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Experienced B2B SaaS marketing leader specialised in enabling SaaS companies and startups accelerate their growth
Fran Langham
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Passionate and ambitious marketing professional with 9+ years of experience. A self-motivated and determined leader ready to hit the ground running, implement change and head up both teams and processes.
Highly experienced in the planning and creative execution of end-to-end integrated marketing campaigns across multiple channels, with a particular focus on technology and customer experience solutions. Commercially focused and prominent in driving strategy and market positioning for growing scaleup companies.
Highly experienced in the planning and creative execution of end-to-end integrated marketing campaigns across multiple channels, with a particular focus on technology and customer experience solutions. Commercially focused and prominent in driving strategy and market positioning for growing scaleup companies.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
Head of Marketing
iAdvize.
Responsible for defining and leading on the market strategy for the UK whilst aligning with global business objectives and meeting commercial goals.
Project Management, Marketing
2014 - 2017
job
Head of Marketing
AMPP Group.
Key achievements:
● Transformed project delivery of B2B community platforms - converting over 25k global organisations
for the first platform rollout by developing and executing an integrated digital marketing and business
development plan
● Increased sign up conversion rate by 19% for our 2nd B2B community platform
● Slashed CPA from £8.60 to £0.33 per sign up
● Led on the launch of the company's Commonwealth project - securing 70+ C-level attendees from
global organisations, senior government representatives and press to attend the pre-launch at the House of Commons
Key responsibilities:
● Line managing 2 permanent members of staff in the UK and 2 interns
● In charge of implementing a multichannel campaign strategy, planning, execution and performance
measurement for achieving both short term acquisition and long-term engagement goals
● Database build for each project, growing and managing a database of over 200k contacts
● Orchestrating a launch event for each project, securing representation from key stakeholders and industry leaders
● Collaborating with agencies and partners to develop strategy, deliver online content, events and other
promotional material
● Responsible for optimising marketing spend - implementing data-driven testing to slash CPA
● Establishing and managing strategic partnerships with both public and private sector stakeholders
including UKTI, RSA Group & Barclays
● Creating compelling, unique content for clients and members of our communities
● Transformed project delivery of B2B community platforms - converting over 25k global organisations
for the first platform rollout by developing and executing an integrated digital marketing and business
development plan
● Increased sign up conversion rate by 19% for our 2nd B2B community platform
● Slashed CPA from £8.60 to £0.33 per sign up
● Led on the launch of the company's Commonwealth project - securing 70+ C-level attendees from
global organisations, senior government representatives and press to attend the pre-launch at the House of Commons
Key responsibilities:
● Line managing 2 permanent members of staff in the UK and 2 interns
● In charge of implementing a multichannel campaign strategy, planning, execution and performance
measurement for achieving both short term acquisition and long-term engagement goals
● Database build for each project, growing and managing a database of over 200k contacts
● Orchestrating a launch event for each project, securing representation from key stakeholders and industry leaders
● Collaborating with agencies and partners to develop strategy, deliver online content, events and other
promotional material
● Responsible for optimising marketing spend - implementing data-driven testing to slash CPA
● Establishing and managing strategic partnerships with both public and private sector stakeholders
including UKTI, RSA Group & Barclays
● Creating compelling, unique content for clients and members of our communities
Digital Marketing, Marketing, B2B, Database, C, Event, Content, Testing, Community, Development, Campaign, Online, LED, UP
2014 - 2014
job
Marketing Manager
Corinium Global Intelligence.
Key achievements:
● Implemented automated campaigns for brochure downloads and follow-ups, resulting in conversion rate
growth of 4%
● Increased audience reach to maximise paid delegate revenue - achieving 2 times more delegates at our last
event of the series
Key responsibilities:
● Campaign delivery across 5 events to drive delegate attendance and revenue
● Sourcing and implementing key systems: CRM, CMS, marketing automation software
● Launching and overseeing new event products, marketing new business areas - EMEAA
● Implementing and managing the budget, measuring ROI and presenting to key stakeholders
● Designing and implementing a multichannel marketing plan incorporating ABM for top tier accounts
● Constructing an enquiry generation process allowing the conversion of prospects into customers
● Building brand awareness through establishing strong partnerships
● Implemented automated campaigns for brochure downloads and follow-ups, resulting in conversion rate
growth of 4%
● Increased audience reach to maximise paid delegate revenue - achieving 2 times more delegates at our last
event of the series
Key responsibilities:
● Campaign delivery across 5 events to drive delegate attendance and revenue
● Sourcing and implementing key systems: CRM, CMS, marketing automation software
● Launching and overseeing new event products, marketing new business areas - EMEAA
● Implementing and managing the budget, measuring ROI and presenting to key stakeholders
● Designing and implementing a multichannel marketing plan incorporating ABM for top tier accounts
● Constructing an enquiry generation process allowing the conversion of prospects into customers
● Building brand awareness through establishing strong partnerships
Marketing, CRM, Budget, CMS, ROI, Automation, Marketing Automation, Event, Brochure, Sourcing, Growth, Presenting, Software, Campaign, Manager
2013 - 2014
job
Senior Marketing Executive
Capita Conferences.
Marketing
2012 - 2013
job
Marketing Executive
Capita Conferences.
Key achievements:
● Increased sponsorship revenue by 32% year-on-year (September 2012 - September 2013)
● Rebranded the company website to provide a more streamlined customer experience and introduced
new tracking techniques so that bookings were accurately attributed to their source
Key responsibilities:
● Campaign delivery for 3-4 conferences per month
● Generating qualified leads for the sponsorship team
● Budget management per event
● Analytics through HootSuite, Google Analytics and Adestra tracking
● Data management and campaign building using Microsoft Dynamics CRM
● Forging key relationships through partner deals to maximise revenue for each event
● Redesigning and maintaining the website including SEO and web analytics
● Supplier negotiation and management for rebrands, support, data providers, platforms
● Increased sponsorship revenue by 32% year-on-year (September 2012 - September 2013)
● Rebranded the company website to provide a more streamlined customer experience and introduced
new tracking techniques so that bookings were accurately attributed to their source
Key responsibilities:
● Campaign delivery for 3-4 conferences per month
● Generating qualified leads for the sponsorship team
● Budget management per event
● Analytics through HootSuite, Google Analytics and Adestra tracking
● Data management and campaign building using Microsoft Dynamics CRM
● Forging key relationships through partner deals to maximise revenue for each event
● Redesigning and maintaining the website including SEO and web analytics
● Supplier negotiation and management for rebrands, support, data providers, platforms
Analytics, Hootsuite, Dynamics CRM, Campaign, Google, Web, Sponsorship, Support, Website, Marketing, Management, Event, Data management, Customer experience, Budget, CRM, Google analytics, Seo
My education
The University of Sheffield
Bachelors, Sociology & Social Policy
Bachelors, Sociology & Social Policy
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