage relationships and delivery with relevant agencies, stakeholders and other contacts
● Report on media tone and perceptions of the industry and TheCityUK
● Manage the PR agency to best support the PR team and deliver on their objectives in a timely manner
● Design and implement a forward thinking social media strategy across all relevant channels, ensuring that all PR work
is promoted and gains the most traction. On Twitter, I more than tripled the company's followers in the space of two
years and we were regularly retweeted by leading Cabinet Ministers, Number 10 and the world's most influential
editors and commentators.
● Work closely with Leadership Team to design and deliver the PR programme for the events & visits programme
● Manage all relationships with key media contacts and attend relevant events to raise the profile of TheCityUK,
proactively targeting and approaching relevant journalists
● Run and manage TheCityUK's press office
● Work closely with the team promoting the work of TheCityUK to ensure maximum awareness of TheCityUK activities
and the appropriate positioning in strategic policy agendas.
● Research, write and distribute press releases to targeted media
● Draft op-ed pieces and synopses as required
● Write and edit in-house marketing, research reports, case studies, speeches, articles and annual reports
● Prepare and supervise production of publicity brochures, handouts, leaflets, promotional videos, photographs, films
and multimedia programmes
● Devise and coordinate photo opportunities
● Support Head of PR and leadership team in identifying and managing crises
relentless media outreach programme I was able to take TheCityUK and its CEO from a barely-known (and perceived as shady) lobby organisation to the credible, research-based group that all national and broadcast media came to for
comment and statistics on City related issues and Brexit in particular. In one week, for a major report launch, our CEO and spokespeople did 10 broadcast media interviews and TheCityUK and the report received positive coverage in over
50 national, European and international print media.
● Worked with the Head of PR to design and deliver the PR programme for the organisation linked to its strategic goals
● Increase quality and quantity of media coverage for TheCityUK and its spokespeople. Nearly doubled positive media
coverage YoY.
● Work closely with senior stakeholders regularly (CEO & Chairman) preparing them for interviews and accompanying
them
● Introduced a hugely successful monthly media dinner programme with C-suite members and leading members of the media such as Lionel Barber, Evan Davis.
● Act as the spokesperson for the organisation with the media supporting the Head of PR/CEO and Chairman
● Manage relationships and delivery with relevant agencies, stakeholders and other contacts
● Report on media tone and perceptions of the industry and TheCityUK
● Manage the PR agency to best support the PR team and deliver on their objectives in a timely manner
● Design and implement a forward thinking social media strategy across all relevant channels, ensuring that all PR work
is promoted and gains the most traction. On Twitter, I more than tripled the company's followers in the space of two
years and we were regularly retweeted by leading Cabinet Ministers, Number 10 and the world's most influential
editors and commentators.
● Work closely with Leadership Team to design and deliver the PR programme for the events & visits programme
● Manage all relationships with key media contacts and attend relevant events to raise the profile of TheCityUK,
proactively targeting and approaching relevant journalists
● Run and manage TheCityUK's press office
● Work closely with the team promoting the work of TheCityUK to ensure maximum awareness of TheCityUK activities
and the appropriate positioning in strategic policy agendas.
● Research, write and distribute press releases to targeted media
● Draft op-ed pieces and synopses as required
● Write and edit in-house marketing, research reports, case studies, speeches, articles and annual reports
● Prepare and supervise production of publicity brochures, handouts, leaflets, promotional videos, photographs, films
and multimedia programmes
● Devise and coordinate photo opportunities
● Support Head of PR and leadership team in identifying and managing crises
Twitter, Manager, Social, Go, Production, Organization, International, Office, Ceo, Support, Social Media, Statistics, Pr, Leadership, Print, C, Research, Design, Marketing
2012 - 2013
job
PR & Marketing Manager
FreshMinds Talent & FreshMinds Legal.
leading high calibre recruitment consultancy & its newest venture, a legal
resourcing start-up
● Proud to be Hiring - championed a CSR campaign for 2012, wrote copy, pitched for support from influential
politicians and influencers such as Chris Grayling and the CBI. Pitched the campaign to British companies and led
the campaign to great success with over 500 jobs listed and numerous mentions in the national press
● Ran FreshMinds' national PR strategy and set high levels for coverage which I achieved with monthly coverage in the FT as well as mentions throughout the year in all other nationals without agency or other support..
● Built and maintained strong journalist relationships, especially with the nationals and with Sky News, our MD was
on air live three times over the year
● Initiated social media marketing for each sales team, and on Twitter reached over 800 followers in the space of 6
months
● Wrote articles on behalf of the CEOs of the wider FreshMinds Group for publication in various titles
● Managed various senior stakeholders including the Heads of teams, CEOs and MD. Worked autonomously with a
focus on direct results and feeding these back to the business
● Managed various suppliers and cut costs by 15% whilst increasing productivity and results
● Carried out company wide client satisfaction survey, speaking to all FreshMinds clients, compiling a report and suggesting improvements in our service and range of services. This was presented to the board
● Helped launch FreshMinds Legal, developing the go to market proposition, designing, writing and rolling out new
website, PR launch and various launch campaigns. FreshMinds Legal billed £30k in its first week of trading
● In charge of all written materials with the need for very high attention to detail. Copywriting is a main focus, in
charge of training the team and editing their proposals, pitches, business development emails etc. Edited the website copy to maximize SEO and to ensure the company tone was always consistent.
● Managed day to day marketing activities, logging KPIs and preparing presentations for the MD to report to the board.
● Implemented a highly successful PPC campaign, cutting supplier costs and increasing website traffic by 200% in 6
months
● Build, designed and rolled out an eDM and content driven strategy for both clients and candidates to increase
brand awareness. Average click-through rates have increased by 40% on average as a result
● Ran the 'Ones to Watch' leadership scheme, designing the website, managing student brand ambassadors,
logging and tracking applications and all correspondence with the 1000+ applicants as well as being solely in charge of the annual event for 200+
● Delivered an engaging events programme, sourcing high calibre speakers from the business world and overseeing
the consultants' admin and running of these events.
resourcing start-up
● Proud to be Hiring - championed a CSR campaign for 2012, wrote copy, pitched for support from influential
politicians and influencers such as Chris Grayling and the CBI. Pitched the campaign to British companies and led
the campaign to great success with over 500 jobs listed and numerous mentions in the national press
● Ran FreshMinds' national PR strategy and set high levels for coverage which I achieved with monthly coverage in the FT as well as mentions throughout the year in all other nationals without agency or other support..
● Built and maintained strong journalist relationships, especially with the nationals and with Sky News, our MD was
on air live three times over the year
● Initiated social media marketing for each sales team, and on Twitter reached over 800 followers in the space of 6
months
● Wrote articles on behalf of the CEOs of the wider FreshMinds Group for publication in various titles
● Managed various senior stakeholders including the Heads of teams, CEOs and MD. Worked autonomously with a
focus on direct results and feeding these back to the business
● Managed various suppliers and cut costs by 15% whilst increasing productivity and results
● Carried out company wide client satisfaction survey, speaking to all FreshMinds clients, compiling a report and suggesting improvements in our service and range of services. This was presented to the board
● Helped launch FreshMinds Legal, developing the go to market proposition, designing, writing and rolling out new
website, PR launch and various launch campaigns. FreshMinds Legal billed £30k in its first week of trading
● In charge of all written materials with the need for very high attention to detail. Copywriting is a main focus, in
charge of training the team and editing their proposals, pitches, business development emails etc. Edited the website copy to maximize SEO and to ensure the company tone was always consistent.
● Managed day to day marketing activities, logging KPIs and preparing presentations for the MD to report to the board.
● Implemented a highly successful PPC campaign, cutting supplier costs and increasing website traffic by 200% in 6
months
● Build, designed and rolled out an eDM and content driven strategy for both clients and candidates to increase
brand awareness. Average click-through rates have increased by 40% on average as a result
● Ran the 'Ones to Watch' leadership scheme, designing the website, managing student brand ambassadors,
logging and tracking applications and all correspondence with the 1000+ applicants as well as being solely in charge of the annual event for 200+
● Delivered an engaging events programme, sourcing high calibre speakers from the business world and overseeing
the consultants' admin and running of these events.
Sales, Manager, LED, UP, Social, Go, Campaign, Detail, Development, Support, Twitter, Recruitment, Website, Content, Sourcing, Service, Social Media, CSR, Journalist, Pr, Event, Leadership, Website copy, PPC, Training, Writing, Social Media Marketing, Seo, Copywriting, Business development, Marketing
2010 - 2012
job
Associate
Rostrum Communications.
● First point of contact and day to day manager for 8 key agency accounts across financial and professional services
● Managed social media outlets for clients, advised on key messaging and target audience penetration
● Compiled detailed PR strategy plans and then created content, placed content within target media outlets and then maximized this result through all social and digital channels to evidence ROI
● Was a lead member of the pitch team, researching companies and created targeted presentations and ongoing
PR strategies. Was involved in 6 major pitches in my first 4 months.
● Built strong relationships with the business and finance press at the nationals as well as specific trade titles
PFD literary agency
● Managed social media outlets for clients, advised on key messaging and target audience penetration
● Compiled detailed PR strategy plans and then created content, placed content within target media outlets and then maximized this result through all social and digital channels to evidence ROI
● Was a lead member of the pitch team, researching companies and created targeted presentations and ongoing
PR strategies. Was involved in 6 major pitches in my first 4 months.
● Built strong relationships with the business and finance press at the nationals as well as specific trade titles
PFD literary agency
Social Media, ROI, Pr, Finance, Content, Social, Manager
2010 - 2010
internship
Internship
The Square Club, (Business Members' Club), The Berkeley Square Hotel.
May - August 2010
● Read and sorted submissions
● Assisted Caroline Michel (CEO)
● Wrote proposals, read manuscripts, proofread, assisted with editing
The Square Club, (Business Members' Club), The Berkeley Square Hotel, Bristol
● Read and sorted submissions
● Assisted Caroline Michel (CEO)
● Wrote proposals, read manuscripts, proofread, assisted with editing
The Square Club, (Business Members' Club), The Berkeley Square Hotel, Bristol
Ceo, Internship
2008 - 2010
job
Marketing and Events Manager
Membership.
Structured a membership recruitment system and of looked after all existing members' needs, including chairing
and running committee meetings
● Increased paying membership levels by 300%
● Organised and curated art exhibitions and associated launches and marketing material
● Created, arranged, advertised and marketed all events from book launches, to networking events
● Responsible for all membership accounts, newsletters and press releases. Also dealt with all day to day admin for
the club, orders, bills, post, enquiries and budgeting on stock whilst also assisting the managing director
● Took responsibility for creating partnerships with local businesses and designed a corporate membership
structure which was highly successful and lucrative.
and running committee meetings
● Increased paying membership levels by 300%
● Organised and curated art exhibitions and associated launches and marketing material
● Created, arranged, advertised and marketed all events from book launches, to networking events
● Responsible for all membership accounts, newsletters and press releases. Also dealt with all day to day admin for
the club, orders, bills, post, enquiries and budgeting on stock whilst also assisting the managing director
● Took responsibility for creating partnerships with local businesses and designed a corporate membership
structure which was highly successful and lucrative.
Marketing, Networking, Recruitment, Manager
My education
2006
-
2008
Bristol University
Bachelors, French & Spanish
Bachelors, French & Spanish
1999
-
2006
British University Ski Championships
Secondary, English Literature (Minor in Spanish)
Secondary, English Literature (Minor in Spanish)
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