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Senior
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0
jobs
Strong marketing experience specialising in commercial partnerships
Romina Mirpuri
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A digitally savvy & highly creative Partnerships Manager with a proven track record of partnership/affiliate marketing, relationship building (client & agency), promotions planning, email marketing, and reporting & analysis.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Spanish
Good
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Finance Partnerships Manager
News UK (The Times).
• Working as a key bridge between Editorial, Commercial, Ad Operations and Print Planning teams to ensure that partnerships are delivered on time and to specification
• Building & delivering long-term partnerships effectively across all channels and help grow revenues from existing clients
• Running multiple partnerships concurrently to drive value for News UK and clients
• You will be the single project management resource for The Times Money Mentor, ensuring delivery of partnerships.
• Ownership of all elements of a partnership, including print and digital
• Create and manage timelines and revenue reports that are shared internally and externally
• Optimise partnerships to deliver positive ROI for clients and revenue growth for News UK
• Building & delivering long-term partnerships effectively across all channels and help grow revenues from existing clients
• Running multiple partnerships concurrently to drive value for News UK and clients
• You will be the single project management resource for The Times Money Mentor, ensuring delivery of partnerships.
• Ownership of all elements of a partnership, including print and digital
• Create and manage timelines and revenue reports that are shared internally and externally
• Optimise partnerships to deliver positive ROI for clients and revenue growth for News UK
Project Management, Operations, ROI, Print, Mentor, Management, Finance, Growth, Manager
2017 - 2019
job
Affiliates & Email Marketing Manager
Experian.
Affiliates:
• Growth of the affiliate channel - 85% increase in sales YOY after activating a new commission model, reactivating dormant affiliates and on boarding new affiliates
• Incentivising top performing affiliates with an increased CPA rate to boost performance
• Created an affiliate dashboard of customized graphs/figures illustrating performance over different time periods
• Implemented a new commission model to limit commercial risk & control monthly spend
• Recruiting relevant, high-traffic drivers to build a robust publisher portal
• Leveraging consistently high-volume drivers by having an always-on approach & augmenting activity
• Monitoring publisher performance over time to eradicate those dormant & pushing the order-active & click-active
Email:
• Implemented a regular newsletter with fresh monthly content to maintain engagement and reduce the number of prospects and lapsed customers falling into non-e-mailable data pots
• Successful development of a dynamic, content led newsletter approach
• Developed and implemented a testing road map for the email channel including new campaigns and optimization of current campaigns through improved targeting and segmentation, copy, creative and landing pages
• Responsible for driving 5 acquisition email campaigns with external agency (CheetahDigital)
• Email activity generated 5k+ orders with a 29% conversion rate in the span of 6 months
• Liaising with the tech team to migrate prospect (non-customer) data from the old to new platform
• Growth of the affiliate channel - 85% increase in sales YOY after activating a new commission model, reactivating dormant affiliates and on boarding new affiliates
• Incentivising top performing affiliates with an increased CPA rate to boost performance
• Created an affiliate dashboard of customized graphs/figures illustrating performance over different time periods
• Implemented a new commission model to limit commercial risk & control monthly spend
• Recruiting relevant, high-traffic drivers to build a robust publisher portal
• Leveraging consistently high-volume drivers by having an always-on approach & augmenting activity
• Monitoring publisher performance over time to eradicate those dormant & pushing the order-active & click-active
Email:
• Implemented a regular newsletter with fresh monthly content to maintain engagement and reduce the number of prospects and lapsed customers falling into non-e-mailable data pots
• Successful development of a dynamic, content led newsletter approach
• Developed and implemented a testing road map for the email channel including new campaigns and optimization of current campaigns through improved targeting and segmentation, copy, creative and landing pages
• Responsible for driving 5 acquisition email campaigns with external agency (CheetahDigital)
• Email activity generated 5k+ orders with a 29% conversion rate in the span of 6 months
• Liaising with the tech team to migrate prospect (non-customer) data from the old to new platform
Marketing, Email marketing, Sales, Content, Landing pages, Growth, Affiliate, Monitoring, Testing, Development, Performing, Portal, LED, Manager
2016 - 2017
job
Affiliates & Partnerships Manager
Photobox.
• Managing and maintaining the affiliate & partnership portfolio for the UK region
• Developing a positive relationship & working collaboratively with key partners (Nectar, Affiliate Window, Bounty)
• Driving profitable customer acquisition through all partners & customer retention through in-house CRM activity
• Implementing marketing strategies and plans for the business
• Ownership of the partner marketing budgets and forecasts
• Monitoring and analysing all partner/affiliate activity ensuring effective ROI
Key Achievements
Nectar (www.nectar.com):
• Organisation & initiative over the Nectar partnership with weekly action points ensuring follow up. Successful launch of Nectar Millionaire Draw promotion: 10,540 card links + 1100 orders on launch day
• Almost 2m unique opens on 1st solus email through the Nectar channel
• 70,000+ pageviews on 16th Feb
• Developing a positive relationship & working collaboratively with key partners (Nectar, Affiliate Window, Bounty)
• Driving profitable customer acquisition through all partners & customer retention through in-house CRM activity
• Implementing marketing strategies and plans for the business
• Ownership of the partner marketing budgets and forecasts
• Monitoring and analysing all partner/affiliate activity ensuring effective ROI
Key Achievements
Nectar (www.nectar.com):
• Organisation & initiative over the Nectar partnership with weekly action points ensuring follow up. Successful launch of Nectar Millionaire Draw promotion: 10,540 card links + 1100 orders on launch day
• Almost 2m unique opens on 1st solus email through the Nectar channel
• 70,000+ pageviews on 16th Feb
Marketing, CRM, ROI, Affiliate, Monitoring, Retention, Organization, Manager, UP
2014 - 2016
job
E-Marketing Executive
Quacquarelli Symonds.
• Managed 2 individuals based in the India office - received support for Silverpop emails and PPC
• Creating an organized email schedule per season, per event for all databases
• Producing and delivering HTML emails to new and existing databases (ownership of the full cycle)
• Creating and maintaining a social media campaign for 33 events throughout the year (LinkedIn, Facebook, Google +)
• Producing effective keywords and creative banners for PPC campaigns (Facebook & Google)
• Strategically researching new institutions, media and websites to partner with and drive candidates to the events
• Creating new affiliate partnerships and driving traffic to website: meet up groups, press ads, social sites, test preps
• Assisting in the production of print and web advertising, editorial, below-the-line output (flyers, banners, etc.)
• Managing and updating the marketing calendar and dashboard with email send out dates and other promotions
• Producing detailed reports for email campaigns, creating innovative ways of generating registrations and communicating with professional markets in the assigned area
• Training interns on an ad hoc basis on Silverpop and internal systems to help the team balance workload
• Event manager for the postgraduate fairs in Washington DC, New York, Toronto (3rd - 10th May 2016) involving setting up and testing all the equipment to facilitate the event resourcefully (banners, school signs, floorplan allocation and other logistical duties). Meeting and greeting schools explaining the TAP phones, acting as a point of contact for any difficulties and questions.
• Co-hosting the Marketing Advisory board held in Toronto (May 9th 2016) to discuss partner activity (targeting and retaining young professionals), overall market insight (trends and forecasting), measuring ROI and its impact. The purpose of this meeting was to gain detailed, valuable feedback on QS Marketing and how we could improve.
Key Achievements
• Surpassed a target of 1000 registrations to raise 1060 registrations for the New York MBA Event (20th Sept 2015)
• Email reports show that overall deliverability for all events was 99.85%
• Took initiative to create new queries and email templates on Silverpop for a more focused targeting and creative appeal
• Built robust, ongoing partnerships to promote events in the future
• Successful in negotiating lower compensations with all partners with maximum benefit
• Securing deals with huge US establishments such as, 'Manhattan Prep, Metro, Chicago Tribune, LA Weekly and many more
• Ongoing praise from online team for pro-activity and timely execution of emails, and from seniors for efficiency and accuracy
• Having a very diverse role - email marketing, partnerships and online activities
• Creating an organized email schedule per season, per event for all databases
• Producing and delivering HTML emails to new and existing databases (ownership of the full cycle)
• Creating and maintaining a social media campaign for 33 events throughout the year (LinkedIn, Facebook, Google +)
• Producing effective keywords and creative banners for PPC campaigns (Facebook & Google)
• Strategically researching new institutions, media and websites to partner with and drive candidates to the events
• Creating new affiliate partnerships and driving traffic to website: meet up groups, press ads, social sites, test preps
• Assisting in the production of print and web advertising, editorial, below-the-line output (flyers, banners, etc.)
• Managing and updating the marketing calendar and dashboard with email send out dates and other promotions
• Producing detailed reports for email campaigns, creating innovative ways of generating registrations and communicating with professional markets in the assigned area
• Training interns on an ad hoc basis on Silverpop and internal systems to help the team balance workload
• Event manager for the postgraduate fairs in Washington DC, New York, Toronto (3rd - 10th May 2016) involving setting up and testing all the equipment to facilitate the event resourcefully (banners, school signs, floorplan allocation and other logistical duties). Meeting and greeting schools explaining the TAP phones, acting as a point of contact for any difficulties and questions.
• Co-hosting the Marketing Advisory board held in Toronto (May 9th 2016) to discuss partner activity (targeting and retaining young professionals), overall market insight (trends and forecasting), measuring ROI and its impact. The purpose of this meeting was to gain detailed, valuable feedback on QS Marketing and how we could improve.
Key Achievements
• Surpassed a target of 1000 registrations to raise 1060 registrations for the New York MBA Event (20th Sept 2015)
• Email reports show that overall deliverability for all events was 99.85%
• Took initiative to create new queries and email templates on Silverpop for a more focused targeting and creative appeal
• Built robust, ongoing partnerships to promote events in the future
• Successful in negotiating lower compensations with all partners with maximum benefit
• Securing deals with huge US establishments such as, 'Manhattan Prep, Metro, Chicago Tribune, LA Weekly and many more
• Ongoing praise from online team for pro-activity and timely execution of emails, and from seniors for efficiency and accuracy
• Having a very diverse role - email marketing, partnerships and online activities
Google, Website, Hosting, Support, Affiliate, Advisory board, Testing, Office, Web, Email templates, Campaign, Online, Production, Social, Manager, UP, Many more, PPC, Marketing, Html, Advertising, HTML/CSS/Javascript, Email marketing, Websites, Forecasting, Training, Social Media, Facebook, ROI, Print, Linkedin, Event, ADS, Test
My education
University of Westminster
Masters, International Business & Management
Masters, International Business & Management
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